IAB Ad Technology Marketplace 2014, Spotlight: Programmatic


New York · 06.09.14

IAB Ad Technology Marketplace 2014, Spotlight: ProgrammaticThe 2014 IAB Advertising Technology Marketplace, Spotlight: Programmatic, kicked off with Randall Rothenberg, President and Chief Executive Officer, IAB, rallying the roomful of attendees to talk straight about the biggest issues in the industry—starting with programmatic. “It’s one of the vaguest, most ill-defined phrases our industry has ever developed,” he said. Today, we’ll hone in on the seismic shifts programmatic has created toward a common goal of increasing safety as well as ROI.

IAB Ad Technology Marketplace 2014, Spotlight: Programmatic 1Scott Cunningham, Vice President, Technology, IAB, the new lead of the IAB Ad Technology team, continued Rothenberg’s sentiment. “Our digital revenues need to offset more than a handful of resources,” he said. “I believe content creators should be able to earn a living on the content they create.” We’ve created unprecedented growth, but there are real questions about the quality of what we made, he said.

IAB Ad Technology Marketplace 2014, Spotlight: Programmatic 2Following these powerful introductions, Jordan Bitterman, Chief Strategy Officer, Mindshare, and Bob Ivins, Chief Data Officer, Mindshare North America, took to the stage to talk about three major challenges facing the media industry: talent, infrastructure, and business model. “Ideas that are generated get taken out and vanish out of thin air, brought down by these three issues,” Ivins said. The industry must do a better job of attracting talent strong in math, economics and statistics to produce our own “Moneyball” moment, and we need to be able to break down data silos to piece together a 360-degree picture. And, we need a business model to power this investment in talent and infrastructure, he said. Bitterman explained, to solve these problems, we need to make data centerstage in the organization, utilize better what we already have—“integrate, integrate, integrate,” and invest in the build-out of the business model through, for example, additional data streams, to better monetize.

IAB Ad Technology Marketplace 2014, Spotlight: Programmatic 3From the agency point of view to the publisher perspective—Jay Sears, Senior Vice President, Marketplace Development, Rubicon Project, moderated an in-depth conversation about organizational change with Robert Brett, Vice President, Programmatic Sales, Viacom Media Networks, and Alanna Gombert, Head, Digital Sales, Condé Nast & and General Manager, CatalystDesk. The conversation focused on the programmatic world in the post-remnant era. Topics included the use of brand-level insights driven by first-party, content consumption metrics; the clear value of making information about your media and inventory readily available to buyers; targeting not narrowly to a limited group of intenders, but precisely and broadly to seed brand ideas to a larger group of consumers; and to the future of jobs. Are we automating ourselves out of work? Brett said, “Automation catches demand, it doesn’t create it,” that’s the role of the sales people. Gombert envisions a future in which ad ops and planners shift to a more professional services role. “There’s always going to be a need for support for the technology,” she said. “Technology will be a foundation for evolution.”

IAB Ad Technology Marketplace 2014, Spotlight: Programmatic 4Next, Bob Lord, Global Chief Executive Officer, AOL Platforms, addressed a standing-room-only crowd ready to hear insights into the business of AOL. “We can’t just automate,” he said. When I was an agency head, I was frustrated that there was no way to prove that the dollar I spent on behalf of a brand advertiser was being spent wisely. “Doing technology for technology’s sake isn’t going to solve this problem,” he said. Another problem is what is called the “Technology Tax.” For every dollar an advertiser spends, only about a quarter makes it to the publisher or the consumer because of the number of intermediaries involved. His recommended solution is One by AOL, a programmatic advertising platform for marketers, agencies, and publishers, to allow the industry to focus on higher-value contributions instead of the automation of mundane tasks.

IAB Ad Technology Marketplace 2014, Spotlight: Programmatic 5After deep-dive track sessions, workshops and a networking luncheon, attendees reassembled for an intensive on Trustworthy Digital Supply Chain, based on a new roadmap for action. Ruth Rafalovich, Director of Supply, Rocketfuel, talked about fraud. “What works one month doesn’t work the next month…No one has a silver bullet. It’s important to work together to share our best practices.” Scott Spencer, Director, Product Management, DoubleClick Ad Exchange, discussed malware. “These are well funded corporate entities that are trying to defraud the industry,” he said. Alanna Gombert, Head, Digital Sales, Condé Nast & General Manager, CatalystDesk, brought Transparency & Brand Safety to the fore. As a seller, Conde Nast focuses its sales pitch on being comprised of premium well-known brands, as opposed to non-premium; as a buyer, Conde Nast only does business with those who have direct relationships with the advertisers themselves. Wenda Harris Millard, President, Chief Operating Officer, MediaLink, spoke to anti-piracy and the results of a major study by MediaLink on the topic of fraud. “As long as the money keeps flowing, [the fraudsters] will still be in business,” she said.

IAB Ad Technology Marketplace 2014, Spotlight: Programmatic 6The Trustworthy Digital Supply Chain presentation concluded on the important topic of cross-industry accountability and the expansion of the Quality Assurance Guidelines (QAG) with David Moore, Chairman, Xaxis & President, WPP Digital, and Vivek Shah, Chief Executive Officer, Ziff Davis, Inc. & 2014 IAB Board of Directors Chair. “We’re beyond the denial stage, which is very good for the industry,” Shah said. The Quality Assurance Guidelines should expand to become the “Good Housekeeping” seal of approval. “We believe we can get 100% of the membership to be QAG certified,” Moore said. “Nobody is better positioned to do this than the IAB.” The result will be a new world of metrics based on a purely human audience, meaning prices will go up, click rates will go down, and buyers will have to align behind this shift.

IAB Ad Technology Marketplace 2014, Spotlight: Programmatic 7Next up, Chip Schenck, Vice President, Programmatic Sales, Meredith, revealed how Meredith works with brands to connect women to premium content in this data-driven environment. It takes art and science to achieve both impact and reach, he said.

IAB Ad Technology Marketplace 2014, Spotlight: Programmatic 8Then, the focus on connecting with consumers took a turn with Lou Mastria, CIPP, CISSP, Executive Director, Digital Advertising Alliance, discussing how to talk with users about privacy. “Privacy is not an easy topic to discuss with consumers,” he said, but the DAA Ad Option Icon, served 1 trillion times a month, standardizes the conversation.  Seventy-three percent of consumers are more comfortable receiving ads based on their interests when all or some of the DAA’s protections are provided, he said. Last year, the DAA rolled out guidance for mobile advertising. Video marketing is next to be tackled.

IAB Ad Technology Marketplace 2014, Spotlight: Programmatic 9For the final general session presentation of the day, George Ivie, ‎Chief Executive Officer and Executive Director, Media Rating Council, and Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement, IAB, dispelled a rampant misunderstanding in the industry about the viewable impression and fraud. “Are fraud and non-viewable impressions the same thing?” Mane asked Ivie. “They are two very different things.” The viewable impression is a decision as to whether the ad appearing in the browser meets defined specifications. It’s completely different from protecting your brand against fraud. The two also provided an update on viewable video guidelines: they are set to be released on June 30, 2014, Ivie said.

A networking reception break invigorated the ad technology experts and thought leaders for the marketplace conversations—intimate breakout sessions where an industry leader facilitates a candid discussion of pressing topics. This year, attendees enjoyed open forums on: preparing for the future of programmatic, the human element of programmatic and native advertising. Video report-backs highlight what was accomplished in each room.

The day was brimming with ideas for responding to critical challenges facing the marketplace that once solved will serve as ripe opportunities for industry growth. It gave attendees a lot to discuss as they unwound at the networking cocktail reception.

IAB chatted off-stage with thought leaders from the main stage and asked some of the most pressing questions related to programmatic, the trustworthy supply chain, traffic fraud. Hear what they had to say here.

8:00 am -

Registration Opens

Sponsored By:
8:00 am - 9:00 am

Networking Breakfast

Sponsored By:
9:00 am - 9:20 am

Opening Remarks: On the Intersection of Business and Technology

9:20 am - 9:50 am

Data, Programmatic and the Rise of the Chief Data Scientist

Data sits squarely at the center of advertising world. As a result, agencies must evolve their core competencies to serve as consultants, helping brands navigate the flood of data to discover both optimal insights and transactional efficacy. See how Mindshare and GroupM are partnering with clients to do just that.

9:50 am - 10:15 am

How is Programmatic Changing the Way We Do Business?

As most media buys now take place in real-time, organizations are finding new ways to build out the right sales force to manage how media is transacted. Two media company executives provide an inside look at the future of digital advertising.

