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The 2014 IAB Advertising Technology Marketplace, Spotlight: Programmatic, kicked off with Randall Rothenberg, President and Chief Executive Officer, IAB, rallying the roomful of attendees to talk straight about the biggest issues in the industry—starting with programmatic. “It’s one of the vaguest, most ill-defined phrases our industry has ever developed,” he said. Today, we’ll hone in on the seismic shifts programmatic has created toward a common goal of increasing safety as well as ROI.
Scott Cunningham, Vice President, Technology, IAB, the new lead of the IAB Ad Technology team, continued Rothenberg’s sentiment. “Our digital revenues need to offset more than a handful of resources,” he said. “I believe content creators should be able to earn a living on the content they create.” We’ve created unprecedented growth, but there are real questions about the quality of what we made, he said.
Following these powerful introductions, Jordan Bitterman, Chief Strategy Officer, Mindshare, and Bob Ivins, Chief Data Officer, Mindshare North America, took to the stage to talk about three major challenges facing the media industry: talent, infrastructure, and business model. “Ideas that are generated get taken out and vanish out of thin air, brought down by these three issues,” Ivins said. The industry must do a better job of attracting talent strong in math, economics and statistics to produce our own “Moneyball” moment, and we need to be able to break down data silos to piece together a 360-degree picture. And, we need a business model to power this investment in talent and infrastructure, he said. Bitterman explained, to solve these problems, we need to make data centerstage in the organization, utilize better what we already have—“integrate, integrate, integrate,” and invest in the build-out of the business model through, for example, additional data streams, to better monetize.
From the agency point of view to the publisher perspective—Jay Sears, Senior Vice President, Marketplace Development, Rubicon Project, moderated an in-depth conversation about organizational change with Robert Brett, Vice President, Programmatic Sales, Viacom Media Networks, and Alanna Gombert, Head, Digital Sales, Condé Nast & and General Manager, CatalystDesk. The conversation focused on the programmatic world in the post-remnant era. Topics included the use of brand-level insights driven by first-party, content consumption metrics; the clear value of making information about your media and inventory readily available to buyers; targeting not narrowly to a limited group of intenders, but precisely and broadly to seed brand ideas to a larger group of consumers; and to the future of jobs. Are we automating ourselves out of work? Brett said, “Automation catches demand, it doesn’t create it,” that’s the role of the sales people. Gombert envisions a future in which ad ops and planners shift to a more professional services role. “There’s always going to be a need for support for the technology,” she said. “Technology will be a foundation for evolution.”
Next, Bob Lord, Global Chief Executive Officer, AOL Platforms, addressed a standing-room-only crowd ready to hear insights into the business of AOL. “We can’t just automate,” he said. When I was an agency head, I was frustrated that there was no way to prove that the dollar I spent on behalf of a brand advertiser was being spent wisely. “Doing technology for technology’s sake isn’t going to solve this problem,” he said. Another problem is what is called the “Technology Tax.” For every dollar an advertiser spends, only about a quarter makes it to the publisher or the consumer because of the number of intermediaries involved. His recommended solution is One by AOL, a programmatic advertising platform for marketers, agencies, and publishers, to allow the industry to focus on higher-value contributions instead of the automation of mundane tasks.
After deep-dive track sessions, workshops and a networking luncheon, attendees reassembled for an intensive on Trustworthy Digital Supply Chain, based on a new roadmap for action. Ruth Rafalovich, Director of Supply, Rocketfuel, talked about fraud. “What works one month doesn’t work the next month…No one has a silver bullet. It’s important to work together to share our best practices.” Scott Spencer, Director, Product Management, DoubleClick Ad Exchange, discussed malware. “These are well funded corporate entities that are trying to defraud the industry,” he said. Alanna Gombert, Head, Digital Sales, Condé Nast & General Manager, CatalystDesk, brought Transparency & Brand Safety to the fore. As a seller, Conde Nast focuses its sales pitch on being comprised of premium well-known brands, as opposed to non-premium; as a buyer, Conde Nast only does business with those who have direct relationships with the advertisers themselves. Wenda Harris Millard, President, Chief Operating Officer, MediaLink, spoke to anti-piracy and the results of a major study by MediaLink on the topic of fraud. “As long as the money keeps flowing, [the fraudsters] will still be in business,” she said.
The Trustworthy Digital Supply Chain presentation concluded on the important topic of cross-industry accountability and the expansion of the Quality Assurance Guidelines (QAG) with David Moore, Chairman, Xaxis & President, WPP Digital, and Vivek Shah, Chief Executive Officer, Ziff Davis, Inc. & 2014 IAB Board of Directors Chair. “We’re beyond the denial stage, which is very good for the industry,” Shah said. The Quality Assurance Guidelines should expand to become the “Good Housekeeping” seal of approval. “We believe we can get 100% of the membership to be QAG certified,” Moore said. “Nobody is better positioned to do this than the IAB.” The result will be a new world of metrics based on a purely human audience, meaning prices will go up, click rates will go down, and buyers will have to align behind this shift.
Next up, Chip Schenck, Vice President, Programmatic Sales, Meredith, revealed how Meredith works with brands to connect women to premium content in this data-driven environment. It takes art and science to achieve both impact and reach, he said.
Then, the focus on connecting with consumers took a turn with Lou Mastria, CIPP, CISSP, Executive Director, Digital Advertising Alliance, discussing how to talk with users about privacy. “Privacy is not an easy topic to discuss with consumers,” he said, but the DAA Ad Option Icon, served 1 trillion times a month, standardizes the conversation. Seventy-three percent of consumers are more comfortable receiving ads based on their interests when all or some of the DAA’s protections are provided, he said. Last year, the DAA rolled out guidance for mobile advertising. Video marketing is next to be tackled.
For the final general session presentation of the day, George Ivie, Chief Executive Officer and Executive Director, Media Rating Council, and Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement, IAB, dispelled a rampant misunderstanding in the industry about the viewable impression and fraud. “Are fraud and non-viewable impressions the same thing?” Mane asked Ivie. “They are two very different things.” The viewable impression is a decision as to whether the ad appearing in the browser meets defined specifications. It’s completely different from protecting your brand against fraud. The two also provided an update on viewable video guidelines: they are set to be released on June 30, 2014, Ivie said.
A networking reception break invigorated the ad technology experts and thought leaders for the marketplace conversations—intimate breakout sessions where an industry leader facilitates a candid discussion of pressing topics. This year, attendees enjoyed open forums on: preparing for the future of programmatic, the human element of programmatic and native advertising. Video report-backs highlight what was accomplished in each room.
The day was brimming with ideas for responding to critical challenges facing the marketplace that once solved will serve as ripe opportunities for industry growth. It gave attendees a lot to discuss as they unwound at the networking cocktail reception.
