Date Change: Advanced TV Committee Meeting

IAB Ad Lab or Remote · 04.18.18
3:00 pm EST - 5:00 pm EST

The first Advanced TV Committee Meeting of the year has been rescheduled to Wednesday, April 18th from 3 to 5 pm ET!

As the advanced TV ecosystem continues to evolve at a rapid pace, we will be covering several important, timely topics during this meeting. Topics will include:

  • Review highlights from the Advanced TV Targeting Primer. This buyer’s guide was recently released and defines the advanced TV space, illustrates how targeting works on OTT/Connected TV and addressable TV, and shares best practices for marketers.
  • Update on IAB Tech Lab’s effort with an OTT Identifier for Advertising (IFA)
  • “Current State of Cross Platform Measurement” Presentations and Panel: Hear industry leaders discuss how they are thinking about measurement/attribution across platforms and what they foresee in the future.
    Be sure to register today!

Be sure to register today!


  • IAB Ad Lab
Address 116 East 27th St, Fl 8
New York, NY 10016