Committee & Council - San Francisco, CA

IAB Mobile Programmatic Monetization Town Hall

Feb 16, 2017 / 3:00 pm – 5:00 pm PST

This event is for IAB Members only

      Overview

      Media consumption continues to fracture across screens, with mobile platform usage playing a central role in our always-on, addressable media environment. In fact, IAB’s most recent revenue report indicated that 2016 was the first year mobile revenues were on par with their desktop counterparts, and that they’re only expected to grow as a proportion of overall publisher revenue. However, an often undiscussed problem is that most publishers are usually able to garner a fraction of the yield o... Read More

      About the Venue


      IAB Ad Lab San Francisco
      121 Spear Street, Rincon Center 2, Suite 270
      San Francisco, CA 94105