Training - Online

IAB Digital Buying and Planning Certification Exam Prep, 4-Part, Live and Recorded Webinar Class – 1.28.19 – 1.31.19

DBPC Webinar 1.29.19
Jan 28-31 2019 / 12:00 pm 1:30 pm EST

$399 - Non-Member Price
$299 - IAB Members


      This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Buying and Planning Certification exam, but can also benefit buyers and planners who are seeking to learn more about the ecosystem in a virtual classroom setting.

      For those unable to attend the live training sessions, you can access a full recording up to eight weeks after each session.

      Each session will be 90-minutes in length:
      •   Part 1: Monday, January 28th, Noon to 1:30 pm ET
      •   Part 2: Tuesday, January 29th, Noon to 1:30 pm ET
      •   Part 3: Wednesday, January 30th, Noon to 1:30 pm ET
      •   Part 4: Thursday, January 31st, Noon to 1:30 pm ET

      This course will deepen your working knowledge of digital buying and planning and will help you determine which areas to focus on in your preparation for the Digital Buyer and Planner Certification exam. Learn more and apply for the IAB Digital Buying and Planning Certification.


      This course is not designed to be an entry-level course. This course is designed for digital media buyers, planners, marketers and strategists who have at least one year digital buying and planning work experience. This includes media professionals working in media roles related to buying, planning, strategy, and analytics.


      Establish Plan Parameters Develop Media Objectives
      Establish Buying Guidelines Confirm Available Assets
      Construct Planning Timeline Conduct Campaign Research
      Define Media Mix Allocation Collaborate with Creative Agencies
      Design Data Strategy and Measurement Plan Develop Strategic Recommendation
      Manage RFP Process Evaluate and Negotiate Proposals
      Negotiate Vendor Terms and Conditions Manage IO Process
      Kick Off Campaigns Manage Trafficking and Tagging Process
      Manage Reporting Process Verify Campaign Launch
      Analyze and Optimize Campaign Troubleshoot Campaign
      Manage Flowchart Process Managing Digital Media Finances
      Create Ad Hoc Reporting Construct Industry POVs
      Set Up Media Days  Forecast Media Returns
      Finalize Media Plan


      Member: $299
      Non-Member: $399

      Note: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price

      Training + Exam Bundle
      Member: $699
      Non-Member: $899

      Note: this class does not guarantee success in passing any IAB Certification exam. Class content and exam content are not identical. Some topics included in class may not appear on the exam, and similarly, select exam questions may include terminology or topics not taught in class.

      Contact [email protected]

      Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

      This class counts as 8 hours of credits toward IAB Certification eligibility status.


      Webinars: 12pm-1:30 pm ET, January 28 – 31

      Webinar 1: January 28
      Webinar 2: January 29
      Webinar 3: January 30
      Webinar 4: January 31

      Webinar log-in information will be emailed within 2 business days of the session start date.