Overview
Join the IAB & IAB Tech Lab for an informational broadcast style session on all things Ops & Tech in the Digital Advertising Industry. We will cover recently released work, newly formed work groups and provide information on how to get involved. This session will end with a networking cocktail hour.
Topics (subject to change):
Ad Blocking/LEAN Update
Content & Ad Product Taxonomies
Data & Ad Effectiveness
Header Tag
IAB New Ad Portfolio Update
MRAID
OpenDirect
OpenRTB
Technology... Read More
Join the IAB & IAB Tech Lab for an informational broadcast style session on all things Ops & Tech in the Digital Advertising Industry. We will cover recently released work, newly formed work groups and provide information on how to get involved. This session will end with a networking cocktail hour.
Topics (subject to change):
- Ad Blocking/LEAN Update
- Content & Ad Product Taxonomies
- Data & Ad Effectiveness
- Header Tag
- IAB New Ad Portfolio Update
- MRAID
- OpenDirect
- OpenRTB
- Technology Compliance Programs
- TV Convergence Update
- Video Viewability