IAB chatted off-stage with thought leaders from the main stage and asked some of the most pressing questions related to programmatic, the trustworthy supply chain, traffic fraud. Hear what they had to say here.
Data sits squarely at the center of advertising world. As a result, agencies must evolve their core competencies to serve as consultants, helping brands navigate the flood of data to discover both optimal insights and transactional efficacy. See how Mindshare and GroupM are partnering with clients to do just that.
As most media buys now take place in real-time, organizations are finding new ways to build out the right sales force to manage how media is transacted. Two media company executives provide an inside look at the future of digital advertising.
Building Brands with Programmatic
Room 402, 4th Floor
Explore how brands evaluate and adopt automated buying methods to increase brand messaging and consumer engagement by using larger creative sizes and still optimize performance in real time.
Room 404, 4th Floor
Discover how publishers can make the most of automated systems to enrich partnerships and enhance the value of their content.
The Future of Programmatic
Room 406, 4th Floor
What does the future of programmatic look like for buyers and sellers? How do companies plan to combine new and old world programmatic with performance oriented RTB, and what growth opportunities still exist?
Optimizing Native Advertising for Brand Engagement
Native advertising excels in delivering brand engagement and impact but there is a lack of direct measures used to optimize and ensure consistent brand-relevant outcomes. The promise of programmatic is its ability to filter millions of options and optimize outcomes in real-time. While numerous case studies prove the power of optimization algorithms in standard display formats, there is far less evidence of its power in emerging native formats.Explore how buy and sell side partners can plan and optimize native video formats to create clear applications within the programmatic space.
Seraj Bharwani, Chief Analytics Officer, Visible Measures
RTB: How Publishers Can Price as Smart as Buyers are Bidding
Major publishers have embraced real time bidding (RTB) and demand via open market exchanges, but are they implementing strategies to ensure that they are deriving the highest value for their impressions? Are they adapting to the dynamics and sophistication of the programmatic marketplace? Are they running the market or is the market running them? Learn the strategies being employed by publishers who are successfully maximizing their yield in the open market.
Alex Gardner, Vice President, Platform Solutions, Index by Casale Media
Shifting Perceptions on Programmatic
Since emerging several years ago, programmatic advertising has evolved tremendously. Because of this relatively rapid evolution, some perception about the industry—its value proposition, participants, and general capabilities—are muddled or outdated. This session clarifies industry perceptions, and sheds light on the realities of today’s programmatic, including how it has matured to serve both publishers and advertisers across campaign objectives, ad formats, and devices.
Dennis Buchheim, Vice President, Advertising & Marketplace Product Management, Yahoo
Automating Premium Ad Sizes
Creating a bigger canvas for brands while automating buying methods for increased optimization.
Rob Cromer, Co-Founder and Chief Executive Officer, Adcade
Alanna Gombert, Head, Digital Sales, Condé Nast & General Manager, CatalystDesk
How Business Comes Together with Technology
Weighing the pros and cons of moving premium publishers to a programmatic environment.
Arturo Duran, Chief Innovation Officer, Digital First Media
Jeremy Hlavacek, Vice President, Programmatic, The Weather Company
Carl Kalapesi, Director, Industry Initiatives, IAB
Programmatic and the Automation of Workflow
What does the future look like for digital buying and selling? Hear from Co-Chairs of the OpenRTB Working Group and Digital Advertising Automation Task Force on initiatives in place to create better business processes through high performing technology.
Geoff Petkus, Vice President, Product Innovation, Operative
Bill Simmons, Ph.D., Co-Founder and Chief Technology Officer, DataXu
Times Square Ballroom
Delivering Demographic Accuracy
Room 402, 4th Floor
As brands continue transitioning budgets to online display and video, demographic targeting has never been more important. While advertisers and publishers can rely on many different solutions to deliver demographic targeting, the results of these solutions can differ widely and services such as Nielsen Online Campaign Ratings (OCR) are making those differences apparent. Learn how to maximize demographic accuracy to meet brand campaign goals—from how to evaluate your data vendors, to best practices for executing campaigns.
Matt Clark, Head, Global Publisher Development, Quantcast
Alex Merwin, Vice President, Programmatic and Data Analytics, SpotXchange
The Power of the Platform
Room 404, 4th Floor
The word platform is being thrown around a lot today in the digital video advertising ecosystem. It seems like everyone wants to be called one. As a result, it’s now even more difficult to understand which of these companies can most effectively help execute your video advertising strategy while providing the best value and ROI. Equip yourself with the tools and knowledge to better evaluate and determine which ad tech partners to work with based on simplicity, transparency, performance, and efficiency.
Brad Piggott, Vice President, Platform Solutions, North America, BrightRoll
Sell Your Brand Programmatically
Room 406, 4th Floor
Programmatic buying is creating new opportunities for publishers and advertisers to connect and deliver customized experiences to consumers at scale. Learn how Turner Broadcasting is creating new value for their advertising clients using programmatic and hear about new DoubleClick platform tools that will make programmatic buying even easier.
Jared Lansky, Marketplace Development, Google
Carrie Nicholson, Vice President, Ad Innovation/Programmatic, Turner Broadcasting System
The supply chain by which digital advertising is created, delivered, measured, and optimized is so porous and perilous that it jeopardizes consumer trust and business growth. Along with the 4As and the ANA, IAB has created a larger industry effort to curb fraudulent activity and create a safe digital advertising ecosystem. This session will not only outline the bigger picture, but will take a focused look into four pillars of creating a trustworthy supply chain.
Hear from industry leaders across the space to hear about strategies in place, and the plans ahead, to discover how you can help be a part of the solution.
Closing Remarks on Cross-Industry Accountability
Hear the role every player in the ecosystem must take to move toward a trustworthy supply chain.
David Moore, Chairman, Xaxis & President, WPP Digital
Vivek Shah, Chief Executive Officer, Ziff Davis, Inc. & 2014 IAB Board of Directors
Meredith Corporation explores how they work with brands to connect women to premium content in today’s programmatic and data driven environment.
Explore how to offer choice to consumers inside a constantly shifting internet landscape.
Bring your questions to this town hall discussion with MRC and IAB to discover what you need to know about the new viewable standard.
Pose Questions. Share Experiences. Exchange Insights.
Walk away with new ideas and new connections.
The best conversations at conferences often happen in hallways and over cocktails when attendees engage one another in spirited discussion and debate. IAB Marketplace Conversations tap into this energy by creating interactive town halls focused on hot topics in digital marketing and media.
Facilitated by an industry leader, each session is an open forum to share challenges, collaborate on solutions, find inspiration and ideas, and make contacts that translate into business solutions.
Drinks will be served.
