IAB Ad Technology Marketplace 2015, Spotlight: Programmatic, Automation & Creativity

As Chief Digital and Operating Officer at PHD USA, Craig maintains a dual role with oversight of the agency overall as well as serving as the champion of thought leadership and innovation focused on the agency’s output.

Craig came to PHD after 6+ years at sister agencies OMD and Omnicom Media Group where, most recently he served as Chief of Acquisitions, North America, leading strategic and corporate development for Omnicom Media Group, with a particular focus on emerging areas of digital channels including search marketing, mobile, social media and content development. In addition, Craig was the overall owner of the client relationship for the McDonald’s US business at OMD.

Before taking on the Acquisitions role, Craig served as Midwest Regional Director at OMD and was responsible for the strategic direction and regional oversight of OMD’s Chicago operations.

Craig has held positions within digital marketing since its inception in the mid 1990’s, playing key Account, Media and Strategy roles at Modem Media, Digitas, and Arc Worldwide leading digital marketing strategy and program development for such clients as Intel, Michelin, HP, the U.S. Army and Allstate. Craig also spent two years on the client side working inside Washington Mutual’s ecommerce group as a product manager, leading development of applications to acquire and securitize mortgage backed loans.

A frequent speaker and recognized thought leader in the emerging and digital marketing landscape, Craig is regularly quoted in such publications as The New York Times, The Wall Street Journal, Advertising Age and Adweek.

Craig is a graduate of the University of Vermont, recently relocated to the NY area and is thoroughly enjoying eating his way through his new neighborhood in Brooklyn with his wife Nikki and sons Jake and Sam.

Jonathan Bellack is Director, Product Management for publisher ad platforms at Google.  He and his team help the world’s most successful publishers grow their revenues through DoubleClick for Publishers and the DoubleClick Ad Exchange.  He also serves as Co-Chair of the Ad Technology Council of the IAB (Interactive Advertising Bureau).  Jonathan has nearly 20 years of experience working for and with digital publishers including SmartMoney.com, Consumer Reports Magazine, and departments of the British Government on content management and advertising systems.  Previously at Google, Jonathan worked with almost three million small and mid-size publishers as a leader of Google AdSense.  Jonathan has a BA from Yale University and an MBA from the NYU Stern School of Business, and was editor-in-chief of his middle school newspaper.

Monique is Vice President of Dell’s Global Digital, Technology and Marketing Innovation efforts, where she leads the strategy, development, and implementation of customer-centric, agile, and data driven modern marketing efforts. Her team’s responsibilities span strategy and change management across customer experience design, technology identification and implementation, agency and media, and global digital including content, mobile, communities, and social.

Prior to her current position, Monique was Vice President of Global Brand, Digital and Solutions Marketing and drove the planning, integration and execution of Dell’s brand and solutions marketing strategies and initiatives including B2B digital programs, omni-channel marketing, sponsorships, and product placement.

Monique also had the role of Vice President of Dell’s North America and Latin America marketing organizations where she led regional execution across all segments and business units. Prior to that she spent seven years in Europe in a variety of leadership positions including marketing, operations, and sales.

Before joining Dell in 2000 Monique worked in retail and recruiting management. She holds a bachelor’s degree from Middlebury College and a MBA from the University of Michigan. She is a member of the Ad Council Board of Directors and Conference Board’s Council for Brand Management.

Jim is an innovative product strategist who has built software and web products across various verticals and markets.  Upon graduating Summa Cum Laude with Honors from Montclair State University, he joined the founding team of an enterprise social software startup designed for large, Fortune 500 clients.

Upon leaving, he utilized his entrepreneurial experience along with his product knowledge to begin his career in developing software and technology products for various markets including government compliance, higher education, and most recently digital media and advertising.

Most recently, Jim was the Senior Director of Product Development at Undertone where he led the product development for their ad serving and workflow software platform. Jim has also founded two startups: MobileTag, a mobile gaming platform and Snapit, an e-gifting mobile application. He has extensive experience in building and managing all aspects of the software development lifecycle and working with engineering teams around the globe.

