IAB Digital Ad Operations Certification Exam Prep, 4-Part, Live and Recorded Webinar Class – 10.15.18 – 10.18.18

Online Sessions · 10.15.18 - 10.18.18
12:00 pm EST - 1:30 pm EST

This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Ad Operations Certification exam, or for ad operations professionals seeking to deepen their knowledge in a virtual classroom setting.

Can’t attend this class? you can access a complete set of session recordings up to 8 weeks after each session.


About the Webinar Series

Each session will be 90-minutes in length:
•   Part 1: Monday, October 15th, Noon to 1:30 pm ET
•   Part 2: Tuesday, October 16th, Noon to 1:30 pm ET
•   Part 3: Wednesday, October 17th, Noon to 1:30 pm ET
•   Part 4: Thursday, October 18th, Noon to 1:30 pm ET

Who Should Attend

This course is not designed to be an entry-level course. This course is designed for digital ad operations professionals who have at least one year digital ad operations work experience. This includes anyone with responsibilities in launching, managing, optimizing, trouble-shooting and analyzing digital ad campaigns.

Topics Covered

Campaign goals  Optimization tactics Products & Packaging
Campaign launch Campaign reporting  Documenting workarounds
Checking inventory availability  Investigating discrepancies Feature sunset strategies
Conversion tags Campaign wrap-up reports Perform diagnostics
Entering order details  Campaign analytics Client management
Creative strategy Security checks  Client communications
Performing asset intake  Fraudulent activity Conduct postmortems
Vendor Q&A checks  Emerging technologies  Network architecture
Media plan reviews  Feasibility evaluations  3rd Party inventory
Pre-launch testing Beta testing Packaging & order systems
Developing campaign workflow  Product definition Technical integrations
Competitive separation New business development Fiscal justifications
Campaign performance Success metrics Partner certifications
Troubleshooting Pricing structure Publisher certifications




•   Member: $299
•   Non-Member: $399
NOTE: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price.

Training + Exam Bundle

•   Member: $799
•   Non-Member: $999
NOTE: This class does not guarantee success in passing any IAB Certification exam. Class content and exam content are not identical. Some topics included in class may not appear on the exam, and similarly, select exam questions may include terminology or topics not taught in class.

Questions? Contact [email protected]

Cancellation Policy
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

This class counts as 8 hours of credits toward IAB Certification eligibility status.

Session 1: Monday, October 15th (12-1:30 pm ET)
Exam introduction, Planning & Executing Campaigns, Inventory Management

Session 2: Tuesday, October 16th (12-1:30 pm ET)
Inventory Management (cont.), Managing Live Campaigns

Session 3: Wednesday, October 17th (12-1:30 pm ET)
Managing Live Campaigns (cont.), and Managing Incidents, Ad Products, and Emerging Technologies

Session 4: Thursday, October 18th (12-1:30 pm ET)
Ad Technology, Managing Client and Partner Relationships

Craig Steiger

Craig dove into the world of digital media as a deal implementation
manager at AOL in 2000. Since then, he has worked the following nineteen
years in the digital media space with a focus on digital advertising
operations – where he has extensive experience within display, mobile,
video and social media advertising. He has had the privilege to grow and
contribute at AddThis, LivingSocial, Verve Mobile, Resonate and most
recently as a part of the team at Prohaska Consulting. He has a proven
track record in both start-ups and highly respected market leading
businesses. A significant amount of that time has been focused on the
implementation of operational processes, system & workflow development,
team management & development, system and product requirements gathering
and documentation, ad-serving platforms as well as campaign and account
management. He is a passionate, impactful people manager and team leader
that is highly driven, well organized, customer focused, excellent
communicator and well connected with staff, co-workers and customers.
When not at work, he enjoys spending time with his wife and four
children. He is a proud graduate of James Madison University and enjoys
just about anything outdoors including hiking, mountain biking, skiing,
soccer and running.

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Note: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price


Please contact us for any further questions and concerns.