Since 2016, influencer marketing has been growing 50% year over year. Despite this fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. In this presentation, you’ll learn the importance of crafting contracts with influencers; the main deal points in those transactions; and the material legal, business, and regulatory issues surrounding influencer marketing. After attending this practical, nuts-and-bolts presentation, you’ll be better prepared to issue spot and draft and negotiate influencer agreements.
Ashley is an award-winning marketer and business strategist with a deep understanding of digital, social and their role in the wider 360 marketing landscape gained while working with many of the world’s leading brands. Her powerful combination of extensive agency experience and in-house roles brings a unique perspective to her client solutions.
After several years as a consulting partner, Ashley joined Day One Agency as a Group Senior Vice President, building and leading the agency’s newest Chicago office as well as overseeing the Culture, Community and Casting practice.
Prior to Day One, Ashley built and led the digital team at Golin New York, overseeing the KAYAK and Hyatt Master Brand digital accounts, as well as creating digital content strategies for Unilever, Stoli, Crayola, Nintendo, Prestige Brands and more.
Before Golin, Ashley was the Global Director of Social Media at Coach, Inc. where she was responsible for developing and implementing content strategies to support the global brand transformation initiatives. Her team guided global markets in implementation of new brand campaigns and influencer collaborations, as well as identified opportunities for digital business optimization – from customer service efficiencies to social shopping tactics that fueled sales.
Prior to Coach, Ashley worked at Ogilvy where she co-led the launch of the Social@Ogilvy global practice. She then oversaw business development – collaborating with teams in every region to build their client rosters and in-house capabilities – and served as a Senior Digital Strategist, creating and implementing integrated content marketing programs for brands including Coca-Cola, British Airways, SC Johnson, and Unilever.
She’s been a true pioneer of the digital marketing industry for nearly two decades, helping to launch the social media team at Discovery Channel/TLC and beginning her career at Edelman leading the agency’s first-ever influencer marketing programs for Equal Sweetener, Scotts Miracle-Gro and Dove Beauty.
Ashley graduated Magna Cum Laude with Honors with a bachelor’s degree in Public Relations from the University of Georgia. She now lives in beautiful Chattanooga, TN with her husband and three children.
Fresh thinking and innovation in the digital age: It’s what Josh infuses into every facet of Day One Agency’s business as CEO. Recognizing the need for an agency built for the next 10 years and 24 hours, Josh co-founded Day One in 2014 with the ambition to move the world by stopping it in its scroll with stories that earn a place in culture.
Under Josh’s leadership, Day One’s creativity and culture-first approach has attracted some of the world’s foremost brands including American Express, Chipotle Mexican Grill, Comcast, Facebook, Ferrara, Motorola and Nike. In 2020, Day One was awarded both Campaign Magazine’s PR Agency of the Year and PRovoke Media’s Creative Agency of the year. Day One was also named one of AdWeek’s top 100 Fastest Growing Agencies in 2019 and 2020.
Prior to co-founding Day One, Josh spent 12 years at New York-based PR agency M Booth, where he established and led the award-winning digital practice, helping the agency and its clients transition into the digital world. Josh began his career in the New York office of Boston-based PR and marketing agency Cone, Inc.
A PRovoke Innovator 25 honoree, Josh’s industry accolades are extensive and include distinctions from Campaign Magazine, Ad Age, Adweek, PR Week, The One Show for Creativity, Webby’s, Digiday and the Shorty Awards among others.
Josh serves on the Board of Advisors to the USC Annenberg Center for Public Relations and is a member of the PR Council’s Board of Directors. He graduated with a B.A. in communications from the University of Pennsylvania where he received the Walter Annenberg Award for Service.
You can find Day One Agency at www.D1A.com.
A veteran of high-profile representations in the digital advertising, media, and entertainment sectors, Matt brings a proven track record to his work for a broad range of clients.
Matt has represented clients in copyright, trademark, trade secret, and right-of-publicity matters—with a particular emphasis on how new and emerging technologies are disrupting traditional businesses—in the following sectors:
* Blockchain and Cryptocurrencies
* Software (SaaS, PaaS, development, services)
* Big data
* Social media
* Advertising, financial, and education technology
* Media and entertainment
* Life sciences
* Retail (online and brick and mortar)
* Beauty and fashion
* Food and beverage
* Government contracting
* Investment management
His work also includes counseling clients on information privacy and data security issues (including the California Consumer Privacy Act [CCPA]), cybersquatting, domain name disputes, and technology licensing. He represents The Estée Lauder Companies Inc. in connection with various investments and acquisitions, with a particular emphasis on intellectual property and right-of-publicity issues. He also represents News Corp. in connection with its digital advertising initiatives, and regularly drafts and negotiates endorsement, sponsorship, and personal appearance deals for athletes, celebrities, and major brands.
During his time as a litigator, Matt handled various entertainment, intellectual property, false advertising, right-of-publicity, and privacy disputes, including defending a copyright infringement suit filed by the Estate of Frank Zappa and assisting in the successful defense of David Chase in connection with The Sopranos.
Prior to joining Lowenstein, Matt worked for the Department of the Army, negotiating and drafting multi-million dollar procurements for communications and electronics equipment and related services, with an expertise with the FAR, DFARS, and AFARS.