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More than 1,100 digital thought leaders came together to drive the industry forward February 8-10 at the JW Marriott Desert Ridge in Phoenix, Arizona for the sold-out 2015 IAB Annual Leadership Meeting—three days of powerful debate and discussion, intense networking, and high-level insights. Focused on the theme “Content and The KingMakers” the speakers and participants took on some of the hottest topics in advertising.
The 8th IAB Annual Leadership Meeting, themed “Content and the Kingmakers,” got off to an exciting start as Randall Rothenberg, President and CEO at IAB, greeted the audience of more than 1,100 influencers. “You are defining the agenda for our industry.” Over the course of the next few days, the preeminent leaders of marketing, media, and technology will share their perspectives on how to tackle industry challenges. “Through the town halls, we will collaborate on how we overcome pressing issues like fraud and what’s next for viewability. Your input will directly inform the agenda we will pursue over the next several years. And we have a lot of business to do,” he said.
Rothenberg recognized the IAB Board of Directors for being the brains and brawn behind the work IAB has done. Following a vote to approve the 2015 Board of Directors, it was announced that the new Chair of the Board would be David Morris, Chief Revenue Officer at CBS Interactive, and Vice Chair would be Lauren Wiener, President, Global Sales and Marketing at Tremor Video. Rothenberg then called the meeting to order.
Next, Morris took to the stage to highlight how our business is in a constant state of change, but through it all consumers are kings. He emphasized that content is where it all starts, as it creates a platform for great advertising, and the most successful of this content breaks through the clutter. “IAB is the most important trade organization in the industry today,” said Morris, and high on the agenda are transacting in the viewable impression, video standards, and distribution. “Advertising in the digital age is different today than yesterday, and is changing tomorrow,” he said. The future for media and consumers is very bright.
After the presentation of the esteemed IAB Service Excellence Awards, Tim Armstrong, Chairman and CEO of AOL, introduced the first keynote speaker of the event remotely: Freada Kapor Klein, Ph.D., Co-Chair, Kapor Center for Social Impact.
Klein opened by stating that IAB has the opportunity to lead the industry by solving both the talent shortage and the diversity problem at the same time. She spoke about both the recruiting part of the “pipeline problem” as well as the “leaky pipeline” of retention of talent as she discussed why diversity is so necessary. Klein brought attention to hidden and unconscious biases during the interview process. “The human brain is hardwired to be biased,” she said. Traditional measures like SAT scores and GPA averages are not good predictors of talent. Better indicators of talent, according to Klein, are role models, social belonging exercises, a friendly physical environment and traits of empathy.
The more you can understand someone, the more you can put yourself in their shoes, the more progress you will make. IAB, Klein said, has an opportunity to lead the way by determining who is underrepresented, assessing the challenge, and leading a collaborative effort to fix the diversity issue in digital media while solving the talent shortage.
Next Doug Weaver, Founder and Chief Executive Officer at Upstream Group, Inc., addressed the importance of digital sellers and offered insight into why they leave and advice on how to retain key members of the digital sales generation. After Rothenberg announced the winners of the IAB Sales Excellence Awards to honor those sales executives responsible for helping digital advertising become the second largest advertising sector in the industry. With Day One adjourned, the packed audience left for the welcome reception, inspired and excited to talk about all they just learned.
The second day of the sold-out, 2015 IAB Annual Leadership Meeting opened with Randall Rothenberg, President and CEO at IAB, discussing how growth is no longer the primary challenge. The more pressing opportunity for so many IAB members and partners is realizing the benefits of this growth in their own companies. He discussed how IAB made several bold and essential structural changes in 2014 to lay the groundwork for empowering the media and marketing industries to continue their historic success.
As Rothenberg set the stage for how the industry is still facing a number of challenges, IAB senior leaders joined him to clearly deliver the IAB point-of-view on six critical issues: Viewability, native advertising, mobile and video, programmatic, fraud, and education. He concluded by urging all of the influential individuals in the ballroom to join in helping support these initiatives.
Content remained the target of the room’s attention, as Linda Boff, Executive Director, Global Brand Marketing at General Electric, discussed how today’s brands need to market in the year we live in. She shared how GE’s media manifesto encompasses eight key points that humanize the brand and allow consumers to get to know them better. Boff emphasized how media drives content creation and the importance of reaching new audiences in unexpected ways on the right platforms. If the audience in this room takes away one message, it should be that “there is no substitute for fantastic content. It all starts with telling a great story in a great way.”
Next up, Mark Thompson, President and Chief Executive Officer at The New York Times Company, spoke about how digital disruption has created exciting opportunities for all legacy media properties. He started off by discussing how The New York Times has embraced native advertising and is making no attempt to blur the line between sponsored and editorial content. Ultimately the quality of content means more than anything else, and advertising messages need to win on their own merits by being “compelling and attractive enough to punch through.” Thompson went on to state that data is as important as ever, automation is here and is the future, and the battle will be won or lost on the smartphone. Later, Rothenberg joined him on stage in a conversation about The New York Times transformation over the last few years, and the captivating dialogue concluded with a statement about how all publishers are still wrestling with content on mobile devices. Consumption on mobile is continuous and content creators need to find ways to connect people with a compelling news feed that can be consumed how and when consumers want.
Erin McPherson, Chief Content Officer at Marker Studios, engaged the audience in a conversation about the evolution of entertainment. Technology has enabled all of us to express and consume content anytime and anywhere, and the definition of audience and creator has been confused. She stated that “we have a front row seat in the content revolution,” and mobile and short-form video are helping to drive the disruption. The new authority is authenticity, and creating relatable and honest content is the key to success. McPherson urged that “brands should and must become publishers,” and went on to emphasize that “measurement is the final frontier.” As a video industry we haven’t cracked measurement yet, and we must create a uniform system for it. She emphasized that there needs to be new ways to measure engagement, and “brand loyalty is as, or more, important than the transaction itself.”
On stage next, a marketer and agency came together to share how their partnership is redefining media by harnessing the power of data through media transformation. Lisa Donohue, Chief Executive Officer at Starcom USA, and Bob Rupczynski, Vice President of Media and Consumer Engagement at Kraft Foods Group, emphasized the important role of data combined with meaningful content and how they need to work together. Donohue kicked things off by discussing the era of velocity marketing where it’s a time of “code plus culture.” She stated that the strategy was to ensure “we have the right data infrastructure, and combine it with content so we are culturally relevant.” Rupczynski went on to share examples of how Kraft has embraced leveraging consumer data to put content into context.. At the end of the day, brands need to have an all-inclusive content strategy.
Jonah Goodhart, Co-Founder and Chief Executive Officer at Moat, came on stage next to discuss the importance of shifting from an impressions and clicks economy to an attention economy. He emphasized how brand marketers in digital lacked consistent measures of success and “in the end of the day this is about attention.” However, attention begins with viewability, and there are still many challenges that remain to be tackled. “Human and viewable has to be the first step” because “marketers want attention, publishers deliver attention, and consumers will pay attention to the right experience.” Ads and content should feel seamless to the consumer because soon, attention will be, the new currency.
Ben Lerer, Co-Founder and Chief Executive Officer at Thrillist Media Group, engaged in a fireside chat with Rothenberg on the merging of content and commerce. Thrillist’s entrance into commerce was founded on the challenge faced with scaling the company’s ad business, and Lerer strongly emphasized his view that “media businesses think very narrowly about what they can and should do.” They don’t need to be defined by advertising, rather they should value the relationship and information they have on their consumers. There is a playbook for publisher success today with social, data, and real-time publishing at the core of a winning strategy. Ultimately any brand that wants to stay relevant needs to become a storyteller and use content to build audience and trust.
Following a networking luncheon, Robert Kyncl, Global Head of Content and Business Operations at YouTube, brought the changing world of content creation, consumption, and sharing into the spotlight. He described the world of “Valleywood” as the melding of the traditional Hollywood moguls in the entertainment industry with the emerging businesses from Silicon Valley. The competitive marketplace has taken down barriers to content creation and distribution as power shifts away from producers to consumers. Authenticity is the key to a world where fans determine who wins. If you want to succeed in Valleywood you have to trust the audience.
The general assembly concluded and attendees dispersed into four town halls each closely related to the critical challenges Rothenberg and IAB senior leaders emphasized earlier in the day. This is the opportunity for industry influencers in the audience to amplify their voices and constructively discuss what needs to happen to advance the digital industry. The major insights and recommendations for action from each town hall will directly inform the IAB agenda in 2015 and beyond.
The last morning of the 8th IAB Annual Leadership Meeting opened with Randall Rothenberg, President and CEO at IAB, preparing attendees for the brilliant conversations and thought-provoking speakers of this weighty event.
Jeffrey Cole, Director, Center for the Digital Future at USC Annenberg School for Communication and Journalism, addressed the transformation of television and video. He pointed out that if you “give people infinite choice, they only want a little,” the only thing that matters is quality content. “In a digital world where there has never been so much good and bad content, content is ‘kinger’ than it’s ever been. Nobody watches crap anymore,” he said. He went on to address topics such as the unbundling of programs from channels, day and date movie releases to TV, and network neutrality. Cole then closed with a prediction that free advertising-supported content will thrive, and original digital content producers will be able to learn from the practices of TV and cable.
Up next, Mike Hopkins, Chief Executive Officer at Hulu, engaged in a fireside chat with Rothenberg to talk about Hulu’s business and approach to video content production. With a large supply of great content at low price points, Hopkins stressed that Hulu’s priorities are premium content production, advertising strategies, and technology innovation. They are focused on being a broad, robust subscription service with content in many different fields. He went on to address that as more people realize they can get great content on streaming devices, the landscape will get more competitive in the next few years.. With many players buying and selling content now, the real kingmakers are the content creators.