John Clyman leads Rubicon Project’s marketplace quality and security efforts, ensuring that both buyers and sellers can transact with confidence. He manages product and engineering for capabilities including ad quality, inventory and traffic quality, malware protection, and viewability. John joined Rubicon Project in 2010 with the acquisition of anti-malvertising company SiteScout, where he was co-founder and CTO. Prior to founding SiteScout, John was a co-founder and partner at Cascadia Labs, which provided independent lab-based product evaluations and consulting services for many major security vendors. Earlier in his career, John led editorial teams at leading print and online publishers, and served as Editorial Director for ZDNet’s Products & Commerce business unit.

Scott Cunningham is owner of Cunningham.Tech Consulting and is architect of NewsPassID ad network for the Local Media Consortium. He is author of Defining Brand Safety Series by the Brand Safety Institute (BSI), Founder of the IAB Tech Lab, principal technology and program Founder of the Trustworthy Accountability Group (TAG), former President of Media News Group Interactive and was a pioneer in the development of USATODAY.com. Additionally, Cunningham advises iSpot.tv and Madhive on measurement and CTV products among his activities.

As global commercial director of Reuters consumer media, Shane Cunningham is charged with managing the sales and operations teams across US, EMEA and Asia. With 17 global websites in 9 different languages, Shane is tasked with driving revenue growth across all regions while ensuring continued collaboration and operational efficiency. A media specialist of 16 years with experience spanning the US, UK and South Africa, Shane has spent most of his career in international media. Prior to joining Reuters in 2013, Shane was commercial director for FT.com in the US.

James Deaker is Vice President of Revenue Management and Policy at Yahoo. In this capacity he has global responsible for advertising and data policy, pricing and yield management.

James is the co-chair of the IAB Ad Ops Advisory Board. In 2013 James was the chair of the IAB Data Council.

Prior to joining Yahoo, James led the Monetization Excellence group at Microsoft. Previously, he was Vice President of Advisory Services at San Francisco-based software company, Rapt Inc., which was acquired by Microsoft in 2008.

James holds Ph.D and M.S. degrees in Engineering-Economic Systems and Operations Research from Stanford University.

Mike Driscoll founded Metamarkets in 2010 after spending more than a decade developing data analytics solutions for online retail, life sciences, digital media, insurance, and banking. Prior to Metamarkets, Mike successfully founded and sold two companies: Dataspora, a life science analytics company, and CustomInk, an early pioneer in customized apparel. He began his career as a software engineer for the Human Genome Project. Mike holds an A.B. in Government from Harvard and a Ph.D. in Bioinformatics from Boston University.

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

Graham Harris is senior director and head of Yahoo’s Advanced Creative Specialist team. Graham is responsible for driving collaboration with Yahoo’s advertising partners, where his ultimate objective is to deliver amazing experiences for users through high-quality and personalized creative solutions.

A Yahoo veteran of ten years, Graham was previously the Head of the Advertiser Product Marketing and Solutions Team for the Americas. He also held the role of Product Director for Yahoo’s Search and Display Advertising Platforms. Before joining Yahoo, Graham held consulting and product management roles at enterprise resource planning and supply chain management companies.

As head of revenue for IBM Watson Advertising, Jeremy Hlavacek is responsible for all global advertising sales efforts – including direct sales, programmatic sales, agency partnerships and data partnerships – across Watson Advertising’s portfolio of media, data, and AI-powered technology solutions, which includes The Weather Company’s consumer platforms such as weather.com and The Weather Channel apps. Watson Advertising’s offerings help agencies and marketers improve decision-making and reduce costs across key facets of the marketing lifecycle – from media planning through measurement.

Previously, Hlavacek was the head of global automated monetization. In that role, he oversaw all programmatic monetization efforts globally as well as the data partnerships team, which drives off-property data and inventory partnerships with platforms and other publishers. Hlavacek was promoted from vice president of programmatic, where he was responsible for all domestic programmatic sales efforts, platform relationships and programmatic operations. Under his leadership, the programmatic business grew 500% over a 3 year period to become one of the largest and most sophisticated sell side programmatic businesses in the industry. In 2017, AdExchanger ranked The Weather Company’s programmatic business as #2 in the industry among all publishers in media and broadcasting. Hlavacek joined Weather in early 2013 as vice president of operations and strategic partnerships for the company’s WEATHERfx division, where he oversaw technology partnerships and business operations to support the WEATHERfx business.

