Interactive Advertising Bureau

Training - Online Sessions

Oct 18-27, 2016 / 12:00 pm – 1:30 pm ET

$299.00 - IAB Members

$399.00 - Non-IAB Members

$699 - Training + Exam Bundle - Member

$899 - Training + Exam Bundle - Non-member

Sold Out

Overview

This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Buying and Planning Certification exam, or for buyers and planners who are seeking to learn more about the ecosystem in a virtual and live classroom setting. For those unable to make the live prep, you can access a full recording up to seven days after each session. Can’t make this session? Our next course is November 14, 15, 16 & 17. Each session will be 90-minutes in leng... Read More

For those unable to make the live prep, you can access a full recording up to seven days after each session.

Can’t make this session? Our next course is November 14, 15, 16 & 17.

Each session will be 90-minutes in length:

Part 1: Tuesday, October 18th, Noon to 1:30 pm ET
Part 2: Thursday, October 20th, Noon to 1:30 pm ET
Part 3: Tuesday, October 25th, Noon to 1:30 pm ET
Part 4: Thursday, October 27th, Noon to 1:30 pm ET

IAB Digital Buying and Planning Certification Exam, 4-Part, Live and Recorded Webinar Prep Class - 10.18.16 - 10.27.16

COURSE OVERVIEW
Get prepared to take the Digital Buyer and Planner Certification exam with help from IAB, the authority on the exam. This four-part webinar course will provide detailed review of the major content areas outlined in the Exam Blueprint

Designed to mirror the content on the exam, this course will deepen your working knowledge of digital buying and planning and will help you determine which areas to focus on in your independent studies. Attendees will come away with an elevated knowledge of digital buying and planning and will better their chance of success when sitting for the exam.

WHO SHOULD ATTEND
This course is designed for digital media buyers, planners, marketers and strategists who are preparing for the IAB exam or have at least one year digital buying and planning work experience. This includes media professionals working in a media role across buying, planning, strategy, and analytics. Registrants are required to have at least one year of digital buying and planning work experience in order to attend training. This course is not designed to be an entry-level course; some experience is required.

Note: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price

Learn more and apply for IAB Digital Buying and Planning Certification.

TOPICS COVERED

Establish Plan Parameters	Develop Media Objectives
Establish Buying Guidelines	Confirm Available Assets
Construct Planning Timeline	Conduct Campaign Research
Define Media Mix Allocation	Collaborate with Creative Agencies
Design Data Strategy and Measurement Plan	Develop Strategic Recommendation
Manage RFP Process	Evaluate and Negotiate Proposals
Forecast Media Returns	Finalize Media Plan
Negotiate Vendor Terms and Conditions	Manage IO Process
Kick Off Campaigns	Manage Trafficking and Tagging Process
Manage Reporting Process	Verify Campaign Launch
Analyze and Optimize Campaign	Troubleshoot Campaign
Manage Flowchart Process	Managing Digital Media Finances
Create Ad Hoc Reporting	Construct Industry POVs
Set Up Media Days

SYLLABUS
The class content follows the IAB Digital Buying and Planning Certification Blueprint.

COST

Training
Member: $299
Non-Member: $399
Note: Cost of IAB Certification Exam application is NOT included in Training above

Training + Exam Bundle
Member: $699
Non-Member: $899

QUESTIONS?
Contact [email protected]

Cancellation Policy

Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

Agenda

Agenda:

12:00 pm - 1:30 pm

4 Day Schedule

Session 1: Tuesday, October 18th (12-1:30 pm ET) Exam introduction, Collaborating on Campaign Briefs Session 2: Thursd... Read More
Session 1: Tuesday, October 18th (12-1:30 pm ET)

Exam introduction, Collaborating on Campaign Briefs

Session 2: Thursday, October 20th (12-1:30 pm ET)

Creating Media Strategies

Session 3: Tuesday, October 25th (12-1:30 pm ET)

Developing Digital Media Plans, Executing Campaigns

Session 4: Thursday, October 27th (12-1:30 pm ET)

Managing Campaigns, Educating Stakeholders
12:00 pm - 1:30 pm

4 Day Schedule

Session 1: Tuesday, October 18th (12-1:30 pm ET) Exam introduction, Collaborating on Campaign Briefs Session 2: Thursd... Read More
Session 1: Tuesday, October 18th (12-1:30 pm ET)

