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Join us as we close out the year by convening top publishers, ad tech enablers, marketers, and agencies to discuss some of the hottest topics within the video advertising ecosystem. Throughout the course of this half day event, we will be hosting sessions covering the following topics:
What is the value of the ad-supported OTT viewer?: The beauty of OTT is that it combines the power of TV with the data-driven, dynamic nature of digital media. However, there is a myth that OTT consumption is exclusive to Netflix and other ad-free subscription services. The truth is that there is a valuable audience ready to be tapped into via ad-supported OTT. We will explore the profile of this consumer and highlight why this audience is valuable for advertisers.
Attribution for Digital Video and Advanced TV: One of the breakthroughs in advertising that was enabled by digital media has been the ability to tie measurable outcomes to consumers who were exposed to a marketer’s ad. With the advent of Connected TVs and Addressable TV, marketers can now understand how effective one’s TV campaign was in driving ROI. We will discuss how attribution is accomplished in the Advanced TV and Digital Video space along with the challenges associated with it
Organizing for success: How do you kick start a successful creative campaign? When planning for a campaign, things can break down before a brand’s RFP is even written. Strategy and requests are written in silo by one specific team. People can be distracted by the industry’s latest “shiny new object/ad format” and don’t consider what’s appropriate for their brand or campaign goals. We will discuss what the challenges are in kicking off a creative campaign and best practices for evolving the creative conversation to ensure that a brand’s objectives are met.
The Creative Conundrum: How can we navigate this fragmented ecosystem to create good, scalable creative?: Today’s media landscape is fragmented with what seems to be an unlimited amount of video content that can be accessed through a myriad of different platforms. This evolving landscape provides marketers opportunity to experiment with new, innovative video ad formats. However, the challenge is then how do you create effective, scalable, affordable creative? We will discuss strategies to create powerful two-way brand engagement at scale as well as the role that self-serve solutions may play.
Expect to gain insights from the latest industry research, hear thought leaders debate over the current opportunities and challenges, and get ready to participate as you help guide the IAB Video Center’s efforts into 2019.
If you’re interested in attending please reach out to Nina Munoz ([email protected]) and Brian Schwartz ([email protected]).
Eric John, Senior Director, Mobile, works with media companies, publishers, and marketers to help grow their mobile business through industry standards, research, and buyer/seller best practices. He brings nearly 15 years of technology marketing and partnership development to this position.
Prior to joining IAB, Eric led digital strategy and initiatives for the Association of Magazine Media (MPA) where he helped launch their cross-platform Magazine Media 360° reports. Prior to MPA, he served as head of Digital Services at the Alliance for Audited Media, delivering certified publisher metrics and platform audits to IAB and MRC standards. In addition, he has held senior management and product marketing positions with Nokia, Yahoo, and DoubleClick.
Tal Chalozin is co-founder and CTO of Innovid, the world’s leading video advertising platform that empowers advertisers to create, deliver, and measure video experiences on any device. Tal leads Innovid’s long term technology vision and is responsible for global technology development and implementation, product creation, business development and partnership activities. Tal’s guidance has led Innovid to partner with companies such as Snapchat, Facebook, Roku, Samaung, SKY and Hulu to help advertisers bring interactive video to any consumer device.
Prior to Innovid, Tal co-founded GarageGeeks, a non-profit organization and one of Israel’s largest hacker spaces and innovation hubs with more than 8,000 members. Tal also served as an officer in an elite computer unit in the Israeli Air Force for over eight years where he led the development of several military products with high algorithmic complexity.
Tal has spoken on stage around the world at events including CES, IAB, NAB, TVOT, Wired Magazine’s NEXTFEST, Le Web’s Digital Innovation Conference, Ars Electronica, as well as numerous events and museums throughout Israel.
Tal presently serves as a board member for the IAB’s Digital Video Center of Excellence, and a technical academy member for the National Academy of Television Arts and Sciences who grants the prestigious EMMY award. He was named a “Technology Pioneer” by the World Economic Forum and as one of the “Best Young European Entrepreneurs” by BusinessWeek. In 2016, Tal was named 40-Under-40 for work on the future of TV by the leading Multichannel magazine. As as serial entrepreneur, Tal owns several global patents for interactive TV, advertising delivery technology, and advanced measurement tools.
