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The IAB Mobile Marketplace got off to an exciting start with Anna Bager, Senior Vice President and General Manager, Mobile and Video at IAB, reflecting on how mobile has changed over the years and how there is a greater need now to customize experiences. More than just devices and tools, mobile has become ingrained into our lives, with smartphone usage dominating time spent with digital media, and mobile video consumption skyrocketing, resulting in more ad dollars migrating to mobile. Bager went on to highlight the main goals and priorities of the Mobile Marketing Center of Excellence, and touched on new research released on Multi-screen Video Best Practices. Additionally the IAB Tech Lab announced two new resources and tools for mobile and display ads: HTML5 for Digital Advertising v2.0 to help ad developers produce ads in HTML5 format, and HTML5 Ad Validator, a one-stop resource for easy testing of mobile and desktop ad creative against the IAB display ad creative guidelines.
Next up, Lou Paskalis, Senior Vice President, Enterprise Media Executive, Bank of America, shared how Bank of America is thinking beyond advertising to compete for attention with the always-on consumer. Paskalis emphasized the need to design for audiences and deliver for individuals. Marketers need to understand that it is not a one-size fits all experience, and establishing relevance and resonance with a consumer is the ultimate goal. He went on to share an example of how Bank of America successfully created a participatory experience at the World Economic Forum, where the goal was to make their brand relevant to the global conversation happening on mobile. In a world where we are all competing for attention, Paskalis pointed out that experience is everything, and you need to create one where consumers care enough to share.
Josh Chasin, Chief Research Officer, comScore, took to the stage next to present research on mobile video consumption. In order to engage with the liquid consumer, brands must understand how, when, and where users are interacting with mobile video. With over 50% of homes actively using three or more smartphones, and half of TV viewers under 35 reporting using a second screen―with second-screen engagement drive by phones―mobile is a vital tool for marketers. Chasin also shared data on mobile video ads performance at the bottom of the funnel with impact on purchase intent, given marketers are reaching the consumer at the point of purchase.
Continuing on the topic of mobile video consumption, Ariane Gut, Head of Insights & Analytics, Tremor Video, and Travis Coleman, Senior Director, Media Practice, Milward Brown Digital, were on stage next with Joe Laszlo, Vice President, Industry Initiatives, IAB, to share data from the Multiscreen Video Best Practices study released at the event. Gut stated that while the common perception is bigger is better, the key is to optimize creative for the mobile screen and create experiences with the smaller screen sizes in mind. Ad length should also be tailored to the content because while shorter videos work with millennials, longer ads are better when trying to impact lower funnel metrics.
Lee Nadler, Marketing Communications & Launch Manager, MINI USA, shared how MINI used VR to embrace brand storytelling and connect with their audience. In order to promote the MINI Connected system, they created a series of VR films to bring their consumers into a shared experience. Nadler highlighted some of the strategy behind the creation, and how they ensured the films were ultimately seen by the right people in the right channels.
The topic of mobile app discovery was tackled next with Chris Cunningham, former Vice President Brand Revenue and Strategic Partnerships, ironSource, and Noah Heller, Vice President for Audience Development, Data Partnerships, and Emerging Technology, Hulu. Cunningham set the stage by discussing how the app ecosystem is complicated and challenging, and even those brands with the dollars to spend, can’t rely just on user acquisition spend. He and Heller recommended the need to get creative and find alternative channels for app discovery, which can often result in more competitive pricing and opportunities for personalized app discovery.
Following a networking refreshment break and workshops on mobile app inventory and local creative storytelling, Brendan Riordan-Butterworth, Director, Technical Standards, IAB, took to the stage to discuss ad blocking and its growing adoption. He started by sharing statistics about ad blocking globally and specifically on mobile devices. While it is not a new technology, as user experiences have become muddled with longer load times and intrusive ads, the usage has grown. The industry is taking action to improve user experience across devices using LEAN (Light, Encrypted, Ad choice supported, Non-invasive) ad principles and engaging with ad-blocking consumers using the DEAL (Detect, Explain, Ask, Lift restrictions or Limit access) approach. It’s a path to a promise that many publishers are using already, and the IAB Tech Lab is working on a variety of tools, guidelines, and research to help support the fight against Ad Blocking.
George Ivie, Chief Executive Officer, Executive Director, Media Rating Council, came on stage next to give an update on where the Media Rating Council stands with media measurement initiatives. In order to move toward a cross-media, audience based currency, viewability needed to become the standard. And as mobile usage climbs, the MRC issued interim mobile viewability guidelines―in public comment―which will be completed soon. Jonah Goodhart, Co-Founder and Chief Executive Officer, Moat, and Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement, IAB, then joined Ivie on stage to discuss viewability and cross-platform measurement. There is a lot of work left to reach audience based metrics with digital and other media, but progress is being made.
After a networking luncheon and deep-dive tracks on mobile data and mobile video, participants reconvened for a presentation about best practices when using video to win the war for attention. Stacy Minero, Head of Content Planning and Creative Agencies, Twitter, spoke about the shortening attention span of consumers and the seismic shift in video consumption. She highlighted three key learnings when creating video content: create stopping power by front loading excitement, tap into creators to build authenticity and leverage fan bases, and design participation so people get involved with your story.
Two case studies on data’s role in mobile video were presented next. Kristen Radomski, Integrated Media Supervisor, Deutsch, and Tyler Helms, EVP, Group Account Director, Deutsch, shared how Sherwin Williams used data to pave the way for their strategy. Instead of creating a new conversation, they encouraged their audience to join conversations in the channels they were already in, and gave people something to care about, ultimately driving shareability. Jodie Sasse, Director, Watson Ecosystem, IBM Watson Group, and Ken Willner, Chief Executive Officer, Zumobi, followed with a presentation about how IBM Watson and Zumobi partnered to merge technology with data to create engaging mobile experiences. By understanding what data you can leverage for mobile content marketing, you can improve relevance and drive increased customer engagement in the right channels.
Continuing on the topics of data and mobile video, Beau Avril, Global Head of Product Commercialization, Google Preferred, Google, discussed the power of personalized entertainment within online video communities. He shared examples of how passions can cut through the clutter, and how great data can help sort out the content that people love most. Even without large budgets, using data to find the passionate environment where your audience is engaging, whether or not you partner with a content creator, can help you achieve scale.
For the final keynote of the day, Jeff Malmad, Managing Director, Head of Mobile and Life+, Mindshare North America, addressed the next generation of mobility, IoT, wearables, and beyond. Malmad gave examples of how they have seamlessly integrated with many aspects of life including shopping, safety, health, and the world around you, among other things. He closed by encouraging the audience to imagine, co-create, amplifiy, build, and learn.
The conference came to a close with participants breaking out for town hall conversations—an opportunity to engage one another in spirited discussion and debate—while enjoying drinks. The hot topics addressed were leveraging location data in mobile advertising, and maximizing cross-screen video investment through creative.