Prior to Weather, Hlavacek was vice president of strategy and business operations at Varick Media Management, where he helped to build one of the first programmatic trading desks on the agency side. He was responsible for strategic platform partnerships in the ad tech/real-time bidding ecosystem, as well as the business and financial operations of the company.

Hlavacek’s previous experience includes building out digital marketing and gaming experiences at LEGO Toys, directing advertising strategy and business development at Dotmenu (an online food ordering startup acquired by GrubHub and now part of Seamless), and building out digital experiences for entertainment programming at CBS Television. On the agency side, Jeremy has held senior strategic roles at Ogilvy and Cadient Group, where he advised clients in healthcare, financial services and technology.

Hlavacek holds a master’s degree in business administration from Cornell University, a master’s degree in media and communication from the London School of Economics and Political Science, and a bachelor’s degree from the College of William and Mary.

Lijo is a multidisciplinary digital marketer with nearly a decade of expertise covering various performance media tactics, including search & display media on desktop and mobile channels. As a Senior Director, Performance Media at Beeby, Clark+Meyler, he leads the practice of programmatic performance media buying across desktop, mobile & emerging media channels.??

Over the years, Lijo has worked with clients across travel, retail, fashion, finance, real estate, healthcare and industrial verticals. He has helped grow the ROI of their online campaigns YOY by integrating online (website) and offline measurement channels (call center, POS).??

He holds a bachelor’s degree in computer science engineering from Kerala University, India and an MBA in marketing from Zicklin School of Business, City University of New York. In his spare time he enjoys the outdoors by skiing, rafting and biking.

Carl Kalapesi is VP, Industry Initiatives at the Interactive Advertising Bureau (IAB). He leads IAB initiatives on programmatic marketing which focusses on bring together publishers, buyers & ad tech to discuss key business issues in making programmatic and automation work for all. He is also responsible for overseeing IAB industry product portfolio through its Committees and Councils including Native Advertising, Programmatic, Audio, Digital out of Home, Social Media, Games, Data and more that help solve operational inefficiencies, grow the marketing and media industries and attract and retain 700 IAB member companies. He is responsible for ensuring IAB’s best practices development, thought leadership seminars, whitepapers, research and other market making activities are of the highest quality and deliver value for money for IAB member dues.

Carl has over 15 years global experience in digital, management consulting, public policy and economic research. Prior to joining IAB, Carl was a Project Leader in BCG’s Digital Economy practice area specializing on the technology, internet, digital innovation and big data. He also ran the WEF’s Personal Data project on how best to unlock the value of personal data and address privacy concerns.

Ben Kartzman is CEO and co-founder of Spongecell. Under Ben’’s leadership, Spongecell is pioneering the development of Programmatic Creative, technology that helps advertisers use data to make smarter, more effective ads and do so more efficiently. Before co-founding Spongecell, Ben worked at venture-backed Guidester (now a part of Hubspot) in product and business development. Prior to that, Ben worked in consulting, first at Bridgeline Software and then at Accenture. Ben graduated with honors from Carnegie Mellon with a dual BS in Human Computer Interaction and Information & Decision Systems.

Jason Kelly is the President of Millennial Media’s Managed Media business and leads the Company’s global brand and performance sales.

Prior to joining Millennial Media, Jason was CEO of Sociomantic, a company that helps some of the largest retailers with their e-commerce strategies through re-targeting and programmatic solutions. Sociomantic was recently acquired by Dunnhumby, a UK-based company and Tesco subsidiary. Previously, Jason served as Chief Revenue Officer at Admeld where he drove the company’s relationships and monetization for hundreds of publishers and participated in Admeld’s acquisition by Google. At Google, Jason focused on building out the marketplace development team and offering, and successfully bringing publishers and buyers together via private exchanges and direct deal solutions.