10:15 am - 10:45 am

Mechanization Meets Marketing

10:45 am - 11:15 am

Networking Refreshment Break

Sponsored By:
11:15 am - 12:15 pm

Deep-Dive Track Sessions

Building Brands with Programmatic
Room 402, 4th Floor

Explore how brands evaluate and adopt automated buying methods to increase brand messaging and consumer engagement by using larger creative sizes and still optimize performance in real time.

Sponsored by: Visible Measures


 

Premium Programmatic
Room 404, 4th Floor

Discover how publishers can make the most of automated systems to enrich partnerships and enhance the value of their content.

Sponsored by: IAB Ad Technology Marketplace 2014, Spotlight: Programmatic 12


 

The Future of Programmatic
Room 406, 4th Floor

What does the future of programmatic look like for buyers and sellers? How do companies plan to combine new and old world programmatic with performance oriented RTB, and what growth opportunities still exist?

Sponsored by: Yahoo Advertising

11:15 am - 11:45 am

Deep-Dive Track Sessions

Optimizing Native Advertising for Brand Engagement

Native advertising excels in delivering brand engagement and impact but there is a lack of direct measures used to optimize and ensure consistent brand-relevant outcomes.  The promise of programmatic is its ability to filter millions of options and optimize outcomes in real-time. While numerous case studies prove the power of optimization algorithms in standard display formats, there is far less evidence of its power in emerging native formats.Explore how buy and sell side partners can plan and optimize native video formats to create clear applications within the programmatic space.

Seraj Bharwani, Chief Analytics Officer, Visible Measures


RTB: How Publishers Can Price as Smart as Buyers are Bidding

Major publishers have embraced real time bidding (RTB) and demand via open market exchanges, but are they implementing strategies to ensure that they are deriving the highest value for their impressions? Are they adapting to the dynamics and sophistication of the programmatic marketplace? Are they running the market or is the market running them? Learn the strategies being employed by publishers who are successfully maximizing their yield in the open market.

Alex Gardner, Vice President, Platform Solutions, Index by Casale Media


Shifting Perceptions on Programmatic

Since emerging several years ago, programmatic advertising has evolved tremendously. Because of this relatively rapid evolution, some perception about the industry—its value proposition, participants, and general capabilities—are muddled or outdated. This session clarifies industry perceptions, and sheds light on the realities of today’s programmatic, including how it has matured to serve both publishers and advertisers across campaign objectives, ad formats, and devices.

Dennis Buchheim, Vice President, Advertising & Marketplace Product Management, Yahoo

11:45 am - 11:50 am

Five Minute Walk Time

11:50 am - 12:15 pm

Deep-Dive Track Sessions

Automating Premium Ad Sizes

Creating a bigger canvas for brands while automating buying methods for increased optimization.

Rob Cromer, Co-Founder and Chief Executive Officer, Adcade

Alanna Gombert, Head, Digital Sales, Condé Nast & General Manager, CatalystDesk

 


How Business Comes Together with Technology

Weighing the pros and cons of moving premium publishers to a programmatic environment.

Arturo Duran, Chief Innovation Officer, Digital First Media

Jeremy Hlavacek, Vice President, Programmatic, The Weather Company

Moderator:
Carl Kalapesi, Director, Industry Initiatives, IAB


 

Programmatic and the Automation of Workflow

What does the future look like for digital buying and selling? Hear from Co-Chairs of the OpenRTB Working Group and Digital Advertising Automation Task Force on initiatives in place to create better business processes through high performing technology.

Geoff Petkus, Vice President, Product Innovation, Operative

Bill Simmons, Ph.D., Co-Founder and Chief Technology Officer, DataXu

12:15 pm - 1:15 pm

Networking Luncheon

Times Square Ballroom

Sponsored By:
1:15 pm - 1:45 pm

WORKSHOPS

Delivering Demographic Accuracy
Room 402, 4th Floor

As brands continue transitioning budgets to online display and video, demographic targeting has never been more important. While advertisers and publishers can rely on many different solutions to deliver demographic targeting, the results of these solutions can differ widely and services such as Nielsen Online Campaign Ratings (OCR) are making those differences apparent. Learn how to maximize demographic accuracy to meet brand campaign goals—from how to evaluate your data vendors, to best practices for executing campaigns.

Matt Clark, Head, Global Publisher Development, Quantcast

Alex Merwin, Vice President, Programmatic and Data Analytics, SpotXchange

Presented by: Quantcast


 

The Power of the Platform
Room 404, 4th Floor

The word platform is being thrown around a lot today in the digital video advertising ecosystem. It seems like everyone wants to be called one. As a result, it’s now even more difficult to understand which of these companies can most effectively help execute your video advertising strategy while providing the best value and ROI. Equip yourself with the tools and knowledge to better evaluate and determine which ad tech partners to work with based on simplicity, transparency, performance, and efficiency.

Brad Piggott, Vice President, Platform Solutions, North America, BrightRoll

Presented by: IAB Ad Technology Marketplace 2014, Spotlight: Programmatic 13


 

Sell Your Brand Programmatically
Room 406, 4th Floor

Programmatic buying is creating new opportunities for publishers and advertisers to connect and deliver customized experiences to consumers at scale. Learn how Turner Broadcasting is creating new value for their advertising clients using programmatic and hear about new DoubleClick platform tools that will make programmatic buying even easier.

Jared Lansky, Marketplace Development, Google

Carrie Nicholson, Vice President, Ad Innovation/Programmatic, Turner Broadcasting System

Presented by: Google

2:00 pm - 3:00 pm

Creating an Industry-Wide Trustworthy Supply Chain

The supply chain by which digital advertising is created, delivered, measured, and optimized is so porous and perilous that it jeopardizes consumer trust and business growth. Along with the 4As and the ANA, IAB has created a larger industry effort to curb fraudulent activity and create a safe digital advertising ecosystem. This session will not only outline the bigger picture, but will take a focused look into four pillars of creating a trustworthy supply chain.

Hear from industry leaders across the space to hear about strategies in place, and the plans ahead, to discover how you can help be a part of the solution.

  1. Fraud
    Ruth Rafalovich, Director of Supply, Rocketfuel
  2. Malware
    Scott Spencer, Director, Product Management, DoubleClick Ad Exchange
  3. Transparency & Brand Safety
    Alanna Gombert, Head, Digital Sales, Condé Nast & General Manager, CatalystDesk
  4. Anti-Piracy
    Wenda Harris Millard, President, Chief Operating Officer, MediaLink

Closing Remarks on Cross-Industry Accountability

Hear the role every player in the ecosystem must take to move toward a trustworthy supply chain.

David Moore, Chairman, Xaxis & President, WPP Digital
Vivek Shah, Chief Executive Officer, Ziff Davis, Inc. & 2014 IAB Board of Directors

3:00 pm - 3:15 pm

The Art and Science of Premium Digital Content

Meredith Corporation explores how they work with brands to connect women to premium content in today’s programmatic and data driven environment.

3:15 pm - 3:25 pm

Protecting Consumers and Providing Choice in the Online Marketplace

Explore how to offer choice to consumers inside a constantly shifting internet landscape.

3:25 pm - 4:00 pm

Viewability Has Arrived: What You Need To Know Now

Bring your questions to this town hall discussion with MRC and IAB to discover what you need to know about the new viewable standard.

4:00 pm - 4:20 pm

Networking Refreshment Break

Sponsored By:
4:20 pm - 5:15 pm

Marketplace Conversations—A Town Hall Experience

Pose Questions. Share Experiences. Exchange Insights.
Walk away with new ideas and new connections.

The best conversations at conferences often happen in hallways and over cocktails when attendees engage one another in spirited discussion and debate. IAB Marketplace Conversations tap into this energy by creating interactive town halls focused on hot topics in digital marketing and media.

Facilitated by an industry leader, each session is an open forum to share challenges, collaborate on solutions, find inspiration and ideas, and make contacts that translate into business solutions.

Drinks will be served.


Programmatic 2.0: Making the Leap
Room 402, 4th Floor

How to get programmatic off the ground—whether RTB or PMP, desktop or mobile—is no longer the big question. But what is the big question? How do you align forward-looking vision with execution, as programmatic technology becomes part of day-to-day business? How do you ensure the right partners, components, and plans are in place as programmatic takes the next step forward? Learn how to make the leap from the “what” to the “how” of programmatic.

  • What comes next in programmatic 2.0?
  • How do you integrate programmatic into your mainstream business?
  • How do you embrace the best of desktop and mobile to deliver a cross-channel strategy?
  • What does success mean?

