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This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Buying and Planning Certification exam, or for buyers and planners who are seeking to learn more about the ecosystem in a virtual and live classroom setting.
Questions about this program? Join our monthly, free online info sessions with Q&A
For those unable to make the live prep, you can access a full recording up to seven days after each session.
Designed to mirror the content on the exam, this course will deepen your working knowledge of digital buying and planning and will help you determine which areas to focus on in your independent studies. Attendees will come away with an elevated knowledge of digital buying and planning and will better their chance of success when sitting for the exam.
WHO SHOULD ATTEND This course is designed for digital media buyers, planners, marketers and strategists who are preparing for the IAB exam or have at least one year digital buying and planning work experience. This includes media professionals working in a media role across buying, planning, strategy, and analytics. Registrants are required to have at least one year of digital buying and planning work experience in order to attend training. This course is not designed to be an entry-level course; some experience is required.
Note: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price
Learn more and apply for IAB Digital Buying and Planning Certification.
SYLLABUS The class content follows the IAB Digital Buying and Planning Certification Blueprint.
Training Member: $299 Non-Member: $399 Note: Cost of IAB Certification Exam application is NOT included in Training above
Training + Exam Bundle Member: $699 Non-Member: $899
QUESTIONS? Contact [email protected]
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
Exam introduction, Collaborating on Campaign Briefs
Creating Media Strategies
Developing Digital Media Plans, Executing Campaigns
Executing Campaigns, Managing Campaigns, Educating Stakeholders
DAN HOROWITZ is a Partner and Director of Media Planning at Blacklight/MA. Dan has spent 9 years at Blacklight and has almost 15 years digital adverting experience and has worked on both the sales and buy side. He has purchased media on a multitude of connected devices from the PC to OTT, and across diverse ad types from video to text links. He has worked on both brand and direct response campaigns for Capital One, Cuisinart, ING DIRECT, and Avon. Small agency life has allowed Dan to work hand-in-hand with publishers and clients and be hands-on in programmatic.
Please contact us for any further questions and concerns.
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