Join IAB Tech Lab on a full day journey to understand the keys to consumer attention. In this event we will start with understanding the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. We will explore the use of specific measurement initiatives and how they support advertisers in understanding the impact of their advertising spend. Speakers will dive deeper into Open Measurement initiative, Podcast metrics and measurement of video. Next we will explore the emergence of new media and the consumer experiences of OTT/Connected TVs, Smart speakers, AR and VR environments as well as discuss user experience standards- CBA Better Ads Standards, New Ad Portfolio and how to make light weight and non-intrusive creatives.
Inquire more about this event by e-mailing [email protected]. Sponsorship opportunities are available.