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More than 850 digital thought leaders came together to drive the industry forward February 24-26 at the Arizona Biltmore in Phoenix for the sold-out 2013 IAB Annual Leadership Meeting—three days of powerful debate and discussion, intense networking, and high-level insights. Focused on the theme “Big Data & Big Ideas: Friends, Enemies, or Frenemies?” the speakers and participants took on one of the hottest topics in advertising.
More than 850 advertising thought leaders—publishers, brand marketers, media and ad agency executives, and technologists—gathered on Sunday, February 24, to kick off the sold-out IAB Annual Leadership Meeting in Phoenix. With “Big Data & Big Ideas” stealing the spotlight, Randall Rothenberg, President and Chief Executive Officer of the IAB, welcomed the crowd and quickly brought the meeting to order.
Randy Kilgore, Chief Revenue Officer, Tremor Video, took the stage for the first time as the newly elected chairman of the IAB Board of Directors. He made a point that television has become unboxed. TV used to be the experience coupled with the delivery mechanism. Now, it’s just a form of media that can be viewed in numerous ways through numerous devices. But what truly matters is still one thing—connecting brands to consumers in meaningful, human ways. He made note of three truths in this industry. First, digital advertising can and does sell brands. Second, the path forward is in the data. And finally, the more time a person spends with a brand message, the better. Better content means better advertising opportunities.
In the tradition of previous meetings, the 2012 IAB Service Excellence Awards went to IAB members who have demonstrated strong leadership and provided exceptional contributions to one or more significant, completed IAB initiatives over the past year. Review the winner’s list here and be sure to congratulate your peers.
Nate Silver, Author, Statistician, and Founder of FiveThirtyEight.com—one of the nation’s most influential political forecasters—shared several cautionary tales about dealing with the rapid increase in consumer data. Just because the formula came from a machine, doesn’t mean the formula is right, he said. Computers don’t see the relationships, they only execute on the design, potentially producing a nonsensical result. Computers also know what a company’s goals and objectives are, he reminded. They are tools to help businesses reach those goals and monitor progress toward them. Companies need to foster a culture of data, so their teams can learn to use the data the right way.
To close the day’s business IAB recognized individuals and organizations that have demonstrated remarkable success in interactive advertising sales, as determined by the ad buying community, with the IAB Sales Excellence Awards. This year the presentation included a new Leadership in Mentoring Award that went to Dave Simon, Regional Vice President, BrightRoll. Review the winner’s list here and be sure to congratulation your peers. Lastly, everyone in the audience was encouraged to take—and have their teams take—the new IAB Digital Media Sales Certification Exam because a stronger digital sales force makes for a stronger digital industry.
Participants congregated on the Squaw Peak Lawn to chat with old friends, connect with new contacts, and shake on important deals during the welcome reception sponsored by Adobe.
The foyer of the Frank Lloyd Wright Ballroom was buzzing Monday morning as IAB Annual Leadership Meeting attendees geared up for the full day ahead, discussing the activities of the night before, and catching up with colleagues, competitors, and new business prospects over breakfast.
After heading into the general session, attendees listened intently as Randall Rothenberg, President and Chief Executive Officer, IAB, told a story about the history of advertising from print to TV, and how it’s evolved into the long-sought-after utopia of digital advertising. But then, he changed course and challenged the audience: Have we reached that utopia yet or are we entering a new, dark age? Has our progress in telling great brand stories stalled with the advancement of technology? Have we cluttered the screens too much with “bad science” halting value creation? Then, IAB senior leaders took the stage one by one to explain what IAB is doing to solve this problem.
Rothenberg closed by presenting the founding principles of what he called “Digital Brand Advertising,” a new form of marketing expenditure.
And, Rothenberg said, “When people ask you what you do for a living, say ‘I build brands digitally!’”
Before leaving the stage Rothenberg unveiled the winners of first-ever Digital Video Rising Stars competition—ad units that accelerate use of interactivity in digital video advertising and help bring the sector to scale.