Mobile platforms, especially combined with the explosion of mobile video, provide a wealth of opportunities for media companies and brands to engage in immersive, interactive—and most important—relevant ways. Learn how and why to create customizable experiences that are tailor-made to each and every moment.
Brands need to think beyond advertising to compete for attention in the world of today’s always-on consumer. Learn how Bank of America utilized this insight to bring real-time value to a global audience and create substantive relevance for the brand by harnessing interest in news from the World Economic Forum.
In order to engage with the liquid consumer, brands must understand how, when, and where users are interacting with mobile video. Learn about cross-screen behavior, including second-screen research findings.
Though it has long been an accepted truism that desktop video ads should be shorter than TV spots, and ads on smartphones should be shorter still, quantitative evidence has thus far been lacking. IAB, Tremor Video, and Millward Brown shed light on a recent study where they partnered to examine two ad executions for three unique digital video campaigns across smartphones, tablets, and desktops. Discover the findings of this research and what it means for publishers and marketers seeking to engage cross-screen consumers.
VR is becoming a reality, and many brands are seeking opportunities to include it within their marketing strategies. Hear how and why MINI USA embraced brand storytelling by creating a series of VR films, while promoting the MINI Connected system. Lee Nadler shares how the auto brand disseminated the content to ensure the films were seen by the right people in the right way.
App discovery, which connects brands with customers and converts them to active users, is becoming mainstream. What are the challenges that both the demand and supply sides of the ecosystem face? Gain an understanding of the environment, and learn how Hulu has used app discovery as a tool to reengage existing clients after introducing its ad-free model.
Mobile App Inventory: Why brands Want You to Download their Apps, and What’s In It for Advertisers
Mobile as a whole is on track to account for 50 percent of all inventory by the end of the year. App inventory makes up more than half of this piece. There’s a reason brands want you to download their apps vs. using the mobile web, and there’s definitely an upside for advertisers as well. Tim Sims from The Trade Desk, explains the value of mobile app advertising as a standalone and the role it plays in attributable cross-device marketing.
Tim Sims, Vice President of Inventory Partnerships, The Trade Desk
Local Creative Storytelling: Strategies and Technologies for More Personalized Campaigns to Reach Mobile Audiences
Combining technology, data, and creativity allows publishers and marketers to build stories that resonate with audiences in specific markets. Discover best practices to customize brand messaging using big data, as well as strategies that provide consumers with targeted utility and entertainment, all while being mindful of their privacy. Learn how to build creatives, execute campaigns at scale, and make the most of media distribution partners, including local and national websites.
Mark Egan, Chief Client Officer, Maxus
Kristen Leone, Vice President of Sales Strategy, The Weather Company
Eva Wu, Senior Manager, Mobile Marketing Center of Excellence, IAB
The industry is taking action to improve the user experience across devices using LEAN (Light, Encrypted, Ad choice supported, Non-invasive) ad principles and engaging with ad-blocking consumers using the DEAL (Detect, Explain, Ask, Lift restrictions or Limit access) approach. Learn how publishers are using these tactics on mobile to guarantee premium user experiences, and gain an understanding of best practices for solving for ad blocking across devices.
How have the lessons learned on desktop impacted the way the industry discusses mobile viewability? Hear from industry leaders on mobile viewability and the role it plays in cross-platform measurement. Gain an understanding of the current standards and the importance of accreditation.
Bridging the Gap between Mobile and Offline Data
What does the customer journey, from mobile to offline, look like? Gain an understanding of how brands and publishers can close the loop on the path to purchase and discover best practices for targeting consumers to drive them to buy offline.
Recognizing the Consumer Behind the Device
Consumers use an average of 4.1 connected devices, according to Forrester, making it challenging to understand the person—and not simply the cookie—behind the device. How can publishers and brands tie online and mobile data to offline transactions, while respecting consumer privacy and choice? Learn how brands are reaching consumers—beyond just one campaign—cross all devices and channels to deliver integrated, relevant, experiences.
Nancy Hall, Senior Vice President, Eastern Sales, Conversant
Kerry Morris, Senior Vice President Portfolio Leader, Aspen Marketing
Enriching the Mobile to Offline Experience
Hear how brands and publishers have leveraged mobile apps and technologies to enhance the customer journey—and to keep them engaged beyond the purchase. Learn what the future has in store for enriching the offline to online experience through technologies such as augmented reality.
Nicholas Illobre, Director, Enterprise Media Solutions, Merkle
Eric John, Senior Director, Mobile, IAB
Mobile Video Goes Programmatic
Automated buying and selling continues to grow at an exponential pace. Discover how programmatic transacting around mobile video will impact your business.
Unlocking the Value of Premium Programmatic in Mobile Video
Programmatic video is expanding into mobile, but despite the increasing demand, premium inventory remains scarce. Discover how the perception of programmatic inventory quality has shifted from remnant to premium, how the proliferation of transparency and verification tools has made it more difficult to find quality mobile video inventory in open programmatic channels, and how publishers and brands are dealing with inventory scarcity.
Rebecca Mahony, Chief Marketing Officer, Teads
Pete Miles, Vice President, Ad Ops, Shazam
Mobile Video at the Right Time and Place
More and more brands are committing larger portions of their media spends to programmatic in an effort to reach their consumers at the right time, in the right place. Hear how marketers utilize programmatic mobile video within their media strategies to effectively tie together creativity and targeting to reach their audience.
Jim Daily, President of US & Canada, Teads
Benjamin Dick, Director, Industry Initiatives, IAB
Robert Gibbs, Senior Vice President Global Digital Director, Starcom
From three-second gifs to videos created on Vine, Periscope, and beyond, brands are evaluating how to create best-in-class mobile-first video. Learn how the :30 and :15 have changed from a content creation standpoint, and hear how marketers can use these tools and techniques to drive conversations and connections with their consumers.
A series of brand-presented case studies shed light on how marketers and their partners are successfully implementing data strategies and mobile video in their advertising initiatives to target content, drive engagement, and improve the user experience.
Sherwin Williams: Using Data to Inspire Shareable Ideas
Deutsch built a creative and media strategy around infiltrating existing dialogue—about paint—to deliver significant increases in video views, social media engagement, and search performance for brands under The Sherwin Williams company. Discover how the marketer successfully drove conversions and engaged its three unique target audiences through native and pre-roll videos.
Kristen Radomski, Integrated Media Supervisor, Deutsch
Tyler Helms, EVP, Group Account Director, Deutsch
IBM Watson: Merging Data and Targeted Content to Drive Customer Engagement
Discover how IBM Watson and Zumobi partnered to merge technology with data to create highly engaging mobile experiences that foster brand awareness, increase conversion, and drive customer loyalty. Learn how the IBM Watson/Zumobi partnership makes content “shoppable,” increasing revenue with mobile content marketing, and discover how to leverage mobile data to gain sharper customer insights and increase the effectiveness of cross-channel marketing.
