Navigating What’s Next

As CEO of Strategy Source, a prominent talent solutions & advisory firm, Laura leads the company’s strategic development. Laura’s unique skill is demonstrating her ability to see around corners and stay ahead of the industry. She works to uphold the reputation, hard work, growth, and success of the Strategy Source team. Laura began her career in startups and high-performing sales teams at companies including CBS, AOL and others kicking off client relationships with agencies and clients like Verizon, Home Depot, Coca-Cola, AT&T, IHG, Zenith/Moxie 360i and more.

Through these experiences, Laura developed a passion for helping companies with strategy, team and sales operations growth. She also felt the need to help candidates – she sees recruiting as two-sided, not focused only on the client. It’s all about relationships. After all, people have driven Laura’s success from the beginning — and they’re still driving her today. 

Tracy Raiser is an experienced leader in the world of business strategy and revenue generation, currently serving as the Managing Partner and Chief Commercial Officer at Strategy Source, a prominent talent solutions and advisory firm. With a career spanning over two decades, Tracy has honed her expertise in the omni-channel landscape, specializing in sales leadership, strategy, and marketing across a diverse range of organizations, from tech giants to nimble startups.

Tracy’s career journey has seen her pivot into recruitment and advisory, a natural progression after successfully building and managing high-performing teams for companies such as Google, Waze, Tegna, About.com, and AOL. At Google, Tracy served as Head of Industry for CPG Food & Beverage, where she led a large team responsible for driving revenue growth and profitability for major food & beverage manufacturers. Her leadership was marked by solid C-Level relationships, a knack for identifying and delivering scaled solutions, and effectively guiding her team through change management.

Tracy’s tenure as Head of Central Region Sales at Waze witnessed her transform a nascent market into a global growth powerhouse. She developed business and market strategies, recruited and trained top-performing sales talent, and collaborated with cross-functional teams to develop client-centric solutions.

Earlier in her career, Tracy held senior roles at Tegna, About.com, AOL, and MarketVibe, where she co-founded and served as COO & VP Marketing. Her traditional marketing experience includes positions at Frankel & Company, The Levy Restaurants, and the Chicago White Sox.

In her current role at Strategy Source, Tracy continues to make a significant impact, leveraging her expertise to provide unparalleled talent solutions and advisory services. Her commitment to excellence, coupled with her deep industry knowledge, ensures that Strategy Source remains a trusted partner for businesses seeking top-tier talent and strategic guidance in an ever-evolving business landscape.

Amanda Richman is a respected leader in the advertising and media industry, renowned for driving change to accelerate digital growth. As the former North America CEO of Mindshare, she orchestrated agency-wide transformations, earning prestigious ‘Agency of the Year’ accolades from Mediapost and Campaign US in 2022. Amanda also served as the U.S. CEO of Wavemaker, where she oversaw a successful merger of GroupM agencies, earning Adweek’s ‘Agency of the Year’ in 2020. Amanda’s accomplishments extend beyond her corporate positions, receiving recognition such as New York Women in Communications ‘Matrix Award’ and Campaign’s ‘Female Frontier Award,’ and chairing the American Advertising Federation (AAF) Board. Amanda currently serves as an Executive in Residence for the Interactive Advertising Bureau and Progress Partners, an investment bank and corporate advisory firm.