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This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Buying and Planning Certification exam, but can also benefit buyers and planners who are seeking to learn more about the ecosystem in a virtual classroom setting.
Questions about the Digital Buying and Planning program? Join our monthly, free online info sessions with Q&A
For those unable to attend the live training sessions, you can access a full recording up to eight weeks after each session.
Designed to mirror the content on the exam, this course will deepen your working knowledge of digital buying and planning and will help you determine which areas to focus on in your independent studies. Attendees will come away with an elevated knowledge of digital buying and planning and will better their chance of success when sitting for the exam.
WHO SHOULD ATTEND This course is not designed to be an entry-level course. This course is designed for digital media buyers, planners, marketers and strategists who are preparing for the IAB exam or have at least one year digital buying and planning work experience. This includes media professionals working in media roles related to buying, planning, strategy, and analytics.
Note: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price
Learn more and apply for IAB Digital Buying and Planning Certification.
SYLLABUS The class content follows the IAB Digital Buying and Planning Certification Blueprint.
Training Member: $299 Non-Member: $399 Note: Cost of IAB Certification Exam application is NOT included in Training above
QUESTIONS? Contact [email protected]
Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
Webinars: 12pm-1:30 pm ET, April 3 – 6
Webinar 1: April 3 Webinar 2: April 4 Webinar 3: April 5 Webinar 4: April 6
Webinar log-in information will be emailed within 2 business days of the session start date.
Jaimisa Gourley brings over 10 years of experience in the media industry to her work as an educator on behalf of IAB. Jaimisa spent the majority of her career within the ZenithOptimdia family, in media planning, buying and strategy roles spanning traditional and digital media across a variety of client sectors including: telecom, gaming, retail, travel and QSR. Jaimisa also has experience on the publisher side of the business through her work at AOL, helping to provide her a well-rounded POV on industry objectives and challenges.
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