Programmatic 2.0: Making the Leap
Room 402, 4th Floor
How to get programmatic off the ground—whether RTB or PMP, desktop or mobile—is no longer the big question. But what is the big question? How do you align forward-looking vision with execution, as programmatic technology becomes part of day-to-day business? How do you ensure the right partners, components, and plans are in place as programmatic takes the next step forward? Learn how to make the leap from the “what” to the “how” of programmatic.
The Human Element of Programmatic
Buyers and Sellers are the driving force behind programmatic direct
Room 404, 4th Floor
With the rise of programmatic, key industry players have spoken about eventual industry-wide automated buying and selling. The focus of the conversation, however, has been on technology, when in fact the people behind the scenes are the key driving factor in its success, particularly programmatic direct. Discusses the role of the human element, the changes in workflows, and how that translates to more opportunity for digital advertisers.
What’s Native Got to do With It?
Room 406, 4th Floor
More than 70% of marketers still don’t know what it is, but according to projections—despite the uncertainty—native advertising will account for nearly three billion in spend by the end of this year.
Seraj Bharwani is the Chief Analytics Officer of Visible Measures and responsible for thought leadership and consumer insights on branded content and shareable media. Previously, Seraj led the Strategy & Analytics practice at Digitas for over 14 years. He joined the agency as part of the founding team that led the company through its early growth phase, the IPO, and ultimately the exit via acquisition by the Publicis Group. Seraj is a graduate of MIT Media Lab and an author of several refereed articles on the new economics of consumer-driven media.
Robert Brett is the Vice President of Programmatic Sales for Viacom Media Networks, where he oversees the company’s sales efforts in the automated and data-driven advertising marketplace. Brett has held multiple sales and management roles during his 20-year career at Viacom Media Networks, covering both Television and Digital direct sales responsibilities.
Viacom Media Networks is among the most vibrant, diverse and culturally relevant collections of brands in media and entertainment, differentiating itself in the marketplace by leveraging both audience and content for its partners. MTV is the cultural home of the Millennial Generation. Nickelodeon is the number one brand for kids. Comedy Central is the number one brand in comedy.
Dennis Buchheim is Senior Vice President and General Manager of the IAB Tech Lab, based in the San Francisco office of IAB. He leads the overall product, engineering, and operations team for this digital advertising industry standards-setting organization, working closely with the IAB Tech Lab Board and membership. He was most recently SVP of Data & Ad Effectiveness, IAB, responsible for the Data Center of Excellence and its work on consumer identifiers, data quality, industry/organization benchmarks, and other tools for data activation and broader automation. In parallel, he ramped the IAB efforts on measurement and attribution.
Dennis has been focused on digital advertising since 2002. Prior to joining IAB and Tech Lab, he was VP of Product Management at Yahoo, responsible for display/video advertising platforms, targeting, measurement and insights, and trust and safety. Dennis joined Yahoo from Microsoft, where he initially supported syndication of advertising and search products, was later promoted as GM of Display Monetization, then took on product management of Microsoft’s ad exchange and ad network, and finally led program management across display advertising. Dennis’ first role in advertising was as GM of Inktomi’s paid inclusion business, which he helped grow after the company was acquired by Yahoo (leading to his first stint with Yahoo), before moving to lead product marketing for Yahoo/Overture partners. Before entering the ad space, Dennis designed and developed consumer and enterprise software products at industry stalwarts Apple and Oracle, led engineering for startup Actioneer, and co-founded and led product management and marketing at iHarvest, which was acquired by Interwoven. Dennis has dual degrees in Computer Science and Business Economics from Brown University.
As Co-Founder and CEO of a disruptive ad tech startup, Rob works with leading publishers, agencies, and advertising industry visionaries to deliver a new standard for how digital ads are made and responsively delivered.
Dividing his time between corporate strategy and management, as well as sales and partner development, Rob brings an endless energy and entrepreneurial spirit to the company. With an unwavering focus on meeting the needs of employees, customers, investors, and the ad tech community, Rob’s innate ability to combine market insight and technology connections has enhanced Adcade and its long term viability.
Rob is an experienced sales professional with an innate ability to incorporate both strategic planning and sales blocking & tackling to remain in-tune with clients and the ever-shifting ad tech ecosystem.
After graduating from The University of Miami, Rob began his career working for the Miami-Dade Public Defenders Office, with the intention of attending law school at his alma mater. Although he was accepted and days away from starting, he decided law wasn’t for him and moved to New York. With a penchant for sales and a love of networking and building meaningful relationships, Rob soon joined Barclays Capital in Equities Sales where he worked in Sales & Trading.
Scott Cunningham has a long history of implementing ad technology policies that have helped major organizations reach new heights with their ad programs. He got his start in the journalism industry, implementing the first online banner ads at the University of Wisconsin-Madison’s independent newspaper, The Badger Herald, and serving as Manager of Multimedia Technologies for nearly 10 years at USA Today, where he developed rich media technologies and video to enhance the publication’s stories and provide more opportunities for advertising for USATODAY.com, as well as across Gannett broadcasting and newspaper sites. He then joined ManiaTV as Vice President of Publishing and Software Development, where he led tool-development and content-publishing teams for the broadband video distribution network and launched five video ad networks.
From there, he proceeded to head the software/web development, operations, and analytics teams at The Denver Post as Vice President of Operations and Solutions; lead engineering and operations for more than 800 nationwide news and niche websites and mobile products at Digital First Media as Vice President of Technology and Platforms; and handled product and design for programmatic and native advertising solutions at Federated Media Publishing as Senior Vice President of Product. He is a graduate of the University of Wisconsin-Madison.
Arturo Duran is Chief Innovation Officer at Digital First Media. Previously, Arturo held management positions at MNG and Journal Register Co., where he led the implementation of their digital first strategy.
Arturo has a long and distinguished career in the online field. Arturo has served as Chief Executive Officer of ImpreMedia Digital, LLC and President of Interactive and Business Integration for Canwest Mediaworks. There, he led the growth of online revenue of that organization to a record level and converted it into the largest Canadian news and information network with more than 50 sites. He has also held multiple executive roles in AOL Mexico, AOL Canada and AOL Latin America.
Arturo is also Managing Director at the investment arm of DFM, Digital First Ventures.
Arturo Duran was born in Mexico City. He has lived in Canada, China, Spain, France, New York City, and recently moved to Silicon Valley.
As VP Platform Solutions, Alex Gardner is responsible for helping a roster of top online publishers increase traffic and maximize earnings using online display. Alex’s leadership has played a key role in developing Index, Casale Media’s supply side management technology, and establishing MediaNet, as one of the largest online advertising networks in North America. Prior to joining Casale Media, Alex established himself in the heart of Toronto’s financial sector, starting his career at AIM Trimark Investment and then moving on to the TSX Group. This strong background in analytics and finance has enabled Alex to successfully provide publishers with strategic solutions that maximize earnings and operational efficiency.
Alanna Gombert is VP, Technology & Ad Operations, IAB, and Deputy General Manager, IAB Tech Lab.
