Experts from IAB, PwC, and Madison & Wall discuss findings and trends from the Internet Advertising Revenue Report: Full Year 2025. Now in its 30th year, this highly anticipated annual report is considered the industry benchmark for the measurement of digital advertising revenue across all digital media platforms— including data reflecting desktop and mobile ad revenues across audio, video, programmatic, search, and social media.
CJ has 16+ years experience leading projects with clients in the technology and media industries. She specializes in strategic initiative development and global operating model design to help clients address challenges that include:
Moving from traditional sales motions to consumption (including ad based) models that require high levels of agility and digital enablement
Determining how to respond to key market trends and invest in differentiated capabilities to create high value customer experiences
Developing and landing transformational business programs driven by regulatory changes (including GDPR) and shifting organizational priorities
CJ serves on the PwC Global Entertainment and Media (E&M) Outlook editorial board, which drives thought leadership and research on historical and forecasted E&M trends and revenue. CJ is also a regular contributor to PwC’s Consumer Intelligence Series, which evaluates shifting consumer behavior including the opportunities with smart speakers. CJ was the primary author of PwC’s position paper on the opportunities and challenges with a blockchain solution for digital advertising and is a regular speaker at technology industry events and conferences, including Grace Hopper and the Trust in Advertising panel at the Variety Innovate conference.
Jack joins the IAB with over 20 years of experience at platforms, brands, and agencies leading global research and insights initiatives that foster smarter business decisions. An enthusiastic data-driven storyteller, he’s passionate about exploring the boundaries of research to elevate industry intelligence and strives to inspire action through insights.
Prior to joining the IAB Jack led and scaled global research, insights, and measurement teams at rapidly emerging digital media platforms including Microsoft, EA, LinkedIn, and Spotify. Most recently Jack was at Reddit, where he established the Marketing Sciences organization responsible for advancing ad measurement capabilities and partnerships, producing research amplifying industry awareness and understanding of online communities, and uncovering contextual insights and identifying audience trends that tell the world about their world.
Jack and his teams have accepted awards from industry bodies such as the Advertising Research Foundation and the Insights Association, and he’s had the pleasure of sharing research findings in publications and on industry stages around the globe. He attended Washington University in St. Louis, earning degrees from the Olin School of Business and the Sam Fox School of Design & Visual Arts.
Stephen Krasnow is a Director in PwC’s Customer Transformation practice with over 12 years of experience advising clients across media, technology and telecommunication companies. He has spent 7+ years supporting the developing of the IAB Advertising Revenue Report and Podcast Advertising Revenue Report.
Luke Stillman (40) is a leading expert in the global digital media and ad tech industry, with a focus on digital advertising trends. As EVP of Market Insights, Demand, and Strategic Innovation, Luke analyzes advertising spend and growth across all media formats and devices in over 70 countries. He specializes in innovative spaces such as Commerce Media, programmatic advertising, AI, streaming video, and in-app inventory.
Luke is a principal author of MAGNA’s Programmatic Intelligence report, MAGNA Search report, MAGNA Global Forecasts, and the Global Industry Report, which are among the industry’s leading publications about the future of the advertising economy.
Before joining MAGNA, Luke worked as an Industrials Analyst at Archeroak Capital Management, JL Berkowitz, and Camulos Capital. He holds a Bachelor of Arts in Quantitative Economics and Art History from Tufts University.