Sponsored by: PubMatic


 

The Human Element of Programmatic
Buyers and Sellers are the driving force behind programmatic direct
Room 404, 4th Floor

With the rise of programmatic, key industry players have spoken about eventual industry-wide automated buying and selling. The focus of the conversation, however, has been on technology, when in fact the people behind the scenes are the key driving factor in its success, particularly programmatic direct. Discusses the role of the human element, the changes in workflows, and how that translates to more opportunity for digital advertisers.

  • What would a world without RFPs look like? Or does the role of the RFP change?
  • How does the relationship between buyers and sellers change with programmatic direct?
  • How does the workflow process change for digital buyers and sellers?
  • How does programmatic direct ensure transparency and streamline approvals from creative development to campaign deployment?

Sponsored by: Mediaocean


 

What’s Native Got to do With It?
Room 406, 4th Floor

More than 70% of marketers still don’t know what it is, but according to projections—despite the uncertainty—native advertising will account for nearly three billion in spend by the end of this year.

  • How does native scale in the programmatic world?
  • Can every publisher support native ads, or do certain types of content lend themselves better to native experiences?
  • What is the enhanced value that native advertising provides advertisers and brands?

Sponsored by: Rubicon Project

5:15 pm - 6:15 pm

Networking Cocktail Reception

Sponsored By:
Seraj Bharwani 2
  • Seraj Bharwani
  • Chief Analytics Officer
  • Visible Measures

Seraj Bharwani is the Chief Analytics Officer of Visible Measures and responsible for thought leadership and consumer insights on branded content and shareable media. Previously, Seraj led the Strategy & Analytics practice at Digitas for over 14 years. He joined the agency as part of the founding team that led the company through its early growth phase, the IPO, and ultimately the exit via acquisition by the Publicis Group. Seraj is a graduate of MIT Media Lab and an author of several refereed articles on the new economics of consumer-driven media.

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Robert Brett 1
  • Robert Brett
  • Vice President, Programmatic Sales
  • Viacom Media Networks

Robert Brett is the Vice President of Programmatic Sales for Viacom Media Networks, where he oversees the company’s sales efforts in the automated and data-driven advertising marketplace. Brett has held multiple sales and management roles during his 20-year career at Viacom Media Networks, covering both Television and Digital direct sales responsibilities.

Viacom Media Networks is among the most vibrant, diverse and culturally relevant collections of brands in media and entertainment, differentiating itself in the marketplace by leveraging both audience and content for its partners. MTV is the cultural home of the Millennial Generation. Nickelodeon is the number one brand for kids. Comedy Central is the number one brand in comedy.

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Dennis Buchheim 2
  • Dennis Buchheim
  • Senior Vice President and General Manager, IAB Tech Lab
  • IAB

Dennis Buchheim is Senior Vice President and General Manager of the IAB Tech Lab, based in the San Francisco office of IAB. He leads the overall product, engineering, and operations team for this digital advertising industry standards-setting organization, working closely with the IAB Tech Lab Board and membership. He was most recently SVP of Data & Ad Effectiveness, IAB, responsible for the Data Center of Excellence and its work on consumer identifiers, data quality, industry/organization benchmarks, and other tools for data activation and broader automation. In parallel, he ramped the IAB efforts on measurement and attribution.

Dennis has been focused on digital advertising since 2002. Prior to joining IAB and Tech Lab, he was VP of Product Management at Yahoo, responsible for display/video advertising platforms, targeting, measurement and insights, and trust and safety. Dennis joined Yahoo from Microsoft, where he initially supported syndication of advertising and search products, was later promoted as GM of Display Monetization, then took on product management of Microsoft’s ad exchange and ad network, and finally led program management across display advertising. Dennis’ first role in advertising was as GM of Inktomi’s paid inclusion business, which he helped grow after the company was acquired by Yahoo (leading to his first stint with Yahoo), before moving to lead product marketing for Yahoo/Overture partners. Before entering the ad space, Dennis designed and developed consumer and enterprise software products at industry stalwarts Apple and Oracle, led engineering for startup Actioneer, and co-founded and led product management and marketing at iHarvest, which was acquired by Interwoven. Dennis has dual degrees in Computer Science and Business Economics from Brown University.

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Rob Cromer 1
  • Rob Cromer
  • Co-Founder and Chief Executive Officer
  • Adcade

As Co-Founder and CEO of a disruptive ad tech startup, Rob works with leading publishers, agencies, and advertising industry visionaries to deliver a new standard for how digital ads are made and responsively delivered.

Dividing his time between corporate strategy and management, as well as sales and partner development, Rob brings an endless energy and entrepreneurial spirit to the company. With an unwavering focus on meeting the needs of employees, customers, investors, and the ad tech community, Rob’s innate ability to combine market insight and technology connections has enhanced Adcade and its long term viability.

Rob is an experienced sales professional with an innate ability to incorporate both strategic planning and sales blocking & tackling to remain in-tune with clients and the ever-shifting ad tech ecosystem.

After graduating from The University of Miami, Rob began his career working for the Miami-Dade Public Defenders Office, with the intention of attending law school at his alma mater. Although he was accepted and days away from starting, he decided law wasn’t for him and moved to New York. With a penchant for sales and a love of networking and building meaningful relationships, Rob soon joined Barclays Capital in Equities Sales where he worked in Sales & Trading.

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  • Scott Cunningham
  • Senior Vice President Technology and Ad Operations
  • IAB
  • General Manager, IAB Technology Lab

Scott Cunningham has a long history of implementing ad technology policies that have helped major organizations reach new heights with their ad programs. He got his start in the journalism industry, implementing the first online banner ads at the University of Wisconsin-Madison’s independent newspaper, The Badger Herald, and serving as Manager of Multimedia Technologies for nearly 10 years at USA Today, where he developed rich media technologies and video to enhance the publication’s stories and provide more opportunities for advertising for USATODAY.com, as well as across Gannett broadcasting and newspaper sites. He then joined ManiaTV as Vice President of Publishing and Software Development, where he led tool-development and content-publishing teams for the broadband video distribution network and launched five video ad networks.

From there, he proceeded to head the software/web development, operations, and analytics teams at The Denver Post as Vice President of Operations and Solutions; lead engineering and operations for more than 800 nationwide news and niche websites and mobile products at Digital First Media as Vice President of Technology and Platforms; and handled product and design for programmatic and native advertising solutions at Federated Media Publishing as Senior Vice President of Product. He is a graduate of the University of Wisconsin-Madison.

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Arturo Duran
  • Arturo Duran
  • Chief Innovation Officer
  • Digital First Media
  • @duranaca

Arturo Duran is Chief Innovation Officer at Digital First Media. Previously, Arturo held management positions at MNG and Journal Register Co., where he led the implementation of their digital first strategy.

Arturo has a long and distinguished career in the online field. Arturo has served as Chief Executive Officer of ImpreMedia Digital, LLC and President of Interactive and Business Integration for Canwest Mediaworks. There, he led the growth of online revenue of that organization to a record level and converted it into the largest Canadian news and information network with more than 50 sites. He has also held multiple executive roles in AOL Mexico, AOL Canada and AOL Latin America.

Arturo is also Managing Director at the investment arm of DFM, Digital First Ventures.

Arturo Duran was born in Mexico City. He has lived in Canada, China, Spain, France, New York City, and recently moved to Silicon Valley.

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Alex Gardner 1
  • Alex Gardner
  • Vice President, Platform Solutions
  • Index by Casale Media

As VP Platform Solutions, Alex Gardner is responsible for helping a roster of top online publishers increase traffic and maximize earnings using online display. Alex’s leadership has played a key role in developing Index, Casale Media’s supply side management technology, and establishing MediaNet, as one of the largest online advertising networks in North America. Prior to joining Casale Media, Alex established himself in the heart of Toronto’s financial sector, starting his career at AIM Trimark Investment and then moving on to the TSX Group. This strong background in analytics and finance has enabled Alex to successfully provide publishers with strategic solutions that maximize earnings and operational efficiency.

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Alanna Gombert

Alanna Gombert is VP, Technology & Ad Operations, IAB, and Deputy General Manager, IAB Tech Lab.

Before joining IAB, Gombert was CEO of Gombert Consulting, a full service digital media consulting agency and she is Founder and Co-chair for the IAB Programmatic Council.

Prior she was Head of Digital Sales and Strategy at Condé Nast and founder of CatalystDesk, Condé Nast’s digital media trading platform. Gombert joined Condé Nast in March 2013 from Google by way of Admeld, where she ran the trading desk, agency, and demand-side platform relationships and helped grow RTB from an idea to a killer business.