Before joining IAB, Gombert was CEO of Gombert Consulting, a full service digital media consulting agency and she is Founder and Co-chair for the IAB Programmatic Council.
Prior she was Head of Digital Sales and Strategy at Condé Nast and founder of CatalystDesk, Condé Nast’s digital media trading platform. Gombert joined Condé Nast in March 2013 from Google by way of Admeld, where she ran the trading desk, agency, and demand-side platform relationships and helped grow RTB from an idea to a killer business.
Prior to Admeld, Gombert worked at Right Media, the first online advertising exchange, where she focused on ad selection algorithms and market dynamics. Right Media was acquired by Yahoo in 2007. Her early career included stints with Nielsen, DoubleClick, and the finance world with JP Morgan Chase and Commerzbank. Advertising has allowed her to travel the world, and she has experience in international markets, including EMEA, APAC, and Latin America.
As vice president, programmatic, Jeremy Hlavacek is responsible for overseeing all of Weathers programmatic sales efforts and operations. Hlavacek joined Weather in early 2013 as vice president of operations and strategic partnerships for the companys WeatherFX division, where he was responsible for overseeing all technology partner relationships and business operations that support the WeatherFX business. He also worked with WeatherFXs most strategic prospects and clients to ensure optimum utilization of the WeatherFX platform. As the company decided to move more aggressively into the programmatic space, Hlavacek seized the opportunity to leverage his unique programmatic buy-side background in this newly formed role.
An active industry thought leader in programmatic media buying, Hlavacek is a digital media, marketing and technology expert with more than 13 years of experience at web startups, leading global ad agencies and large media companies. He joined Weather from Varick Media Management, where he was vice president of strategy and business operations and was responsible for strategic partnerships in the ad tech/real-time bidding ecosystem, as well as the business and financial operations of the company. While at Varick, Hlavacek signed partnership deals with dozens of ad tech companies, achieving triple digit growth in the company’s net revenue and a doubling of the staff.
Prior to joining Varick, Hlavacek’s previous experience includes building out digital marketing and gaming experiences at LEGO Toys, directing advertising strategy and business development at Dotmenu (an online food ordering startup acquired by GrubHub), and building out digital experiences for entertainment programming at CBS Television. On the agency side, Jeremy has held senior strategic roles at Ogilvy and Cadient Group, where he advised clients in healthcare, financial services and technology.
Hlavacek holds a masters degree in business administration from Cornell University, a masters degree in media and communication from the London School of Economics and Political Science, and a bachelors degree from the College of William and Mary.
George is the Executive Director and Chief Executive Officer of the Media Rating Council (MRC), a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services. His background includes almost 30 years of experience in media research auditing, oversight, and consulting. Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls, and information systems in internet, multimedia, print, radio, and television measurement services.
As the first Chief Data Officer ever at a media agency, Bob Ivins leads the advanced analytics group, Marketing Science. In addition he is responsible for the continual enhancement and leverage of data assets and partnerships to creating actionable consumer insights for clients. A real-time–a philosophy Mindshare has termed “Adaptive Marketing.”
As one of the leaders of THE LOOP, a proprietary operating system for the agency, Bob architects partnerships that fuel the system with data, including BuzzFeed and The Weather Channel. The system is the first of its kind to impact paid media as well as earned and owned, whereby media dollars are quickly shifted and redeployed to leverage opportunities uncovered by data.
Bob comes to Mindshare with decades of experience in the data and information space. Most recently Bob was vice-president of Comcast Business Intelligence Group where he was responsible for generating insights from first-party data collected by Comcast. He also supported Comcast’s advanced advertising initiatives including addressable advertising and ROI analytics.
Previously Bob held senior roles a comScore, Yahoo, Nielsen and I/ PRO – an early mover is server log analytics.
Bob is a recognized innovator in data and analytics space and has been quoted widely in the trade and top-tier press, including Financial Times, The Economist, and CNBC, among others.
Carl Kalapesi is VP, Industry Initiatives at the Interactive Advertising Bureau (IAB). He leads IAB initiatives on programmatic marketing which focusses on bring together publishers, buyers & ad tech to discuss key business issues in making programmatic and automation work for all. He is also responsible for overseeing IAB industry product portfolio through its Committees and Councils including Native Advertising, Programmatic, Audio, Digital out of Home, Social Media, Games, Data and more that help solve operational inefficiencies, grow the marketing and media industries and attract and retain 700 IAB member companies. He is responsible for ensuring IABs best practices development, thought leadership seminars, whitepapers, research and other market making activities are of the highest quality and deliver value for money for IAB member dues.
Carl has over 15 years global experience in digital, management consulting, public policy and economic research. Prior to joining IAB, Carl was a Project Leader in BCG’s Digital Economy practice area specializing on the technology, internet, digital innovation and big data. He also ran the WEF’s Personal Data project on how best to unlock the value of personal data and address privacy concerns.
Bob Lord is IBM’s first Chief Digital Officer, where he is missioned with unleashing IBM to empower the world – giving business leaders, developers, startups and business partners an unparalleled experience with IBM’s products and services.
Bob leads the company’s Digital Strategy & Platforms, Digital Sales & Routes to Market, Developer Advocacy and Venture Groups, Client Experience, and Independent Software Vendors (ISVs) & Cloud Service Providers (CSPs) solutions.
He has a wealth of experience in leading businesses through transformation, and brings deep technical and marketing expertise to his role. Before joining IBM, Bob was
President of AOL, where he oversaw the company’s unified global advertising operations and previously served as CEO of AOL’s flagship technology group, AOL
Platforms – used by over 2,500 brands and agencies and over 40,000 publishers.
Prior to AOL, Bob was Global CEO of Razorfish, one of the early web design and digital agencies. He held several leadership roles at the company before becoming CEO.
He brought his experience to bear in his book, entitled “Converge: Transforming Business at the Intersection of Marketing and Technology,” available on Amazon or Safari as an aid to transform industries. Bob holds an MBA from Harvard Business School and a BS in engineering from Syracuse University. He serves on the Board for home retailer Williams Sonoma. He also serves on the Board of Screenvision Media, a premier cinema, video and media organization. He is an active member of the TED community and a founding member of The Nantucket Project.
He enjoys biking, surfing, competing in triathlons and spending time with his family.