François Lee is Executive Vice President, Investment Director for Assembly one of two full-service media agencies within MDC Media Partners (MDCMP) the holding unit for MDC Partner’s (NASDAQ: MDCA) media assets. Lee is responsible for the management and negotiation of multimedia assets on behalf of Assembly’s clients. In addition, he leads investment strategy and oversees major media partnership relationships across accounts. Lee is also charged with the continuous training and development of Assembly’s investment teams to ensure rapid response to new video innovations that provide first mover advantage for clients.
During a 20-year career, Lee has held positions of increasing authority at some of the advertising and marketing industries most notably agencies. His background and expertise encompasses all media, with a strong foundation in video investment and extensive experience in direct response, digital, mobile, social, cinema, publishing, OOH and other advanced TV platforms.
Prior to Assembly, Lee enjoyed a distinguished tenure at Starcom MediaVest (now known as Spark Foundry), culminating as Senior Vice President, Group Client Director. In this role, he served as the investment lead for a variety of accounts from several industry sectors including Aflac, BlackBerry, Comcast, Converse, Post Foods, Sunny D, Diageo, Heineken, Microsoft Xbox, Sharp Electronics and Yahoo!. Lee managed investment for Microsoft Xbox where he led several successful launches, including the award-winning Halo 4 campaign.
An avid gaming enthusiast, Lee provided leadership as co-chair of MediaVest’s Gaming Center of Excellence which promoted gaming opportunities for marketers. He also sat on MediaVest’s executive product leadership team, helping to shape and deliver MediaVest’s product vision. Similarly, Lee now leads Assembly’s broader gaming strategy to identify new opportunities for clients in emerging areas.
Frequently called upon by the industry for his viewpoint, Lee has appeared at industry events covering video and television investment. He is also regularly called upon by journalists at the Wall Street Journal, Adweek, Mediapost and Digiday.com for his perspective on marketing trends.
Lee earned his Bachelor of Arts in Finance from Boston College and studied at the German Swiss International School and St. Paul’s College in Hong Kong.
Dan Robbins is Head of Ad Research at Roku, where he oversees measurement and research across Roku’s advertising and media businesses. Prior to this role, Dan helped lead several product rollouts and strategic partnerships at Nielsen. He currently sits on the IAB’s Research Council and Modernizing Measurement Task Force. He received his Bachelor’s from Cornell University and is based out of New York.
Allen Klosowski leads the Advanced Solutions Group at SPOTX, a global consulting arm focused on assisting enterprise-level advertisers and media owners to plan modern architecture for their video advertising strategies, specifically in premium spaces like OTT. This includes designing end-to-end solutions for data activation, technical set-ups and product development in a way that enables buyers and sellers to transact around context and audience in a real-time, protected framework.
Mr. Chelala is currently the VP of Mobile and Cross-Platform Video Advertising. In this position he is responsible for representing VMNs family of Networks to help develop their mobile offerings and video go-to-market strategy to engage fans and drive ad sales. Mr. Chelala collaborates with the site and product teams to utilize mobile ad products and inventory in an effort to provide clients with innovative programs that enhance the entire media mix. In addition to packaging and selling digital video, Mr. Chelala champions intelligence sharing with leading brands to educate media professionals on how Viacom distributes their content to multiple channels, sources and devices.
Previously, Mr. Chelala worked as The Weather Channels mobile specialist where he spent four years building and selling mobile marketing solutions for the company, including; advanced targeting (weather triggering, dynamic ad serving and LBS), first to market opportunities such as; iPhone, Android, Blackberry and iPad App launches, introduced and deployed mobile rich media in partnership with clients and agencies starting in 2009 and played a key role in the early integration of connected devices into advertising programs that were idea centric and platform agnostic.
Prior to The Weather Channel Mr. Chelala spent three years in online ad sales at both about.com and Yahoo!. Before moving into ad sales, Mr. Chelala worked in production on commercials, music videos and feature films out of Los Angeles.
SpotX is a video ad serving platform providing media owners with monetization tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic infrastructure, and other monetization tools, like solutions for OTT and outstream video ad units. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. The company is headquartered in Denver, Colorado, and has offices in Amsterdam, Belfast, Hamburg, London, Los Angeles, New York, Paris, San Francisco, Stockholm, Singapore and Sydney. In October 2017, RTL Group, a leader across broadcast, content and digital, will complete its 100% acquisition of SpotX.
Tremor Video DSP provides software for video advertising effectiveness. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers. Tremor Video DSP is a Taptica Company.
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