Jodie Sasse, Director, Watson Ecosystem, IBM Watson Group
Ken Willner, Chief Executive Officer, Zumobi
The concept of “watercooler” programming is no longer about five to six hit shows found across cable and broadcast television. Instead, it’s about personalized entertainment within online video communities accessed at scale via mobile devices. More than ever, marketers need to leverage data to identify and target users in the content they love. Learn how an evolving customer data ecosystem are quickly defining what is considered the new premium in digital video entertainment.
Hear from an industry leaderabout the next wave of innovation in mobility. Learn where to place your bets and hear how brands and media companies can seamlessly integrate with next gen mobility, from wrists, to homes, to cars and beyond.
Pose questions. Share experiences. Exchange insights.
Walk away with new ideas and new connections.
The best conversations at conferences often happen in hallways and over cocktails when attendees engage one another in spirited discussion and debate. IAB Town Halls tap into this energy by creating interactive town halls focused on hot topics in digital marketing and media.
Facilitated by an industry leader, each session is an open forum to share challenges, collaborate on solutions, find inspiration and ideas, and make contacts that translate into business solutions.
Drinks will be served.
Leveraging Location Data in Mobile Advertising
In today’s technology-driven world, data is increasingly critical for personalized experiences on mobile devices. Ensuring the right message is delivered to the right person at the right time, in the right place, can greatly increase attention, engagement, and effectiveness. Enter location data. This discussion addresses identifying quality location data in mobile ad opportunities, and how to make the most of it.
Discussion points include:
Moderator: Vikas Gupta, Director of Marketing, Factual
Maximizing Cross-Screen Video Investment through Creative
Video is an advertising strategy that seeks to engage the user, regardless of device. However, each device offers its own unique opportunity, and cross-screen video advertising engages with the user at the right time, in the right place, no matter the screen size. With the ability to leverage a variety of creative formats, publishers and advertisers are seeing higher engagement rates and more time spent with the ads. This discussion addresses maximizing video investments through higher-quality creative.
Discussion Points Include:
Moderator: David Sanderson, Vice President, Creative Strategy & Operations, Tapad
As Global Head of Product Commercialization, Beau is responsible for bringing Google’s premium video solutions to global markets. This includes partner inventory and O&O (YouTube). He also has oversight of YouTube’s “Partner Sales Program” which enables shared inventory sales between Google, traditional media companies, and YouTube’s multi-channel networks. Previously at Google, Beau led YouTube sales development for priority accounts in the Finance, Auto, Entertainment, and Travel industries. Before joining Google, Beau worked in programming distribution for CBS Television Distribution Group. Beau attended Cornell University and lives in New York City.
As EVP of Industry Initiatives at IAB, Anna Bager spearheads the strategic oversight of the digital media and marketing industries’ most vital and fastest growing platforms which include mobile, digital video, audio, measurement, and data. Under her leadership, she brings together and drives growth for three of the organizations’ paramount centers of excellence: The IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; The Digital Video Center, encompassing Advanced TV, OTT, and The Digital Content NewFronts, and The Data Center, developing consumer identifiers, data quality, industry benchmarks, and tools for data activation and automation. She is a driving force in building a one-stop shop for producing thought leadership, innovation, research, and best practices for these thriving industries.
Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Anna has received numerous accolades throughout her career, including being named “Most Important Women in Mobile Advertising” for Business Insider, and one of the “Top Women in Media” by Folio Mag for the past consecutive five years.
Josh Chasin joined comScore as Chief Research Officer in May 2007. Prior to that, he owned and operated a media research consultancy, Warp Speed Marketing, whose clients included Arbitron, Scarborough, comScore, Simmons, the Online Publishers Association, the Traffic Audit Bureau, and Project Apollo.
Josh is a 36-year market research and audience measurement veteran who has experience in all facets of design, development and implementation of syndicated and custom research. He has been involved in the management and oversight of audience measurement services for TV, radio, newspapers, magazines, out-of-home, and the Internet. He spent 17 years at Arbitron, where he worked in the Statistical Services department and the Advertiser/Agency group before rising to Vice President, Marketing for New Ventures in 1993. He is a past president/CEO of the Simmons Market Research Bureau and of Northstar Interactive, a pioneering online research company.
Josh has a Bachelor of Science degree in Marketing from NYU, and an MBA Cum Laude in Marketing Management from Pace University. He belongs to a number of industry councils and organizations, and is a regular contributor to Mediapost’s Online Metrics Insider column.
Josh was selected one of Advertising Age’s 2012 Media Mavens. His liner notes for the 2004 release, The Allman Brothers: Live at the Beacon Theater earned him a platinum record.
Please follow this link to view Josh’s profile on LinkedIn.
A Southern California native, Travis began his career as a strategic planning analyst in the financial sector, helping his organization leverage untapped customer data to drive smarter, more effective marketing. Working across numerous verticals, his journey has most recently carried him to New York where he serves as Senior Director within the Media Practice at Millward Brown Digital. He lives by the mantra: strong brands have the power to inspire, to motivate and to create meaningful difference. With a focus squarely on Brands, he and his team advise media clients in all stages of growth to navigate, optimize and drive marketing ROI in an ever-evolving digital world.
Chris is a digital advertising and technology expert with a love for mobile, and has been named one of the “Most Important People in Mobile Advertising” by Business Insider, as well as being an Ernst & Young Entrepreneur of the Year Finalist 2 years in a row.
Chris has been a featured speaker at various global events, including International CES, Cannes
Lions, Webit, IAB’s Annual Leadership Meeting, dmexco, Web Summit and f.ounders. He is a regular
contributor to CNBC & Bloomberg TV via on-screen appearances, is the former co-chair of the IAB
Social Media committee and Native Advertising Task Force.
Today Chris is the Head of Global Brand Partnerships at ironSource, a global technology powerhouse that connects people and apps across devices over 6M times a day. Ironsource is headquartered in Tel Aviv and has offices around the world, including SF, China and New York.
With over a decade of digital industry experience, Jim Daily is an expert in online video advertising. As Teads’ President for the U.S. and Canada, Daily is responsible for running all aspects of the business. As the first official member of Teads’ U.S. operation in 2013, Daily has built strong partnerships with FORTUNE 500 advertisers and top 500 comScore publishers. Previously at Teads, Daily served as Managing Director of North America.
Prior to joining Teads, Daily worked in the Branded Entertainment space at Defy Media, the display space at Undertone and the Radio space at Katz.
Daily graduated from Boston University with a Bachelor of Science in Hospitality Administration and Management.
Ben is Director, Industry Initiatives leading programmatic and performance activities at the IAB. He has the privilege of working with leading ad technologists, agencies and publishers to help identify and navigate some of their most pressing business opportunities and challenges within these verticals. By facilitating discussion and developing best practices, research, white papers, and thought leadership events in collaboration with IAB members, Ben helps improve and facilitate the working of the programmatic and attribution ecosystems.