Sherrill Mane joined the IAB in 2007 as our first SVP Industry Services. Sherrill has led industry efforts to establish metrics and build measurement systems that facilitate the growth of interactive media. Sherrill is responsible for numerous IAB initiatives, including fostering greater awareness of interactive advertising opportunities in the traditional media agency community. She oversees the creation of market-making research and the collateral materials associated with findings that grow the business. Since 2011, Sherrill has been the IAB lead on the groundbreaking cross ecosystem collaboration with the agencies (4As) and marketers (ANA) known as Making Measurement Make Sense (3MS). Previously, she spent 14 years at Turner Broadcasting Sales, holding a variety of senior advertising sales support positions for the News division, most recently as Senior Vice President of Market Strategy. Earlier in her career, she held diverse positions at Nielsen Media Research and Group W Satellite Communications. Sherrill draws on her experience in TV and digital sales marketing to lead IABs Sales Executive Council. She holds a B.A. in Sociology with a minor in Psychology from the Hebrew University of Jerusalem, Israel. Her graduate studies focused on the social psychology of mass media.
In 2012, Sherrill was named a Media Maven by Advertising Age.
Lou Mastria, CIPP, CISSP, is currently Executive Director of the Digital Advertising Alliance, where he leads U.S. and global efforts for self-regulation, consumer transparency and choice in the delivery of interest-based advertising online. The DAA (www.aboutads.info) Self-Regulatory Program for Online Behavioral Advertising (www.youradchoices.com) was launched in 2010 by a consortium of the nation’s largest media and marketing associations. Mastria joined DAA in 2012, and has represented DAA in testimony before Congress, in technology meetings of the World Wide Web Consortium and in other industry and policymaking events.
Mastria also has served as Chief Privacy Officer at both regulated and self-regulated organizations, serving at the Direct Marketing Association, Canoe Ventures, LLC (a joint venture of the nation’s six largest cable companies), and DataLogix Corp., a leading provider of database services.
Mastria is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals and a Certified Information Systems Security Professional.
Wenda Harris Millard is President and COO of MediaLink LLC, a leading strategic advisory and business development firm that provides critical counsel and direction to the media, advertising and entertainment industries and to companies and investors that interact with those sectors.
Before joining MediaLink, Wenda was Co-CEO and President, Media for Martha Stewart Living Omnimedia, Inc. She joined MSLO after three years as a member of its Board of Directors. Before MSLO, Wenda was Chief Sales Officer at Yahoo. Prior to Yahoo, she was Chief Internet Officer at Ziff Davis Media and President of Ziff Davis Internet. Wenda was also a founding member of the executive team at DoubleClick, where she served as Executive Vice President responsible for establishing the DoubleClick brand and overseeing the operations of DoubleClick Media. She has also served as President and Group Publisher of SRDS, Senior Vice President and Publisher of Family Circle and Executive Vice President/Group Publisher of Adweek, Mediaweek and Brandweek magazines.
Wenda has received numerous industry awards including being named in 2012 one of the “100 Most Influential Women in Advertising in the Last 100 Years”; the 2011 Oracle Award from Springboard; the 2009 ad:tech Lifetime Achievement Award; the 2007 John A. Reisenbach Award for Distinguished Citizenship; the 2006 “Advertising Person of the Year” Silver Medal Award from the AAF and the 2005 Matrix Award for “Women Who Change the World”. Advertising Age also acknowledged her as a “Digital Media Master” — one of the 20 most influential executives in interactive media. She was the subject of a profile by Tom Brokaw as part of NBC’s “Women to Watch” series.
David J. Moore is Chairman of Xaxis and President of WPP Digital. In both roles, he seeks to accelerate Xaxis’ and WPP Digital’s growth worldwide. Dave has over 35 years of experience in media and technology. He finds new ways of making technologies work for marketers â€“ from the early ad networks to search engine marketing, behavioral targeting, and today’s opportunity: big data. He founded and led 24/7 Media’s (now Xaxis) growth from start-up to a leader in digital marketing and ad technology. He is a seasoned executive with expertise in all facets of the digital advertising industry.
He is a member of the Interactive Advertising Bureau’s (IAB’s) Board of Directors and an ex-offico of the Executive Committee. Currently, he also serves as Chairman of the IAB Technology Lab. Previously the IAB’s Chairman from 2009 to 2011, Dave has been an active member since 2002. He also serves on the boards of DASL and DTSI, which are both joint ventures with Dentsu in Japan and Korea; the Board of Directors of the Advertising Education Foundation (AEF), and on the Board of Directors for Globant (NYSE: GLOB) an IT and Software Development company operating in Argentina, Colombia, Uruguay, the United Kingdom, Brazil and the United States.
Dave is a triathlete and has run the last 14 NYC Marathons.
Geoff is a respected online advertising veteran, bringing to Operative more than 15 years’ experience and a firsthand understanding of publishers’ needs for effectively running their business. As VP of Product Innovation, Geoff guides Operative’s market strategy for the software suite domestically and internationally; acts as a liaison between customers, sales and development; and is continually developing solutions to evolving publisher challenges. Geoff is also an active participant in industry-wide efforts, and is currently one of the co-chairs of the IAB Digital Advertising Automation Task Force.
GGeoff joined Operative in 2006 from Interactive Corporation (IAC) where he was Director of Sales Development. There, he was responsible for the online advertising strategy of properties such as Ticketmaster, Match.com, Expedia and Evite. Prior to his time with IAC, Geoff served as Director of Advertising Systems at Edmunds.com.
Ruth Rafalovich is the Director of Supply for Rocket Fuel, overseeing all of Rocket Fuel’s supply and exchange relationships. This includes inventory across display, social, video, and mobile. Ruth has been instrumental at Rocket Fuel in advocating for fair RTB auction practices and policies across the industry.
Ruth is passionate about all things programmatic/RTB. She’s a big supporter of auction transparency and promotes anti-fraud measures across the industry. As an active industry thought leader in efforts to reduce and battle fraud, Ruth promotes comprehensive education among buyers, exchanges, and publishers. She works closely with Rocket Fuel’s Director of Privacy and Inventory Quality to enforce strict brand-safety controls with each partner in order to avoid and eliminate the supply of fraudulent inventory.
Prior to joining Rocket Fuel, Ruth held positions at DoubleClick/Google, TRUSTe, Collective Media, Omniture, and Speedera/Akamai.
Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 40 affiliate associations around the world.
Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.
Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
Mr. Rothenberg received an undergraduate degree in Classics from Princeton and currently lives in New York City.
Charles Schenck is the VP of Programmatic Sales and Strategy at Meredith Corporation and responsible for organizing and leveraging data and insights across Meredith’s Digital Network, which reaches 50 million unique monthly visitors. In this newly created position, Schenck reports to Carolyn Bekkedahl, SVP/Digital Sales.
Schenck joined Meredith Digital from Pubmatic where he served as VP/Publisher Development and was responsible for overseeing the sales and services team for the company’s publisher-focused Strategic Sales Platform (SSP). His background also includes serving as GM/Strategic Publisher Accounts for Krux Digital, a global leader in publisher focused data management platform products and services.
In addition, Schenck has held senior leadership positions with a diverse range of media companies including serving as VP/Integrated Sales & Development for American Express Publishing; Associate Publisher for In Touch Weekly; and Managing Director of Sales and Marketing for Hearst-Stratosfera, the largest lifestyle publisher in Central Europe.
