Conference - New York, NY

IAB Mobile Marketplace 2016: Highlights

Industry Leaders Unlocked How Experiences Flow Fluidly in a Cross-Device World at the IAB Mobile Marketplace
Apr 11 2016

$1195 - Member
$1495 - Non-Member
Sold Out

      Overview

      From Mobile to Mobility: Content, Creativity, and Video in the Age of the Liquid Consumer

      Today’s users consume content in any and all forms, on any and all devices. In particular, video consumption—both short- and long-form—has increased globally year-over-year, providing many more opportunities for media companies and brands to engage in this immersive format. Publishers and marketers, then, must create customizable experiences that are tailor-made to each and every moment.

      Register today for the 2016 IAB Mobile Marketplace, where brands, agencies, and publishers convene to unlock the way forward in creating content and brand experiences that flow fluidly across screens and borders.

      Topics to be Discussed Include:

      • Video’s Role in a World Gone Mobile
      • Creating Native Mobile Experiences
      • Measuring Mobile’s True Value in a Cross Device World
      • Emerging Innovations in Mobile Video, Including VR

      Brand marketers and advertising agency executives may qualify for a complimentary pass.

      Agenda























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