Exam introduction, Collaborating on Campaign Briefs

Session 2: Thursday, October 20th (12-1:30 pm ET)

Creating Media Strategies

Session 3: Tuesday, October 25th (12-1:30 pm ET)

Developing Digital Media Plans, Executing Campaigns

Session 4: Thursday, October 27th (12-1:30 pm ET)

Managing Campaigns, Educating Stakeholders
12:00 pm - 1:30 pm

4 Day Schedule

Session 1: Tuesday, October 18th (12-1:30 pm ET) Exam introduction, Collaborating on Campaign Briefs Session 2: Thursd... Read More
Session 1: Tuesday, October 18th (12-1:30 pm ET)

Exam introduction, Collaborating on Campaign Briefs

Session 2: Thursday, October 20th (12-1:30 pm ET)

Creating Media Strategies

Session 3: Tuesday, October 25th (12-1:30 pm ET)

Developing Digital Media Plans, Executing Campaigns

Session 4: Thursday, October 27th (12-1:30 pm ET)

Managing Campaigns, Educating Stakeholders
12:00 pm - 1:30 pm

4 Day Schedule

Session 1: Tuesday, October 18th (12-1:30 pm ET) Exam introduction, Collaborating on Campaign Briefs Session 2: Thursd... Read More
Session 1: Tuesday, October 18th (12-1:30 pm ET)

Exam introduction, Collaborating on Campaign Briefs

Session 2: Thursday, October 20th (12-1:30 pm ET)

Creating Media Strategies

Session 3: Tuesday, October 25th (12-1:30 pm ET)

Developing Digital Media Plans, Executing Campaigns

Session 4: Thursday, October 27th (12-1:30 pm ET)

Managing Campaigns, Educating Stakeholders

Overview

Agenda

Agenda:

Session 1: Tuesday, October 18th (12-1:30 pm ET)

Session 2: Thursday, October 20th (12-1:30 pm ET)

Session 3: Tuesday, October 25th (12-1:30 pm ET)

Session 4: Thursday, October 27th (12-1:30 pm ET)

Session 1: Tuesday, October 18th (12-1:30 pm ET)

Session 2: Thursday, October 20th (12-1:30 pm ET)

Session 3: Tuesday, October 25th (12-1:30 pm ET)

Session 4: Thursday, October 27th (12-1:30 pm ET)

Session 1: Tuesday, October 18th (12-1:30 pm ET)

Session 2: Thursday, October 20th (12-1:30 pm ET)

Session 3: Tuesday, October 25th (12-1:30 pm ET)

Session 4: Thursday, October 27th (12-1:30 pm ET)

Session 1: Tuesday, October 18th (12-1:30 pm ET)

Session 2: Thursday, October 20th (12-1:30 pm ET)

Session 3: Tuesday, October 25th (12-1:30 pm ET)

Session 4: Thursday, October 27th (12-1:30 pm ET)

Speakers & Moderators

Speakers & Moderators

Dan Horowitz

Dan Horowitz

Digital Buying & Planning Certification Exam, 4-Part, Live & Recorded Webinar Prep Class – 10.18.16 – 10.27.16

Overview

Agenda

Agenda:

Session 1: Tuesday, October 18th (12-1:30 pm ET)

Session 2: Thursday, October 20th (12-1:30 pm ET)

Session 3: Tuesday, October 25th (12-1:30 pm ET)

Session 4: Thursday, October 27th (12-1:30 pm ET)

Session 1: Tuesday, October 18th (12-1:30 pm ET)

Session 2: Thursday, October 20th (12-1:30 pm ET)

Session 3: Tuesday, October 25th (12-1:30 pm ET)

Session 4: Thursday, October 27th (12-1:30 pm ET)

Session 1: Tuesday, October 18th (12-1:30 pm ET)

Session 2: Thursday, October 20th (12-1:30 pm ET)

Session 3: Tuesday, October 25th (12-1:30 pm ET)

Session 4: Thursday, October 27th (12-1:30 pm ET)

Session 1: Tuesday, October 18th (12-1:30 pm ET)

Session 2: Thursday, October 20th (12-1:30 pm ET)

Session 3: Tuesday, October 25th (12-1:30 pm ET)

Session 4: Thursday, October 27th (12-1:30 pm ET)

Speakers & Moderators

Speakers & Moderators

Dan Horowitz

Dan Horowitz

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