Conference - Convene Park Avenue, New York

IAB Tech Lab Innovation Day – Keys to Consumer Attention: How Great Ad Experience and Scalable Measurement Help Brands Connect with Consumers

Nov 12 2019

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      Join IAB Tech Lab on a full day journey to great new ad experiences and insight into cutting edge of advertising measurement. We will explore advertising experiences based on the new ad portfolio and how to build light weight and flexible ad units as well as native and interactive video ads based on the new SIMID standard. Learn about the current status of Open Measurement SDK adoption, benefits, implementation and compliance. We will dive deeper into measurement with podcast measurement, attribution and the MRC’s take on measurement standards and accreditation. We will explore dynamic optimization of ad creative with dynamic content ads standard and explore emerging technology in attention economy.

      Inquire more about this event by e-mailing [email protected]. Sponsorship opportunities are available.


      Agenda TBA