IAB Digital Buying and Planning Certification Exam, 4-Part, Live and Recorded Webinar Prep Class – 3.06.17 – 3.09.17


Online · 03.06.17 - 03.09.17
12:00 pm EST - 1:30 pm EST

This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Buying and Planning Certification exam, but can also benefit buyers and planners who are seeking to learn more about the ecosystem in a virtual classroom setting.

Questions about the Digital Buying and Planning program? Join our monthly, free online info sessions with Q&A 

For those unable to attend the live training sessions, you can access a full recording up to seven days after each session.

Each session will be 90-minutes in length:

  • Part 1: Monday, March 6th, Noon to 1:30 pm ET
  • Part 2: Tuesday, March 7th, Noon to 1:30 pm ET
  • Part 3: Wednesday, March 8th, Noon to 1:30 pm ET
  • Part 4: Thursday, March 9th, Noon to 1:30 pm ET
IAB Digital Buying and Planning Certification Exam, 4-Part, Live and Recorded Webinar Prep Class - 10.18.16 - 10.27.16
COURSE OVERVIEW
Get prepared to take the Digital Buyer and Planner Certification exam with help from IAB, the authority on the exam. This four-part webinar course will provide a detailed review of the major content areas outlined in the Exam Blueprint

Designed to mirror the content on the exam, this course will deepen your working knowledge of digital buying and planning and will help you determine which areas to focus on in your independent studies. Attendees will come away with an elevated knowledge of digital buying and planning and will better their chance of success when sitting for the exam.

WHO SHOULD ATTEND
This course is not designed to be an entry-level course. This course is designed for digital media buyers, planners, marketers and strategists who are preparing for the IAB exam or have at least one year digital buying and planning work experience. This includes media professionals working in media roles related to buying, planning, strategy, and analytics.

Note: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price

Learn more and apply for IAB Digital Buying and Planning Certification.

TOPICS COVERED

Establish Plan Parameters Develop Media Objectives
Establish Buying Guidelines Confirm Available Assets
Construct Planning Timeline Conduct Campaign Research
Define Media Mix Allocation Collaborate with Creative Agencies
Design Data Strategy and Measurement Plan Develop Strategic Recommendation
Manage RFP Process Evaluate and Negotiate Proposals
Negotiate Vendor Terms and Conditions Manage IO Process
Kick Off Campaigns Manage Trafficking and Tagging Process
Manage Reporting Process Verify Campaign Launch
Analyze and Optimize Campaign Troubleshoot Campaign
Manage Flowchart Process Managing Digital Media Finances
Create Ad Hoc Reporting Construct Industry POVs
Set Up Media Days  Forecast Media Returns
Finalize Media Plan


SYLLABUS

The class content follows the IAB Digital Buying and Planning Certification Blueprint.

COST

Training
Member: $299
Non-Member: $399
Note: Cost of IAB Certification Exam application is NOT included in Training above

Training + Exam Bundle
Member: $699
Non-Member: $899

QUESTIONS?
Contact [email protected]

Cancellation Policy

Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

Webinars: 12pm-1:30 pm ET, March 6 – 9

Webinar 1: March 6
Webinar 2: March 7
Webinar 3: March 8
Webinar 4: March 9

Webinar log-in information will be emailed within 2 business days of the session start date.

Dan Horowitz
  • Dan Horowitz

DAN HOROWITZ is a Partner and Director of Media Planning at Blacklight/MA. Dan has spent 9 years at Blacklight and has almost 15 years digital adverting experience and has worked on both the sales and buy side. He has purchased media on a multitude of connected devices from the PC to OTT, and across diverse ad types from video to text links. He has worked on both brand and direct response campaigns for Capital One, Cuisinart, ING DIRECT, and Avon. Small agency life has allowed Dan to work hand-in-hand with publishers and clients and be hands-on in programmatic.

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