Overview
As many traders often lament, there are very few syndicated data sets that can reliably identify multicultural audiences based on observed behaviors. As such, traders have more limited options when targeting these audiences in a programmatic context, and are generally reliant upon a combination of tactics including PMP audience curation, 1st party data collection, data co-ops, or finding unique decisioning elements like browser language settings.
Join the IAB on 2/13 from 4-6p ET as we discuss b... Read More
As many traders often lament, there are very few syndicated data sets that can reliably identify multicultural audiences based on observed behaviors. As such, traders have more limited options when targeting these audiences in a programmatic context, and are generally reliant upon a combination of tactics including PMP audience curation, 1st party data collection, data co-ops, or finding unique decisioning elements like browser language settings.
Join the IAB on 2/13 from 4-6p ET as we discuss buyer case studies, best practices and tactics for accurately targeting multicultural audiences at scale.