Warren St. John, Editor-In-Chief at Patch, took the stage to address the exaggerated death of Patch.com and the media turnaround it experienced in 2014. He started by addressing the problems that the hyper-local conundrum caused and how the first step to turning things around was their recommitment to producing great local content. St. John emphasized that technology is the greatest enabler of connections and credits Patch’s comeback to three steps—a hard reset, stabilizing, and innovating. He gave examples of tools such as a daily pacing document, production document, and site heat-mapping applications that helped boost traffic and deliver a productivity increase. As a result Patch had its first profitable year in 2014 by building deep emotional connection with communities.
Per tradition, The Great Debate, where industry leaders are called upon to argue tough points, closed the show. The hot button topic: As publishers have proven themselves as experts in creating content, will agencies and brands prevail as masters of the genre? Peter Minnium, Head of Brand Initiatives at IAB, moderated the heated discussion as experts took on the following points:
The 2015 IAB Annual Leadership Meeting challenged the industry to step up and work together to solve the most critical issues inhibiting the growth of digital advertising. Attendees spoke their minds and keynote speakers inspired new ideas and ignited action—together it made for a memorable conference that will drive conversation and industry issues throughout 2015 with an eye toward 2020.
Grand Saguaro Ballroom Foyer
Grand Saguaro Ballroom
IAB Service Excellence Awards
IAB has the opportunity to lead the industry by solving both the talent shortage and the diversity problem at the same time. Freada Kapor Klein will explain how hidden bias works, how it undermines our aspiration to build meritocracies, and provide concrete steps toward fixing the leaks in the digital pipeline pipeline.
Each year Doug Weaver works with hundreds of digital media and technology sellers on strategy and execution. Even as programmatic automation might seem poised to dispossess or marginalize human selling, Weaver sees a clear picture of the high value work ahead and the psychological makeup of those who will do it. And he’s got some advice for IAB member companies about how to spot, secure and retain key members of the Greatest Digital Sales Generation…the one that’s just emerging.
Desert Suite 4
Diversity by Design: Own It!
The girls invite the guys to The Girls’ Lounge for breakfast and conversation…
After all, modern feMENism includes men!
Today’s most relevant brands need to behave like tomorrow’s programmers, not yesterday’s marketers. Linda Boff will focus on how GE, a 134-year-old brand, fuses content and context to reach audiences in unexpected and compelling ways.
President and CEO Mark Thompson explores how digital disruption has created exciting opportunities for
The New York Times- and ultimately, for all legacy media properties. From its business model, to product development, to the form and shape of its world-class journalism and advertising products and services;
The Times is in the midst of an exceptionally exciting time. Mark will share a rare insider’s look at how the transforming landscape is impacting The Times, as well as insights on how media businesses across the ecosystem must evolve to thrive in a marketplace gone digital.
Entertainment is evolving. Technology has enabled all of us to express—and to consume—anything, anytime, anywhere. In this brave new world, audience is creator and creator is audience.
Kraft is leading the industry with a new form of addressable storytelling. In this session, Kraft’s Bob Rupczynski and Starcom’s Lisa Donohue will discuss their partnership to redefine media, driving Kraft’s strategic use of data and meaningful content, reinventing their marketing and propelling business.
Marketers want attention, publishers want to sell attention, and consumers are willing to give their attention, to the right experience. Jonah Goodhart will explore the importance of shifting from an impressions and clicks economy to an attention economy while delivering the right experience for the consumer.
Ben Lerer in conversation with Randall Rothenberg on the merging of content and commerce
Grand Canyon 7
Over the past decade, companies like Netflix, Amazon and yes, YouTube, have all set their sights on the creation, marketing and distribution of content. As Silicon Valley and Hollywood increasingly cross paths, the way we consume, create, and share content is rapidly changing. What are the implications for advertisers, content producers and viewers as this seismic shift takes place?
Want your voice heard at the IAB Annual Leadership Meeting? This is your opportunity.
Join your peers in one of four town halls, each one focusing on a major practical issue that is engulfing the ecosystem’s operations. Curated by industry experts who will frame and guide the conversation, your participation will not just address the industry’s most pressing issues, it will help chart the path to overcome them.
Confronting Fraud: It’s Time to Clean Up the Industry
What does an industrywide approach for accountability, transparency and success look like?
Grand Canyon 6
The Future of Programmatic: Strategy & Execution for Now and Next
What does it really mean to have a programmatic strategy?
Grand Canyon 8
A Mobile Manifesto for Media Companies
We have quickly gone from “When is the year of Mobile?” to mobile first everything. What does this mean for content publishers, and how can they thrive in this brave new media world?
Grand Sonoran E
Viewability: The Road Ahead
Transacting on viewable impressions is here. What strategies should buy and sell sides deploy to better meet the needs of the market?
Grand Sonoran G
By invitation only
Desert Suite 3
Desert Suite 6
Drawing on 14 years of data and insights from a 45-country international study, Jeffrey Cole, Director of the USC Annenberg Center for the Digital Future, will examine how television and video are about to undergo massive transformation as HBO joins Netflix Over-the-Top (OTT). Who will be the winners and who will be the losers and how will marketing adapt to the changes? Will the consumer get more or less choice and what will happen to the quality of content?
Mike Hopkins, CEO, Hulu, in conversation with Randall Rothenberg, President and Chief Executive Officer, IAB
Renowned Warren St. John explores how once-beleaguered Patch.com increased hyperlocal traffic by 60% in six months and turned a profit in it 2014. Reports of Patch’s death, it turns out, have been greatly exaggerated. With a lean, data-driven approach and a management strategy that entrusts and empowers editors and managers in the field, post-AOL Patch has gained traction in the notoriously hard-to-scale world of hyperlocal content.
Resolved: In the future, the best advertising content will be done by publishers, not agencies or brands
Publishers have proven themselves as experts in creating content that works on their home turf and beyond. Does this mean that the agencies are losing their roles as content creators for brands? The closing debate at the IAB Annual Leadership Meeting calls upon industry leaders, charging them with the burden of proof to show that while publishers have shown excellent skills in creating traditional content, ultimately agencies will prevail as the masters of the genre.
Scott Donaton, Chief Content Officer, DigitasLBi
Eric Harris, Chief Business Operations Officer, BuzzFeed
Rosemarie Ryan, Co-Founder and Chief Executive Officer, co:collective
Troy Young, President, Hearst Digital Media
Peter Minnium, Head of Brand Initiatives, IAB
By invitation only
*1pm tee time
Boff is responsible for GEs global advertising, digital and content marketing along with the companys brand, experience, sponsorship and design strategy.
Previously, Boff was CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 with 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.
??Boff is a 2014 AWNY Changing the Game Award winner, B2B Magazines 2012 Digital Marketer of Year and 2012 Media Maven. She is on the Board of Partnership with Children, a NYC-based organization which provides social support to 5000 hard-to-reach school children. Boff is also on the Ad Councils Executive Committee and is a member of Digital 50.
Boff earned a BA in Political Science and Psychology from Union College. She lives in Irvington, NY with her husband and two children.
Jeffrey Cole has been at the forefront of media and communication technology issues both in the United States and internationally for the past 25 years. An expert in the field of technology and emerging media, Cole serves as an adviser to governments and leading companies around the world as they craft digital strategies.
In July 2004 Dr. Cole joined the USC Annenberg School for Communication as Director of the newly formed Center for the Digital Future and as a Research Professor. The Center is a research and policy institute committed to work that has a real and beneficial effect on peoples lives, while seeking to maximize the positive potential of the mass media and our rapidly evolving communication technologies.
Prior to joining USC, Dr. Cole was a longtime member of the UCLA faculty and served as Director of the UCLA Center for Communication Policy, based in the Anderson Graduate School of Management. At UCLA and now at USC Annenberg, Cole founded and directs the World Internet Project, a long-term longitudinal look at the effects of computer and Internet technology, which is conducted in over 25 countries. At the announcement of the project in June 1999, Vice President Al Gore praised Cole as a true visionary providing the public with information on how to understand the impact of media. Ten years into the project, the World Internet Project, through its unique data on Internet users around the world, is the leading international project examining the ways in which our social, economic and media lives are changing. Cole regularly presents trends and insights of the project to the White House, FCC, Congress, Department of Defense and to governments around the world. On the corporate side, Cole advises Microsoft, WPP (Group M), Ericsson, Sony, Time-Warner, AT&T, AARP and others in their traditional and digital media strategies.
In the 1990s, Cole worked closely with the four broadcast networks (ABC, CBS, NBC and Fox) under an anti-trust waiver that allowed the networks to work together for the first time dealing with television programming issues. Meeting regularly with the CEOs, general counsels, heads of programming and others at the networks, he issued annual reports to the television industry, Congress and the nation. Upon the release of the 1996 report, Cole held a joint press conference with President Bill Clinton, who referred to the Center for Communication Policy as the premier educational institution setting trends in entertainment. Nationwide there was unanimous praise for the quality of the reports and their contribution to the television content debate.
Cole has testified before Congress on television issues and has spoken as a keynote and panel member at more than 500 conferences on media and technology. He has worked with both the Clinton and George W. Bush White House on media and telecommunications issues, including detailed briefings on the Centers work. He regularly makes presentations across the U.S. and in Europe, Asia, Latin America and Africa.
In 1994 the Center co-sponsored The Superhighway Summit in UCLA’s Royce Hall with the leaders of most of the nation’s major media companies. For the annual Family Reunion Conferences in Nashville, Tennessee, Cole has worked with Vice President Gore to produce films opening the 1995 through 2002 conferences. The annual films were screened before an audience of 1,400 including the Vice President and President Clinton.
