Legal Issues Regarding Influencer Marketing

Fresh thinking and innovation in the digital age: It’s what Josh infuses into every facet of Day One Agency’s business as CEO. Recognizing the need for an agency built for the next 10 years and 24 hours, Josh co-founded Day One in 2014 with the ambition to move the world by stopping it in its scroll with stories that earn a place in culture.

Under Josh’s leadership, Day One’s creativity and culture-first approach has attracted some of the world’s foremost brands including American Express, Chipotle Mexican Grill, Comcast, Facebook, Ferrara, Motorola and Nike. In 2020, Day One was awarded both Campaign Magazine’s PR Agency of the Year and PRovoke Media’s Creative Agency of the year. Day One was also named one of AdWeek’s top 100 Fastest Growing Agencies in 2019 and 2020.

Prior to co-founding Day One, Josh spent 12 years at New York-based PR agency M Booth, where he established and led the award-winning digital practice, helping the agency and its clients transition into the digital world. Josh began his career in the New York office of Boston-based PR and marketing agency Cone, Inc.

A PRovoke Innovator 25 honoree, Josh’s industry accolades are extensive and include distinctions from Campaign Magazine, Ad Age, Adweek, PR Week, The One Show for Creativity, Webby’s, Digiday and the Shorty Awards among others.

Josh serves on the Board of Advisors to the USC Annenberg Center for Public Relations and is a member of the PR Council’s Board of Directors. He graduated with a B.A. in communications from the University of Pennsylvania where he received the Walter Annenberg Award for Service.

You can find Day One Agency at www.D1A.com.

A veteran of high-profile representations in the digital advertising, media, and entertainment sectors, Matt brings a proven track record to his work for a broad range of clients.

Matt has represented clients in copyright, trademark, trade secret, and right-of-publicity matters—with a particular emphasis on how new and emerging technologies are disrupting traditional businesses—in the following sectors:

* Blockchain and Cryptocurrencies
* Software (SaaS, PaaS, development, services)
* Big data
* Social media
* Advertising, financial, and education technology
* Media and entertainment
* Life sciences
* Retail (online and brick and mortar)
* Beauty and fashion
* Food and beverage
* Government contracting
* Investment management

His work also includes counseling clients on information privacy and data security issues (including the California Consumer Privacy Act [CCPA]), cybersquatting, domain name disputes, and technology licensing. He represents The Estée Lauder Companies Inc. in connection with various investments and acquisitions, with a particular emphasis on intellectual property and right-of-publicity issues. He also represents News Corp. in connection with its digital advertising initiatives, and regularly drafts and negotiates endorsement, sponsorship, and personal appearance deals for athletes, celebrities, and major brands.

During his time as a litigator, Matt handled various entertainment, intellectual property, false advertising, right-of-publicity, and privacy disputes, including defending a copyright infringement suit filed by the Estate of Frank Zappa and assisting in the successful defense of David Chase in connection with The Sopranos.

Prior to joining Lowenstein, Matt worked for the Department of the Army, negotiating and drafting multi-million dollar procurements for communications and electronics equipment and related services, with an expertise with the FAR, DFARS, and AFARS.

Zeny is the Vice President of Culture, Community & Casting at Day One Agency overseeing influencer and creator strategy for the agency’s consumer clients. Her love for cultivating relationships and sharing untold stories led to her 11-year (and growing) career curating connections between rising talent and global brands.