Prior to joining IAB, Ben spent almost 4 years at GroupM where he oversaw programmatic strategy, optimization best practices, and private marketplace relationships across Nestle’s 85 brand portfolio. In this capacity he was responsible for building and “productizing” the Nestle Trade Desk (NTD), an independent programmatic buying unit developed specifically to service Nestle brands. Prior to his work on the NTD, Ben held positions at both Maxus Global and Universal McCann where he helped lead the development of programmatic and attribution strategies for large global brands including MasterCard, Barclays, Harvard Business School, and Welch’s.
Mark joined Maxus in the spring of 2013 and now guides our client teams and their service delivery. Working with many of the specialists functions in Maxus and GroupM, a key part of his role is to ensure various areas of expertise are infused properly in our efforts.
Previously, Mark served as EVP, Global Director of New Business and Network Development at Havas Digital. As a key member of their corporate team, he was responsible for leading new business efforts on a worldwide level, drawing together local and global team resources for multiple-market pitches. His role was also to set the agenda for the network’s strategy function which led media thought leadership for the broader Havas Media organization. Additional responsibilities included bringing back learning from global
pitches and from across the network and apply it to product development and partnership strategy.
Deeper in his 19-year career in media, Mark worked across planning roles and with all media forms in New York and San Francisco at J. Walter Thompson, Y & R, and Organic. Mark has worked across many
categories including many blue-chip brands such as: Nestle, Purina, Intel, Sprint, Gap Inc., Clorox, Reckitt Benckiser, The Home Depot, Clarins, Barclays, AirFrance and many others.
Robert Gibbs is SVP, Global Digital Director at Starcom. Robert is an expert in programmatic and digital media with a career spanning over 17 years. Prior to joining “Starcom Team Samsung”, Robert was SVP/GM at Mediaocean, running their media planning and buying agency. Before that, Robert was VP of Client Services at VivaKi, driving programmatic throughout the Publicis family with clients such as Verizon, Maytag, L’Oreal, Lexus, Mars and Sprint. After graduating from Oxford Brookes University with a degree in Computer Science and Marketing, he started his career as an IT and Management Consultant as an IT and management consultant and he soon went on to join the agency world, working across EMEA, APAC and North America.
Jonah Goodhart is the CEO and Co-Founder of Moat, a New York based Analytics company focused on driving success for brand marketers and premium publishers. Moat is at the forefront of helping shift digital advertising away from impressions and clicks and toward new models of attention. Jonah was the Founding Investor and Board Member of Right Media (acquired by Yahoo!), Founding Partner of WGI Group, and Co-Founder of Billions.org. Jonah was also a member of Mayor Bloomberg’s Council on Technology and Innovation.
Ariane Gut leads Insights and Analytics at Tremor Video. In this role she is responsible for driving the company’s research strategy to illustrate the power of video across screens for brand advertising. She leverages Tremor Video’s vast first-party data, commission original research, and develop third-party partnerships to continue the company’s long-standing heritage of providing actionable insight and inspiration as advertisers and publishers navigate this complex industry. Gut collaborates with all industry organizations, actively participating in industry-wide initiatives and playing a key role in the continued efforts to define standards for video.
Prior to joining Tremor Video, Gut was Vice President of Insights & Analytics at iHeartMedia, Inc. (formerly CCM+E) where she led Digital Analytics measurement and reporting to drive profitability and overall growth of the company. She also held roles at FremantleMedia, a Bertelsmann company, CNN/Turner Broadcasting Inc., and Initiative, an IPG company.
Gut holds a Bachelor’s degree in International Business Law and a Master’s degree in Communication from La Sorbonne University in Paris.
Nancy Hall is a digital marketing executive with more than 15 years of experience working with best-in-class agencies and brands to develop programs that drive performance across multiple devices and channels. As senior vice president of eastern sales at Conversant, she leads a team of 25 sellers responsible for working with East Coast agencies and their clients to reach consumers with personalized messages across devices.
Nancy was previously vice president of ValueClick Platform Services, where she was responsible for leading sales teams across healthcare, retail and travel verticals. She also developed integrated programs across the company’s media, technology and affiliate marketing divisions.
Nancy began her digital marketing career at Fashionmall.com, a publicly-held firm that managed a network of advertising and e-commerce websites, and Ad4ever, a rich media advertising solutions provider. Throughout her career, she has worked with brands such as American Express, Discovery Communications, Lenovo and Bed Bath & Beyond.
A member of the IAB and 212 New York, Nancy has extensive experience speaking at industry conferences and events—Internet Retailer, eTail East and West, ad:tech and 212 New York, among others—about topics including data usage, incrementality, branding and attribution. She is an active fundraiser for the Ronald McDonald House of New York and past fundraiser for the National Kidney Foundation of New York/New Jersey.
Nancy holds a bachelor’s degree in communications from the University of Hartford.
Noah Heller founded his first startup at 20, working on WAP-based MMO technology. He was a designer and PM for Microsoft’s Xbox Live before leaving to join Activision as Executive Producer for Call of Duty. Later, he joined Atlas Ventures and Polaris Partners where he bootstrapped Vhoto, which was then sold to Hulu in late fall 2015. He is now VP of Partnerships and Emerging Technology at Hulu.
Tyler brings over a decade of experience leading fully integrated accounts across retail, pharmaceutical/healthcare, and tech, with a solid foundation in digital consumer communications. Currently, he manages the Agency’s relationship with the Sherwin-Williams Diversified Brands portfolio. This includes brands such as HGTV Home, Krylon, Minwax, Purdy, and Thompson’s Water Seal. He has worked on various accounts since landing at Deutsch in 2005, including GoDaddy, Lunetsa, Novartis Pharmaceuticals, Unilever Global, Kodak and non-profit work for Live Out Loud, CURE, and The Michael J. Fox Foundation for Parkinson’s. In 2012 he led the Lunesta team to secure pharma’s top award in multichannel marketing in 2012 and in 2010 led the Effie Award winning Kodak “Print and Prosper” campaign.
Before joining Deutsch, Tyler worked with Doner US on launching the interactive marketing initiative for its flagship automotive client Mazda North America.
Outside of the office Tyler is a published writer, advocate and community voice in the ongoing effort to raise awareness, education and prevention of HIV/AIDS. Speaking at numerous schools, colleges, and with appearances on Sirius Radio’s The Focus Group, Doctors and The Gayle King Show, he has used his own diagnosis and story to raise over $200,000 for HIV/AIDS related causes and served on the Board of Directors for GMHC world’s oldest AIDS Advocacy organization.
Tyler began his career as a television journalist for ABC news and is a graduate of the University of Georgia.
Nick Illobre holds responsibilities for developing new Merkle solutions leveraging rich audience data and digital media with Merkle’s Enterprise Strategy Team. He focuses on ensuring they are innovative and industry-leading solutions that leverage the latest technology innovations and processes, allowing Merkle to deliver on the promise of reaching addressable audience at scale across all the digital channels.