Cole was a member of the Executive Committee of the Academy of Television Arts & Sciences (ATAS) from 1997 to 2001 and was the founding governor of the ATAS Interactive Media Peer Group. At UCLA, Cole taught over 35,000 students. In 1987 he received UCLA’s Distinguished Teaching Award.
Scott Donaton is an award-winning content strategist & producer who connects brands to the power of storytelling & entertainment through the creation of original content for TV, digital video, mobile, music, social media, film and publishing.
Before joining DigitasLBi, Donaton served as Global Chief Content Officer at Interpublic Groups UM and head of UM Studios. There, he accessed the creative thinking, production expertise and distribution muscle of the worlds leading writers, directors, producers, talent agencies, studios and networks. Donaton lead a global team of 100 content specialists.
Donaton has served as an executive producer of such high-profile content projects as:
Donaton, who coined the phrase Madison & Vine and wrote a book by that name on the convergence of entertainment and marketing, is widely considered a pioneer in the space and an expert on brands, content, entertainment and media.
Donaton has the uncanny ability to anticipate the next thing, said Media Industry Newsletter in naming him one of the 21 Most Intriguing People in Media. He was named to the Folio 40 and inducted into the Advertising Hall of Achievement. Donaton is a guest writer for such publications as Fast Company & Ad Age, and frequent speaker at industry events. In 2013, Donaton served as president of the Branded Content & Entertainment jury at the prestigious Cannes Festival of Creativity.
Donaton founded Ensemble, an Interpublic Group content studio, where he served as CEO from 2009 till 2013, when he merged Ensemble into UM to form UM Studios.
Prior to joining Interpublic, Donaton served as publisher of Entertainment Weekly. Before that, he was at Advertising Age, where he served as its high-profile editor for more than a decade before becoming publisher. Donaton oversaw Ad Ages extension into digital media, the expansion of its conference business and the growth of its global presence, including in China.
As Global Brand President for Starcom Worldwide and member of the Publicis Media global leadership team, Lisa Donohue is driving a next-generation media agency focused on the convergence of media, technology and creativity. Starcom Worldwide is the leading global media agency brand within Publicis Media, part of Publicis Groupe, driving more than $26 billion in global media billings for client partners. In her role, Lisa is responsible for global brand vision, culture, partnerships, talent and product excellence, and is enabling the design of unique human experiences with impressive results.
Most recently serving as Starcom USA CEO, Lisa guided that office to exceed challenges on behalf of the world’s leading marketers and new establishment brands, including Airbnb, Samsung, Procter & Gamble, Bank of America, Kellogg’s, Kraft Heinz, Visa and more. In this role she led $10.3 billion in media billings and more than 1,100 employees spanning four U.S. office locations. She drove Starcom’s industry-leading digital offering and built out the agency’s data and analytics practice.
During her six-year tenure as U.S. CEO, Lisa led Starcom to be the most awarded media agency in the country, winning a total of 571 industry awards. In 2014, this success led Starcom Mediavest Group to be named Most Effective Agency Network by the North American Effies, Media Network of the Year at Festival of Media and Media Network of the Year at the Cannes Lions International Festival of Creativity. For the last three years, the SMG Chicago office dominated the WARC 100, the annual list of top agency brands based upon performance in effectiveness and strategy industry competitions.
In addition to her Starcom U.S. CEO duties, Lisa oversaw business units including Halogen and Local Spectrum, comprising direct response media and directory marketing, and global practices including the SMG Global Product Committee, the Human Experience Strategist practice and Audience & Measurement Solutions. She was also a member of Starcom Mediavest Group’s global executive team for the past six years.
Prior to assuming the CEO role at Starcom, Lisa served as President, Truth & Design at sister agency Mediavest in NYC. In addition she also oversaw the agency’s digital practice, P&G-dedicated investment group and product development team, helping Mediavest garner 25 award winners and finalists in her last 12 months.
Prior to her time at Mediavest, she worked her way up to EVP, Managing Director at Starcom on accounts including Morgan Stanley / Discover Card, Nintendo and Altria. Since launching her career in 1987, she has exhibited strong strategic thinking on a variety of accounts including Kellogg’s, General Motors, Mars, Miller, NYSE, P&G, Samsonite and Sony.
Lisa was awarded the Chicago Advertising Federation’s Advertising Woman of the Year in 2011, as well as Adweek’s 2011 Executive Media All-Star. In 2006 Advertising Age recognized her as a Woman to Watch. In addition, Lisa is a frequent panelist and public speaker at key industry conferences including New York Advertising Week, mainstage at Cannes Lions Festival of Creativity, Association of National Advertisers Masters of Marketing, the 4A’s Transformation Conference, Interactive Advertising Bureau Annual Leadership Meeting and Adobe Marketing Cloud Summit, to name a few.
Lisa is President of the Board of Trustees of Milton Academy in Massachusetts, serves on the She Runs It (formerly Advertising Women of New York) Board of Directors, the 4A’s Board of Directors and Media Leadership Council, the Twitter #Influence Council, and is a member of The Chicago Network and the Economic Club of Chicago. She is a graduate of Brown University and a loyal Brunonian.
Jonah Goodhart is the CEO and Co-Founder of Moat, a New York based Analytics company focused on driving success for brand marketers and premium publishers. Moat is at the forefront of helping shift digital advertising away from impressions and clicks and toward new models of attention. Jonah was the Founding Investor and Board Member of Right Media (acquired by Yahoo!), Founding Partner of WGI Group, and Co-Founder of Billions.org. Jonah was also a member of Mayor Bloomberg’s Council on Technology and Innovation.
Eric Harris is BuzzFeeds Chief Business Operations Officer and is responsible for all business operations and partnerships. Eric was one of the companys first employees and has been a key figure in developing its business model, new ventures, and growing the sites relationships with publishers and brands. Eric leads a team of strategists, planners, account managers, marketers, and advertising operations professionals who work with Fortune 500 brands. Before joining BuzzFeed, Eric was VP of Product Management at Operative Media, where he helped to build its best of breed Advertising Management platform. Prior to Operative, Eric was Director of Operations at washingtonpost.com and spent several years doing consulting work at Price Waterhouse. Eric has an MBA from the Tepper School of Business at Carnegie Mellon University and lives with his wife and two children in Brooklyn.
Mike Hopkins is Chief Executive Officer of Hulu. Mike is a media veteran who brings more than 20 years of video experience to Hulu and has an accomplished track record of both building innovative television products and negotiating landmark distribution agreements. While President of Distribution for Fox Networks, he oversaw Fox Networks broadcast distribution, and the strategy, sales and marketing for Foxs 45 linear and non-linear U.S. cable networks. His team also developed many of the television industrys leading authenticated and digital video products, including BTN2Go, FXNOW, FOX Sports Go, and FOX NOW. Hopkins served as a member of the Hulu board for over two years prior to being named CEO. He has also served on the boards of the National Geographic Channel and the Big Ten Network. Hopkins previously spent time at both The Weather Channel and Harte Hanks. Hopkins graduated with an MBA from UCLA Anderson School of Management and a Bachelors from California State University, Long Beach. He lives with his wife and daughter in Santa Monica, California.
Warren St. John is the editor in chief of Patch.com, the hyperlocal news network that spun off from AOL in Jan 2014. Since then he has overseen the retooling of an editorial team of 70 journalists spread across 20 states, one that has increased traffic by 50% since August, in six successive months of growth. St. John spent six years as a reporter at The New York Times, and is the author of two bestsellers, Outcasts United and Rammer Jammer Yellow Hammer, both published by Random House. He was also a senior writer at Wired and has written for the the New Yorker, Slate, GQ and other publications. He lives in New York City.
Freada’s work is at the intersection of racial/social justice and tech. As a Partner at Kapor Capital (www.kaporcapital.com), Freada Kapor Klein, Ph.D. invests in women entrepreneurs and entrepreneurs of color whose tech start-ups aspire to generate economic value and positive social impact. Kapor Capitals investment sectors include, but are not limited to, education, health, and consumer finance.
Freada is the founder and Board Chair of the Level Playing Field Institute (www.lpfi.org), which promotes innovative approaches to fairness in higher education and workplaces. The Institute’s Summer Math and Science Honors Academy (SMASH), a three-summer high school program serving under-represented students of color, is in the process of scaling nationally. The Academy works to ensure racial equity within the fields of science, technology, engineering, and mathematics.
The Institute’s workplace programs have conducted landmark research, including the 2011 study The Tilted Playing Field: Hidden Bias in IT Workplaces. Freada’s book Giving Notice: Why the Best and the Brightest Leave the Workplace and How You Can Help Them Stay (Jossey-Bass 2007) combines quantitative research on who leaves corporate America and why, with stories of day-to-day experiences detailing the human and financial cost.
Freada co-founded the first organization in the U.S. to address sexual harassment in 1976. She holds a Ph.D. in Social Policy and Research, and has conducted many large survey projects on perceptions and experiences of bias, harassment, and disrespectful treatment in workplaces.
Her first job in tech was as the first head of Employee Relations, Organizational Development, and Management Training at Lotus Development Corporation. Her job description was to make Lotus the most progressive employer in the U.S. Lotus 1-2-3 is widely recognized as the killer app that made the personal computer ubiquitous in business.
A frequent speaker (some of her 2014 engagements include presentations at: Asana, Generation Investment Management Womens Leadership Summit, RAND Corp., Twilio, Twitter, and Women 2.0), Freada is also quoted and written about in the media (examples from 2014 include: New York Times, Wall Street Journal, USA Today, National Public Radio, Huffington Post, Bloomberg, San Francisco Chronicle, and San Jose Mercury News).
