IAB Digital Buying and Planning Certification Exam Prep, 4-Part, Live and Recorded Webinar Class – 1.28.19 – 1.31.19

Online · 01.28.19 - 01.31.19
12:00 pm EST - 1:30 pm EST

This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Buying and Planning Certification exam, but can also benefit buyers and planners who are seeking to learn more about the ecosystem in a virtual classroom setting.

For those unable to attend the live training sessions, you can access a full recording up to eight weeks after each session.

Each session will be 90-minutes in length:
•   Part 1: Monday, January 28th, Noon to 1:30 pm ET
•   Part 2: Tuesday, January 29th, Noon to 1:30 pm ET
•   Part 3: Wednesday, January 30th, Noon to 1:30 pm ET
•   Part 4: Thursday, January 31st, Noon to 1:30 pm ET

This course will deepen your working knowledge of digital buying and planning and will help you determine which areas to focus on in your preparation for the Digital Buyer and Planner Certification exam. Learn more and apply for the IAB Digital Buying and Planning Certification.


This course is not designed to be an entry-level course. This course is designed for digital media buyers, planners, marketers and strategists who have at least one year digital buying and planning work experience. This includes media professionals working in media roles related to buying, planning, strategy, and analytics.


Establish Plan Parameters Develop Media Objectives
Establish Buying Guidelines Confirm Available Assets
Construct Planning Timeline Conduct Campaign Research
Define Media Mix Allocation Collaborate with Creative Agencies
Design Data Strategy and Measurement Plan Develop Strategic Recommendation
Manage RFP Process Evaluate and Negotiate Proposals
Negotiate Vendor Terms and Conditions Manage IO Process
Kick Off Campaigns Manage Trafficking and Tagging Process
Manage Reporting Process Verify Campaign Launch
Analyze and Optimize Campaign Troubleshoot Campaign
Manage Flowchart Process Managing Digital Media Finances
Create Ad Hoc Reporting Construct Industry POVs
Set Up Media Days  Forecast Media Returns
Finalize Media Plan


Member: $299
Non-Member: $399

Note: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price

Training + Exam Bundle
Member: $699
Non-Member: $899

Note: this class does not guarantee success in passing any IAB Certification exam. Class content and exam content are not identical. Some topics included in class may not appear on the exam, and similarly, select exam questions may include terminology or topics not taught in class.

Contact [email protected]

Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

This class counts as 8 hours of credits toward IAB Certification eligibility status.

Webinars: 12pm-1:30 pm ET, January 28 – 31

Webinar 1: January 28
Webinar 2: January 29
Webinar 3: January 30
Webinar 4: January 31

Webinar log-in information will be emailed within 2 business days of the session start date.

Melody Zimmer 1
  • Melody Zimmer
  • IAB

Melody Zimmer joined IAB as Director of Learning & Development in 2016, after a decade spent working at Ad Tech companies such as Sizmek, Adap.TV and AOL.

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Non-Member Price
IAB Members