Before joining the Enterprise Strategy Team, Nick was involved with all levels of program and technology development for media and paid social, including strategy, partnerships, and execution, with a focus on key publisher relationships. He worked with all clients in the digital media portfolio and has worked on strategic tracking and optimization initiatives for companies in a wide variety of industries including Retail, Media, Financial Services, and Insurance.
Nick has over 8 years of experience working in media and ad-tech and has extensive experience training all levels of expertise in the digital ecosystem. Prior to Merkle, Nick was Vice President of Solutions Applications at LiveTechnology, Inc. where he led solution scoping and implementation teams that worked with Fortune 500 clients on enterprise application development, cross-channel creative versioning, and systems integration. Nick holds a BA in American Political Thought from New York University.
George is the Executive Director and Chief Executive Officer of the Media Rating Council (MRC), a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services. His background includes almost 30 years of experience in media research auditing, oversight, and consulting. Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls, and information systems in internet, multimedia, print, radio, and television measurement services.
Eric John, Senior Director, Mobile, works with media companies, publishers, and marketers to help grow their mobile business through industry standards, research, and buyer/seller best practices. He brings nearly 15 years of technology marketing and partnership development to this position.
Prior to joining IAB, Eric led digital strategy and initiatives for the Association of Magazine Media (MPA) where he helped launch their cross-platform Magazine Media 360° reports. Prior to MPA, he served as head of Digital Services at the Alliance for Audited Media, delivering certified publisher metrics and platform audits to IAB and MRC standards. In addition, he has held senior management and product marketing positions with Nokia, Yahoo, and DoubleClick.
As the Director of the IABs Mobile Marketing Center of Excellence, Joe Laszlo plays a key role to the mission to grow the mobile interactive industry. He manages many of the IABs mobile standardization, best practices, and research projects; provides advice for both buyers and sellers of mobile ; and oversees the IABs Mobile and Tablet.
Joe served the IABs Director of Research from Sept. 2007-Dec. 2010. During his IAB career, he has led IAB projects including standards for mobile rich advertising and guidelines for mobile web ad impression counting.
Prior to the IAB, Joe had an eight-year tenure at Jupiter Research, where he started researching and writing about mobile interactivity 2000.
Joe holds an MA from the Fletcher of Law and Diplomacy at Tufts and a BA from Columbia.
As the vice president of sales strategy for The Weather Company, an IBM Business, Kristen Leone oversees a team of vertical industry experts in Auto, CPG, Retail, Insurance, Pharmaceuticals, who work cross-functionally to shape core solutions and identify opportunities to maximize revenue.
In her role, Leone works closely with ad sales leadership to inform go-to-market strategies by vertical, and is responsible for delivering ongoing account segmentation, vertical insights, and training for the global ad sales organization.
Previously, Leone co-founded JOOR, a venture-backed global fashion marketplace for wholesale buying. During her tenure at JOOR, she managed the product technology roadmap, developed and implemented sales strategy for outreach to designers, and established the go-to-market brand positioning.
Leone also served as the director of strategic development & partnerships at WebMD. At WebMD, she delivered over $25MM in sales revenue from key clients that included L’Oreal, Colgate, Unilever, J&J, and Sanofi-Aventis, and was selected as the top sales leader for three consecutive years. Leone has also held marketing positions at General Mills, Pfizer, and Arrowsight.
Leone received a bachelor’s degree in psychology from Princeton University and a master’s degree in marketing from University of Pennsylvania, The Wharton School.
Rebecca Mahony is the Chief Marketing Officer at Teads, the inventors of outstream video advertising and a global monetization platform for publishers, where she is responsible for supervising the company’s global marketing, communication, and publicity initiatives. Best known for its inRead advertising technology, which places video ads in the heart of premium editorial content, like Forbes, The Washington Post, Reuters and Slate, Teads is one of the fastest growing companies in its space, with 26 offices across 18 countries and over 400 employees.
In order to establish and grow the Teads brand in North America, Mahony left her life, connections and home in London behind to tackle New York City. Hitting the ground running, within just a few months of her US arrival, Mahony had not only produced tremendous industry events and activations on Teads’ behalf, but was also officially recognized as a 2015 New York Woman of Influence – an honor presented for her continual commitment to mentor, inspire and encourage female professional development.
Prior to working at Teads, Mahony acquired over ten years of online marketing experience, managing the international and digital thinking of iconic brands, like NetJets, McDonalds, and SONY. Proudly possessing a degree in History from the Nottingham Trent University and a former semi-professional tennis player, Mahony champions all forms of education as critical to any working professional or environment.
As head of Life+ and Mobile at Mindshare North America, Malmad helps brands understand the opportunity that wearable technology presents and in addition pioneers the latest programs in mobile technology. Throughout his career, Malmad has showcased his passion for digital. His mobile first view drives strategy and innovation across the Mindshare NA client base.
Malmad joined Mindshare from Joule, a WPP subsidiary where he led marketing programs for Dell and Unilever. Previously, Jeff build integrated programs based on consumer insights at MediaCom and separately developed sponsorship programs at startup 24/7 Media for clients such as Comedy Central, AT&T and Yahoo!.
Malmad holds a BA from Ohio State University and is a member of the 4As Mobile Task Force.
Sherrill Mane joined the IAB in 2007 as our first SVP Industry Services. Sherrill has led industry efforts to establish metrics and build measurement systems that facilitate the growth of interactive media. Sherrill is responsible for numerous IAB initiatives, including fostering greater awareness of interactive advertising opportunities in the traditional media agency community. She oversees the creation of market-making research and the collateral materials associated with findings that grow the business. Since 2011, Sherrill has been the IAB lead on the groundbreaking cross ecosystem collaboration with the agencies (4As) and marketers (ANA) known as Making Measurement Make Sense (3MS). Previously, she spent 14 years at Turner Broadcasting Sales, holding a variety of senior advertising sales support positions for the News division, most recently as Senior Vice President of Market Strategy. Earlier in her career, she held diverse positions at Nielsen Media Research and Group W Satellite Communications. Sherrill draws on her experience in TV and digital sales marketing to lead IABs Sales Executive Council. She holds a B.A. in Sociology with a minor in Psychology from the Hebrew University of Jerusalem, Israel. Her graduate studies focused on the social psychology of mass media.
In 2012, Sherrill was named a Media Maven by Advertising Age.
Pete has worked in digital ad operations and technology for over 15 years. He started his career in London before joining Vibrant Media as an early member of the U.S. team, going on to play an integral role in their emergence as a native advertising market-leader. More recently Pete has been focused on mobile, first with AT&T AdWorks and more recently at Shazam where, in addition to overseeing Ad Ops and Client Services, Pete is responsible for ad technology and has successfully established programmatic as a core component of Shazam’s advertising strategy.
Stacy Minero is a seasoned strategist with18 years experience helping brands maximize their efforts in content and communication. At Twitter Stacy leads the Content Planning team which helps marketers build insight based content strategies that drive brand and business value. Her team leads The Planning Studio, interactive sessions designed to help the Fortune 100 ‘win the moment’ on Twitter. She also collaborates with Creative agencies to help them build best in class content for Twitter.
