Overview
The first Advanced TV Committee Meeting of the year has been rescheduled to Wednesday, April 18th from 3 to 5 pm ET!
As the advanced TV ecosystem continues to evolve at a rapid pace, we will be covering several important, timely topics during this meeting. Topics will include:
Review highlights from the Advanced TV Targeting Primer. This buyer’s guide was recently released and defines the advanced TV space, illustrates how targeting works on OTT/Connected TV and addressable TV, and shares... Read More
The first Advanced TV Committee Meeting of the year has been rescheduled to Wednesday, April 18th from 3 to 5 pm ET!
As the advanced TV ecosystem continues to evolve at a rapid pace, we will be covering several important, timely topics during this meeting. Topics will include:
- Review highlights from the Advanced TV Targeting Primer. This buyer’s guide was recently released and defines the advanced TV space, illustrates how targeting works on OTT/Connected TV and addressable TV, and shares best practices for marketers.
- Update on IAB Tech Lab’s effort with an OTT Identifier for Advertising (IFA)
- “Current State of Cross Platform Measurement” Presentations and Panel: Hear industry leaders discuss how they are thinking about measurement/attribution across platforms and what they foresee in the future.
Be sure to register today!
Be sure to register today!