Prior to Admeld, Gombert worked at Right Media, the first online advertising exchange, where she focused on ad selection algorithms and market dynamics. Right Media was acquired by Yahoo in 2007. Her early career included stints with Nielsen, DoubleClick, and the finance world with JP Morgan Chase and Commerzbank. Advertising has allowed her to travel the world, and she has experience in international markets, including EMEA, APAC, and Latin America.

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As vice president, programmatic, Jeremy Hlavacek is responsible for overseeing all of Weather’s programmatic sales efforts and operations. Hlavacek joined Weather in early 2013 as vice president of operations and strategic partnerships for the company’s WeatherFX division, where he was responsible for overseeing all technology partner relationships and business operations that support the WeatherFX business. He also worked with WeatherFX’s most strategic prospects and clients to ensure optimum utilization of the WeatherFX platform. As the company decided to move more aggressively into the programmatic space, Hlavacek seized the opportunity to leverage his unique programmatic buy-side background in this newly formed role.

An active industry thought leader in programmatic media buying, Hlavacek is a digital media, marketing and technology expert with more than 13 years of experience at web startups, leading global ad agencies and large media companies. He joined Weather from Varick Media Management, where he was vice president of strategy and business operations and was responsible for strategic partnerships in the ad tech/real-time bidding ecosystem, as well as the business and financial operations of the company. While at Varick, Hlavacek signed partnership deals with dozens of ad tech companies, achieving triple digit growth in the company’s net revenue and a doubling of the staff.

Prior to joining Varick, Hlavacek’s previous experience includes building out digital marketing and gaming experiences at LEGO Toys, directing advertising strategy and business development at Dotmenu (an online food ordering startup acquired by GrubHub), and building out digital experiences for entertainment programming at CBS Television. On the agency side, Jeremy has held senior strategic roles at Ogilvy and Cadient Group, where he advised clients in healthcare, financial services and technology.

Hlavacek holds a master’s degree in business administration from Cornell University, a master’s degree in media and communication from the London School of Economics and Political Science, and a bachelor’s degree from the College of William and Mary.

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George Ivie

George is the Executive Director and Chief Executive Officer of the Media Rating Council (MRC), a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services. His background includes almost 30 years of experience in media research auditing, oversight, and consulting. Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls, and information systems in internet, multimedia, print, radio, and television measurement services.

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Bob Ivins
  • Bob Ivins
  • Chief Data Officer
  • Mindshare North America

As the first Chief Data Officer ever at a media agency, Bob Ivins leads the advanced analytics group, Marketing Science. In addition he is responsible for the continual enhancement and leverage of data assets and partnerships to creating actionable consumer insights for clients. A real-time–a philosophy Mindshare has termed “Adaptive Marketing.”

As one of the leaders of THE LOOP, a proprietary operating system for the agency, Bob architects partnerships that fuel the system with data, including BuzzFeed and The Weather Channel. The system is the first of its kind to impact paid media as well as earned and owned, whereby media dollars are quickly shifted and redeployed to leverage opportunities uncovered by data.

Bob comes to Mindshare with decades of experience in the data and information space. Most recently Bob was vice-president of Comcast Business Intelligence Group where he was responsible for generating insights from first-party data collected by Comcast. He also supported Comcast’s advanced advertising initiatives including addressable advertising and ROI analytics.

Previously Bob held senior roles a comScore, Yahoo, Nielsen and I/ PRO – an early mover is server log analytics.

Bob is a recognized innovator in data and analytics space and has been quoted widely in the trade and top-tier press, including Financial Times, The Economist, and CNBC, among others.

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Carl Kalapesi is VP, Industry Initiatives at the Interactive Advertising Bureau (IAB). He leads IAB initiatives on programmatic marketing which focusses on bring together publishers, buyers & ad tech to discuss key business issues in making programmatic and automation work for all. He is also responsible for overseeing IAB industry product portfolio through its Committees and Councils including Native Advertising, Programmatic, Audio, Digital out of Home, Social Media, Games, Data and more that help solve operational inefficiencies, grow the marketing and media industries and attract and retain 700 IAB member companies. He is responsible for ensuring IAB’s best practices development, thought leadership seminars, whitepapers, research and other market making activities are of the highest quality and deliver value for money for IAB member dues.

Carl has over 15 years global experience in digital, management consulting, public policy and economic research. Prior to joining IAB, Carl was a Project Leader in BCG’s Digital Economy practice area specializing on the technology, internet, digital innovation and big data. He also ran the WEF’s Personal Data project on how best to unlock the value of personal data and address privacy concerns.

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Bob Lord 2
  • Bob Lord
  • Chief Digital Officer
  • IBM
  • @rwlord

Bob Lord is IBM’s first Chief Digital Officer, where he is missioned with unleashing IBM to empower the world – giving business leaders, developers, startups and business partners an unparalleled experience with IBM’s products and services.

Bob leads the company’s Digital Strategy & Platforms, Digital Sales & Routes to Market, Developer Advocacy and Venture Groups, Client Experience, and Independent Software Vendors (ISVs) & Cloud Service Providers (CSPs) solutions.

He has a wealth of experience in leading businesses through transformation, and brings deep technical and marketing expertise to his role. Before joining IBM, Bob was
President of AOL, where he oversaw the company’s unified global advertising operations and previously served as CEO of AOL’s flagship technology group, AOL
Platforms – used by over 2,500 brands and agencies and over 40,000 publishers.

Prior to AOL, Bob was Global CEO of Razorfish, one of the early web design and digital agencies. He held several leadership roles at the company before becoming CEO.

He brought his experience to bear in his book, entitled “Converge: Transforming Business at the Intersection of Marketing and Technology,” available on Amazon or Safari as an aid to transform industries. Bob holds an MBA from Harvard Business School and a BS in engineering from Syracuse University. He serves on the Board for home retailer Williams Sonoma. He also serves on the Board of Screenvision Media, a premier cinema, video and media organization. He is an active member of the TED community and a founding member of The Nantucket Project.

He enjoys biking, surfing, competing in triathlons and spending time with his family.

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  • Sherrill Mane
  • Senior Vice President, Research, Analytics, and Measurement
  • IAB
  • @SherrillMane

Sherrill Mane joined the IAB in 2007 as our first SVP Industry Services. Sherrill has led industry efforts to establish metrics and build measurement systems that facilitate the growth of interactive media. Sherrill is responsible for numerous IAB initiatives, including fostering greater awareness of interactive advertising opportunities in the traditional media agency community. She oversees the creation of market-making research and the collateral materials associated with findings that grow the business. Since 2011, Sherrill has been the IAB lead on the groundbreaking cross ecosystem collaboration with the agencies (4A’s) and marketers (ANA) known as Making Measurement Make Sense (3MS). Previously, she spent 14 years at Turner Broadcasting Sales, holding a variety of senior advertising sales support positions for the News division, most recently as Senior Vice President of Market Strategy. Earlier in her career, she held diverse positions at Nielsen Media Research and Group W Satellite Communications. Sherrill draws on her experience in TV and digital sales marketing to lead IAB’s Sales Executive Council. She holds a B.A. in Sociology with a minor in Psychology from the Hebrew University of Jerusalem, Israel. Her graduate studies focused on the social psychology of mass media.

In 2012, Sherrill was named a Media Maven by Advertising Age.

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Lou Mastria
  • Lou Mastria
  • Executive Director
  • Digital Advertising Alliance
  • @lmastria

Lou Mastria, CIPP, CISSP, is currently Executive Director of the Digital Advertising Alliance, where he leads U.S. and global efforts for self-regulation, consumer transparency and choice in the delivery of interest-based advertising online. The DAA (www.aboutads.info) Self-Regulatory Program for Online Behavioral Advertising (www.youradchoices.com) was launched in 2010 by a consortium of the nation’s largest media and marketing associations. Mastria joined DAA in 2012, and has represented DAA in testimony before Congress, in technology meetings of the World Wide Web Consortium and in other industry and policymaking events.

Mastria also has served as Chief Privacy Officer at both regulated and self-regulated organizations, serving at the Direct Marketing Association, Canoe Ventures, LLC (a joint venture of the nation’s six largest cable companies), and DataLogix Corp., a leading provider of database services.

Mastria is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals and a Certified Information Systems Security Professional.

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Wenda Harris Millard
  • Wenda Harris Millard
  • President and Chief Operating Officer
  • MediaLink

Wenda Harris Millard is President and COO of MediaLink LLC, a leading strategic advisory and business development firm that provides critical counsel and direction to the media, advertising and entertainment industries and to companies and investors that interact with those sectors.