Freada is also a Co-Chair of the Kapor Center for Social Impact (www.kaporcenter.org) and an Advisory Trustee of the U.C. Berkeley Foundation.
Robert Kyncl is the Global Head of Content & Business Operations at YouTube where he oversees all business functions including content, sales, marketing, platforms, access, and strategy. Previously, Robert was Vice President of Content at Netflix, where he spearheaded the companys content acquisition for streaming TV shows and movies over the Internet.
Frequently a keynote speaker at major media events worldwide such as CES, Mipcom, Cannes Lions, EBG, Abraaj Annual Forum and the Abu Dhabi Media Summit, Robert is also much sought after to address senior leadership at NBCU, Warner Music Group, L’Oreal, UBS, The Producer’s Guild, Bertelsmann, the BBC, and Starcom Mediavest, and Vivendi, among others. Robert has been listed in Varietys 2012 Dealmakers Impact Report as one of their disruptors, Vanity Fairs 2012 & 2013 New Establishment List, Billboards Power 100 List in 2012, 2013 and 2014, Billboards 2014 International Power Players List and AdWeeks 2013 Top 50 Execs Who Make the Wheels Turn. He has also served as a member of the Paley Centers Media Council.
In 2012, Robert was honored for his commitment to CoachArt, a local non-profit that provides arts and athletic lessons for children with chronic and life-threatening illnesses.
?Robert holds a Masters of Business Administration from Pepperdine University and a B.S. in International Relations from SUNY New Paltz. He resides in Beverly Hills with his wife and two daughters.
Ben Lerer is the founding CEO of Group Nine Media – a digital media holding company consisting of NowThis, The Dodo, Seeker and Thrillist (which he founded). Lerer was among Ernst & Young’s Entrepreneur of the Year Award Winners, and has been featured in Vanity Fair’s Next Establishment, Crain’s “40 under 40” and Forbes list of “Most Powerful CEOs Under 40”.
Ben is also the co-founder and Managing Director of Lerer Hippeau Ventures, among New York’s most successful technology investment funds. He chairs the Board of Directors for Urban Upbound, a New York non-profit organization and is an Associate Member of the International Academy of Digital Arts & Sciences (IADAS). Ben sits on the Board of Directors for Casper, the Advisory Board for Refinery29 and the Board of RaisedByUs.
Erin McPherson serves as Chief Content Officer at Maker, driving the brands programming strategy — overseeing all aspects of original content, series development across platforms, strategic programming partnerships, talent relationships, and editorial content on Maker’s proprietary platform Maker.tv. Maker is the worlds largest network of short-form online video bringing together a diverse community of YouTube creators and global franchises as part of The Walt Disney Company. The company is home to the biggest digital stars and leading programming such as the hugely popular online series “Epic Rap Battles of History.” Since joining Maker, Erin has spearhead multiple content and talent acquisitions including Morgan Spurlock’s Smartish channel with four original series in production along with the Maker LABS development concept attracting James Franco and Vince Jolivette’s Rabbit Bandini Productions and “The Walking Dead” creator Robert Kirkman’s Skybound, among others. She has been a strong advocate for expanding and shepherding the Maker brand voice on a global level and aligning internal operations to meet commercial and consumer needs. Under Erin’s leadership Maker now has over 270 shows in various stages of development and 40 active productions. Prior to Maker, Erin served as Vice President & Head of Video Programming and Originals at Yahoo where she led the companys foray into original video, growing the original programming roster to more than 80 ongoing daily or weekly series, branded entertainment programming, and specials. She oversaw the launch of Yahoo Screen, the award-winning Yahoo Studios, and brought to Yahoo a large roster of third-party partners including Red Hour/Paramount (“Burning Love”) and Playtone/Tom Hanks (“Electric City”), among many others. Prior to joining Yahoo!, Erin practiced entertainment and media law, representing a wide number of individuals and companies, including Halle Berry, Kevin Spacey, Zachary Quinto and others. She also served as in-house counsel for LivePlanet, the transmedia company founded by Matt Damon, Ben Affleck, Chris Moore and Sean Bailey, and z.com, an early online video start-up funded by Bill Gross Idealab. Erin is a graduate of Harvard Law School and received her B.A. from Middlebury College.
Rosemarie is a renowned leader, brand builder and rabble-rouser in the marketing industry.
She began her career in account planning and was among the first wave of Brits to import the Account Planning discipline to the United States at Chiat Day. As president of K&B, she took it from a 30-person boutique to a 400-person strong award-winning agency. She then took on the mantle of leading the 125 year-old JWT into the 21st century. In her tenure she restructured the workplace, the teams and creative product, and doubled the profits of the agency. Not satisfied with reinventing an agency, she decided it was time to reinvent the industry. In September of 2010, Rosemarie, along with her creative partner Ty Montague, left JWT and founded co:collective. Co: is a Storydoing collective focused on business and brand transformation and is fortunate enough to be working with likes of YouTube, Infiniti , Google and Timberland.
In September 2012, Rosemarie was named as one of the ‘100 most influential Women in Advertising, by Advertising Age.
Bob Rupczynski is Krafts Vice President of Media and Consumer Engagement, reporting to CMO Deanie Elsner. He is responsible for reinventing Kraft’s marketing capability and consumer communications in the age of media, data and digital disruption. He joined Kraft in this role in September 2012.
Bob is leading the evolution of Kraft’s marketing tools to enable consumer-tailored, real-time communications and precision marketing. He is responsible for spearheading the strategy that allows Kraft to connect more closely to its consumers, by creating and delivering more relevant content, in the right context, at the right time.
Bob brings a long track record of disruptive marketing innovation to Kraft. Previously, he served as the Global Director of Digital Marketing for the Wrigley Company where he developed the global social media strategy that grew the companys Facebook engagement by more than 42 million fans in 18 months. Before that, Bob spent seven years in global digital marketing at Alberto Culver where he transformed the companys online presence from a single website into a global digital platform.
A recognized leader, Bobs work has earned 15 Cannes Lions and two of the inaugural Facebook Awards in 2012 for innovation in global digital marketing. In addition, Bob serves on the AOL CPG Advisory Board.
He received a Bachelors Degree in Mathematics and Computer Science from Wheaton College and a Master of Science in Integrated Marketing Communications from Roosevelt University. In his spare time, Bob is an avid triathlete who has competed in Ironman events.
Over the past 18 years, Doug Weaver has worked with over 600 leading companies including Facebook, BuzzFeed, ESPN, Yahoo!, Apple, Twitter, Fox Sports, Refinery 29, Cars.com, Acxiom, USA TODAY, CBS Digital Media, YuMe, The Wall Street Journal, NBC Universal, MediaMath and The New York Times. For these clients and many others, he’s trained thousands of Internet media and technology sellers through both public and private workshops focusing on sales strategy and digital landscape perspective.
Doug has been a frequent moderator, host and keynote speaker at leading conferences produced by the IAB, AdExchanger, iMedia, PubMatic and AdMonsters. For the past 14 years, he’s hosted Seller Forum, the industry’s only peer‐to‐peer networking and content event just for digital sales leaders. And each week he writes The Drift, a provocative industry blog that directly reaches nearly 5,000 top industry executives and is syndicated and referred to thousands more.
After a 15‐year career in print advertising sales with companies like Hearst and Condé Nast, Doug became advertising director and east coast employee number one for Wired Magazine in 1994, and sold some of the Web’s first ads on the company’s Hot Wired site. He then served as vice president of sales for Firefly Network, a pioneering company in personalization, targeting and community.
Doug was elected to the Board of Directors for the Internet (now “Interactive”) Advertising Bureau in 1997 and managed the development of both the IAB Roadshow (the organization’s first omnibus presentation to marketers) and the IAB Professional Development Series (its first seller training initiative.) In 1999, he received the first IAB Service Award for commitment and contribution to the industry; In 2007 Doug received the “Oldtimers Award” from the Aspen Group, a gathering of top digital agencies; In 2011, ad:tech honored him with its Industry Achievement Award for lifetime service; And in 2016, 212 NYC presented Doug with its Thought Leadership Award Doug’s company, Upstream Group, Inc. is based near his home in Vermont, which he shares with his wife and partner of 29 years, Sharon Richards. They have two grown daughters, Lucy & Madeline. Doug is a grateful beneficiary of public education, and a proud graduate of both Long Beach City College and California State University, Fullerton.
Mark Thompson became president and chief executive officer of The New York Times Company on November 12, 2012. He is responsible for leading the Company’s strategy, operations and business units, and working closely with the chairman to direct the vision of the company.
Before joining the Times Company, Mr. Thompson served as Director-General of the BBC from 2004, where he reshaped the organization to meet the challenge of the digital age, ensuring that it remained a leading innovator with the launch of services such as the BBC iPlayer. He also oversaw a transformation of the BBC itself, driving productivity and efficiency through the introduction of new technologies and bold organizational redesign.
Mr. Thompson joined the BBC in 1979 as a production trainee. He helped launch Watchdog and Breakfast Time, was an output editor on Newsnight, and was appointed editor of the Nine O’Clock News in 1988 and of Panorama in 1990. He became controller (programming and scheduling chief) for the TV network BBC2 and Director of Television for the BBC before leaving the BBC in 2002 to become CEO of Channel 4 Television Corporation in the United Kingdom.
In the autumn of 2012, he was a visiting professor of Rhetoric and the Art of Public Persuasion at the University of Oxford. He is currently developing the lectures he gave at Oxford into a book which will be published in 2015.