Jason has also held executive sales management positions at a number of leading global brands – including Time Inc., RAPT (a Microsoft subsidiary) and Virgin America.

Jason received a BS and Minor in Computer Science from the University of North Dakota.

Angela Kinsella serves as Senior Director, Business Development & Programmatic at Demand Media, responsible for premium programmatic sales, operations, product development and technology assessments for D360, a leader in the programmatic space.

In Spring 2014, Kinsella oversaw the launch D360 paving the programmatic path, with the goal of enabling marketers and advertisers connect and engage with audiences across platforms and devices.

Prior to her current position, Angela was formerly Senior Director of Business Development at Evolve Media, responsible for global business development efforts across Evolve’s suite of products, publishing divisions and affiliate portfolios. 

Angela holds a BA in Communications from Northeastern University.

As Managing Director of Tremor Video’s buy-side enterprise platform, Neeraj Kochar oversees sales, steers the marketing objectives, and anchors product development for the company’s VideoHub® DSP and analytics suite.

Prior to Tremor Video, Neeraj was the Managing Director of Programmatic at MAGNA GLOBAL, the strategic investment unit of IPG Mediabrands. In that role, he drove the development and application of programmatic buying to power smarter media buying and drive better client ROI. Previously, he served as Managing Director of Reprise, IPG¹s search specialist agency.

Neeraj is a veteran of digital marketing and began his career in 1998 at online advertising pioneer DoubleClick. He has also held senior management positions at major agency holding companies, including WPP GroupM, Starcom MediaVest Group, and MDC Partners.

Frequently quoted in the press, Neeraj is a regular speaker at industry events, having appeared on panels at key conferences including SES, MIXX, Digital Hollywood, Digiday, and IAB.

He is a graduate of New York University and resides in New York City.

Kevin Lenane is the new GM of Video at Integral Ad Science. Kevin is the former CEO and Founder of Veenome which was acquired by Integral Ad Science in February 2015. Under his leadership, Veenome became the market leader in in-stream video analytics with billions video impressions indexed. Veenome’s customers included ad networks, video publishers, agencies and brands.

Prior to founding Veenome, Kevin led business development at PointAbout. While at PointAbout, Kevin sold millions of dollars in innovative development and strategic consulting engagements, which led to the acquisition of PointAbout by Three Pillar Global in 2011. Prior to PointAbout he held senior product analyst roles at the Map Network and NAVTEQ/Nokia. In his spare time Kevin plays squash and travels as much as possible. Follow him @kevinlenane. 

Bill is the Chief Executive Officer of RadiumOne. Prior to joining RadiumOne, Bill was the Chief Financial Officer of Tapjoy, Inc.

With over 25 years of management experience in online media, he has scaled operations for several companies. Bill has an impressive record of driving growth, efficiency and profitability for technology companies. He has a strong background in developing and implementing strategic plans, motivating high performance teams and managing finance and operations. Previously, Bill was the Chief Financial Officer of BlueLithium, where he had responsibility for finance and operations. Bill was also responsible for managing the M&A process and the integration of BlueLithium with Yahoo. Pror to BlueLithium, Bill worked with LookSmart, Tacit Software and was a senior partner with KPMG for over twelve years.

Bill has a BA in Geography from the University of Durham, England. He is a Fellow of the Institute of Chartered Accountants and is member of the American Institute of Certified Public Accountants and California Society of Certified Public Accountants.

Sherrill Mane joined the IAB in 2007 as our first SVP Industry Services. Sherrill has led industry efforts to establish metrics and build measurement systems that facilitate the growth of interactive media. Sherrill is responsible for numerous IAB initiatives, including fostering greater awareness of interactive advertising opportunities in the traditional media agency community. She oversees the creation of market-making research and the collateral materials associated with findings that grow the business. Since 2011, Sherrill has been the IAB lead on the groundbreaking cross ecosystem collaboration with the agencies (4A’s) and marketers (ANA) known as Making Measurement Make Sense (3MS). Previously, she spent 14 years at Turner Broadcasting Sales, holding a variety of senior advertising sales support positions for the News division, most recently as Senior Vice President of Market Strategy. Earlier in her career, she held diverse positions at Nielsen Media Research and Group W Satellite Communications. Sherrill draws on her experience in TV and digital sales marketing to lead IAB’s Sales Executive Council. She holds a B.A. in Sociology with a minor in Psychology from the Hebrew University of Jerusalem, Israel. Her graduate studies focused on the social psychology of mass media.