The morning’s keynote speaker, Jim Speros, Executive Vice President and Chief Marketing Officer, Fidelity Investments, described Big Data as the power to connect things together. Big Data isn’t about processing power or storage, it’s about what you do with that data, he said. It’s about rapid experimentation, smarter decision making, and powerful and predictive insights. At Fidelity, data is the lifeblood of the business. He urged attendees to learn how to organize and unlock it, because companies that use data for a competitive edge are more than twice as likely to outsmart their competitors. But no matter how good the data is, you still need the Big Idea to make it all work. He cited Nike’s “Find Your Greatness” campaign and Dove’s “Campaign for Real Beauty” as examples of game changing ideas. In closing, he wowed the audience with this riveting and inspirational Fidelity digital spot to remind us how powerful and idea and execution can be.
Michael Wolf, Co-Founder and Managing Director, Activate, and Anil Dash, Co-Founder, Activate, and Co-Founder and Chief Executive Officer, ThinkUp, illustrated what they called the data cycle. The data cycle, they said, is driven by user experience. What can you understand about your user? Use that data to create great user experiences that help you capture even more data. “Little data,” such as specific actions that a user takes, creates profiles and shadows of users, not a true sense of what people want. That’s were “Big Data” comes in. Analytics and dashboards aren’t the full solution—they can be a distraction. But they are a first step.
Mike Abbott, General Partner, Kleiner Perkins Caufield & Byers, gave a venture capitalist’s view of the burgeoning startup space, and told of opportunities and challenges unfolding in the digital landscape. Between 2012 and 2020 the size of the digital universe will double every 2 years, he said. But one looming challenge is the effective use of data. Big Data in terms of volume is not new, but successful applications of Big Data activity is still nascent, with only a small fraction of companies latching onto the concept now. We’re still at the early stages of the trend with only 4 out of 10 marketers saying their company has a Big Data strategy. For marketers, he emphasized the need to help bridge the gap in consumer understanding about Big Data, tracking, and privacy—acknowledging that consumers often say they don’t want to be tracked, but then are willing to swap personal information for a special offer. Overall, it’s smart data we’re after, not Big Data, he said—data that will help us use history to predict the future.
The weather—with its volumes of data used to make predictions—took center stage. David Kenny, Chairman and Chief Executive Officer, The Weather Company, and Curt Hecht, Global Chief Revenue Officer, The Weather Company, are helping marketers think through building advertising strategies around weather data. Weather impacts $5 trillion or approximately 1/3 of the U.S. economy and is the most primal, most universal factor in consumer decision making. Marketers want to know how the weather affects what their consumers are feeling and doing. They want to know: What does 40 degrees mean to someone in Orlando vs. someone in Seattle? What behaviors will change as the temperature changes? Those types of insights are what The Weather Company can provide marketers. On the hot topic of naming winter storms, David Kenny explained that social media saves lives—and when you name something people can more easily talk about it. This sharing is valuable for the business and consumers. It teaches The Weather Company about user behavior and it empowers people to warn friends and family.
After lunch, industry experts engaged in hot debate on the subject of native adverting. Andrew Essex, Chief Executive Officer, Droga5, asked pointed questions and demanded answers on what native advertising is and whether it’s good for the industry from Chris Cunningham, Co-Founder and Chief Executive Officer, Appssavvy; Meredith Kopit Levien, Group Publisher and Chief Revenue Officer, Forbes Media; and Jonah Peretti, Founder and Chief Executive Officer, BuzzFeed. After each shared their definition of native advertising and explained their company’s approach, they drilled down to the details. Levien revealed Forbes’ three strict rules for marketers going native in their BrandVoice product: Is it relevant to the Forbes’ environment? Is it narrative, and not a sales pitch? Can it be transparently labeled as an ad? Peretti stressed the need for brands to develop skills to respond to current events quickly, so they can truly take advantage of opportunities when they present themselves, citing Oreo’s response to the Super Bowl black out. In the end, the room was left with a major question—are the publishers who provide native advertising the industry’s new creative agencies with social platforms the new standardized distributors?
To be a media and technology company—that’s the plan for AOL according to Chief Executive Officer Tim Armstrong. He suggested Big Ideas come before Big Data, and stressed that there needs to be a balanced approach between programmatic and non-programmatic. Marketers and publishers must not forget about what’s happening on the front of a user’s screen because they’re too focused on the targeting behind that screen, he said.
Ending the full day of sessions, attendee voices held the spotlight. The group split into four town halls each focusing on a major practical issue that is changing in the way the ecosystem operates. Drinks were served as industry thought leaders provoked lively discussion and debates with attendees. Insights from sessions will be presented tomorrow.