Mark Thompson was educated at Stonyhurst College and Merton College, Oxford.
Troy Young is president of Hearst Magazines Digital Media. In this position, Young oversees content, technology, operations, product and business development strategies for the magazines division’s digital portfolio, which includes 21 brand websites such as Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s Bazaar and Delish, and attracts more than 150 million uniques.
In 2015, Young was named Adweek’s Magazine Executive of the Year, which recognized him for unifying Hearst’s “print and digital brands into a single, well-oiled machine whose traffic has surged” leading to a 75 percent revenue increase, and for his development of MediaOS, “a combined CMS, ad sales and data strategy tool for all Hearst properties.”
A media executive with 20 years of experience in digital publishing and advertising, Young was previously president of Say Media. Prior to Say, Young held several executive positions at Omnicom’s digital agency Organic, including the role of chief experience officer.
Sales Athlete Media Network
Senior Director, Business Development
SVP, Product Architecture
Vice President, Global Publisher Development
VP of Revenue
Chief Executive Officer
Minister for Special Affairs
VP Publisher Development, Americas
Global Audience Lead
Daily News Innovation Lab
Associate Vice President
GfK North America
President, Global Partner Business Solutions
SVP/Marketing & Consumer Insights
President of Sales, Marketing & Operations
Thrillist Media Group
Senior Vice President
Vice President, National Accounts
The Advertising Council
VP Global Holdings
SVP of Sales
NA Digital Media & Strategy Lead
Programmatic Strategy/Yield Manager
Sales Solutions Consultant
SVP and GM, Marketplaces
SVP Marketing Operations
Co-Founder & CEO
VP, RTB/Programmatic & Demand
Sr. Manager, Finance
VP of Media & Advertising, Sales
Senior Sales Director
SVP, Agency and CPG
VP, Business & Corporate Development
Head of Client Services
LiveRail at Facebook
Managing Director, National Advertising
Global Head of Agency and Industry
Vice President, Business Development
AdColony, a division of Opera Mediaworks
SVP, Business Development
Senior Director, Advertising Operations
EVP – Partnerships
Head of Digital Sales & Strategy
Conde Nast/ Glamour.com
VP of Growth
General Manager, Marketplace Development
Managing Partner, Digital Operations
Director Advertising Sales, Americas
Lonely Planet Global
President & CEO
Global Indirect Revenues Director
Head of Strategic Partnerships, ISPs, Portals & Media
Director, Business Development
Director, Product Management
VP North America, Advertising & Partnerships
ImServices Cofounder and CEO
ImServices Group, Ltd.
VP, Display Advertising – Americas
Head of Strategy and Operations, PBS Americas
VP Sales, Midwest & West
Digital Strategy, Investment & Innovation
Cablevision Media Sales
VP Business Operations
Kelley Blue Book
SVP Sales & Operations
SVP Publisher Services
Consumer Marketing Partnerships
Chief Revenue Officer
VP, Media Sales
Senior Managing Director
Director of Sales, Midwest
Head of Gaming Partnerships
GM of Programmatic Media Companies
Vice President, Digital
VP, Strategic Business Development
The Trade Desk
GM, Revenue Management
Head of Advanced Data Strategy
Founder and Managing Director
SVP, Strategic Business Development
Executive Director of Global Brand Marketing
Lead Client Partner
One Advertising Inc.
VP Product Management
Global Head of Supply
SVP, Global Head of Business and Corporate Development
VP, Publisher Platforms Sales
SVP, Platform & Global Supply
Head of Sales
S.V.P.-Digital Ops & Strategy
GM & CRO
VP, Strategy & Planning
NBCUniversal Digital Media
SVP Advertising and Data
Sr Director, Ad Innovations and Product Strategy
The Washington Post
SVP, Marketing & Customer Insights
GM Supply Solutions
Senior Manager, Global Events
Senior Director, Programmatic Sales
Bloomber Media Group
Vice President, Account Management
The Media Trust
Head of Partnerships
Sr. VP, Corporate Communications
Elizabeth Carley Satkowski
VP, US Revenue Systems
Senior Director, Enterprise Collective
Sales Director, Digital Services
Alliance for Audited Media
VP of National Sales
Index Exchange by Casale Media
Executive Vice President
Digital Media Reporter
President & COO
SVP, Digital Sales
Univision Communications, Inc.
CTO & Co-Founder
Buyer Cloud, Rubicon Project
Chief Research Officer
President – North America
Founder & CEO
VP, Mobile Ad Sales
Demand Services Manager
SVP & GM, Publishers
Partner Sales Executive
VP Sales, Americas
Private Exchanges Manager
Group Vice President
Advertising Database, Inc.
Sr. Product Manager
President & Founder
VP Sales and Business Development
Director, Center for the Digital Future
USC Annenberg School for Communication and Journalism
Senior Director, Client Services
Director Mobile Sales & Marketing Strategy
EVP, Commercial Development
Director of Strategic Partnerships
Manager, Programmatic Sales
Fox News Digital
EVP Strategy & Corporate Development
Head of Advertising Partnerships
VP, Platform Development
Managing Director, Americas Partner Business Solutions
Vice President, Corporate Development
Project Management Director – mbuy
Vice President, Advertising Sales
Sr. Manager, Platform Demand
Head of US Mobile
Digital Advertising Alliance
CEO & Co-Founder
Vice President, Sales
Cox Media Group
SVP, Product Marketing
Vice President of Global Operations
Partner, Strategy & Analytics, Media & Entertainment
Head of Publisher Sales
Market Research Analyst
VP Enterprise Partnerships
Vice President Ad Technology
Senior Director, Platform Demand
Head of Revenue
VP, Ad Technology
Roy De Souza
Sr. Media Buyer
VP, Revenue Management and Policy
Sr. Vice President Global Product Management
Sr. Director & GM, Business Development
RMD North America
VP Mobile & Video
Jory Des Jardins
SVP, Global Strategic Alliances
VP Publisher Solutions
Publisher & Chief Revenue Officer Car and Driver / Road & Track Magazines
Millward Brown Digital
Director, News and Magazine Partnerships
VP Advertising Sales
VP of Digital Sales
VP, General Counsel
Director, Programmatic and Data Solutions
Sr. Director, Business Development
Head of Sponsored Updates Ad Operations
VP, Global Strategy & Research
Global Chief Content Officer
Event Marketing Manager
Vice President of Business Development
CEO, President & Managing Director
Manager, Brand Specialists
Corporate VP, Office of the CTO
Sr. Account Executive, Strategic Publisher Sales
Head of Special Media Projects
Senior Director, Publisher Development, Marketplace
Director, Sales and Partnerships
VP, Client Services
CTO and Co-Founder
Sr. Director Display Advertising Americas
Senior Vice President Corporate Sales
Senior Product Manager
VP, Media Platforms & Emerging Media
VP, Product Management
Executive Vice President, Product Strategy
EVP of Business Development
Business Development Manager, Publisher Solutions
Integral Ad Science
Managing Director, Digital
VP/Head of Post Studios
New York Post
SVP, Global Business Development
Global Head of Business Development
SVP, eXchange Sales
VP Social Media & Sales Strategy
Triad Retail Media
Believe Entertainment Group
VP Business Development
President & Co Founder
Chief Financial Officer
Director of Programmatic
Sr. Director New Business
Global Sales Services Director
VP Enterptise Sales
VP, Solutions Development
SVP, Client Services & Operations
Co-Founder and Chief Evangelist
Senior Vice President of Strategy & Business Development
Sr. Manager, Global Sales Communications
Garros Group LLC
Vice President & Chief Counsel, Global Public Policy
Head of Publisher Partnerships
VP, Digital Insights and Marketing
Worldwide, IDG Communications
Chief Operating Officer
Vice President, Digital Sales
VP & GM, Global Alliances
Executive Vice President, Media
Director, Platform Services
Senior Director, Ad Products
VP Publisher Development
Head of Industry, DoubleClick
VP, Community Development
SVP & GM
Director, Product Communications
Product Area Manager YouTube
Global Chief Strategy Officer
VP, Marketing Strategy & Events
Carley Graham Garcia
Head of Global Industry Relations
VP, Platform Solutions
Vice President – Sales
Chief Growth Officer
Match Media Group
Global Revenue Director
Head of Advertising Sales, North America
Vice President, Product Marketing
Co-Founder & Principal
VP Client Services
SVP of Mbuy – Mediaocean
Sr. Sales Executive
Director, Global Compliance & Compliance
AdTruth, part of Experian
Global VP, Platform Sales & Ops
VP, Group Media Director
General Manager, North America
AdTruth, a part of Experian
President of Platform
Executive Vice President and Chief Operations Officer, Media Sales
Time Warner Cable Media
Director, New Business Development
Programmatic Account Director
Associate Director, Digital Strategy & Planning
The Wall Street Journal
Managing Director, North America
Senior Director Revenue Operations & Client Services
Co-founder and CEO
Technical Consulting Director
Vertical Lead, Publisher Sales
Strategic Sales and Business Development Consulting
VP Global RTB Strategy
VP of Publisher Sales
Manager of Ad Technology
CEO and Co-Founder
VP of Global Sales Marketing & Enablement
BBC Advertising, BBC Worldwide
Commercial Innovation Lead, Global Brand, Digital & Solutions Marketing
VP, Strategic Partnerships
Lee Anne Grant
VP, Business Development
Sr. Director, Property Solutions
Yahoo Media Network
CEO and Founder
VP, Partnerships & Investments
Senior Vice President, Sales and Business Development
Executive Director, Marketing, Global Business Development
SVP, Managing Director
VP, Digital Sales
Lead Interactive Advertising Attorney
Pandora Media Inc
West Coast Director
Publisher, Bloomberg Digital & Digital Products
Vice President, Digital Auditing Services
Global Director, Programmatic Platforms
Director, eBay Audience Platform
Sr. Vice President & Associate Director
Media Rating Council
Director of Marketing
VP & Publisher
AOL Platforms – Adap.tv
EVP, National Sales
Head of Consumer Packaged Goods
Director, Media Platform Sales
VP, National Sales
East Coast Sales Director
Business Development Director
Vice President, Product Leadership
Phoenix Business Journal
Global Chief Operating Officer
Chief Business Operations Officer
Wenda Harris Millard
President and COO
Chief Technology Officer
Senior VP, Chief Revenue Officer
Hearst Digital Media
CRO and CMO
The Weather Company
Co-Founder, Audience Solutions
Dun & Bradstreet
VP Interactive Media
Marketing Development Manager
Chief Customer Evangelist
Chief Product Officer
VP, Content Services
Lead Account Manager
VP Sales & Marketing
President and Co-CEO
SVP, Client Solutions
Vice President Sales
Imagitas a Divison of Pitney Bowes
CEO & Principal
Head of Display Advertising
TeleRep, a Cox Media Group Company
Head of Business Development
Executive Vice President, Enterprise West
VP & GM, Brand Exchange
Director of Platform Partnerships
Account Executive, Publisher Sales
VP Ad Sales, West Region
Co-founder & CEO
Solve Media, Inc.