She previously led the content strategy practice at Mindshare and oversaw Communication Planning for American Express with a focus on creative media solutions. Earlier in her career Stacy worked as a Strategic Planner on P&G, Coca-Cola and Hershey.
In 2013 Stacy was named by Adweek as a Media All-Star and was a recipient of 212 NYC’s thought leadership award in 2014. She is also a contributor to Adweek and writes about the future of content (6 Trends Shaping Video Content Today and 10 Trends Shaping the Future of Branded Content
Kerry works with leading brands to define and execute marketing strategies across all channels. He currently manages a nine-figure portfolio of accounts across the telco and media verticals. Prior to his current role, Kerry founded and led Epsilon’s Advanced Digital Solutions practice, which focused on helping brands take an omnidata approach to digital media. He has over 20 years experience in omnichannel marketing across multiple industries, including telcom, financial services, retail, and B2B. He specializes in marketing innovation, having launched a series of successful new products and marketing programs, and holds a patent for privacy-safe online marketing.
Prior to joining Epsilon, Kerry built several critical businesses at BellSouth / AT&T, including: Brand’s first omnichannel media optimization tool, industry’s first outbound save desk, revamped Customer Acquisition Marketing Group, and led initial go to market for digital TV service. At Equifax, Kerry led several new business incubation efforts, including: Identity Management Practice and Fraud Solutions Group. His final role was the turnaround of the Marketing Services business, which culminated in the successful sale of that unit to Epsilon.
Kerry holds an MBA from Emory University’s Goizueta Business School. In his free time, he enjoys kayaking, cooking, writing, and having his expectations dashed by Atlanta sports teams.
Lee Nadler is Marketing Communications & Launch Manager at MINI USA. He is responsible for managing multichannel, marketing programs. He oversees MINI’s marketing agencies and has overall responsibility for: advertising creative and media; MINIUSA.com on all platforms, digital/video marketing, social channels, gorilla/stunts and partnerships with ambassadors such as Tony Hawk and brands such as Burton. Lee was recently appointed Launch Manager for new products introduced in the US and he orchestrated MINI’s #DefyLabels campaign, featured in the “Big Game.”
During Nadler’s 25-plus year career, prior to joining MINI, he founded a consulting practice, Sherpa Marketing, Inc., which invented ideas and created communications for clients such as: BMW, CNN, Gilt Groupe, eMusic, RIDEMAKERZ and Yahoo! Previously, Lee was on the original executive team as the first head of Marketing for DoubleClick. He also had key roles on the agency side, including launching Prodigy in 1989 at a WPP agency, launching Snapple at Kirshenbaum & Bond and later as President/CEO of Digital Pulp, which specialized in building brands and digital platforms for innovative businesses.
Lee is on the Board of Directors of the Advertising Club, has been inducted into the American Advertising Hall of Achievement, was recognized by Ad Age as one the 21 people to watch in the 21st century and has recently been named one of the 100 Marketing Leaders by Internationalist.
Nadler maintains a blog at www.TheSherpaPath.com which shares what he learned from the Sherpa people on an expedition to Mt Everest. You can connect with him via LinkedIn, Twitter or Instagram @LeeNadler.
Lou Paskalis is the Senior Vice President, Enterprise Media Executive, for Bank of America. He is responsible for leading a team of communications professionals in developing and implementing comprehensive media strategies to drive enterprise business objectives. Paskalis oversees media strategy and investment across traditional, digital and social channels with an eye toward driving innovative solutions across lines of business. He is tasked with identifying and delivering opportunities to leverage customer insights and industry best practices in the rapidly evolving communications landscape. He leads the team that delivered a game changing real-time 360 degree program around the World Economic Forum which leveraged the bank’s extensive original content assets. He also lead the paid media strategy for the bank’s highly successful (RED) partnership that combined the universal appeal of U2 with the cultural moment of the Super Bowl and harnessed the power of the Twitter, iAd, ClearChannel and Facebook platforms in original ways that lead to the program being recognized with a Bronze Medal for Media at the 2014 Cannes Advertising Festival.
Prior to joining Bank of America, Paskalis was the Vice President of Global Media, Content Development and Mobile Marketing at American Express where he lead innovative, cross-channel communications and engagement initiatives for the American Express brand and core U.S. product portfolios, as well as mobile marketing.
During his tenure at American Express, Lou created and launched their interactive branded TV channel to 60 million U.S. homes making Amex the first brand to have a dedicated television channel. In addition, he forged the first T-Commerce programs in partnership with NBC and FOX, which enabled consumers to purchase featured products in real-time while watching their favorite network shows. Paskalis is a three time recipient of the American Express Chairman’s Award for Innovation.
Paskalis also lead communications planning for the annual Small Business Saturday campaign, which was awarded the Grand CLIO in the Content and Contact category, the CLIO Special Award for Facebook Integrated Media and the Gold CLIO for Interactive/Social Media in addition to multiple MIXX awards. Some of his earlier achievements at Amex included a strategic partnership with NBC News that lead to the creation of Your Business, a weekly news program that serves the small business community and is the longest running program on MSNBC.
Paskalis holds an MBA in finance and marketing and a B.S. in business management from the University of Notre Dame. He lives in Manhattan where he indulges his passion for bike riding, travel, fine wine and Formula One motor-racing. He is a board member of the Mobile Marketing Association and a jury member of the IAB MIXX Awards.
Kristen has experience planning integrated campaigns for multiproduct brands on a national and local scale across traditional and nontraditional media. She has worked on a variety of accounts across financial services, retail, and non-profit charities, including PNC Bank and Tiger Woods Foundation. Currently Kristen helps manage the Sherwin Williams Diversified Brands Division, where her collaborative role has contributed to synched efforts across agency departments to deliver innovative client solutions and first to market opportunities.
Kristen graduated from University of Illinois at Urbana-Champaign with degrees in Advertising, Art History and Business. When she’s not working, she enjoys golfing and cooking her way through The New York Times.
As Director of Technical Standards at IAB Tech Lab, Brendan oversees the development of standards-track documents that aim to bring efficiencies to the market. His current focus is on the development of LEAN and DEAL guidance in response to ad blocking, as well as efforts tackling malware and fraud through the Trustworthy Accountability Group (TAG). Brendan joined the internet revolution in 1998 with MediaHouse, a web analytics and network monitoring company sprung from the ashes of the BBS industry, and worked with Microsoft in their data collection and behavioral targeting branch.
Jodie Sasse is responsible for leading Partner Success within the Watson Ecosystem.
Her primary responsibility is to ensure that Ecosystem Partners are successful in their cognitive journey and launch of a transformative solution in market.