Schenck holds a B.A. from Skidmore College, and resides with his family in Stamford, Conn. He is based in Meredith’s New York City offices on Third Avenue.
Jay Sears is SVP Marketplace Development for the Rubicon Project, working with management, business unit heads and business development across the company to expand Rubicons potential market. Sears has also served as GM, REVV Buyer, where he was responsible for global relations with the buy side including ad holding companies, ad agencies, agency trading desks and demand side platforms headquartered in North America.
Prior to joining Rubicon, Sears was General Manager of the PulsePoint Ad Exchange for PulsePoint (FKA ContextWeb, Inc.). At PulsePoint, Sears brought new products to market and drove key strategic relationships resulting in audience and revenue acquisition. Most recently, he focused on the companys real-time bidding (RTB) initiatives with ad networks, agency trading desks and demand side platforms (DSPs).
Sears joined ContextWeb in 2004 and helped build its media business from inception. He created the companys original publisher development team and launched the self-service ContextWeb Exchange Selling Desk, in use by over 11,000 web publishers today. He then oversaw the subsequent launch of ContextWebs self-service offering for advertisersthe ContextWeb Exchange Buying Desk and its inside sales team. In 2011, ContextWeb merged with Datran Media to form PulsePoint.
Prior to joining ContextWeb in 2004, Sears was SVP Business & Strategy Development for EDGAR Online, where he drove the strategy that took the company from an under $1 million entrepreneurial business to a publicly traded NASDAQ company. He created over 300 partnerships including ones with Yahoo!, The NASDAQ Stock Market and Microsoft. Prior to EDGAR Online, he served as VP Marketing for Wolff New Media, the subject of Burn Rate by Vanity Fair media columnist Michael Wolff.
Sears speaks about internet advertising at various industry events including Advertising Week (New York and London), CannesLions, IAB, iMedia, Monaco Media Forum, OMMA, Search Engine Strategies, UBS, WebmasterWorld and interactive marketing associations including ones in Boston, Chicago and Dallas. He co-chairs the Interactive Advertising Bureaus Advertising Technology Advisory Board and is the former co-chair of the Ad Networks and Exchanges Committee and helped write its Quality Assurance Guidelines. Sears received the 2009 President Award from The Advertising Club. He is the hyperlocal publisher behind the local media site MyRye.com, provides commentary at JaySears.com and tweets from @jaysears. Sears holds a BA in political science from Kenyon College. He lives in Rye, NY with his wife Lauren Rosen and their three boys.
Vivek Shah is CEO of Ziff Davis, Inc., a leading digital media company specializing in the technology market. Shah was formerly group president, digital for Time Inc.’s news, business and sports properties, which include Time.com, Life.com, CNNMoney.com, SI.com, FanNation.com, Golf.com and SIKids.com.
Previously, Shah served as president of the Fortune/Money Group, which included the magazines Fortune, Money and Fortune Small Business and the website CNNMoney.com. Prior to that, Shah served as president of digital publishing of the group where he oversaw the launch of CNNMoney.com, the Web’s largest vertical business site.
Previously, Shah was the general manager of the group, functioning as its senior financial and business development executive, helping to develop and implement strategy and manage day-to-day operations. Prior to that, Shah was the vice president of new business ventures of the group, where he was responsible for launching and managing a portfolio of new businesses.
Shah has been named Online Publisher of the Year by MIN and Innovator of the Year by BtoB’s Media Business. Shah was also named to Folio magazine’s Thirty under 30 list and Crain’s Forty under 40 list. He has a B.A. in political science from Tufts University.
Dr. Bill Simmons is the brain behind DataXu’s core technology, which he developed while earning his PhD in Aeronautics and Astronautics at MIT. Bill came to DataXu with true rocket science credentials: he developed and tested real-time flight software for guidance, navigation and control of the Atlas family of space launch vehicles. He is an expert in optimal system design and in developing reliable real-time software — skills he put to use when he co-founded DataXu.
Customer Impact Consulting
Sales Director Northeast
VP, Programmatic Sales
Director of Program Management
Vice President Business Development
Director of Ad Operations
Partner, Digital Director
Social Media Manager
Play Games 24×7
Managing Partner, Digital Operations
Strategic Account Manager
Director of Digital Ad Operations
Crain Communications Inc
Go-To-Market Strategy & Product specialist
Chief Analytics Officer
Chief Strategy Officer
Founder & CEO
VP, Portfolio, Programmatic Sales Solutions
Viacom Media Networks
Director of Operations and Programmatic, Display Advertising
VP, Group Media Director
VP, Advertising & Marketplace Product Management
General Manager & CRO
Chief Revenue Officer
The Media Trust
Digital Media Planner
Elizabeth Carley Satkowski
Vice President, IT Sales Systems
Index by Casale Media
Director of IT
Sr. Manager, Business Development
The Exchange Lab
Sr. Director, Platform Development
VP Marketing, North America
Manager, Media Technology
Head of Global Publisher Development
Programmatic Sales Manager
Dow Jones – WSJ
Account Manager, Buying Services
Sales Development Director
Advance Digital Media Group
Partner, Application Director – Digital
Associate Media Strategist
HN Media & Marketing
Head of Industry
Direct Product Management
Chief Executive Officer
Manager, Marketplace Development
MAGNA Global, IPG
Senior Vice President, Product
Director of Ad Innovation
VP Sales, Programmatic Trading
Jason D. Davis
Digital Technology Sales Manager
Red Comma Media, Inc.
Director Media and Print Services
Senior Director, Business Development
VP, Business Development
Bill Duggan Group
Director of Affluent Engagement
Chief Innovation Officer
Digital First Media
VP, Digital Sales
Live Nation Entertainment
Director, Market Insights
Business Development Manager
VP, Media Platforms & Emerging Media
VP, Product Managment & Product Marketing
New York Buisness Journal
Technical Account Manager
Director Platform Solutions
Marketing & Events Manager
Director, Media Solutions
Digital Media Manager
VP Platform Solutions
Index by Casale
Garland Founder / CEO
Vice President, National Digital Sales
Sr. Account Executive
USA & Australia Austrian Tourist Office
Clear Channel Media and Entertainment
Director of Client Services
U.S. Interactive Media
Manager, Product Management
Experian Marketing Services
Head of Digital Sales, Conde Nast
Associate Brand Director
Strategic Partner Lead
Sr. Brand Relations Manager
SVP, Digital Strategy
Director, Research + Analytics
Manager, Digital Media Marketing
Director, Marketing & Communications
ABC Carpet & Home
Sr. Vice President & Associate Director
Media Rating Council
Director, Sales Engineering
VP of Sales, Programmatic
Managing Director, US
Executive Director, Data Solutions
Wenda Harris – Millard
President and COO
Senior Product Support Specialist
Kelley Blue Book
Sr Director of Programmatic
SVP, Consumer Marketing
VP, Product Innovation
Director of Monetization
VP/Director, Media Technology
Senior Marketing and Sales Strategist
GM, Centro Brand Exchange
AMOREPACIFIC US, Inc.