Before joining MediaLink, Wenda was Co-CEO and President, Media for Martha Stewart Living Omnimedia, Inc. She joined MSLO after three years as a member of its Board of Directors. Before MSLO, Wenda was Chief Sales Officer at Yahoo. Prior to Yahoo, she was Chief Internet Officer at Ziff Davis Media and President of Ziff Davis Internet. Wenda was also a founding member of the executive team at DoubleClick, where she served as Executive Vice President responsible for establishing the DoubleClick brand and overseeing the operations of DoubleClick Media. She has also served as President and Group Publisher of SRDS, Senior Vice President and Publisher of Family Circle and Executive Vice President/Group Publisher of Adweek, Mediaweek and Brandweek magazines.

Wenda has received numerous industry awards including being named in 2012 one of the “100 Most Influential Women in Advertising in the Last 100 Years”; the 2011 Oracle Award from Springboard; the 2009 ad:tech Lifetime Achievement Award; the 2007 John A. Reisenbach Award for Distinguished Citizenship; the 2006 “Advertising Person of the Year” Silver Medal Award from the AAF and the 2005 Matrix Award for “Women Who Change the World”. Advertising Age also acknowledged her as a “Digital Media Master” — one of the 20 most influential executives in interactive media. She was the subject of a profile by Tom Brokaw as part of NBC’s “Women to Watch” series.

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David Moore
  • David Moore
  • President, WPP Digital; Chairman, Xaxis
  • Chairman of the Board, IAB Tech Lab

David J. Moore is Chairman of Xaxis and President of WPP Digital. In both roles, he seeks to accelerate Xaxis’ and WPP Digital’s growth worldwide. Dave has over 35 years of experience in media and technology. He finds new ways of making technologies work for marketers – from the early ad networks to search engine marketing, behavioral targeting, and today’s opportunity: big data. He founded and led 24/7 Media’s (now Xaxis) growth from start-up to a leader in digital marketing and ad technology. He is a seasoned executive with expertise in all facets of the digital advertising industry.

He is a member of the Interactive Advertising Bureau’s (IAB’s) Board of Directors and an ex-offico of the Executive Committee. Currently, he also serves as Chairman of the IAB Technology Lab. Previously the IAB’s Chairman from 2009 to 2011, Dave has been an active member since 2002. He also serves on the boards of DASL and DTSI, which are both joint ventures with Dentsu in Japan and Korea; the Board of Directors of the Advertising Education Foundation (AEF), and on the Board of Directors for Globant (NYSE: GLOB) an IT and Software Development company operating in Argentina, Colombia, Uruguay, the United Kingdom, Brazil and the United States.

Dave is a triathlete and has run the last 14 NYC Marathons.

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Geoff Petkus
  • Geoff Petkus
  • Vice President, Product Innovation
  • Operative

Geoff is a respected online advertising veteran, bringing to Operative more than 15 years’ experience and a firsthand understanding of publishers’ needs for effectively running their business. As VP of Product Innovation, Geoff guides Operative’s market strategy for the software suite domestically and internationally; acts as a liaison between customers, sales and development; and is continually developing solutions to evolving publisher challenges. Geoff is also an active participant in industry-wide efforts, and is currently one of the co-chairs of the IAB Digital Advertising Automation Task Force.

GGeoff joined Operative in 2006 from Interactive Corporation (IAC) where he was Director of Sales Development. There, he was responsible for the online advertising strategy of properties such as Ticketmaster, Match.com, Expedia and Evite. Prior to his time with IAC, Geoff served as Director of Advertising Systems at Edmunds.com.

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Ruth Rafalovich
  • Ruth Rafalovich
  • Director, Supply
  • Rocketfuel

Ruth Rafalovich is the Director of Supply for Rocket Fuel, overseeing all of Rocket Fuel’s supply and exchange relationships. This includes inventory across display, social, video, and mobile. Ruth has been instrumental at Rocket Fuel in advocating for fair RTB auction practices and policies across the industry.

Ruth is passionate about all things programmatic/RTB. She’s a big supporter of auction transparency and promotes anti-fraud measures across the industry. As an active industry thought leader in efforts to reduce and battle fraud, Ruth promotes comprehensive education among buyers, exchanges, and publishers. She works closely with Rocket Fuel’s Director of Privacy and Inventory Quality to enforce strict brand-safety controls with each partner in order to avoid and eliminate the supply of fraudulent inventory.

Prior to joining Rocket Fuel, Ruth held positions at DoubleClick/Google, TRUSTe, Collective Media, Omniture, and Speedera/Akamai.

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Randall Rothenberg - Staff

Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 40 affiliate associations around the world.

Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.

Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

Mr. Rothenberg received an undergraduate degree in Classics from Princeton and currently lives in New York City.

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Chip Schenck
  • Chip Schenck
  • Vice President, Programmatic Sales
  • Meredith

Charles Schenck is the VP of Programmatic Sales and Strategy at Meredith Corporation and responsible for organizing and leveraging data and insights across Meredith’s Digital Network, which reaches 50 million unique monthly visitors. In this newly created position, Schenck reports to Carolyn Bekkedahl, SVP/Digital Sales.

Schenck joined Meredith Digital from Pubmatic where he served as VP/Publisher Development and was responsible for overseeing the sales and services team for the company’s publisher-focused Strategic Sales Platform (SSP). His background also includes serving as GM/Strategic Publisher Accounts for Krux Digital, a global leader in publisher focused data management platform products and services.

In addition, Schenck has held senior leadership positions with a diverse range of media companies including serving as VP/Integrated Sales & Development for American Express Publishing; Associate Publisher for In Touch Weekly; and Managing Director of Sales and Marketing for Hearst-Stratosfera, the largest lifestyle publisher in Central Europe.

Schenck holds a B.A. from Skidmore College, and resides with his family in Stamford, Conn. He is based in Meredith’s New York City offices on Third Avenue.

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  • Jay Sears
  • Senior Vice President, Marketplace Development
  • Rubicon Project
  • Co-Chair, IAB Advertising Technology Council
  • @JaySears

Jay Sears is SVP Marketplace Development for the Rubicon Project, working with management, business unit heads and business development across the company to expand Rubicon’s potential market. Sears has also served as GM, REVV Buyer, where he was responsible for global relations with the buy side including ad holding companies, ad agencies, agency trading desks and demand side platforms headquartered in North America.

Prior to joining Rubicon, Sears was General Manager of the PulsePoint Ad Exchange for PulsePoint (FKA ContextWeb, Inc.). At PulsePoint, Sears brought new products to market and drove key strategic relationships resulting in audience and revenue acquisition. Most recently, he focused on the company’s real-time bidding (RTB) initiatives with ad networks, agency trading desks and demand side platforms (DSPs).

Sears joined ContextWeb in 2004 and helped build its media business from inception. He created the company’s original publisher development team and launched the self-service ContextWeb Exchange Selling Desk, in use by over 11,000 web publishers today. He then oversaw the subsequent launch of ContextWeb’s self-service offering for advertisers—the ContextWeb Exchange Buying Desk and its inside sales team. In 2011, ContextWeb merged with Datran Media to form PulsePoint.

Prior to joining ContextWeb in 2004, Sears was SVP Business & Strategy Development for EDGAR Online, where he drove the strategy that took the company from an under $1 million entrepreneurial business to a publicly traded NASDAQ company. He created over 300 partnerships including ones with Yahoo!, The NASDAQ Stock Market and Microsoft. Prior to EDGAR Online, he served as VP Marketing for Wolff New Media, the subject of Burn Rate by Vanity Fair media columnist Michael Wolff.

Sears speaks about internet advertising at various industry events including Advertising Week (New York and London), CannesLions, IAB, iMedia, Monaco Media Forum, OMMA, Search Engine Strategies, UBS, WebmasterWorld and interactive marketing associations including ones in Boston, Chicago and Dallas. He co-chairs the Interactive Advertising Bureau’s Advertising Technology Advisory Board and is the former co-chair of the Ad Networks and Exchanges Committee and helped write its Quality Assurance Guidelines. Sears received the 2009 President Award from The Advertising Club. He is the hyperlocal publisher behind the local media site MyRye.com, provides commentary at JaySears.com and tweets from @jaysears. Sears holds a BA in political science from Kenyon College. He lives in Rye, NY with his wife Lauren Rosen and their three boys.

