Conference - Convene Park Avenue, New York

IAB Tech Lab Innovation Day: Experience & Measurement

Nov 12 2019

      Introduction

      The Experience & Measurement Innovation Day will showcase new ad experiences centered around the new ad portfolio guidelines. The day will consist of ad experiences showcase and sessions for guidance on implementing new ad portfolio specifications. The measurement portion of our day will cover Open Measurement SDK (OM SDK), MRC guidance for accreditation and advertiser/agency sessions on advances in measurement across devices.

      Inquire more about this event by e-mailing [email protected]. Sponsorship opportunities are available.

      Agenda

      Agenda TBA