“Our half day today will be as rich and as stimulating as the full day yesterday—but that’s what you come here for,” said Randall Rothenberg, President and Chief Executive Officer, IAB, as he energized the audience for the chock-full, final morning of the IAB Annual Leadership Meeting on Tuesday. His first order of business: to invite volunteers onto the stage to report back the insights gained from Monday’s first-ever Cocktails & Conversations sessions — four town hall meetings where marketplace leaders and event attendees addressed major developments in the industry and how these issues were changing the landscape. The topics at hand were programmatic buying, mobile monetization, the viewability revolution, and scaling native advertising. One common theme from the session was the need for standardized vocabularies to improve workflow and gain efficiency.
Next, Susan Wojcicki, Senior Vice President, Advertising, Google, applauded online advertising for being the most exciting and important part of the Internet, but she also stressed the need for improvement. Digital advertising of the future should provide: choice for consumers; control for users; charm of interactivity and beauty; connection with on-the-go consumers, and calibration of measurement. These concepts, she said, can make the next 10 years of advertising as exciting, if not more exciting, that the last 10 years.
“Data can make you rich,” said Scott Howe, President and Chief Executive Officer, Acxiom. By seeking partners with breadth and scale to help enhance single-variant data, publishers and marketers can make data more powerful and lucrative. However, online data is only a small piece of the larger picture. The industry needs to be talking about people, in a more holistic way. Multi-variant data can be a step in the direction of a more complete picture of the world they live in.
Henrique de Castro, Chief Operating Officer, Yahoo!, and IAB Board of Directors member, spoke publicly for the second time since taking on his new role at Yahoo! He described a world of Web 3.0—a personalized web, ordered up for each individual users—where big data and delivery come together to provide the right articles and information for each person. The resulting experience is not a content experience or an ad experience but a total, personalized media experience.
Closing the 2013 meeting, the traditional “Great Debate” lived up to its expectation for generating intense conversation and debate. Kate Kaye, Journalist, Advertising Age, moderated a discussion between Tom Chavez, Co-Founder and Chief Executive Officer, Krux; Pam Dixon, Executive Director, World Privacy Forum; Marc Groman, Executive Director and General Counsel, Network Advertising Initiative (NAI); John Simpson, Consumer Advocate, Consumer Watchdog; and Mark Zagorski, Chief Executive Officer, eXelate, about whether consumer data is too sensitive to be in the hands of marketers, agencies, and media companies. All acknowledged that steps have been taken to protect consumer privacy, but didn’t agree that those steps were enough, or even that the steps that have been taken should become standards. Conversation touched on the AdChoices icon and Facebook’s non-standardized use of the icon, Do Not Track efforts, self-regulation, the combination of online and offline data, and more. Everyone agreed is that truly sensitive user data needs to be protected.
Rothenberg closed the 2013 IAB Annual Leadership Meeting with one final announcement: “See you next year in Palm Springs!” Make your reservations early for the event: February 9 — 11, 2014, at the JW Marriott Desert Springs Resort & Spa. The IAB Annual Leadership Meeting always sells out.
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Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Publishers deliver relevant content and advertising to new and valuable audiences. Xaxis works with over 2,700 clients across 32 markets in North America, Europe, Asia Pacific and Latin America.
For more information, visit www.xaxis.com.
Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact www.vistohub.com.
Operative Media is the premier advertising business management company enabling media and advertising organizations to profitably run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS-based platform, Operative.One, and technology-enabled services help media industry leaders and their partners reduce transaction costs and boost advertising revenue by balancing operational efficiency with innovation. More than 200 industry leaders representing over 30 percent of digital advertising revenue—including MSN, OMD, NBC Universal and Pandora—rely on Operative to provide the business processes and systems necessary to package, sell, traffic, manage, optimize, and collect revenue on advertising products. For more information, visit operative.com.
Founded in 2007, Rubicon Project is one of the world’s largest advertising exchanges. The company helps websites and apps thrive by giving them tools and expertise to sell ads easily and safely. In addition, the world’s leading agencies and brands rely on Rubicon Project’s technology to execute billions of advertising transactions each month. Rubicon Project is an independent, publicly traded company (NYSE:RUBI) headquartered in Los Angeles, California.