NA Technology, Media and Entertainment Leader
Head of AdX Agency
Head of Partnerships, Entertainment
Senior Director of Sales
President, Publisher Platforms
General Manager US
Smart AdServer USA Inc.
I-Behavior, a WPP company
Vice President, Digital Ads
Turner Broadcasting System, Inc.
Head of Programmatic
Executive Vice President, Strategy and Digital Innovation
VP, Interchange and Advisory Services
GfK MRI, GfK MRI
Senior Vice President or Publisher Development
SVP Revenue Operations
Forbes Media LLC
General Manager, Data Products
Vice President Account Mgmt of Americas
Product Marketing Manager
Vice President, Marketing
Head of Global Agency & Client Development
Head of Global Strategy, AdX
Freada Kapor Klein
Kapor Center for Social Impact
Chief Media Officer
Head of New Business Development, Display Advertising
Chairman & CEO
EVP, Global Strategic Partnerships, Digital
Omnicom Media Group
Global Chief Media Officer
GM, Audience Network
Head of Buyer Cloud
Sr. Director, Publisher Solutions
Rocket Fuel Audience Accelerator
Senior Manager, Business Development
EVP, AOD Product & Commercial, Strategy
VP, Revenue Management
EVP, Global Director, Corporate Communications
EVP, Digital Sales
CEO & Founder
President, National Sales
Publisher Platform Sales
VP, Strategic & Platform Sales
VP, Strategic Accounts
Director, Publisher Services
VP of Business Development and Corporate Strategy
Chief of Strategy
Head of Buy Side Platforms
SVP of Business Development
Edward Koller III
The Howard-Sloan-Koller Group
Information Resources Inc
Meredith Kopit Levien
The New York Times
SVP, Advertising Technology & Platforms
VP Strategy & Operations
VP, Publisher Platforms
SVP, Revenue Operations
VP, Platform Products
Global Industry Relations
VP of Sales
Director Demand Partnerships
BrightRoll / Yahoo!
Senior Vice President Global Sales and Marketing
Jumpstart Automotive Group
Global Head of Content & Business Operations
General Manager, Automotive
Global Publisher Platforms Director
SVP, CBS Interactive
Vice President & General Manager of AdTruth
The 41st Parameter, Inc
Vice President Global Advertising
Senior Director, Sales Planning & Strategy- PEOPLE
Senior Account Director
Director of Sales
Project Management Director – Mediaocean
Media and Advertising
Head of Industry Marketing
Director of Digital Strategy & Sponsorships
SVP Programmatic Advertising
Inform Media Group / IAC
Co-Founder and Chief Executive Officer
Principal Product Evangelist
Account Manager, Online Partnerships
Co-founder & President
President, US Operations
Technical Services Manager
Manager, Exchange and Publisher Development
VP of Technology
Chief Client Officer, Media & Agency
SVP, Domestic Sales Consumer and Enterprise
WeatherBug, Earth Networks
CEO, US Media
Chief Strategy Officer
Director of Business Development
General Manager, Advanced & Interactive TV
DISH Media Sales
Business Development, Programmatic Partnerships
EVP, Marketing and Strategy
Mercury Group LLC
Manager, Digital Sales Marketing
VP of Monetization
Sr Director, Programmatic Supply
Senior Director, Global Brand & Agency Strategy
SVP of Global Sales
Director of Communications
Chief People Officer
Director, Strategic Partnerships Latam
VP Advertising Products & Strategy
Global Head of Video Sales
SVP & GM – Advertising
New Ads Business Development
SVP of global marketing
VP Publisher Sales
Senior Vice President Digital Sales Strategy & Client Solutions
Senior Director of MoPub at Twitter
RVP, eBay Sales
Traid Retail Media
Fullscreen and Otter Media Companies
VP, Strategic Initiatives
Newsday Media Group
Marketplace Development Manager
Chief Content Officer
SVP Enterprise Sales
VP, Client & Media Services
Product Development Director
Sr Director, Solution Development
Senior Director, Research Strategic Planning
Head of National Sales & Advertising
VP NA Sales
Senior Vice President, Digital Ad Sales
Project Management Director
Team Lead, AdX Video
Sr. Manager Business Development
VP Agency Relations
GM Ryan International
VP, Display and Video Advertising Products
Chief Solutions Officer
SVP, Discovery Digital Networks National Advertising Sales
Chief Client Officer
VP, Digital Strategic Planning
Senior Vice President, Platform Revenue
Senior Vice President, Business Development
VP of Business Development and Alliances
S. Brian Mukherjee
Vice President, Sales Strategy & Client Services, Gannett
Administrative Business Partner
Senior Director, Publisher Management & Sales
SVP, Tech Assurance
VP, Sales Strategy
Scripps Networks Interactive
Executive Vice President, Business Services
VP Media Services
VP of Media Supply
Senior Director, Platform Sales
Sr Director, Global Sales
Vice President, Account Development
Vice President, Publisher Development
New Media Marketer
Agency Lead, AdExchange
VP, Marketing & Creative
The Daily News
Nork-Apex Strategic Advisors
Director, Broadcast and Sports Partnerships
Global Head of Media Sales
Executive Vice President, Digital Media & CRO
Nexstar Broadcasting Group
VP Platform & Data Driven Sales
Viacom Media Networks
VP, West Coast Sales & Advertising Sales Operations
VP, Programmatic Sales & Partnerships
Soo Jin Oh
Senior Vice President of Data Business & Ad Operations
Senior Director, Product
Director, Global Ad Operations
Director, Platform Revenue
VP & GM, Digital Media
Global Chief Revenue Officer
Head of Social News & Communications Partnerships
SVP, Ad Sales
General Manager, Advertising, GQ
SVP, North America
Director, Business Development – Connect
SVP Corp Dev
Senior Vice President, Enterprise Media Executive
Bank of America
Manager, Online Partnerships
Cross Pixel Media
Senior Vice President Sales and Business Development
SVP Media Acquisition and Operations
SVP, Sales Operations
EVP/Chief Digital Officer
Senior Director of Product Management & Business Development
SVP, Media Practice
Managing Director US Partnerships: Entertainment & Consumer Services
Sr Director, Industry Marketing
Sr. Business Development Manager
Gravity, AOL Platforms
VP, Platform Solutions North America
SVP/GM Digital Solutions
IDG US Media
Account Director, Publisher Services
General Manager, Sports Digital Properties
USA TODAY Sports Media Group
VP, Enterprise Solutions, Partner Development
President & General Manager
Global Director Media & Entertainment Industry
SVP, Global Marketing
VP Global Business Development
Vice President, Marketing Solutions
President and CEO
VP, Publisher Services
EVP, Media East
Chief Revenue & Innovation Officer
VP, Agency & Partner Development
G/O Digital…a Gannett Company
Director, Publisher Sales
Chief Content Officer and Chairman
Founder, Managing Partner
The 614 Group
Vice President, Global Programmatic Solutions
US Solution Specialist Programmatic
President – Digital & Head of Strategy
Managing Director Brand Solutions
EVP Sales and Marketing
Major League Gaming
VP-GM Digital Operations
EVP, Advertising Sales
VP, Product Marketing
VP, Channel Development
Gabriel Richaud Falcon
Vice President, Sales & Strategic Partnerships
Senior Sales Executive
Senior Business Development Manager
VP, Digital Revenue
The Business Journals
SVP Revenue Strategy & Operations
Head of Global Advertising Operations
EVP, General Manager – Video
IDG Communications, U.S.
