Training - NYC

IAB Creator Economy Workshop

Dec 12, 2023 / 9:00 am – 12:45 pm EST

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      Overview

      With millions of creators worldwide, the creator economy has grown exponentially. Creators are this generation’s directors, producers, and talent all rolled into one – becoming household names overnight, they hold power to create trends, spark cultural movements, and shape buying decisions.

      Join us for this workshop, in partnership with YouTube, where attendees will learn about the dynamic landscape of the creator economy, insights from IAB’s new research on the importance of creator-produced content, advertiser and consumer attitudes and beliefs, and the challenges and opportunities for advertisers.

      The workshop will also explore partnering with creators, influencers, and their communities to understand the value of creative partnership, the tactical nuances, and legal and contractual considerations to be aware of when tapping into the creator economy.

      If you’re interested in attending, please email [email protected].

      Additional speakers coming soon!

      Agenda

      Agenda



      9:30 am - 10:00 am
      Overview of the Creator Economy
      Speakers
      Mark Avnet 1
      Mark Avnet
      Senior Director, Professional Development and Education Center, IAB
      Dylan Lemay
      Dylan Lemay
      Creator

      10:00 am - 10:25 am
      IAB Creator Economy Research
      Speakers
      Jack Koch
      Jack Koch
      SVP, Research & Insights, IAB
      Ruth Behr 1
      Ruth Behr
      Managing Partner , Talk Shoppe

      10:25 am - 10:45 am
      Workshop Activity 1
      Speaker
      Mark Avnet 1
      Mark Avnet
      Senior Director, Professional Development and Education Center, IAB



      11:20 am - 11:40 am
      Workshop Activity 2
      Speaker
      Mark Avnet 1
      Mark Avnet
      Senior Director, Professional Development and Education Center, IAB

      11:40 am - 12:05 pm
      How YouTube’s Universe of Content Brings Viewers, Creators, and Culture Together
      Speaker
      Mike Fung
      Mike Fung
      Video Development Manager, Google

      12:05 pm - 12:10 pm
      Recap & Closing
      Speaker
      Mark Avnet 1
      Mark Avnet
      Senior Director, Professional Development and Education Center, IAB

      12:10 pm - 12:45 pm
      Creator Ice Cream Social
      Speaker
      Dylan Lemay
      Dylan Lemay
      Creator

      About the Venue

      IAB Creator Economy Workshop 2

      Google NYC | Goblin King
      85 10th Ave
      New York, NY 10009
       

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