Prior to Watson, Jodie created a leadership development program focused on developing sales fundamentals, industry and buyer insight, and solution selling expertise. The curriculum philosophy leveraged case studies, team-based projects, and business rotations to reinforce traditional classroom and e-learning methods. This program is now a centerpiece for Millennial talent development within the Watson business.
Jodie has been with IBM for over 15 years and has held a variety of leadership roles which has given her broad focus and sales leadership responsibilities around the IBM portfolio and industries.
Prior to IBM Jodie worked in finance at Allied Domecq and Tucker Anthony. She has a BS in Finance / Economics from Syracuse University and a MBA from Suffolk University.
A veteran marketing and digital media executive, Ken has been actively involved in the development of mobile as a media platform since 2002. Having held senior leadership roles at national advertising agencies, a Fortune 500 company and emerging media organizations, Ken truly brings a 360-degree view of the marketing and media landscape to Zumobi.
As Chief Executive Officer, Ken leads an experienced team in the development and growth of Zumobi’s mobile media business. Prior to Zumobi, Ken was Vice President of Advertising and Media at AT&T Wireless, where he developed a number of innovative marketing programs to stimulate consumer adoption of mobile content and applications.
One of his most successful programs was the American Idol media sponsorship, where he was the driving force behind an integrated marketing campaign widely recognized as the seminal event that popularized text messaging in the United States. Earlier, Ken was Founder and Vice President of Marketing at Fizzylab, an early entrant in the contextual search and advertising space.
By developing marketing programs and partnerships with leading digital media companies, Ken helped grow Fizzylab from a garage start-up to a company with more than 50 media clients in just 15 months. Ken began his career in the advertising business and held senior management roles at national advertising agencies including McCann-Erickson and Rubin Postaer and Associates (RPA). During this time, he led the development of advertising and branding campaigns for leading consumer companies including The Walt Disney Company, Hitachi, Washington Mutual Bank, WebTV and Domino’s Pizza, among others.
Ken graduated from the University of Washington with a B.A. in marketing. He is on the IAB Native Advertising Task Force and is a member of the WINMEC Media and Entertainment Advisory Board at UCLA.
Eva Wu is a Senior Manager of IAB’s Mobile Marketing Center of Excellence. She facilitates the growth of mobile marketing by managing working groups and committees that aim to solve mobile’s greatest challenges. Currently, Eva leads the IAB’s tablet committee, local advertising committee and mobile location data working group. Prior to joining the IAB, Eva was the associate product manager of mobile and emerging products for Xaxis.
Senior Product Manager
Manager of Business Science and Analytics
Director of Operations
Associate Director, Digital Media
Global Head of Product Commercialization
VP, Group Media Director
Digital Media & Marketing Director
Partnership for Drug-Free Kids
Head of Programmatic, USA
Executive Vice President
VP, Digital Strategy
SR. IT MANAGER
Chief Strategy Officer
Digital Media Analyst, BI Intelligence
Senior Ad Product Specialist
Kelley Blue Book
Katz Media Group
Sr. Audience Sales Director
Triad Retail Media / eBay Advertising
Global Industry Relations
It operations manager
Agency & Strategic Partnerships
Senior Director of Media & Digital Strategy
Simon Property Group
Business Development Director, Platform Demand
Chief Research Officer
Senior Manager, Digital Marketing
Manager, Marketing Analytics
Digital Media Director
Senior Director, Media Practice
Millward Brown Digital
Senior Account Executive
The Trade Desk
Communications and Events Coordinator
EVP Mobile and Global Brand Partnerships
Director, Product Marketing
President, USA & Canada
Product Lead, Programmatic Advertising
SVP, Lead Data & Analytics
Vic de Leon
Integral Ad Science
VP of Americas
M&C Saatchi Mobile
Ecosystem Engagement Manager
Chief Client Officer
Digital Marketing Community Leader
Digital Marketing Manager
Director, East Coast Sales
Head of Vendor Credit Risk
Sr. Manager, Business Development- Mobile
Director, Marketing Analytics
SVP, Global Consumer Digital Programs
Sr Director, National Sales
SVP, Global Digital
VP of Mobile
Ginsberg Group LLC
Director Digital Strategy
Horizon Media Inc.
Supervisor, Digital Media Operations
Carat North America
CEO & Co-Founder
Senior Director, Digital Strategy
Director, Business Development
Director of Marketing
Head of Insights & Analytics
Publisher Sales Manager
EVP, Group Account Director
SVP, Consumer Marketing
Nestle Waters North America
Director of Digital Media Practice
Sr Associate, Ad Operations
Senior Manager, Advertising & Media
President and CEO
Media Rating Council
Manager, Business Development
Associate Director, Technology
Associate Director, Digital Ad Operations
Digital Marketing Reporter
Manager of Event Marketing
VP, Global Strategy Development and Operations
Head of Global Sales Strategy
eCommerce Growth Marketing Lead
Director, Social Media Strategy
Active International (iNvolved Media)
Senior Creative Director
VP, Business Development
Mickey Alam Khan
VP, Director of Media Trade
VP – Digital Marketing
Women’s Marketing, Inc.
SVP, NY Media & Account Management
Fanny Lau Lawren
VP/Business Leader, US Digital Marketing
General Manager, Video
Associate Digital Media Director
d exposito & partners
New York Times
Managing Director, Head of Mobile and Life+
Senior Business Development Manager
Smart AdServer USA Inc
Account Supervisor- Social Media
Customer Relations Specialist
VP of Sales
VP, Strategy & Client Services
Vice President of East Coast Sales
SVP, Director of Digital Trade
Senior Research Analyst, BI
Assist Dir ECommerce
VP, Mobile Business Development
Director of Programmatic Sales
Sr Director,eBay Mobile Sales
Head of Planning
Director of Sales, East Coast
Senior Vice President Portfolio Leader
Group Director, Programmatic Sales
VP, Group Partner
Marketing Communications Manager
Senior Digital Media Planner/Buyer
d exposito & Partners
VP Product Management
Senior Vice President, Enterprise Media Executive
Bank of America
Digital Trade Specialist
Ad Ops Associate
Human Experience Tech Ops Associate
Senior Director of Sales, NY & Mid – Atlantic
National Director of Entertainment
Partner, Chief Channel Planning and Investment Officer
Partner, Ad Operations
Managing Director, US Digital Marketplace
Senior Product Manager, Mobile Products
Director, Publisher Solutions
VP, Brand & Agency Partnerships
EVP, Managing Director
Director, Mobile Sales & Strategy
Senior Associate, Product Management & Partnerships
VP, Creative Strategy & Operations
IBM Watson Ecosystem
VP of Marketing
SVP Enterprise Media
Senior Director, Business Development
VP Business Development
Director, Brand Enhancement
SVP of Business Development
VP, Associate Creative Director
EVP and GM
VP Corporate social responsibility
Kelley L. Smith
Manager, Technology & Activation Group
Director Programmatic Strategy
East Coast Director of Mobile
Product Manager, Premium Formats
David James Stewart
Director National Strategic Accounts
Director – WW Digital Media
Senior Talent Acquisition Specialist
President & CEO
Manager, Ad Operations
Partner, Digital Director
Sales Director, East Coast
VP Product Marketing
President, Agency Sales
Vice President Digital Experiences
Sr. Associate AdOps
Supervisor, Digital Ops
Senior Associate, Product Marketing & Sales
VP, Integrated Communications Director
Chief Global Analyst
VP, Corporate Communications Manager
Senior Strategy Consultant
IBM Interactive Experience
Group Director, Sales East
Associate Director, Media Platforms & Operations
Manager, Media Innovation
EVP / US Managing Director
Havas Media / Mobext
Conversant is the leader in personalized digital marketing, transforming the industry through cutting-edge technology, bold creative and a staggering amount of data. Our roster of 4,000 clients includes 400+ blue chip brands and 65 of the Internet Retailer Top 100. Coupled with the world’s largest affiliate marketing network, CJ Affiliate, we drive measurable, remarkable results. Conversant is a division of Epsilon, the global leader in creating customer connections that build brand and business equity.
