Conference - Convene Park Avenue, New York

IAB Tech Lab Innovation Day – Keys to Consumer Attention: How Great Ad Experiences and Scalable Measurement Help Brands Connect with Consumers

Nov 12 2019

      Overview

      Join IAB Tech Lab on a full day journey to understand the keys to consumer attention. In this event we will start with understanding the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. We will explore the use of specific measurement initiatives and how they support advertisers in understanding the impact of their advertising spend. Speakers will dive deeper into Open Measurement initiative, Podcast metrics and measurement of video. Next we will explore the emergence of new media and the consumer experiences of OTT/Connected TVs, Smart speakers, AR and VR environments as well as discuss user experience standards- CBA Better Ads Standards, New Ad Portfolio and how to make light weight and non-intrusive creatives.

      Inquire more about this event by e-mailing [email protected]. Sponsorship opportunities are available.

      Agenda

      Agenda TBA

      About the Venue

      IAB Tech Lab Innovation Day - Keys to Consumer Attention: How Great Ad Experience and Scalable Measurement Help Brands Connect with Consumers

      Convene Park Avenue
      237 Park Avenue
      New York, NY 10017