Webinar log-in information will be emailed within 2 business days of the session start date.
$399 - Non-Member Price
$299 - IAB Members
Discussion Topics
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Establishing Plan Parameters and Timeline
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Developing Media Objectives
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Establishing Buying Guidelines
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Confirming Available Assets
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Constructing Planning Timeline
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Defining Media Mix Allocation
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Collaborating with Creative Agencies
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Designing Data Strategy and Measurement Plan
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Developing Strategic Recommendation
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Managing RFP Process
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Evaluating and Negotiating Proposals
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Negotiating Vendor Terms and Conditions
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Managing IO Process
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Kicking Off Campaigns
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Managing Trafficking and Tagging Process
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Managing Reporting Process
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Verifying Campaign Launch
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Analyzing and Optimizing Campaigns
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Troubleshooting Campaigns
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Managing Flowchart Process
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Managing Digital Media Finances
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Creating Ad Hoc Reports
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Constructing Industry POVs
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Setting Up Media Days
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Forecasting Media Returns
Agenda
Agenda
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12:00 pm - 12:15 pmLearning ObjectivesCourse overview and introduction to IAB’s Digital Buying & Planning Certification credential
Read MoreCourse overview and introduction to IAB’s Digital Buying & Planning Certification credential
12:15 pm - 1:30 pmCollaborating on Campaign Briefs: Part I- Establishing Plan Parameters
- Developing Media Objectives
- Establishing Plan Parameters
- Developing Media Objectives
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12:00 pm - 12:30 pmCollaborating on Campaign Briefs: Part IIEstablishing Buying Guidelines Establishing Available Assets Constructing Planning Timeline ... Read More- Establishing Buying Guidelines
- Establishing Available Assets
- Constructing Planning Timeline
12:30 pm - 1:30 pmCreating Media Strategies: Part IConducting Campaign Research Activities Defining Media Mix Allocation Collaborating With Creative Agencies ... Read More- Conducting Campaign Research Activities
- Defining Media Mix Allocation
- Collaborating With Creative Agencies
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12:00 pm - 12:30 pmCreating Media Strategies: Part IIDesigning Data Strategy & Measurement Plan Developing Strategic Recommendation for Brands ... Read More- Designing Data Strategy & Measurement Plan
- Developing Strategic Recommendation for Brands
12:30 pm - 1:00 pmDeveloping Digital Media PlansManaging RFP Process Evaluating and Negotiating Media Deals Forecasting Media Returns Finalizing Media Plan ... Read More- Managing RFP Process
- Evaluating and Negotiating Media Deals
- Forecasting Media Returns
- Finalizing Media Plan
1:00 pm - 1:30 pmExecuting CampaignsNegotiating Vendor Terms & Conditions Managing IO Process Kicking Off the Campaign Managing Tracking & Tagging ... Read More- Negotiating Vendor Terms & Conditions
- Managing IO Process
- Kicking Off the Campaign
- Managing Tracking & Tagging Process
- Managing Reporting Process
- Verifying the Campaign Launch
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12:00 pm - 12:45 pmManaging Campaigns: Part IAnalyzing and Optimizing the Campaign Troubleshooting the Campaign Managing Flowchart Process Managing Digital Media Fi... Read More- Analyzing and Optimizing the Campaign
- Troubleshooting the Campaign
- Managing Flowchart Process
- Managing Digital Media Finances
12:45 pm - 1:30 pmManaging Campaigns: Part II- Creating Ad Hoc Reporting
- Constructing Industry POVs
- Setting Up Media Days
- Creating Ad Hoc Reporting
- Constructing Industry POVs
- Setting Up Media Days
Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
This class counts as 8 hours of credits toward IAB Certification eligibility status.