Director, US Programmatic Sales
Microsoft Advertising Exchange
General Manager, Business Solutions
SVP, Business & Corporate Development
First Look Media
Director, Publisher Development
Reed Smith LLP
Senior Vice President, Executive Search
President – Market Development
Varick Media Management
Chief Marketing Officer
Senior Sales Executive – SE Region
Vice President of Media and Consumer Engagement
Kraft Foods Group
CHIEF REVENUE OFFICER
Sr. Director Publisher Development
Head of Ad Tech & Resellers Partnerships
SVP, Content Creator Business Development & Operations
VP & Business Unit Leader
Vice President & General Sales Manager
Sony Pictures Television
Senior Director, Global Solutions
bizjournals.com / American City Business Journals
Director, Mobile Operations
Head of Travel & Local Partnerships
Evolve Media LLC
EVP- Digital Sales
VP, Data & Analytics
Vice President of Sales, Adtech
Programmatic Media, Ad Platform Strategy
GM, Strategic Accounts
VP Product Development
VP, Marketing Services
Director, Global Programmatic Solutions
Vice President of Corporate Sales
SVP, Corporate Strategy & Business Development
SVP & GM, Digital Services
SVP, Global RTB & Publisher Strategy
SVP Marketplace Development
Sr. Director, Digital Insights
VP Engineering, Ads and Data
SVP CNN integrated Marketing
Turner Broadcasting Systems, Inc.
Director of Vertical Ops & Delivery
CHIEF STRATEGY OFFICER
Chief Investment Officer
VP Digital Ad Sales
Product Manager, Primetime Ad Decisioning
VP, Ad Sales
Mediative, a Yellow Pages Group Company
VP & GM, Media Intelligence
Director, Digital Advertising
Director, Programmatic Partnerships
GM, Inventory Partnerships
Chief Diversity Officer
Founder and CEO
VP – Global Partnerships
Director of Media and Advertising
Head of Demand Sales
VP, Pricing & Yield Management
Head of International and Programmatic
Head of Seller Cloud
Director, Ad Systems & Analytics
SVP, Channel Sales & Operations
VP of Agency Development
GM AdFX and Analytics
Executive Director of Advertising Operations
Vice President, Global Publisher Solutions
SVP/GM, Marketing & Technology Solutions
Warren St. John
VP, North America BD
Director, Publisher and Platforms Marketing
CRO, Advertisers & Agencies
EVP, Publishing and Digital Director Investment and Activation
VP, Digital Media Revenue Strategy
Search Engine Land & Marketing Land
Head of Publisher Sales, Auto & CPG Partnerships
VP, Audio Development and Industry Relations
GM, Ad Server
Vice President, Americas, Strategic Partnerships
VP, Ad Solutions
VP – Digital Services
Experian Marketing Services
Matchflow Media LLC
Head of Marketing
VP Ad Sales
SVP Global BD
Director, Audience Accelerator
Rocket Fuel (Audience Accelerator)
Group Head of Digital Media & Operations
Fast Company & Inc. Mags
Director, Advertising Operations
Dow Jones & Co, Inc
Sr Mgr, Product Management
Executive Director Research and Business Development
Head of Performance Media Agency Development
Executive Director, Business Development
EVP of Global Strategy, Sales and Services
VP, Programmatic and Platforms
GVP and GM, Oracle Data Cloud Business Unit
VP, West Coast Sales
Local Media Advisor
Global Strategy Lead DoubleClick Digital Marketing
Chris Ten Napel
National Sales Manager
Triad Retail Media/eBay
Sales Director – Midwest
President and Chief Executive Officer
The New York Times Company
SVP Corporate Development
Group Vice President, Finance
VP of Sales & Business Development
Head of Ad Sales, Americas
Senior Marketing Manager
SVP, Media Solutions
Vice President, Platform Strategy
SVP Publisher Solutions
VP, Ad Tech Strategy
Turner Broadcasting System
VP of Advertising
SVP, Chief Data Officer
EVP, Media Relations
VP Programmatic Sales
Representative North America & CEE
VP Sales Interactive, Data Service
Rik Van Der Kooi
VP Advertising & Consumer Monetization
Henk Van Niekerk
Senior Vice President, Publishers and Ad Networks
Julie Van Ullen
Sr. Director, Publisher Business Development
Alexis Van de Wyer
Head of Media Platforms Sales
VP, Advanced Advertising Strategy
Digital Products and Technology
SVP, National Digital Sales
CBS Local Digital Media
SVP of Marketing
Gustav Von Sydow
Senior Director, Automotive Media & Marketing Solutions
Executive Director – Business Development & Digital Operations
Director, Strategic Partnerships – News and Local Media
Sr Vice President, Product
Sr. Director Advertising Sales
VP Agency Strategy & Partnerships
VP, Global Insights
SVP, Ad Operations
Medicx Media Solutions
VP of Product
GM Audience Acclerator
VP, Ad Targeting
Chief Customer Officer
Executive Vice President, Digital
NY Daily News
SVP, American City Business Journals
President, Global Sales & Marketing
GM, Programmatic Solutions
Head of Research
Director of Account Management
Regional Manager, Account Management
SVP, Integrated Marketing
Steven Wolfe Pereira
VP, Enterprise Solutions
SVP of Strategic Business Development
Director, Production Services
Peer39 by Sizmek
Snr Director Product Management
VP Global Marketing
Realtor.com (News Corporation)
Director, Engineering, Media & Advertising Solutions
EVP, Marketing Solutions
Clear Channel Outdoor
SVP/GM, Digital Solutions Group
VP of Finance & Sales Ops
VP Product Marketing
Regional Director, RTB/Programmatic Demand
Group Vice President, Operations & Business Development
EVP, Activation Standards, Insights and Technology
Vice President of Sales, North America
SVP, Advertising Products and R&D
VP of Partnership Development
Director Data Solutions
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
AOL Platforms enables the world’s top marketers and media brands to reach consumers across desktop, mobile, tablet and TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online.
For more information about ONE by AOL, please visit www.aolplatforms.com/one.
See more at: http://www.aolplatforms.com/blog/aol-platforms-unveils-television-ad-targeting-and-analytics-technology
LiveRail, a Facebook company, is a leading monetization platform for publishers, broadcasters, and mobile app developers, providing them with technology to sell their inventory smarter and safer across devices.
Through advanced people-based targeting, high performing formats, and granular controls, we empower our partners to successfully navigate the programmatic landscape and maximize ad revenue.
Founded in 2007, LiveRail Inc. is headquartered in Menlo Park, Calif., with offices worldwide.
The Alliance for Audited Media is a nonprofit industry body founded by the Association of National Advertisers to ensure media transparency and trust. AAM provides independent verification and information services for thousands of leading publishers, advertisers, ad agencies and ad tech platforms to facilitate the planning, buying, selling and delivery of traditional and digital media. The organization is also one of the industry’s most experienced providers of technology certification audits to standards established by the Media Rating Council, Trustworthy Accountability Group, Interactive Advertising Bureau and Mobile Marketing Association. Visit AAM’s website to learn more.
Altitude Digital delivers powerful technology that optimizes and streamlines the connection between buyers and sellers of online video and mobile advertising. Altitudes ARENA® Video SSP delivers greater control and performance for video publishers. The company is one of the fastest growing video advertising marketplaces and is listed as one of the 10 largest video platforms by both comScore and Quantcast. Altitude Digital is headquartered in Denver, Colorado with offices in New York and San Francisco.
Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact www.vistohub.com.
comScore is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.
Through its Audience Analytics, Advertising Analytics, and Enterprise Analytics product suites, comScore provides its clients with a variety of on-demand software, real-time analytics and custom solutions to succeed in a multi-platform world. The proprietary comScore Census NetworkTM (CCN) leverages a world-class technology infrastructure to capture trillions of digital interactions a month and power big data analytics on a global scale for its more than 2,000 clients.
CPXi is a digital media holding company, providing technology, services and processes that make digital more efficient and effective. Distinct divisions evolve in parallel with emerging digital media capabilities to meet the myriad of challenges faced by marketers and content providers. These divisions operate both independently and in concert, and include: bRealTime, providing programmatic solutions for both supply and demand side partners; AdReady, delivering best-in-class programmatic creative, media technology and services for agencies and marketers; CCDR Media, offering cross-channel direct response campaign executions for performance driven marketers; Consumed Media, creating unique content opportunities for today’s evolving digital media ecosystem; Hatched.at, serving as an internal incubator to solve tomorrow’s advertising challenges. CPXi is a privately held company.
Integral Ad Science (IAS) is a global technology and data company that builds verification, optimization, and analytics solutions to empower the advertising industry to effectively influence consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital’s impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in ten countries. Our growth and innovation have been recognized in Inc. 500, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company.
Jun” means truth. We get millions of people to see branded content through our video distribution and traffic-driving platforms. Everything we do is guaranteed to be 100% brand safe, visible, and transparent. Jun Groups clients include Fortune 500 brands, leading media agencies, and major entertainment companies.?
MediaLink occupies the epicenter of media, marketing, advertising, entertainment and technology, delivering companies the advice, partners and opportunities they need to shape innovative go-to-market strategies. Unlike any other company in the strategic advisory space, MediaLink not only advises, but importantly helps companies execute to realize their optimal positioning, marketplace visibility, talent, content, organizational design and M&A. Its clients include Fortune 500 companies across the media/marketing/advertising, technology, and entertainment landscape, as well as private equity and venture capital firms. Founded in 2003 by Michael E. Kassan, MediaLink employs 150+ professionals in New York, Chicago, Los Angeles and San Francisco.
OpenX, the most trusted independent exchange by the world’s largest brands and advertising agencies, supports premium publishers and app developers to unleash the full economic potential of digital advertising. Rated #1 for quality globally, our technology enables publishers and advertisers to achieve optimal value for every ad served across all screens with greater visibility, transparency, and control.
At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, and video advertising campaigns.
The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe, and Asia.
Tremor Video (NYSE:TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers.
Yahoo is focused on making the worlds daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Companys blog (yahoo.tumblr.com).
AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. Headquartered in New York City, AppNexus employs over 1000 professionals in offices spanning five continents. For more information, follow us at @AppNexus or visit us at www.AppNexus.com.
