IAB State of Data Webinar: Adapting to New Norms of Privacy and Measurement

Chris Bruderle brings over 25 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.

Before working at IAB where he leads research-based thought leadership initiatives, Chris was most recently VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.

Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio. Chris has also held marketing and market research positions at Conde Nast and Time Inc.

Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

Michael Beebe is the CEO of Dstillery.  Since he joined the company in 2017, Michael has led Dstillery’s transformation from a DSP to an Audience Data company, fueling accelerated growth.  Dstillery’s Custom AI Audiences and ID-free targeting are powered by patented machine learning & data science developed over 12 years.

Michael developed his conviction that high-quality data enhances outcomes of high-stakes decisions over a 20+ year career as an investor, analyst and portfolio manager.  He has invested for Goldman Sachs, Soros Fund Management, Viking Global Investors and his own fund, Mojave Capital, across a number of sectors globally.  Michael has deep expertise in the consumer, media, technology, fintech and asset management industries.  With a focus on value creation in the financial, strategic, and operating dimensions of management, Michael is a data-driven problem-solver, activator, and unifier. He is a CFA charterholder and graduate of James Madison University.

Allyson Dietz leads Product Marketing for TruAudience Marketing Solutions at TransUnion. Allyson and her team are responsible for defining the positioning of the company’s identity, audiences & activation, data collaboration and marketing measurement & attribution solutions and tying the benefits of those to client’s most pressing needs. Prior to TransUnion, Allyson drove product strategy and innovation planning at Numerator to support pricing, promotion, ecommerce, and advertising intelligence platforms. She began her career at Nielsen, advising global CPG and retail clients through foundational understanding of consumers & shoppers, identifying white space opportunities, improving innovation strategies, and optimizing their advertising dollars.

Sally Lee boasts a diverse and accomplished career in programmatic advertising, currently serving as Vice President of Programmatic at Canvas Worldwide. Sally grew up with a media and mar-tech background. She worked at a mar/adtech company (Adobe) prior to Canvas in their Proof-of-concept division creating frameworks on testing multi-solution strategies for enterprise clients.

In her current role at Canvas, Sally’s exemplary work has been recognized on the global stage, with a notable achievement of being shortlisted for a prestigious Cannes Lion. This accolade underscores Sally’s commitment to excellence and innovation in the dynamic realm of programmatic advertising. She holds a Bachelor of Science from New York University.