Associate Director, Media Platforms
Director of Privacy and Data Compliance Architect
Turner Broadcasting Systems
Chief Executive Officer, Executive Director
Chief Data Officer
Mindshare North America
Digital Advertising Alliance
USA Smart AdServer
Director of Sales and Product Training
Time Warner Cable
Michael Joseloff Swarna Kakodkar
Director – Business Development
Partner, Director of Digital Campaign Management
Senior Director, Integrations
Online Marketing Manager
Digital Marketing Associate
Senior Manager, Business Development
Account Management Director
HN Media and Marketing
Associate Manager, Display Revenue
Advertising Sector Leader
Ernst & Young LLP
Senior Media Planner
Information Resources Inc
Women’s Marketing Inc.
Director of Platform Solutions
Manager, Ad Operations
Programmatic Account Director
Executive Director, Programmatic Sales
Founder & Chief Experiential Officer
GVP, Dgtl Prod & Bus Devel
Time Warner Cable Media
Director, Press and Media Relations
Associate Director, Advertiser Solutions
Product Management Director
Director, Digital Platforms and Support Services
Cox Media Group
Partner, Director – Digital Analytics
VP, Product Management
Cox Digital Solutions
SVP Ad Operations
Sr. Account Director/Media Strategist
VP, RTB & Publisher Operations
VP Advertising and Analytics
VP Digital Ad Sales
ADVERTISING OPERATIONS SOLUTIONS SPECIALIST
KELLEY BLUE BOOK
Director; Global Media & Digital Mktg- eCommerce and Platforms
Senior Director of Sales
Total Revenue Management Analyst
Sr. Director, Supply
SUPERVISOR, ADVERTISING CONTRACT MANAGEMENT
Director, Corporate Development
VP Product Management
Director, Marketplace Development
Media Strategy Manager
The Wall Street Journal
SVP & GM, Advertising
Associate Media Director
The Integer Group
Director, Platform Services
Senior Manager, Advertising Technology & Products
Merchant Senior Analyst, Supply
VP, Programmatic & Business Analytics
Director, Emerging Technology and Solutions
Milwaukee Journal Sentinel
SVP Programmatic Sales
Triad Retail Media
Director Business Operations
Director of Digital Media
Wieden + Kennedy
VP Demand Partnerships
Programmatic Platform & Revenue Director
Product Marketing Manager
Director of Sales East
VP, Platform Strategy
Chairman, Xaxis & President, WPP Digital
Director, Digital Adv’g Bus & Ops
Bridget Morris Morris
Associate Vice President Client Relations
NAI – Network Advertising Initiative
Head of Programmatic
SVP, Technology Assurance
Director, Media Operations
Director of Product Development
VP, Ad Innovation/Programmatic
Turner Broadcasting System
Sr. Manager, Client Development
Sr. Account Director
AMOREPACIFIC US, Inc.
The Business Journals
Digital Media Strategies
Vice President – Client Services
Wunderman – Brazil
Executive Sales Director
Senior Marketing Manager
Sr. Director, Marketing
SVP of Sales
Director of Operations
Leigh Anne Pederson
Associate Director, Ad Tech Strategy
Director, Product Marketing
Sr. Director, Buyer Sales
VP of Publisher Solutions
Manager, Display Strategy
Vice President of Platform Solutions, North America
SVP, Group Director, Planning
Global Director, Platform Sales
Integral Ad Science
VP, Adobe Social & Media Optimizer
Ad Tech Manager
General Manager, YieldexDirect
VP, Digital Group Media Director
Director of Sales
Account Director, Integrated Media
VP & Lead Analyst
Digital Ads Product Manager
Information Resources Inc.
Digital Media Planner (Programmatic)
Director of Marketing, Digital Media & Publishing
Trident Media Group
Senior E-Commerce Project Manager
Nestle Waters North America
Media Director, Programmatic
Director, Business Development
SVP, Product Innovation
Director of Marketing & Creative Services
Director, Publisher Development
VP, Revenue Ops
VP, Sales Development
SVP, Digital Marketing
Associate Director, Applications & Media Systems
Dentsu Aegis Network
Manager, Ad Ops
Vice President, Programmatic Sales
Manager Interactive Communications
Austrian Tourist Office
VP of Sales
Senior Ad Ops Executive
Sharon Seidman Berdugo
Head of Business Development
Business Development Manager, Publisher Solutions
Head of Sales
Director, Business Development
Publisher Development, Ad Exchange
VP Ad Platforms
Chief Technology Officer, Co-Founder
The Exchange Lab
Digital Marketing Specialist
Sr. Director, Media & Advertising Partnerships
Operations & Finance
Head of Seller Cloud
Senior Director, Account Management & Platform Services
Director Product Management – DoubleClick Ad Exchange
Managing Director of Emerging Media
Manager, Yield Optimization
Senior Director, Seller Accounts
Senior Manager, Programmatic and Network Partnerships
Sr. Director Ad Platforms
Senior Director, Docomo Business Division
Fresh Digital Group
Senior Director, Media Platforms
Loeb & Loeb LLP
EVP, Group Director
Ryan Partnership, Epsilon
Senior Account Executive
Programmatic Operations Supervisor
Director of Partnerships and Integrations
Account Director, Platform Solutions
VP, Ad Tech Strategy
EVP, Media Relations
Product Manager, Media Solutions
Director of Revenue Platforms
NY Daily News
Jennifer Van Ness
Head of Marketing
Head Of Sales
Managing Partner / Director of Radio
Director, Ad Operations & Content Management
VP Digital Marketing Technologies
VP, Demand Adslot Brad Walsh Director of Sales, Platform Solutions
Director of Marketing Technology
Sr. Manager, Performance Metrics & Analytics
Cox Media Group
Programmatic Yield Analyst
SVP, Ad Operations
Head of Sales
Chief Revenue Officer
Annalect, Omnicom Group
SVP, Digital Revenue and Operations
The Business Journals
VP, Strategy & Analytics
Director, Publisher Development
Director of Digital Media
The Cross Agency
Senior Partner Manager
Associate Brand Manager
Johnson and Johnson
Nicole Woodland De Van
Head of Sales & Strategic Partnerships
Sr. Acct Mgr, Programmatic
VP, Digital Marketing, eCommerce Initiatives
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
BrightRoll is Yahoo’s brand for programmatic advertising technology. The BrightRoll DSP is media-agnostic and provides exclusive access to Yahoo’s wealth of data and insights from one billion users and 165 billion daily data events. BrightRoll’s advanced programmatic technology, coupled with flexible client-service options, empowers advertisers to deliver against complex branding and performance goals.