In 2012, Sherrill was named a Media Maven by Advertising Age.

As Senior Vice President of AOL Advertising, Marta leads the advertising sales organization in simplifying marketing for AOL’s clients by bringing together programmatic advertising and premium video-first content experiences. Previously, Marta served as Global Head of Video Sales, where she oversaw all sales and strategy efforts for AOL’s video offerings.

Before joining the AOL team, Martinez served dual roles as SVP of Business Development & Operations and CMO at MediaMath, where she led business development, marketing and strategic partnership initiatives, representing Fortune 500 brands and over 900 advertising and media agencies globally. Previously, she served as SVP, Global Corporate Development at Havas Digital where she led the group’s executive and operational management in identifying and executing strategic development opportunities. Marta is an industry veteran of fifteen years, holding leadership and consulting roles all across the advertising world.

Marta earned her MBA from the Stern School of Business at New York University and an MS in Business Administration from ESADE in Barcelona. She and her husband live in White Plains, NY with their two children. She is a passionate advocate for women and in particular women in tech. In addition to her love of world travel, Marta likes to ski, bike and do yoga – although presumably not at the same time.

Maja has led sales, account management, and marketing teams for venture-backed, high-growth, and public companies in the US and Europe. As co-founder and principal at Sparrow Advisers, Maja helps clients tackle complex go-to-market, positioning and field enablement challenges. Her deep first-hand experience with publishers, marketers, agencies, trading desks and technology providers enables her to be be uniquely effective in structuring the right type of commercial arrangement that ensures consistent revenue growth. Prior to Sparrow, Maja was responsible for building out Federated Media/sovrn programmatic revenue lines focusing on the buy side, leading a new segment at AppNexus that focused on solving complex problems of top publishers and supply side portals. As an early member of the Demdex team, she drove the acquisition of strategic clients and accelerated the adoption of cutting-edge data management technology. After Adobe’s successful acquisition of Demdex, Maja stayed on and honed her enterprise sales chops working with Fortune 500 clients and many internal support teams to ensure the go-to-market message for Adobe’s Data Management Platform (now known as Adobe Audience Manager) was tailored to each customer’s needs. Earlier in her career Maja was the executive director of Crown Prince Alexander’s Foundation for Culture and Education where she was responsible for connecting the public and private sectors in Central and South-East Europe. Maja can often be found speaking on topics of marketing data, programmatic advertising, structuring and hiring client facing teams, cross-border business development, effective market entry strategies and ad tech industry trends.

As the Head of Brand Initiatives, Peter leads a series of initiatives designed to address the under-representation of creative brand advertising online. He was formerly Managing Director of Lowe Worldwide, the global creative agency network of the Interpublic Group, where he held leadership roles overseeing international operations. Peter’s passion is the intersection of creative ideas and technology and he is focused on fueling the full-fledged creative revolution that interactivity has long promised.

Jim Norton is Chief Revenue Officer at Flowcode, which instantly connects the offline world to the online world using the latest in QR technology. In his role he is responsible for building and managing relationships with partners across the industry who are looking to enhance their omnichannel and direct to consumer strategies. He joined Flowcode from Dosh, a mobile cash back app based in Austin, Texas where he was Chief Revenue Officer.

Previous to Dosh, Jim served as Chief Business Officer, President of Revenue at Condé Nast, where he led revenue diversification efforts in direct-to-consumer subscriptions, events, licensing, and eCommerce. Prior to Condé Nast, he spent seven years at AOL as Global Head of Media Sales, and earlier in his career he held sales roles at Google and Tribune Broadcasting. Jim has both an undergraduate and graduate degree from Boston College.