Videology is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our Converged Advertising Software helps Advertisers, Agencies and Media Companies drive better results through cross-screen planning, execution, forecasting and measurement with a single solution. Through our proprietary technology, we help our clients achieve measurable, superior results in the converging media landscape.
Adap.tv, a division of AOL Networks, is transforming the way video advertising is bought and sold. Adap.tv’s video intelligence platform, Pathway, helps many of the world’s largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video.
Headquartered in San Mateo, California, Adap.tv has US offices in Chicago, Los Angeles and New York, and international offices in Australia, India, Japan, Singapore and the UK. For more information, please visit adap.tv, or follow Adap.tv on Twitter @Adaptv, Facebook at facebook.com/adaptv and LinkedIn at linkedin.com/company/adap-tv.
AddThis is a data, distribution, and decisioning company delivering powerful, easy-to-use consumer engagement tools and services to brands, publishers, and advertisers. Reaching 1.3 billion unique users monthly, AddThis’ social tools are used by 14 million domains worldwide to power social sharing, increase engagement, boost traffic, and provide user insights. Proprietary XGraph technology processes more than 10 terabytes of data daily allowing AddThis to provide brands with sophisticated audience models, data-driven tools, and web-wide consumer insights that enhance their paid, earned, and owned media strategies.
The AOL On Network is the next generation of video programming, with videos on every topic, programmed onto every page, and reaching viewers on every screen. Check us out at http://advertising.aol.com/brands/aol.
Evidon technology gives businesses around the world unique insight into the digital ecosystem, including unparalleled intelligence on the marketing technologies that underpin the commercial web and the power to control their impact on business. Our technology includes Ghostery, the industry-leading browser tool that reports on data collection across 26 million websites and informs our company’s business control solutions. We also provide market-leading privacy controls for more than $2 billion of display media annually that empower more than 150 million people daily to control how their information is used online. Companies make smarter decisions, protect their businesses and consumer privacy, and grow revenue as a result.
FreeWheel’s superior end-to-end technology, premium marketplace, and best in market advisory services power the advertising businesses of the largest media and entertainment companies in the world, including AOL, DIRECTV, Fox, NBC Universal, Turner Broadcasting System and Viacom in U.S., and MTG, Sky and Channel 4 in Europe. From our unique position at the center of the premium video economy, we enable our clients to unify audiences across desktop, mobile, OTT, and traditional STB devices, and profitably monetize their content. Headquartered in San Mateo, with offices in New York, London, Paris, Berlin and Beijing, FreeWheel stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information please visit www.freewheel.tv, and follow us on Twitter and LinkedIn.
Index Exchange is the principled exchange for publishers. The people behind Index engineer the best technology to create a neutral, transparent exchange that enables digital publishers and suppliers to sell their ad impressions in real time, and gives them the data, knowledge and context they need to understand and act.
Krux, the Salesforce data management platform (DMP), drives more valuable content, commerce, and advertising experiences for the world’s leading marketers and media companies. With the power of Krux’s native device graph, companies can successfully collect and unify data from all touchpoints to gain a 360-degree view of their customers and engage them with more relevant experiences. Now part of the Salesforce Marketing Cloud, Krux’s massive people data scale supports 200 billion data collection events, processes 5B CRM records, and interacts with over 3.5B devices and browsers every month. Clients include the world’s most innovative brands including Anheuser-Busch In-Bev, JetBlue, Kellogg, L’Oréal, Meredith Corporation, NewsCorp, the BBC, and Peugeot Citroen. Learn more at www.krux.com.
MediaLink occupies the epicenter of media, marketing, advertising, entertainment and technology, delivering companies the advice, partners and opportunities they need to shape innovative go-to-market strategies. Unlike any other company in the strategic advisory space, MediaLink not only advises, but importantly helps companies execute to realize their optimal positioning, marketplace visibility, talent, content, organizational design and M&A. Its clients include Fortune 500 companies across the media/marketing/advertising, technology, and entertainment landscape, as well as private equity and venture capital firms. Founded in 2003 by Michael E. Kassan, MediaLink employs 150+ professionals in New York, Chicago, Los Angeles and San Francisco.
NextMark takes the hassle out of buying and selling premium guaranteed inventory.
