Apple Safari was the first browser to implement Intelligent Tracking Prevention (ITP). Recently, Firefox also decided to block third-party cookies. Google Chrome is expected to follow suit. As a workaround, some martech and adtech platforms employ fingerprinting technology, which several browsers are also blocking. The industry needs new innovative solutions. Shankar Venkataraman will share how Jivox’s new IQiD technology enables brands in a privacy-compliant manner use their vast amounts of consented first-party data to deliver personalized experiences to the consumers who have chosen to engage with or purchase from the brand. Unlike most martech and adtech platforms, which run outside the brand’s firewall and domain, Jivox IDiQ uses groundbreaking hybrid cloud technology that runs within the brand’s domain.