As the manager of eCommerce for PODS, Amanda Plewes oversees and manages PODS’s digital presence including websites and online media. She is focused on generating growth through digital channels while maximizing both revenue and efficiency. While at PODS, Amanda has implemented a rigorous A/B testing program for digital marketing including websites, display, and online video.

Previously at The Richards Group in Dallas, Amanda worked to build brands through digital channels while working with clients such as Chick-fil-A, The Home Depot, Advance Auto Parts, and Chuck E Cheese.

Amanda graduated Summa Cum Laude from The University of Oklahoma with a Bachelor of Arts in Journalism with an emphasis in advertising.

As SVP of Business Development, Greg Pritchard oversees GumGum’s strategic initiatives and partnerships, premium programmatic sales channel, and international expansion. Previously, Greg served as GumGum’s head of publisher development, leading the growth of the platform to over 300 million unique visitors while driving the distribution strategy for GumGum’s innovative ad formats.

Before joining GumGum, Greg was an Account Manager at Business.com from 2008-2010, managing search and display advertising initiatives for many of the largest B2B advertisers. Prior to Business.com, Greg was Director of Search Engine Marketing Sales at The Design People, an INC 5000-rated marketing firm.

Joe Pych is the Co-Founder and CEO of Bionic Advertising Systems – an advertising technology firm that, among other things, automates the workflow of buying and selling digital advertising programs. Prior to Bionic, Joe built media workflow systems with NextMark, some of the world’s biggest marketing databases while with Exchange Applications, and two mobile computing platforms while with Travelers. Joe holds 3 US patents, has been awarded the Marketing EDGE Rising Stars Award, and is among BtoB Magazine’s Who’s Who List. Joe holds a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.

James oversees both FreeWheel’s Advisory Services business and FourFronts, a premium video marketplace that enables clients to better balance their supply and demand needs. Formerly with Time Warner Cable, where he was part of the media and advertising business, James served as VP, Strategy as well as General Manager of its new digital marketing services business. James has an extensive media consulting background with Ernst and Young in the United Kingdom, and Capgemini in the US.

Randall Rothenberg is the Executive Chair of the Interactive Advertising Bureau, the trade association for digital media and marketing in the United States. Among the IAB’s 750 member companies are such major platforms as Google, Facebook, Microsoft, and Snap; the nation’s most important ad-supported media companies, including The New York Times, Walt Disney Co., NBC Universal, ViacomCBS, Hearst Magazines, Spotify, Verizon Media, Hulu, Warner Media, LinkedIn, and Meredith; incumbent and disruptor brands, including Coca-Cola, Walmart, Procter & Gamble, Hubble Contacts, ThirdLove, General Motors, Johnson & Johnson, and Citigroup; and scores of technology and data companies, among them Mediamath, LiveRamp, Quantcast, and Pubmatic.

With these members and its 47 affiliate associations on every inhabited continent, the IAB and its sister technology-standards group, the IAB Tech Lab, serve as the digital marketing industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of standards and best practices.

Mr. Rothenberg joined the IAB in January 2007 as President and Chief Executive Officer, and led the organization until becoming Executive Chair in September 2020. During his tenure, the organization became one of the largest and most influential media and marketing trade bodies in the world, helping to develop technical standards, self-regulation, government regulation, market and consumer research, and professional development programs to protect consumer privacy, foster brand and media revenue growth, improve data security, and reduce supply chain friction in the digital marketing industry.

Prior to his IAB role, Mr. Rothenberg was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications for senior business executives.

Earlier in his career, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age. Mr. Rothenberg has written for a score of major national magazines, among them Esquire, GQ, The Nation, The New York Times Magazine, and New York Magazine. He is the author of four books, including Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

Mr. Rothenberg, an avid nature, urban, and portrait photographer, serves on the Board of Directors of the International Center of Photography and the Board of Overseers of the Columbia Journalism Review. He received an undergraduate degree in Classics from Princeton and lives in New York City.

Erica Schmidt’s 15 years of digital experience, search savviness and programmatic expertise enables her to lead teams who deliver top-of-industry programmatic strategy and campaigns.
 
