Introduction to Programmatic Selling

Allison Beck has spent her career on the forefront of how data and digital are revolutionizing publishing and advertising. In early 2019 Allison launched Programmaddicts to bring programmatic transformation to clients worldwide. Allison has worked with leading publishers and ad-tech companies to launch go-to-market strategies, train revenue organizations and customize programmatic offerings for the likes of Tripavisor, Complex Networks, Quartz and ZEFR.

Allison’s expertise spans across the entire programmatic ecosystem. Previously, she led and built out the programmatic sales function and team within the global publishing powerhouse Vox Media. She eventually trained up the entire revenue organization on programmatic empowering the direct sellers and helping transform the Vox sales force into an industry-leading programmatic solutions provider. In fact, Ad Exchanger named Vox as one of the top ten programmatic publishers in 2018.

Before Vox, Allison led trading desk partnerships at Tubemogul (acquired by Adobe), where she partnered closely with executive leadership and quarterbacked global initiatives across both product and client success organizations. Prior to TubeMogul, she launched American Media’s premium programmatic offering and held several key digital sales roles at prestigious publishing companies.