IAB Q1 2018 Advanced TV Committee Meeting

IAB Ad Lab or Remote · 03.21.18
3:00 pm EST - 5:00 pm EST

Join us for the first Advanced TV Committee Meeting of the year on Wednesday, March 21st from 3 to 5 pm ET!

As the advanced TV ecosystem continues to evolve at a rapid pace, we will be covering several important, timely topics during this meeting. Topics will include:

·         Discussion on the current state of OTT measurement including conversation around an OTT Identifier for Advertising (IFA)

·         Review highlights from the Advanced TV Targeting Primer.  This buyer’s guide aims to define the advanced TV space, illustrate how targeting works on OTT/Connected TV and addressable TV, and share best practices for marketers.

·         Brainstorm on additional areas of focus for the Advanced TV Committee in 2018

Be sure to register today!


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  • IAB Ad Lab
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New York, NY 10016