Erica has set the agenda for Cadreon to be focused on bottom line results for clients. Armed with extensive data sets, the best technology and a superstar team of specialists, no challenge is unsurmountable. Erica has brought Cadreon’s programmatic vision to life in North America by ensuring that real, measurable business outcomes are delivered for all clients. Erica is passionate about her team of specialists and has put people at the center of a technology-heavy industry.
 
Previous to joining the Cadreon leadership team, Erica spent an 8 year long stint in London working on the global development and rollout of Dentsu Aegis’ search offering iProspect and programmatic trading offering. Erica has provided keynotes and presentations at industry conferences around the world, and is often sought out for her honest and pragmatic point of view on the digital and programmatic industry. Throughout her career, Erica has worked on behalf of many Fortune 500 brands across the CPG, pharmaceutical, automotive (luxury and domestic OEMs), travel and insurance categories.

Taylor Schreiner is an online research veteran with over a decade of experience in online and offline marketing measurement. He comes to TubeMogul after leading research efforts LinkedIn, Twitter and Yahoo.

His experience ranges Big Data to global qualitative research to insights products, and spans the full breadth of online media as it has evolved from search and display to content marketing, social and video.

In his current role, Taylor is focused on helping advertisers and agencies understand the full value of programmatic video in their media strategy.

Taylor holds a BA from Amherst College and an MBA from UC Berkeley’s Haas School of Business.

As Senior Vice President of Corporate Strategy and Business Development, Robert Schwartz oversees Undertone’s global corporate strategy, publisher development, and programmatic media and technology platform business. Rob also drives the company’s organic and inorganic growth through key strategic initiatives, partnerships, and M&A.

Rob joined Undertone from The Topps Company, where he led global strategy, business development, acquisitions, and investments as Vice President of Strategy and Corporate Development. Prior to Topps, Rob was a management consultant at Bain & Company, serving clients in the media and entertainment, consumer goods, and industrial industries.  He has also held strategy and operating roles at PepsiCo and IBM.

Rob received an MBA from Harvard Business School and graduated magna cum laude from Harvard College in Government, where he was elected a Class Marshall and awarded a Finley Fellowship.

Jay Sears is SVP Marketplace Development for the Rubicon Project, working with management, business unit heads and business development across the company to expand Rubicon’s potential market. Sears has also served as GM, REVV Buyer, where he was responsible for global relations with the buy side including ad holding companies, ad agencies, agency trading desks and demand side platforms headquartered in North America.

Prior to joining Rubicon, Sears was General Manager of the PulsePoint Ad Exchange for PulsePoint (FKA ContextWeb, Inc.). At PulsePoint, Sears brought new products to market and drove key strategic relationships resulting in audience and revenue acquisition. Most recently, he focused on the company’s real-time bidding (RTB) initiatives with ad networks, agency trading desks and demand side platforms (DSPs).

Sears joined ContextWeb in 2004 and helped build its media business from inception. He created the company’s original publisher development team and launched the self-service ContextWeb Exchange Selling Desk, in use by over 11,000 web publishers today. He then oversaw the subsequent launch of ContextWeb’s self-service offering for advertisers—the ContextWeb Exchange Buying Desk and its inside sales team. In 2011, ContextWeb merged with Datran Media to form PulsePoint.

Prior to joining ContextWeb in 2004, Sears was SVP Business & Strategy Development for EDGAR Online, where he drove the strategy that took the company from an under $1 million entrepreneurial business to a publicly traded NASDAQ company. He created over 300 partnerships including ones with Yahoo!, The NASDAQ Stock Market and Microsoft. Prior to EDGAR Online, he served as VP Marketing for Wolff New Media, the subject of Burn Rate by Vanity Fair media columnist Michael Wolff.

Sears speaks about internet advertising at various industry events including Advertising Week (New York and London), CannesLions, IAB, iMedia, Monaco Media Forum, OMMA, Search Engine Strategies, UBS, WebmasterWorld and interactive marketing associations including ones in Boston, Chicago and Dallas. He co-chairs the Interactive Advertising Bureau’s Advertising Technology Advisory Board and is the former co-chair of the Ad Networks and Exchanges Committee and helped write its Quality Assurance Guidelines. Sears received the 2009 President Award from The Advertising Club. He is the hyperlocal publisher behind the local media site MyRye.com, provides commentary at JaySears.com and tweets from @jaysears. Sears holds a BA in political science from Kenyon College. He lives in Rye, NY with his wife Lauren Rosen and their three boys.