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Vivek Shah 1
  • Vivek Shah
  • Chief Executive Officer
  • Ziff Davis, LLC

Vivek Shah is CEO of Ziff Davis, Inc., a leading digital media company specializing in the technology market. Shah was formerly group president, digital for Time Inc.’s news, business and sports properties, which include Time.com, Life.com, CNNMoney.com, SI.com, FanNation.com, Golf.com and SIKids.com.

Previously, Shah served as president of the Fortune/Money Group, which included the magazines Fortune, Money and Fortune Small Business and the website CNNMoney.com. Prior to that, Shah served as president of digital publishing of the group where he oversaw the launch of CNNMoney.com, the Web’s largest vertical business site.

Previously, Shah was the general manager of the group, functioning as its senior financial and business development executive, helping to develop and implement strategy and manage day-to-day operations. Prior to that, Shah was the vice president of new business ventures of the group, where he was responsible for launching and managing a portfolio of new businesses.

Shah has been named Online Publisher of the Year by MIN and Innovator of the Year by BtoB’s Media Business. Shah was also named to Folio magazine’s Thirty under 30 list and Crain’s Forty under 40 list. He has a B.A. in political science from Tufts University.

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Bill Simmons, Ph.D.
  • Bill Simmons, Ph.D.
  • Co-Founder and Chief Technology Officer
  • DataXu

Dr. Bill Simmons is the brain behind DataXu’s core technology, which he developed while earning his PhD in Aeronautics and Astronautics at MIT. Bill came to DataXu with true rocket science credentials: he developed and tested real-time flight software for guidance, navigation and control of the Atlas family of space launch vehicles. He is an expert in optimal system design and in developing reliable real-time software — skills he put to use when he co-founded DataXu.

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Michael Altschul

Customer Impact Consulting

PwC

Fabrizio Angelini

Publishers Solutions

Google

Jenn Appel

Account Executive

WhitePages

Mike Aranow

Sales Director Northeast

Quantcast

Matt Arkin

VP, Programmatic Sales

Video Reach

Thomas Baiter

Director of Program Management

clypd

Matt Barash

Vice President Business Development

Adcolony.com

Kevin Barden

Director of Ad Operations

Demandbase

Vincent Bareges

Partner, Digital Director

Mediacom

Phaedra Barlas

Social Media Manager

Play Games 24×7

Joe Barone

Managing Partner, Digital Operations

GroupM

Jane Bernier

Strategic Account Manager

Google

Harris Bernstein

VP Sales

Metamarkets

Melissa Bertram

Director of Digital Ad Operations

Crain Communications Inc

Megan Berwick

Account Director

FreshDigitalGroup

Chinmayi Bettadapur

Go-To-Market Strategy & Product specialist

Quantcast

Seraj Bharwani

Chief Analytics Officer

Visible Measures

Jordan Bitterman

Chief Strategy Officer

Mindshare

Corey Boutilier

Digital Manager

NYPR

Stephen Bradley

Founder & CEO

@AuthorBee

Robert Brett

VP, Portfolio, Programmatic Sales Solutions

Viacom Media Networks

Brian Brownie

Director of Operations and Programmatic, Display Advertising

eBay

Jennifer Bryce

VP, Group Media Director

Deutsch

Dennis Buchheim

VP, Advertising & Marketplace Product Management

Yahoo!

Doug Burke

General Manager & CRO

FatTail, Inc.

Michelle Burnham

Media Director

Theorem, Inc.

Richard Bush

VP Operations

IPONWEB

Matthew Caldecutt

Vice President

Blast PR

Alex Calic

Chief Revenue Officer

The Media Trust

Anna Cammisa

Digital Media Planner

SMA NYC

Elizabeth Carley Satkowski

Vice President, IT Sales Systems

Discovery Communications

Andrew Casale

VP Strategy

Index by Casale Media

Peter Case

Product Manager

AOL

Hector Castillo

Account Executive

MnC

Max Chanoch

Director of IT

Justin Alexander

Lizzie Chapman

Sr. Manager, Business Development

OpenX

Mark Charkin

Chief Revenue Officer

The Exchange Lab

Mike Chevallier

Sr. Director, Platform Development

Rubicon Project

Pia Chon

VP Marketing, North America

IPONWEB

Ryan Chu

Manager, Media Technology

Digitas

Matt Clark

Head of Global Publisher Development

Quantcast

Daniella Clavell

Programmatic Sales Manager

Monster

Brendan Cleary

Programmatic Sales

Dow Jones – WSJ

Benjamin Cohen

Business Development

Smart AdServer

Lainie Cohen

Solutions Engineer

PubMatic

Brandy Colangelo

Account Manager, Buying Services

Compas, Inc.

Jennifer Cole

Sales Development Director

Advance Digital Media Group

Denise Colella

CEO

Maxifier

Ryan Conroy

Partner, Application Director – Digital

GroupM

Shana Cooper

Associate Media Strategist

HN Media & Marketing

John Coppock

Head of Industry

Google

Alicia Cortes

Digital Planner

Optimedia

David Crawford

Direct Product Management

Mediaocean

Jeffrey Cripe

Project Manager

Christie’s

Rob Cromer

Chief Executive Officer

Adcade

Kyle Csik

Manager, Marketplace Development

MAGNA Global, IPG

Scott Cunningham

Senior Vice President, Product

Federated Media

Scott Daly

EVP

360i

Tim Daugherty

Director of Ad Innovation

Turner Broadcasting

Bob Davidowitz

VP Sales, Programmatic Trading

Undertone

Jason D. Davis

Digital Technology Sales Manager

Adweek

Wendy Davis

Senior Writer

MediaPost

Carrie Dellinger

President

Red Comma Media, Inc.

Aaron Doades

VP

DoubleVerify

David Dobbins

Director Media and Print Services

Boehringer Ingelheim

Will Doherty

Senior Director, Business Development

Index by Casale Media

Kevin Dorsey

Advisor

MdotLabs

Kevin Downey

VP, Business Development

Forensiq

David Drucker

Vice President

STRATA

Bill Duggan Group

EVP

ANA

Chad Duncan

Director of Affluent Engagement

AGENCY SACKS

Arturo Duran

Chief Innovation Officer

Digital First Media

Rob Eisenhardt

General Manager

ADWEEK

Robert Elder

VP, Digital Sales

Live Nation Entertainment

Tobi Elkin

Director, Market Insights

eMarketer Inc.

Reed Endresen

Business Development Manager

OpenX

Angelina Eng

VP, Media Platforms & Emerging Media

Merkle, Inc.

Michelle Engle

VP, Product Managment & Product Marketing

MaxPoint

Jeremy Fain

SVP, Accounts

Rubicon Project

Eric Fair

Product Manager

AOL Platforms

Michael Felsman

Account Manager

Mediaocean

Joel Fineman

Publisher Development

Quantcast

Ben Fischer

Reporter

New York Buisness Journal

Lauren Fisher

Emarketer Analyst

 

Danica Fonacier

Technical Account Manager

White Ops

Jessica Fridell

Director Platform Solutions

BrightRoll

Justine Frostad

Marketing & Events Manager

The Exchange Lab

Melissa Gade

Partnerships

Google

Andy Gallagher

Director, Media Solutions

InsightExpress

Kathleen Gambarelli

Digital Media Manager

Ptarmigan Media

Alex Gardner

VP Platform Solutions

Index by Casale

Media Todd

Garland Founder / CEO

BuySellAds

Rob Garver

Reporter

AdNation News

Brian Georgi

Vice President, National Digital Sales

Digital First Media

Robert Gibbs

Group Director

VivaKi

Becky Gibson

Sr. Account Executive

Advertising Age

Michael Gigl

Director

USA & Australia Austrian Tourist Office

Greg Glenday

President, Connections

Clear Channel Media and Entertainment

David Glicksman

Director of Client Services

U.S. Interactive Media

Heather Gold

Manager, Product Management

Experian Marketing Services

Paul Goldenberg

CEO

Live Insite

David Goldman

Account Executive

Google

Jeffrey Goldstein

Specialist

Yahoo Inc

Alanna Gombert

Head of Digital Sales, Conde Nast

Conde Nast

Samantha Gorrell

Associate Brand Director

Active International

Amit Goyal

Strategic Partner Lead

Google

Lauren Grant

Sr. Brand Relations Manager

VivaKi

Dwight Green

SVP, Digital Strategy

Datamyx LLC

Mort Greenberg

President

digitalCORE

Sara Grimaldi

Director, Research + Analytics

ESPN

Jon Gross

Manager, Digital Media Marketing

Fareportal

Angela Gruszka

Director, Marketing & Communications

ABC Carpet & Home

David Gunzerath

Sr. Vice President & Associate Director

Media Rating Council

Pranay Gupta

Director, Sales Engineering

OpenX

Tom Hadlock

Senior Executive

SMA NYC

Sheri Ham

VP of Sales, Programmatic

Mode Media

Roland Hamilton

Managing Director, US

Dailymotion

Seth Harris

Executive Director, Data Solutions

Time Inc.