Founded in 1999, NextMark provides match-making and collaborative workflow systems for media planning, ad sales, and ad operations. More than 1,500 leading agencies, publishers, brokers, consultants, and rep firms use NextMark’s patented technology to buy and sell more than 125,000 media programs in 15 online and offline channels. NextMark is headquartered in Hanover, NH, and on the web at http://www.NextMark.com.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across devices where content is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement and analytics that help improve performance. Nielsen has operations in over 100 countries that cover more than 90 percent of the world’s population.
OpenX, the most trusted independent exchange by the world’s largest brands and advertising agencies, supports premium publishers and app developers to unleash the full economic potential of digital advertising. Rated #1 for quality globally, our technology enables publishers and advertisers to achieve optimal value for every ad served across all screens with greater visibility, transparency, and control.
At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
PubMatic is a publisher-focused sell-side platform for an open digital media future. Featuring leading omni-channel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing over ten trillion advertiser bids per month, PubMatic has created a global infrastructure to drive publisher monetization and control over their ad inventory. Since 2006, PubMatic’s focus on data and technology innovation has fueled the rise of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 13 offices and six data centers worldwide. For more information, please contact us at [email protected].
SAS is the leader in analytics, and we help organizations across the globe transform their data into deep and well-defined insights. SAS® Customer Intelligence solutions help you achieve a customer-centric business strategy with an integrated decision management approach to solving critical marketing challenges.
Only SAS has award-winning data management, powerful analytics, superior domain expertise and the ability to dynamically manage interactions to help you create profitable customer experiences. Find out why 91 of the top 100 companies on the 2015 Fortune Global 500® are SAS customers.
Learn more at sas.com/ci.
adMarketplace is the largest independent search advertising marketplace in the US. The company delivers performance at scale to marketers and agencies, high-yielding custom search monetization for the Internet’s top publishers, and data-driven insights and managed services for all clients. Its Advertiser 3D platform features BidSmart technology to bid algorithmically across dozens of dimensions including traffic source and device type to achieve advertiser performance goals.
<p>We are a collective with a common purpose: make advertising matter to brands and consumers alike. Leveraging the spirit of innovation that began with Alexander Graham Bell more than 140 years ago and has continued on as a part of AT&T’s legacy, we are uniquely positioned to move the industry forward.</p>
<p?With one of the world’s largest collections of digital, film and TV properties*, we provide a premium option for advertisers and publishers looking to reach specific audiences at scale in premium and brand-safe environments.</p>
<p>Our combined assets, including data insights, premium content, powerful technology, and scaled direct-to-consumer distribution, give us a competitive edge — helping to improve advertising for brands, publishers, and consumers.</p>
BlueKai is Big Data for Marketing. The BlueKai Data Activation System enables marketers and publishers to use what they know to power what they do, turning insights into action, and driving higher efficiency & performance in their marketing. Through data activation, our enterprise-level SaaS solution unites fragmented data sources to drive omni-channel data aggregation and targeting. BlueKai’s customers use data to analyze, advertise, optimize and monetize their audiences in ways that were previously unavailable to them and with BlueKai’s “data unchained” methodology, your customized data segmentation can be leveraged anywhere and is not restricted to any single channel.
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and distribution platform, fueling campaigns across TV, online, and mobile. Boasting the world’s largest hybrid satellite and internet network for broadcast video delivery, the company’s unparalleled campaign management encompasses multiscreen ad delivery, cross-channel research and analytics, and unified asset management. The DG portfolio consists of two overarching product lines for online and video campaign management: MediaMind and VideoFusion. Headquartered in New York, DG manages approximately 10 percent of the world’s media assets, across TV and digital advertising media destinations in 78 countries. www.dgit.com; Twitter @DGSpotOn
eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate’s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 700M online consumers worldwide. eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com or follow @eXelate.
I-Behavior is a data and analytics company that builds targeted audience segments to help companies reach the right consumers across any channel online, postal, email, social and mobile. With I-Behavior intelligence, online and direct marketing campaigns reach individuals who are most likely to purchase your products and services, as determined by past buying behavior. I-Behaviors cooperative database includes more than 2,750 data-contributing members and 190 million individuals representing more than $465 billion in online and offline purchases. I-Behavior is a KBM Group Company, part of the WPP organization. The Company has offices in Colorado, New York, Sao Paulo and London.