Index Exchange is the principled exchange for publishers. The people behind Index engineer the best technology to create a neutral, transparent exchange that enables digital publishers and suppliers to sell their ad impressions in real time, and gives them the data, knowledge and context they need to understand and act.
OpenX, the most trusted independent exchange by the world’s largest brands and advertising agencies, supports premium publishers and app developers to unleash the full economic potential of digital advertising. Rated #1 for quality globally, our technology enables publishers and advertisers to achieve optimal value for every ad served across all screens with greater visibility, transparency, and control.
At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
As a global leader in Artificial Intelligence technology, Quantcast is using machine learning to drive human learning to help brands grow in the AI-era.
Founded in 2006, Quantcast is the real-time pulse of the Internet helping marketers and publishers understand their audiences through 1st party direct measurement. With the largest AI-driven audience insights platform measuring over 150 million web destinations, Quantcast’s predictive analytics powers insights, targeting and measurement solutions for marketers, agencies, consultancies and publishers worldwide.
Headquartered in San Francisco, Quantcast employs more than 800 employees in 22 offices across 10 countries. For more information, visit www.quantcast.com.
Visible Measures is the real-time video content marketing platform of choice. Global brands rely on Visible Measures to engage audiences with relevant video content across channels and devices. Visible Measures predictably maximizes desired marketing results through its broadly embedded technology and the world’s most comprehensive data footprint.
Yahoo is focused on making the worlds daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Companys blog (yahoo.tumblr.com).
The top retailers, brands, and agencies use MaxPoint’s Digital Zip® technology to exceed goals and drive sales. By layering a variety of data sources, we make it easy to reach interested consumers while eliminating wasted impressions and maximising campaign returns.
Get the customers you want at the scale you need with MaxPoint—the only digital advertising solution on your plan that precisely reaches your target audience.
Mediaocean is the leading software platform for the advertising community. Our platforms allow 80,000 global users at the worlds advertising holding companies, large agencies, and independents to efficiently manage and coordinate the entire advertising workflowfrom planning and buying, to invoicing and paying, to analyzing and optimizing campaignsacross $130B in digital and traditional advertising. Learn more at www.Mediaocean.com.
PubMatic is a publisher-focused sell-side platform for an open digital media future. Featuring leading omni-channel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing over ten trillion advertiser bids per month, PubMatic has created a global infrastructure to drive publisher monetization and control over their ad inventory. Since 2006, PubMatic’s focus on data and technology innovation has fueled the rise of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 13 offices and six data centers worldwide. For more information, please contact us at [email protected].
Founded in 2007, Rubicon Project is one of the world’s largest advertising exchanges. The company helps websites and apps thrive by giving them tools and expertise to sell ads easily and safely. In addition, the world’s leading agencies and brands rely on Rubicon Project’s technology to execute billions of advertising transactions each month. Rubicon Project is an independent, publicly traded company (NYSE:RUBI) headquartered in Los Angeles, California.
Video Reach (www.videoreach.com) is the next generation programmatic brand advertising solution for TV advertisers. Video Reach collects first-party data from across all screens with its proprietary Audience-Aware SDK, uses audience surveys and applies proven data sciences, to enable brands to efficiently extend the high-quality reach and frequency of their TV buys. Video Reach automates the traditional media planning process, resulting in improved campaign and agency efficiencies. Video Reach is a YuMe brand.
Need to elevate your brand and grow your audience? Blast is a full-service public relations firm committed to driving measurable results for our clients. With a smart, passionate team and offices in all major North American markets, we’ve got you covered. Just ask our clients, a world-class portfolio of brands, marketing technology, software companies and associations, including Factual, FastPay, Interactive Advertising Bureau, Opera Mediaworks, SheKnows Media, and The Trade Desk. For more information, please visit www.blastpr.com and follow us on Twitter @blastpr.
The Digital Advertising Alliance Self-Regulatory Program (www.youradchoices.com and www.digitaladvertisingalliance.org) was launched in 2010 by the Digital Advertising Alliance (DAA), a consortium of the nation’s largest media and marketing associations including the 4A’s [American Association of Advertising Agencies], the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Data & Marketing Association (DMA), the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI), with the advice of the Council of Better Business Bureaus (CBBB). These associations and their thousands of members are committed to developing effective self-regulatory solutions to consumer choice for online data.
Founded in 2007 in the U.K., The Exchange Lab, the largest programmatic digital media marketplace in the world, is a privately held company that serves more than 300 clients across 30 markets worldwide with offices in the U.K., Canada, the U.S., Singapore and Turkey. The company’s proprietary analysis and trading platform allows for integration of the best programmatic players across display, video, mobile, social and content through a single, cost- effective source. To learn more, visit www.theexchangelab.com and follow us @exchangelab.
MdotLabs’ media security solutions bring advertising, security, and big data together. With the AdSecure Platform, MdotLabs has created a revolutionary ad fraud detection engine that can be easily deployed to provide insights on audience quality, blocking impression fraud in real time. MdotLabs uses big data analysis, an array of data feeds, and sophisticated techniques to give advertisers and publishers the tools needed to differentiate real users from non-human traffic. Our team of PhDs, mathematicians, and data scientists has an extensive background in online advertising and cyber security, giving MdotLabs the ability to quickly adapt to new threats as the fraudsters evolve.
Ad Block Override is a service of Mirror Image. Mirror Image’s Edge Computing Service powers globally
distributed real-time advertising and marketing technology applications on a patented, worldwide
Dynamic Delivery Network (DDN) with the highest levels of performance, scalability, and reliability. For
more information, please visit www.adblockoverride.com and www.mirror-image.com/services/edge-computing/
Smart AdServer is the independent, flexible ad solutions and monetization platform. Our unique holistic approach gives control back to publishers allowing them to innovate and optimize all their monetization channels across all formats – display, rich media, native and video – and on all screens. With offices in 10 countries and 200 passionate employees, Smart AdServer empowers more than 650 publishers and ad networks worldwide by delivering ads to 30,000 sites and apps, including Genesis Media, Wine Enthusiast, Ozy.com, Clarin, Telcel, SFR, Aufeminin, Amaury Médias, Webedia, and HiMedia.. For more information, please visit smartadserver.com.
Advertising Age (adage.com) is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in todays complex business world. From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media, and marketers all turn to Ad Age print, digital, and special event brands for the insights and analysis they need to succeed.
With $1.3 trillion in annual spending and rising, the global media industry is more influential than
ever. At the center of this dynamic and ever-evolving industry is Adweek—The Voice of Media.
Adweek covers all the aspects of the modern communications business—from advertising,
media buying and brand building to content, social networks and digital strategies – with its
weekly magazine and cutting-edge web destination.
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