Wenda Harris – Millard

President and COO

MediaLink

Tamer Hassan

CTO

White Ops

Bill Hatem

Senior Product Support Specialist

Kelley Blue Book

Shabbir Helaly

Sr Director of Programmatic

Video Reach

Ric Hendee

SVP, Consumer Marketing

Cotton Incorporated

Ilana Hendlish

VP, Product Innovation

D&B

Laura Hinkel

Account Manager

FreshDigitalGroup

Jeremy Hlavacek

VP, Programmatic

Weather

Joannes Hotagua

Director of Monetization

Smaato

Regina Huang

VP/Director, Media Technology

Digitas

Danielle Hudson

Senior Marketing and Sales Strategist

Visible Measures

Jeff Huter

GM, Centro Brand Exchange

Centro

Kristine Ibanez

Marketing Coordinator

AMOREPACIFIC US, Inc.

Peter Ilberg

Director, Sales

Yieldex, Inc.

Nick Illobre

Associate Director, Media Platforms

Merkle

Mitch Isaacs

Director of Privacy and Data Compliance Architect

Turner Broadcasting Systems

Takenori Itoi

Senior Expert

D2C Inc.

George Ivie

Chief Executive Officer, Executive Director

Media Rating Council

Bob Ivins

Chief Data Officer

Mindshare North America

Alan Izenman

SVP, Digital

Active International

Samuel Jennings

Legal Counsel

Publicis Groupe

Stephen Jiang

DAA Coordinator

Digital Advertising Alliance

Romain Job

General Manager

USA Smart AdServer

Jeff Johnson

Director of Sales and Product Training

Time Warner Cable

Michael Joseloff Swarna Kakodkar

Director – Business Development

AOL

Abderrezak Kamel

CTO

TechnoratiMedia

Julie Kandel

Partner, Director of Digital Campaign Management

GroupM

Josh Kaner

Senior Director, Integrations

Undertone

Stephanie Kang

Online Marketing Manager

AMOREPACIFIC US, Inc.

Mariah Katz

Digital Marketing Associate

Scholastic

Emily Kaufman

Senior Manager, Business Development

AdColony

Sheldon Kawer

Account Management Director

HN Media and Marketing

Matt Keiser

CEO

LiveIntent

Mike Kelly

Board Member

Quantcast

Duane Kinsey

Business Development

BuySellAds.com

Solomon Ko

Marketplace Development

Yahoo

Kathryn Koch

Associate Manager, Display Revenue

Cars.com

Kathryn Koegel

Reporter

Primary Impact

David Kohl

Advertising Sector Leader

Ernst & Young LLP

Thomas Kohr

Platform Solutions

BrightRoll

Joanna Kolacki

Senior Media Planner

McKinney

Robert Konkos

Principle

Information Resources Inc

Richard Kosinski

President

Unruly

Kerri Krom

Research Director

Women’s Marketing Inc.

Lucas Krump

Director of Platform Solutions

BrightRoll

Aaron Kutylo

VP, Business Development

Visible Measures

Matt Kyme

Manager, Ad Operations

Trulia

Connie Lam

Programmatic Account Director

Mode Media

Patrick Landi

Executive Director, Programmatic Sales

Time Inc

Imani Laners

Founder & Chief Experiential Officer

SHINKO MEDIA

Jared Lansky

Marketplace Development

Google

Warren Lapa

GVP, Dgtl Prod & Bus Devel

Time Warner Cable Media

Kevin Lawlor

Director, Press and Media Relations

DDC Advocacy

Seth Lazare

Associate Director, Advertiser Solutions

PubMatic

Melissa Le

Product Management Director

Mediaocean

David Lee

Director, Digital Platforms and Support Services

Cox Media Group

James Lee

Managing Director

CLSA

Natalie Lee

Partner, Director – Digital Analytics

MEC

Lisandro Lejano

VP, Product Management

Cox Digital Solutions

Trish Lemley

SVP Ad Operations

Turner Broadcasting

Chelsea Lerch

Sr. Account Director/Media Strategist

HN Media

Bea Leung

McKinney

McKinney

Andy Levi

VP, RTB & Publisher Operations

Cox Digital Solutions

Erez Levin

Account Executive

Google

Brandon Levine

VP/Director, Media

Digitas

Joe Lichtenberg

VP Advertising and Analytics

Mirror Image

Kirk Linden

VP Digital Ad Sales

AMC Networks

Jeff Liou

ADVERTISING OPERATIONS SOLUTIONS SPECIALIST

KELLEY BLUE BOOK

Anne Liss

Director; Global Media & Digital Mktg- eCommerce and Platforms

HP.com

Michael Logan

Senior Director of Sales

Simpli.fi

Bob Lord

Global CEO

AOL Platforms

Roger Ma

Total Revenue Management Analyst

Google

Greg MacDonald

Sr. Director, Supply

Yahoo Inc

Christine Macbeth

SUPERVISOR, ADVERTISING CONTRACT MANAGEMENT

KELLEY BLUE BOOK

Swapna Manne

Director, Corporate Development

MaxPoint

Chris Manolarakis

VP Product Management

Technorati

Jon Mansell

Director, Marketplace Development

MAGNA Global

David Manzo

Media Strategy Manager

IBM

Jack Marshall

Reporter

The Wall Street Journal

Michael Martyniuk

Digital Associate

Mediavest

Benjamin Masse

SVP & GM, Advertising

Triton Digital

Lou Mastria

Managing Director

Digital Advertising Alliance

Morgan Matarazzo

Strategic Partner Lead

Google

Campbell Matt

Associate Media Director

The Integer Group

Kelly McConnell

Director, Platform Services

PubMatic

Levi McConnell

Vice President

Velocidi

Br McConnon

CEO

DDC Advocacy

Patrick McCormack

VP, Sales

Nexage, Inc.

Mike McLeod

Senior Manager, Advertising Technology & Products

PGA TOUR

Digital Krushna

Merchant Senior Analyst, Supply

Rocket Fuel

Catherine Merchant-Jones

VP, Media

Ptarmigan Media

Alex Merwin

VP, Programmatic & Business Analytics

SpotXchange

Daniel Mesznik

Sales

Krux

Samuel Metcalf

Director, Emerging Technology and Solutions

Milwaukee Journal Sentinel

Eric Meth

SVP Programmatic Sales

Triad Retail Media

Eran Metzer

Sr. Director

Yahoo Inc

Matthew Meyer

Director Business Operations

AOL Platforms

Pete Meyers

Director of Digital Media

Wieden + Kennedy

Maja Milicevic

VP Demand Partnerships

sovrn

Tom Mitchel

Programmatic Platform & Revenue Director

LiveIntent

Nishe Modoyan

Product Marketing Manager

OpenX

Mike Mogilefsky

Director of Sales East

Quantcast

Jen Mohan

VP, Platform Strategy

Optimatic Media

David Moore

Chairman, Xaxis & President, WPP Digital

Xaxis

Eileen Moroney

Director, Digital Adv’g Bus & Ops

National Geographic

Bridget Morris Morris

Associate Vice President Client Relations

DDC Advocacy

Bruce Morris

Vice President

NAI – Network Advertising Initiative

Kelly Mullins

Head of Programmatic

HasOffers

Richard Murphy

SVP, Technology Assurance

BPA Worldwide

Azim Nagree

Director, Media Operations

Spiceworks

Holly Nester

Director of Product Development

PennWell

Carrie Nicholson

VP, Ad Innovation/Programmatic

Turner Broadcasting System

Vince Niou

Media Supervisor

Essence Digital

Scott Nishida

Sr. Manager, Client Development

BrightRoll

Dessy O’Keefe

Sr. Account Director

hnmedia.com

Matthew Oh

R&D Manager

AMOREPACIFIC US, Inc.

