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Join us for the first Advanced TV Committee Meeting of the year on Wednesday, March 21st from 3 to 5 pm ET!
As the advanced TV ecosystem continues to evolve at a rapid pace, we will be covering several important, timely topics during this meeting. Topics will include:
· Discussion on the current state of OTT measurement including conversation around an OTT Identifier for Advertising (IFA)
· Review highlights from the Advanced TV Targeting Primer. This buyer’s guide aims to define the advanced TV space, illustrate how targeting works on OTT/Connected TV and addressable TV, and share best practices for marketers.
· Brainstorm on additional areas of focus for the Advanced TV Committee in 2018
Be sure to register today!
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