Innovid is the world’s leading video marketing platform. It’s the only platform built specifically for video, serving more video ads than anyone else. Our mission is to make your video marketing more effective, and in turn, your business more successful. To do that, we work closely with all of your partners, including your display ad-serving vendor, to create personalized, data-driven content that will reach more screens and channels.
Integral Ad Science (IAS) is a global technology and data company that builds verification, optimization, and analytics solutions to empower the advertising industry to effectively influence consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital’s impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in ten countries. Our growth and innovation have been recognized in Inc. 500, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company.
Jivox is the leading multiscreen interactive advertising technology company. The Jivox IQ Ad platform enables agencies and publishers to produce and deliver highly-engaging ads featuring video, rich media, dynamic content, customizable widgets, and social sharing. Using Jivox, interactive ads can be easily authored and served in-stream, in-banner, and on mobile devices. Jivox technology eliminates the time consuming process of traditional code-based approaches. Jivox also provides sophisticated campaign measurement, demographic and purchase intent analytics via BrandGage—its real-time analytics platform. Several hundred media companies and agencies use Jivox, including College Humor, Federated Media, Weiden+Kennedy, Havas, Interactive One, Martha Stewart, Martini Media, Mojiva, Universal McCann, and Videology.
LiveRail, a Facebook company, is a leading monetization platform for publishers, broadcasters, and mobile app developers, providing them with technology to sell their inventory smarter and safer across devices.
Through advanced people-based targeting, high performing formats, and granular controls, we empower our partners to successfully navigate the programmatic landscape and maximize ad revenue.
Founded in 2007, LiveRail Inc. is headquartered in Menlo Park, Calif., with offices worldwide.
UK-born MailOnline (mailonline.com) is the world’s largest English-language newspaper website with more than 50 million monthly unique visitors globally, and America’s third biggest online newspaper with U.S. traffic of 28 million monthly unique multiplatform visitors (comScore, May 2013). For people who want to be part of the world’s conversation, MailOnline is a next generation popular news stream driven by the instinct of seasoned journalists and continually optimized with real-time data. We inform and entertain at the same time. Our journalists don’t just report. They tell stories, with fascinating details that makes news and features compelling reads. And an abundant use of photography that makes it all come to life.
Mediaocean is the leading software platform for the advertising community. Our platforms allow 80,000 global users at the worlds advertising holding companies, large agencies, and independents to efficiently manage and coordinate the entire advertising workflowfrom planning and buying, to invoicing and paying, to analyzing and optimizing campaignsacross $130B in digital and traditional advertising. Learn more at www.Mediaocean.com.
Neustar, Inc. helps grow and guard businesses in a connected world. Neustar OneID® connects online and offline first-, second- and third-party data with trusted identity to unify a singular view of the customer across channels and devices. Neustar Marketing Solutions’ award-winning product portfolio includes data onboarding, identity data management platform, customer segmentation, audience targeting, and MarketShare measurement and analytics. Visit analytics.neustar for more information.
Named 2012 Technology Agency of the Year by Holmes Report, Sparkpr is one of the leading independent social media and technology PR agencies in the world. Sparkpr’s global footprint spans San Francisco, New York, Los Angeles, London, and Cape Town.
Sparkpr, founded in 1999, represents global technology companies as well as startups. We are proud to have helped a long list of corporations achieve their communications objectives, including Wildfire, Good Technologies, Bing Travel, Electronic Arts, The Economist, Flickr, Mozilla.org, Nielsen, Nokia, NVIDIA, Sony, Skype, and Yahoo!.
TubeMogul is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their video advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in New York, London, Singapore, Tokyo, Sydney, Toronto and offices across the United States.
Advertising Age (adage.com) is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in todays complex business world. From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media, and marketers all turn to Ad Age print, digital, and special event brands for the insights and analysis they need to succeed.
With $1.3 trillion in annual spending and rising, the global media industry is more influential than
ever. At the center of this dynamic and ever-evolving industry is Adweek—The Voice of Media.
Adweek covers all the aspects of the modern communications business—from advertising,
media buying and brand building to content, social networks and digital strategies – with its
weekly magazine and cutting-edge web destination.
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