BrightRoll is Yahoo’s brand for programmatic advertising technology. The BrightRoll DSP is media-agnostic and provides exclusive access to Yahoo’s wealth of data and insights from one billion users and 165 billion daily data events. BrightRoll’s advanced programmatic technology, coupled with flexible client-service options, empowers advertisers to deliver against complex branding and performance goals.
I-Behavior is a data and analytics company that builds targeted audience segments to help companies reach the right consumers across any channel online, postal, email, social and mobile. With I-Behavior intelligence, online and direct marketing campaigns reach individuals who are most likely to purchase your products and services, as determined by past buying behavior. I-Behaviors cooperative database includes more than 2,750 data-contributing members and 190 million individuals representing more than $465 billion in online and offline purchases. I-Behavior is a KBM Group Company, part of the WPP organization. The Company has offices in Colorado, New York, Sao Paulo and London.
Criteo (NASDAQ: CRTO), the leader in commerce marketing, is building the highest performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. More than 2,700 Criteo team members partner with 17,000 customers and thousands of publishers across the globe to deliver performance at scale by connecting shoppers to the things they need and love. Designed for commerce, Criteo’s Commerce Marketing Ecosystem sees over $550 billion in annual commerce sales data. For more information, please visit www.criteo.com.
Index Exchange is the principled exchange for publishers. The people behind Index engineer the best technology to create a neutral, transparent exchange that enables digital publishers and suppliers to sell their ad impressions in real time, and gives them the data, knowledge and context they need to understand and act.
Krux, the Salesforce data management platform (DMP), drives more valuable content, commerce, and advertising experiences for the world’s leading marketers and media companies. With the power of Krux’s native device graph, companies can successfully collect and unify data from all touchpoints to gain a 360-degree view of their customers and engage them with more relevant experiences. Now part of the Salesforce Marketing Cloud, Krux’s massive people data scale supports 200 billion data collection events, processes 5B CRM records, and interacts with over 3.5B devices and browsers every month. Clients include the world’s most innovative brands including Anheuser-Busch In-Bev, JetBlue, Kellogg, L’Oréal, Meredith Corporation, NewsCorp, the BBC, and Peugeot Citroen. Learn more at www.krux.com.
Mediaocean is the leading software platform for the advertising community. Our platforms allow 80,000 global users at the worlds advertising holding companies, large agencies, and independents to efficiently manage and coordinate the entire advertising workflowfrom planning and buying, to invoicing and paying, to analyzing and optimizing campaignsacross $130B in digital and traditional advertising. Learn more at www.Mediaocean.com.
Neustar, Inc. helps grow and guard businesses in a connected world. Neustar OneID® connects online and offline first-, second- and third-party data with trusted identity to unify a singular view of the customer across channels and devices. Neustar Marketing Solutions’ award-winning product portfolio includes data onboarding, identity data management platform, customer segmentation, audience targeting, and MarketShare measurement and analytics. Visit analytics.neustar for more information.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across devices where content is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement and analytics that help improve performance. Nielsen has operations in over 100 countries that cover more than 90 percent of the world’s population.
Optimatic Media is a global video technology platform with a focus on advanced yield management and latency reduction. Connecting brands to engaged audiences, Optimatic works with publishers to create additional revenue streams and maximize yield on their video advertising supply. Optimatic’s data driven approach and advanced analytics enable publishers to increase performance by mitigating the effect of latency. Through its comprehensive video SSP, Optimatic offers a programmatic, RTB demand platform with full supply management capabilities across multiple platforms including, desktop, mobile web, mobile in-app, CTV, and Facebook.
Modern Marketers choose Oracle Marketing Cloud to build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel, content, and social marketing with data management and activation along with hundreds of app and data partners enables them to target, engage, convert, analyze, and use award-winning marketing technology and expertise to deliver personalized customer experiences at every interaction. Visit oracle.com/marketingcloud.
PubMatic is a publisher-focused sell-side platform for an open digital media future. Featuring leading omni-channel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing over ten trillion advertiser bids per month, PubMatic has created a global infrastructure to drive publisher monetization and control over their ad inventory. Since 2006, PubMatic’s focus on data and technology innovation has fueled the rise of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 13 offices and six data centers worldwide. For more information, please contact us at [email protected].
RiskIQ is a brand and security management platform that enables marketers to maintain the integrity of their web and mobile properties by detecting and removing instances of malware, impersonation and defacement used to commit fraud and violate users privacy. The company provides exceptional value to digital marketers by combating malicious advertising, maintaining the integrity of ad networks, and preserving brands on the Internet. RiskIQ is used by eight of the 10 largest financial institutions in the U.S. and five of the nine leading Internet companies in the world. To learn more, visit www.riskiq.com.
Founded in 2007, Rubicon Project is one of the world’s largest advertising exchanges. The company helps websites and apps thrive by giving them tools and expertise to sell ads easily and safely. In addition, the world’s leading agencies and brands rely on Rubicon Project’s technology to execute billions of advertising transactions each month. Rubicon Project is an independent, publicly traded company (NYSE:RUBI) headquartered in Los Angeles, California.
Sales Athlete Executive Search® is a premier executive search firm based in New York and Beverly Hills, serving clients internationally. We partner with leading global brands and diverse industries in need of high performing sales, marketing, and management talent. Superior service and confidentiality are the cornerstones of our practice.
We specialize in enabling investors and senior management achieve their personal and professional goals by providing transformational talent; people who shape powerful ideas and competitive solutions for the companies they work for and their clients. Client references tell our story best.
Sharethrough is the leading native advertising software company. The company’s native advertising software allows publishers and app developers to deliver better ads. Founded in 2008, Sharethrough’s headquarters are in San Francisco with offices in New York, Chicago, Los Angeles, Austin, Detroit, London and Canada. Sharethrough is funded by North Bridge Venture Partners, British Sky Broadcasting as well as Silicon Valley notables including Mike Maples, Ron Conway, Steve Blank, Eric Ries, and Dave McClure.
Sovrn owns and operates a proprietary ad technology stack with direct connections to every major buyer in the world. Sovrn gives content creators tools to make money; access to distribution and scale to grow their audience; and a massive data commons for extraordinary insights. Sovrn is headquartered in Boulder, Colorado, with offices in Denver, New York and London.
SpotX is a video ad serving platform providing media owners with monetization tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic infrastructure, and other monetization tools, like solutions for OTT and outstream video ad units. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. The company is headquartered in Denver, Colorado, and has offices in Amsterdam, Belfast, Hamburg, London, Los Angeles, New York, Paris, San Francisco, Stockholm, Singapore and Sydney. In October 2017, RTL Group, a leader across broadcast, content and digital, will complete its 100% acquisition of SpotX.
TubeMogul is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their video advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in New York, London, Singapore, Tokyo, Sydney, Toronto and offices across the United States.
Videology is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our Converged Advertising Software helps Advertisers, Agencies and Media Companies drive better results through cross-screen planning, execution, forecasting and measurement with a single solution. Through our proprietary technology, we help our clients achieve measurable, superior results in the converging media landscape.
Need to elevate your brand and grow your audience? Blast is a full-service public relations firm committed to driving measurable results for our clients. With a smart, passionate team and offices in all major North American markets, we’ve got you covered. Just ask our clients, a world-class portfolio of brands, marketing technology, software companies and associations, including Factual, FastPay, Interactive Advertising Bureau, Opera Mediaworks, SheKnows Media, and The Trade Desk. For more information, please visit www.blastpr.com and follow us on Twitter @blastpr.
Celtra Inc., empowers agencies, media suppliers and brand leaders alike with an integrated, truly scalable cross-screen HTML5 technology for brand advertising on smartphones, tablets and desktop. AdCreator 4 is built to run large-scale and complex campaigns. It is a single platform for streamlined ad creation, performance optimized serving and consolidated reporting with common metrics across all screens.
Celtra is headquartered in Boston (MA), with offices in New York City, Chicago, Los Angeles, San Francisco, London (UK), Tokyo (JP) and Ljubljana (SI). For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.
The Girls Lounge is a destination at the largest industry conferences in the advertising, marketing, media, research and technology spaces. The Girls Lounge energizes self, soul and sisterhood and helps women discover their confidence. In The Girls Lounge, women build relationships, inspire each other and discover what makes them special. We will have hair, makeup, nail and reflexology services, a confidence closet and a Power Conversation. The Power Conversation will be titled: Power to Fly and will be about cultural transformation and giving the people to fly at work, at home and in all dimensions of life.
GumGum is an artificial intelligence company with deep expertise in computer vision. Our mission is to unlock the value of visual content produced daily across diverse data sets. We use machine learning to understand a world that is producing more images and videos than ever before. Since 2008, the company has applied its patented capabilities to serve a variety of industries from advertising to professional sports, with more to come.
NetSuite is the industry’s leading provider of cloud-based financials/ERP. In addition to financials, NetSuite offers integrated Customer Relationship Management (CRM), Professional Services Automation (PSA) and ecommerce applications that enable advertising technology companies to run their core business operations in a single unified suite. NetSuite is increasingly the solution of choice for advertising technology firms to rapidly grow their businesses and automate operations, streamline processes and access real-time business information anytime, anywhere.
Advertising Age (adage.com) is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in todays complex business world. From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media, and marketers all turn to Ad Age print, digital, and special event brands for the insights and analysis they need to succeed.
With $1.3 trillion in annual spending and rising, the global media industry is more influential than
ever. At the center of this dynamic and ever-evolving industry is Adweek—The Voice of Media.
Adweek covers all the aspects of the modern communications business—from advertising,
media buying and brand building to content, social networks and digital strategies – with its
weekly magazine and cutting-edge web destination.
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