The 2024 Cannes Lions International Festival of Creativity was energizing, full of creativity, insights, human connection, and serendipity! We were happy to meet many of our members and industry partners.
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IAB and IAB Tech Lab Executives in Cannes | June 2024
David Cohen
Chief Executive Officer
IAB
Anthony Katsur
Chief Executive Officer
IAB Tech Lab
Sheryl Goldstein
EVP, Chief Industry Growth Officer
IAB
Carryl Pierre-Drews
EVP, Chief Marketing Officer
IAB
Jeffrey Bustos
VP, Measurement, Addressability & Data Center
IAB
While In Cannes
We were excited to meet with our members and participate in partner panel discussions on the issues most impacting the industry.
Monday | June 17, 2024
Cheap Impressions Aren’t Cheap
Jeffrey Bustos
10:00 AM – 10:30 AM
The Kroger Precision Marketing Terrace on the Croisette
By Invitation Only
Why It’s Time To Get Real About Attention In Advertising
Carryl Pierre-Drews
12:30 PM – 1:30 PM
Infillion Café at the Mondrian Cannes | 45 Bd de la Croisette, 06400 Cannes
Working the Room: Cultivating Connections
Sheryl Goldstein
1:00 PM – 1:30 PM
Hôtel Martinez – Suite 731 | 73 Bd de la Croisette, 06400 Cannes
Tuesday | June 18, 2024
Women Leadership in Male-Dominated Industries
Sheryl Goldstein
9:15 AM – 10:00 AM
Bloomberg Media @ BOBO | 21 Rue du Commandant André, 06400 Cannes
Retail Media Measurement Lunch Workshop
Jeffrey Bustos
11:30 AM – 1:30 PM
Effective Measurement and Outcomes for In-Game Advertising and Immersive Virtual Worlds
Carryl Pierre-Drews
12:00 PM – 2:00 PM
Restaurant La Cantina, 41 Rue Hoche, 06400 Cannes
Unlocking Addressability: Navigating the Post-Cookie Era
Anthony Katsur
2:45 PM – 3:30 PM
3 Bd de la Croisette apartment 401, 06400 Cannes
Wednesday | June 19, 2024
Data-Driven Audio: The Myths and Realities
David Cohen
9:30 AM – 11:30 AM
iHeartCafe | 1 Sq. Mérimée, 06400 Cannes
By Invitation Only
VIP European Retail Media Breakfast
Jeffrey Bustos
9:30 AM – 11:00 AM
By Invitation Only
Community & Culture: How marketers can leverage cultural signals to drive relevancy and build strong communities
Sheryl Goldstein
11:20 AM – 11:45 AM
Promenade Robert Favre Le Bret across from Palais II
Why Game Advertising is THE Attention-Centric Media Frontier
Carryl Pierre-Drews
12:00 PM – 2:00 PM
Restaurant La Cantina | 41 Rue Hoche, 06400 Cannes
Rosé and Retail Media
Jeffrey Bustos
3:00 PM – 5:00 PM
The Albertsons Media Collective Bungalow at MediaLink Beach
Thursday | June 20, 2024
Commerce for Publishers Luncheon
Jeffrey Bustos
1:00 PM – 2:00 PM
The Criteo Yacht | Jetée Albert Edouard, Cannes