Scott Spaulding joined Quantcast in 2013 as Head of Eastern and Central Field Sales, based in New York City. He is a seasoned media and advertising technology executive with a background in building sales organizations within hypergrowth companies. Before joining Quantcast, Spaulding was most recently vice president of sales at RocketFuel, where he was responsible for overseeing sales and client services in the eastern region.

Spaulding has also held senior-level positions at Conversant (ValueClick) and Technorati Media.

Spaulding has an MBA from Fordham University and a BS in business administration from the University of San Francisco.

Chris Trick joined ERA Real Estate in 2012 to oversee ERA marketing and business development initiatives. He is responsible for all advertising, marketing and product development for the brand on a global scale. A solution seeker with a proven track record of building marketing programs that enhance brands from the inside out, he is focused on meeting the organization’s growth goals.

Previously the vice president of marketing for Marriott Execu-Stay, he has a long tenure in the hotel industry and possesses a deep knowledge of the franchising business model. Prior to working for Marriott, Chris held senior marketing positions with Days Inn, Howard Johnson, La Quinta Inns and Intercontinental Hotels Group where he authored integrated marketing strategies to increase customer engagement and drive revenue.

Chris’ invaluable contributions to ERA’s 2014 reimaging campaign – from strategy to execution – truly moved the needle for the company. His in-depth understanding of branding within a franchise environment and his ability to articulate the benefits and ROI to multiple stakeholders across the organization resulted in a seamless transition and renewed excitement among our customers and the real estate industry.

Julian Zilberbrand is the Executive Vice President of Advanced Media & Data Solutions for Paramount. Zilberbrand oversees key areas within the Paramount Technology and Sales divisions including all addressable business partnerships, technologies, and measurement as well as audience onboarding and segmentation, and identity management. Zilberbrand is also responsible for InView, Paramount’s holistic investment, reporting, and insights platform that provides instant access and a clear picture of clients’ investment portfolio in one environment.

Previously, Julian was Executive Vice President of Advanced Media for ViacomCBS Vantage, where he was responsible for growing agency and advertiser revenue through the enablement of Viacom’s data-driven advanced TV advertising solutions. Zilberbrand also served as Executive Vice President of Audience Science at ViacomCBS, overseeing audience digital media executions, audience onboarding and segmentation, and advanced analytics.

Prior to joining ViacomCBS, Zilberbrand was Executive Vice President of Activation Standards, Insights and Technology at ZenithOptimedia. In this role, he managed the activations standards, digital operations, analytics, technology and strategic partnerships groups. Before joining Zenith, he was Senior Vice President, global digital director, strategic partnerships and technology solutions at Starcom Mediavest Group. Prior to joining the agency world in 2004, Zilberbrand held product specialist and client service roles at Eyeblaster and developed the company’s Eyeblaster University training program. Earlier in his career, he worked at DoubleClick as a project manager and technical analyst.

In addition to his work responsibilities, he has held advisor roles for the IAB, 4A’s and the iMedia conferences. Zilberbrand is known as a vocal and respected leader in the industry covering a wide array of topics from advanced TV solutions to viewability with the 3MS Blue Ribbon committee and general media trends. From 2013-2014, Zilberbrand chaired the Digital Committee for the Media Ratings Council and was recognized by the organization for his leadership and service. He has received several industry recognitions over the years including the AdMonster Digital Media Leadership Award, the Data, Analytics and Operations Innovator of the year award at the Marketers Choice Awards as well as recognition in AdAge’s 40 under 40 list.

Julian is a frequent speaker at industry conferences including Beet.TV, Mediaweek, NYC TV Week, IAB events and more. When not driving the media landscape forward, Julian can be found routing for The Mets and NY Giants. He resides in New Jersey with his wife and son.