For more information, please visit www.conversantmedia.com.
Integral Ad Science (IAS) is a global technology and data company that builds verification, optimization, and analytics solutions to empower the advertising industry to effectively influence consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital’s impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in ten countries. Our growth and innovation have been recognized in Inc. 500, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company.
Teads is the inventor of outstream video advertising and number 1 video advertising marketplace in the world.
Teads’ native video advertising solutions encompass a series of formats inserted into media content, like inRead playing inside articles, creating unprecedented levels of premium inventory, which did not exist before.
Teads’ global premium marketplace includes publishers such as Time Inc., Business Insider, The Atlantic, Forbes, The Washington Post, Bonnier, Mashable, The Telegraph, Le Monde, and Nikkei, amongst many others.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services.
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, and video advertising campaigns.
The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe, and Asia.
We at Factual believe that data should be accessible to every developer, entrepreneur, business, or organization – anyone who needs it to build a better app, provide a better search result, make smarter software – anyone who needs data to make a better decision or help others make better decisions. Today, Factual focuses on making location data accessible to the mobile world – data about places across the globe, and data which reveals a deeper understanding of people based on their geographic behavior. For more information, visit www.factual.com.
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers and technologies to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs.
In 2015, Tapad began aggressively licensing its identity management solution, the Tapad Device Graph™, and swiftly became the established the gold-standard throughout the ad tech ecosystem.
TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.”
Tremor Video (NYSE:TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers.
Altitude Digital delivers powerful technology that optimizes and streamlines the connection between buyers and sellers of online video and mobile advertising. Altitudes ARENA® Video SSP delivers greater control and performance for video publishers. The company is one of the fastest growing video advertising marketplaces and is listed as one of the 10 largest video platforms by both comScore and Quantcast. Altitude Digital is headquartered in Denver, Colorado with offices in New York and San Francisco.
Beachfront Media builds software powering the next evolution of programmatic video. From vertical video to VR, Beachfront offers diverse formats across all devices to reach audiences on any screen at any time. Beachfront’s data-driven SSP lets publishers grow their revenue, as well as expand their video distribution with video creation units, video player and syndication platform, and custom apps for mobile devices and Connected TV. With more than 100 billion video ad opportunities per month, all protected and measured by leading verification partners, Beachfront delivers effective and efficient video everywhere. For more information, visit http://www.beachfrontmedia.com
Need to elevate your brand and grow your audience? Blast is a full-service public relations firm committed to driving measurable results for our clients. With a smart, passionate team and offices in all major North American markets, we’ve got you covered. Just ask our clients, a world-class portfolio of brands, marketing technology, software companies and associations, including Factual, FastPay, Interactive Advertising Bureau, Opera Mediaworks, SheKnows Media, and The Trade Desk. For more information, please visit www.blastpr.com and follow us on Twitter @blastpr.
Since their inception in 2010 JUICE Mobile’s philosophy is focused on solving the needs of their clients, through the lens of their customers. JUICE is an advertising technology firm with relationships spanning Fortune 500 advertisers, premium publishers, leading exchanges and premier data companies. JUICE is constantly pushing the limits. They leverage the most sophisticated targeting capabilities, work with strategic partners in measurement to provide confidence that mobile investment drives the desired results and are continuously defining the new benchmarks.
Headquartered in Toronto, Canada, JUICE Mobile has offices in New York City, Los Angeles, Chicago, Montreal, Vancouver and Waterloo.
OpenX, the most trusted independent exchange by the world’s largest brands and advertising agencies, supports premium publishers and app developers to unleash the full economic potential of digital advertising. Rated #1 for quality globally, our technology enables publishers and advertisers to achieve optimal value for every ad served across all screens with greater visibility, transparency, and control.
At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
Positive Mobile develops native mobile video advertising technology solutions to empower publishers and engage users with brands in a premium video environment. The company’s In- Content mobile video solution creates video inventory at scale for premium publishers with full programmatic capabilities that can also be sold by the publisher’s direct sales force. Positive Mobile’s technology provides clients with a full-stack mobile video advertising solution, internally developed with patent-pending technology supported by real-time analytics at the impression level and data layer to better optimize campaigns for higher completion rates and greater view ability. The company works with tier one publishers and leading media agencies, trading desks and video exchanges serving Fortune 500 advertisers from offices in New York, Tel Aviv and Buenos Aires.
YuMe, Inc. (NYSE: YUME) is a leading provider of global audience technologies, curating relationships between brand advertisers and consumers of premium video content across a growing range of connected devices. Combining data-driven technologies with deep insight into audience behavior, YuMe offers brand advertisers end-to-end marketing software that establishes greater brand resonance with engaged consumers. It is the evolution of brand advertising for an ever-expanding video ecosystem. YuMe is headquartered in Redwood City, California, with worldwide offices. For more information, visit www.yume.com/pr, follow @YuMevideo and like YuMe on Facebook.
Marketers are rapidly increasing their investments in content marketing, but the content being produced is typically not optimized for mobile distribution. Zumobi, the leader in Mobile Content Marketing Solutions, enables marketers to more effectively distribute their content (branded content, social media, videos, etc.) and measure its’ impact across important mobile touch points, including their own mobile apps, web and media. The Zumobi Brand Integration (Zbi) platform makes it easy to distribute content via dynamic targeted mobile experiences called “Microzines” to drive customer acquisition, engagement and conversion, while providing a robust set of data and analytics to optimize their content mix and ROI. Zumobi has been pioneering mobile technologies since 2006. To learn more, visit www.zumobi.com or follow @Zumobi on Twitter.
With $1.3 trillion in annual spending and rising, the global media industry is more influential than
ever. At the center of this dynamic and ever-evolving industry is Adweek—The Voice of Media.
Adweek covers all the aspects of the modern communications business—from advertising,
media buying and brand building to content, social networks and digital strategies – with its
weekly magazine and cutting-edge web destination.
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