IAB Ad Ops & Ad Technology Council Meeting


New York, NY · 04.27.17
4:00 pm EST - 5:30 pm EST

Join the IAB & IAB Tech Lab for an informational broadcast style session on all things Ops & Tech in the Digital Advertising Industry. We will cover recently released work, newly formed work groups and provide information on how to get involved. This session will end with a networking cocktail hour.

Topics (subject to change):

  • Ad Blocking/LEAN Update
  • Content & Ad Product Taxonomies
  • Data & Ad Effectiveness
  • Header Tag
  • IAB New Ad Portfolio Update
  • MRAID
  • OpenDirect
  • OpenRTB
  • Technology Compliance Programs
  • TV Convergence Update
  • Video Viewability

Venue

IAB Tech Lab 2
  • IAB Ad Lab
Address 116 East 27th St 8th floor
New York, NY 10016