Committee & Council - IAB Ad Lab or Remote

Date Change: Advanced TV Committee Meeting

Apr 18 2018

IAB Members Only


      The first Advanced TV Committee Meeting of the year has been rescheduled to Wednesday, April 18th from 3 to 5 pm ET!

      As the advanced TV ecosystem continues to evolve at a rapid pace, we will be covering several important, timely topics during this meeting. Topics will include:

      • Review highlights from the Advanced TV Targeting Primer. This buyer’s guide was recently released and defines the advanced TV space, illustrates how targeting works on OTT/Connected TV and addressable TV, and shares best practices for marketers.
      • Update on IAB Tech Lab’s effort with an OTT Identifier for Advertising (IFA)
      • “Current State of Cross Platform Measurement” Presentations and Panel: Hear industry leaders discuss how they are thinking about measurement/attribution across platforms and what they foresee in the future.
        Be sure to register today!

      Be sure to register today!

      About the Venue

      IAB Ad Lab
      116 East 27th St, Fl 8
      New York, NY 10016