Overview
This event has now reached capacity
Please join the IAB Tech Lab for our inaugural “Meet the Marketer” series. This series provides the opportunity for advertisers, brand marketers, and technologists to connect on industry trends, emerging technologies, and the current issues that are facing the digital ecosystem.
Our first “Meet the Marketer” will feature Avis Budget Group. The event will include a fireside chat followed by a networking reception.
Fireside Chat: The Importanc... Read More
This event has now reached capacity
Please join the IAB Tech Lab for our inaugural “Meet the Marketer” series. This series provides the opportunity for advertisers, brand marketers, and technologists to connect on industry trends, emerging technologies, and the current issues that are facing the digital ecosystem.
Our first “Meet the Marketer” will feature Avis Budget Group. The event will include a fireside chat followed by a networking reception.
Fireside Chat: The Importance of the Marketer’s Role in the Development and Advancement of Programmatic Standards
- Alex Sutton III, Director, Digital Media – Avis Budget Group
- Melissa Gallo, Senior Director, Product – IAB Tech Lab
Discussion topics will include transparency vs. black boxes, the importance of attribution, and viewability in programmatic.
When: Tuesday, July 26th, 2016 from 4:30PM-6:30PM (EDT)
Where: Turnmill Bar – 119 East 27th Street, New York, NY 10016
