Training - Online Sessions

IAB Digital Ad Operations Certification Exam, 4-Part, Live and Recorded Webinar Prep Class – 10.16.17 – 10.19.17

Oct 16-19 2017

$299.00 - IAB Members
$399.00 - Non-Members

      Overview

      This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Ad Operations Certification exam, or for ad operations professionals seeking to deepen their knowledge in a virtual classroom setting.

      For those unable to make the live webinars, you can access a full recording up to thirty days after each session.

       

      Each session will be 90-minutes in length:

      • Part 1: Monday, October 16th, Noon to 1:30 pm ET
      • Part 2: Tuesday, October 17th, Noon to 1:30 pm ET
      • Part 3: Wednesday, October 18th, Noon to 1:30 pm ET
      • Part 4: Thursday, October 19th, Noon to 1:30 pm ET
      IAB Digital Ad Operations Certification Exam, 4-Part Online Prep Class
      COURSE OVERVIEW
      Get prepared to take the Digital Ad Ops Certification exam with help from IAB, the authority on the exam. This four-part webinar course will provide detailed review of the major content areas outlined in the Exam Blueprint. Attendees will come away with an elevated knowledge of digital ad operations and will better their chance of success when sitting for the exam.


      WHO SHOULD ATTEND

      This course is designed for digital ad operations professionals who are preparing for the IAB exam or have at least one year digital ad operations work experience. This includes anyone with responsibilities in launching, managing, optimizing, trouble-shooting and analyzing digital ad campaigns. This course is not designed to be an entry-level ad ops course; registrants should have at least one year in digital ad operations work experience before attending training.

      Note: Cost of IAB Certification Exam application is NOT included in a-la carte Prep Class price

      Learn more and apply for IAB Digital Ad Operations Certification.

      TOPICS COVERED

      Campaign goals  Optimization tactics Products & Packaging
      Campaign launch Campaign reporting  Documenting workarounds
      Checking inventory availability  Investigating discrepancies Feature sunset strategies
      Conversion tags Campaign wrap-up reports Perform diagnostics
      Entering order details  Campaign analytics Client management
      Creative strategy Security checks  Client communications
      Performing asset intake  Fraudulent activity Conduct postmortems
      Vendor Q&A checks  Emerging technologies  Network architecture
      Media plan reviews  Feasibility evaluations  3rd Party inventory
      Pre-launch testing Beta testing Packaging & order systems
      Developing campaign workflow  Product definition Technical integrations
      Competitive separation New business development Fiscal justifications
      Campaign performance Success metrics Partner certifications
      Troubleshooting Pricing structure Publisher certifications


      SYLLABUS

      The class content follows the IAB Digital Ad Operations Certification Blueprint.

      COST

      Training
      Member: $299
      Non-Member: $399
      Note: Cost of IAB Certification Exam application is NOT included in Training above

      QUESTIONS?
      Contact [email protected]

      Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

      Agenda

      Session 1: Monday, October 16th (12-1:30 pm ET)
      Exam introduction, Planning & Executing Campaigns, Inventory Management

      Session 2: Tuesday, October 17th (12-1:30 pm ET)
      Inventory Management (cont.), Managing Live Campaigns

      Session 3: Wednesday, October 18th (12-1:30 pm ET)
      Managing Live Campaigns (cont.), and Managing Incidents, Ad Products, and Emerging Technologies

      Session 4: Thursday, October 19th (12-1:30 pm ET)
      Ad Technology, Managing Client and Partner Relationships