Training - Online Sessions

IAB Digital Ad Operations Certification Exam Prep, 4-Part, Live and Recorded Webinar Class – 10.15.18 – 10.18.18

Oct 15-18 2018

$299.00 - IAB Members
$399.00 - Non-Members

      Introduction

      This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Ad Operations Certification exam, or for ad operations professionals seeking to deepen their knowledge in a virtual classroom setting.

      Can’t attend this class? you can access a complete set of session recordings up to 8 weeks after each session.

       

      About the Webinar Series

      Each session will be 90-minutes in length:
      •   Part 1: Monday, October 15th, Noon to 1:30 pm ET
      •   Part 2: Tuesday, October 16th, Noon to 1:30 pm ET
      •   Part 3: Wednesday, October 17th, Noon to 1:30 pm ET
      •   Part 4: Thursday, October 18th, Noon to 1:30 pm ET

      Who Should Attend

      This course is not designed to be an entry-level course. This course is designed for digital ad operations professionals who have at least one year digital ad operations work experience. This includes anyone with responsibilities in launching, managing, optimizing, trouble-shooting and analyzing digital ad campaigns.

      Topics Covered

      Campaign goals  Optimization tactics Products & Packaging
      Campaign launch Campaign reporting  Documenting workarounds
      Checking inventory availability  Investigating discrepancies Feature sunset strategies
      Conversion tags Campaign wrap-up reports Perform diagnostics
      Entering order details  Campaign analytics Client management
      Creative strategy Security checks  Client communications
      Performing asset intake  Fraudulent activity Conduct postmortems
      Vendor Q&A checks  Emerging technologies  Network architecture
      Media plan reviews  Feasibility evaluations  3rd Party inventory
      Pre-launch testing Beta testing Packaging & order systems
      Developing campaign workflow  Product definition Technical integrations
      Competitive separation New business development Fiscal justifications
      Campaign performance Success metrics Partner certifications
      Troubleshooting Pricing structure Publisher certifications

       

      Pricing

      Training


      •   Member: $299
      •   Non-Member: $399
      NOTE: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price.

      Training + Exam Bundle


      •   Member: $799
      •   Non-Member: $999
      NOTE: This class does not guarantee success in passing any IAB Certification exam. Class content and exam content are not identical. Some topics included in class may not appear on the exam, and similarly, select exam questions may include terminology or topics not taught in class.

      Questions? Contact [email protected]


      Cancellation Policy
      Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

      This class counts as 8 hours of credits toward IAB Certification eligibility status.

      Agenda

      Session 1: Monday, October 15th (12-1:30 pm ET)
      Exam introduction, Planning & Executing Campaigns, Inventory Management

      Session 2: Tuesday, October 16th (12-1:30 pm ET)
      Inventory Management (cont.), Managing Live Campaigns

      Session 3: Wednesday, October 17th (12-1:30 pm ET)
      Managing Live Campaigns (cont.), and Managing Incidents, Ad Products, and Emerging Technologies

      Session 4: Thursday, October 18th (12-1:30 pm ET)
      Ad Technology, Managing Client and Partner Relationships