Max Ohlendorf

Technical Account Manager

Google

Mike Olivieri

Chief Revenue Officer

The Business Journals

Ko Orita

President

Digital Media Strategies

Nancy Paez

Vice President – Client Services

Wunderman – Brazil

Mark Palma

Sales Manager

Undertone

Robert Palma

Executive Sales Director

Advance Digital Media Group

Valerie Paolucci

Senior Marketing Manager

Yahoo Inc

Crystal Park

Sr. Director, Marketing

AOL Platforms

Michael Parkes

SVP of Sales

Adconion Direct

Oliver Parman

Director of Operations

Mediavest

Leigh Anne Pederson

Associate Director, Ad Tech Strategy

Triad Retail Media

Alp Pekkocak

Director, Product Marketing

Video Reach

John Peragine

Sr. Director, Buyer Sales

Rubicon Project

Tom Petersen

VP of Publisher Solutions

Visible Measures

Geoff Petkus

VP, Product Innovation

Operative

Michael Pichla

Manager, Display Strategy

Cars.com

Bradley Piggott

Vice President of Platform Solutions, North America

BrightRoll

Christine Pineiro

SVP, Group Director, Planning

Carat

Cori Plotnick

Global Director, Platform Sales

Integral Ad Science

Steven Plous

VP, Adobe Social & Media Optimizer

Adobe Systems

Anita Pollert

VP, Marketplace

AOL

Michael Pow

Ad Tech Manager

Netflix

Cynthia Powers

Associate Director

DigitasLBi

James Prudhomme

CEO

Datacratic

Tom Quinn

General Manager, YieldexDirect

Yieldex

Gil Rachlin

Product

Sizmek

Ruth Rafalovich

Director, Supply

Rocket Fuel

Jackie Ramsey

Ad Director

Advertising Age

Sarah Rankin

VP, Digital Group Media Director

Deutsch Inc.

Bryan Releford

Account Manager

Mediaocean

Erik Requidan

Director of Sales

Intermarkets

Casey Riccaldo

Account Director, Integrated Media

Active International

Christina Riccitelli

Associate Media Strategist

HN Media & Marketing

Chuck Richard

VP & Lead Analyst

Outsell, Inc.

Lori Richardson

Digital Ads Product Manager

PGA TOUR

Wade Rifkin

VP, Programmatic

Digitas

Phil Ripperger

Principle

Information Resources Inc.

Veronica Ripson

Digital Media Planner (Programmatic)

Essence

Steve Roach

VP

iSocket

Doug Robinson

CEO

FreshDigitalGroup

Nicole Robson

Director of Marketing, Digital Media & Publishing

Trident Media Group

Zach Rodgers

Managing Editor

AdExchanger

Mark Rogers

Senior E-Commerce Project Manager

Nestle Waters North America

Glenn Roginski

Media Director, Programmatic

Pfizer, Inc.

Jesse Rogowsky

Director, Business Development

Q1Media

Jerry Ronaghan

SVP, Product Innovation

D&B

Bradley Rose

Director of Marketing & Creative Services

Justin Alexander

Zach Rosen

Director, Publisher Development

Index by Casale Media

Todd Rosenberg

VP, Revenue Ops

OpenX

Joy Ross

VP, Sales Development

AdFin

Geoffrey Sanders

SVP, Digital Marketing

Citi

David Sandoval

VP Digital

ZenithOptimedia

Jonathan Sandurs

Associate Director, Applications & Media Systems

Dentsu Aegis Network

Alvin Santos

Manager, Ad Ops

Mediacom

Chip Schenck

Vice President, Programmatic Sales

Meredith

Jenny Schiffman

Team Lead

Google

Eva Schmiedleitner

Manager Interactive Communications

Austrian Tourist Office

Jonathan Schwartz

VP of Sales

Netmining

Jay Sears

SVP

Rubicon Project

Kristine Sedillo

Senior Ad Ops Executive

Essence Digital

Jerrold Seeman

CEO

Luxcore, Ltd.

Sharon Seidman Berdugo

Head of Business Development

AnyClip

Vivek Shah

CEO

Ziff Davis

Paarth Sharma

Business Development Manager, Publisher Solutions

OpenX

Trey Shelton

Head of Sales

F#

James Short

Director, Business Development

Q1Media, Inc.

Jason Sigalos

Publisher Development, Ad Exchange

Google

Brian Silver

VP Ad Platforms

Yahoo Inc

Bill Simmons

Chief Technology Officer, Co-Founder

DataXu

Tyler Simmons

Account Executive

The Exchange Lab

Lauren Skelly

Digital Marketing Specialist

Subway

Anthony Slyter

Sr. Director, Media & Advertising Partnerships

Neustar

Brad Smith

SVP

Operations & Finance

Kaylie Smith

Head of Seller Cloud

Rubicon Project

Richard Sobel

Senior Director, Account Management & Platform Services

PubMatic

Samantha Solmonson

Brand Relations

VivaKi

Bret Sorkness

Brand Manager

NBC News

Scott Spencer

Director Product Management – DoubleClick Ad Exchange

Google

Benjamin Spiegel

Managing Director

GroupM

Dina Srinivasan

Managing Director of Emerging Media

Kantar Media

Joe Steele

Lead Counsel

VivaKi

Katie Steiner

Manager, Yield Optimization

Match.com

Grant Sterling

Senior Director, Seller Accounts

Rubicon Project

Rich Stora

Senior Manager, Programmatic and Network Partnerships

Kargo

Alexandra Suich

Media Editor

The Economist

Kevin Sullivan

Sr. Director Ad Platforms

Yahoo Inc

Noriyuki Tanaka

Senior Director, Docomo Business Division

D2C Inc.

Vishal Taneja

Programmatic Planner

Emily Tapio

Executive Assistant

Fresh Digital Group

George Tarnopolsky

Senior Director, Media Platforms

Merkle Inc.

James Taylor

Partner

Loeb & Loeb LLP

Patrick Taylor

Meredith

 

Jennifer Thorsen

Marketplace Development

Yahoo Inc

Gene Tiernan

EVP, Group Director

Ryan Partnership, Epsilon

Jonathan Toback

Senior Account Executive

Advertising Age

Norman Tobias

Information Specialist

4A’s

Stephanie Tom

Programmatic Operations Supervisor

Essence Digital

Cole Tone

Account Executive

The Exchange Lab

Mark Torrance

CTO

Rocket Fuel

Megan Towe

Director of Partnerships and Integrations

LiveIntent

Drew Trombley

Account Director, Platform Solutions

BrightRoll

Joey Trotz

VP, Ad Tech Strategy

Turner Broadcasting

Bill Tucker

EVP, Media Relations

4A’s

Kristen Uhring

Product Manager, Media Solutions

Expedia

Ilya Utkin

Director of Revenue Platforms

NY Daily News

Jennifer Van Ness

Head of Marketing

GLG

Jay VanDerzee

Head Of Sales

Google

Jack Vance

Business Analyst

MaxPoint

Kim Vasey

Managing Partner / Director of Radio

Groupm

Peter Vasilako

VP, Operations

FreshDigitalGroup

Dean Vegliante

General Manager

Netmining

Aaron Venar

Programmatic Sales

JiWire

Mark Verone

Director, Ad Operations & Content Management

Gogo

Anudit Vikram

VP Digital Marketing Technologies

Merkle Inc.

Judene Walden

VP, Demand Adslot Brad Walsh Director of Sales, Platform Solutions

BrightRoll

Kellie Walton

Director of Marketing Technology

Triton Digital

Sean Ward

CEO

XCash

Monique Watford

Sr. Manager, Performance Metrics & Analytics

Cox Media Group

Scott Weinberger

Programmatic Yield Analyst

Mode Media

Mitchell Weinstein

SVP, Ad Operations

Magna Global

Erik Weiss

Head of Sales

Datacratic

Charles White

Chief Revenue Officer

Mirror Image

John Whitmore

Solutions Director

Annalect, Omnicom Group

Ryan Whittington

SVP, Digital Revenue and Operations

The Business Journals

Summer Wies

Account Director

VivaKi

David Wigder

VP, Strategy & Analytics

Visible Measures

Ashley Williams

Account Director

VivaKi

Blake Williams

Director, Publisher Development

Index by Casale Media

Colin Williams

Director of Digital Media

The Cross Agency

Jeanette Williamson

Vice President

STRATA

Kayla Wilson

Senior Partner Manager

www.inmobi.com

Katelyn Witek

Associate Brand Manager

Johnson and Johnson

Nicole Woodland De Van

SVP, Buying

Compas, Inc.

Leslie Wright

Head of Sales & Strategic Partnerships

FindTheBest

Christina Yoo

Sr. Acct Mgr, Programmatic

Essence

Wes Young

Media Supervisor

Wieden+Kennedy

Kristen Yraola

VP, Digital Marketing, eCommerce Initiatives

Christie’s

Denise Zaraya

VP Product

Bazaarvoice

Claudio Zibenberg

Media Manager

IBM

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