Look through the automated supply chain to find out where the money really goes and why transparency is so important from an operations perspective.
A Look Under the Hood of Creating a Trustworthy Supply ChainRead More
A Look Under the Hood of Creating a Trustworthy Supply Chain
Is Your Company Ready?
How do we, as an operations community, handle and prepare for the potential emerging regulatory requirements coming out of Washington? Discover what expectations legislators have for industry programs.
A Call to Action from IAB Ad Ops Council LeadershipRead More
A Call to Action from IAB Ad Ops Council Leadership
A proactive discussion on how to create operational improvements and collaborative communication within the industry. Led by the MRC, leaders from buy and sell sides take the stage one-by-one to share their perspective and discuss how to better meet the needs of the market.
The Revolt against the Inefficiency Tax in Digital Advertising
This session explores how an organization can break down and identify valuable data as it relates to personas in the supply chain, in an effort to ease operational pain points.
The Value of Data
An agency and publisher articulate the value of data and what it means to their operations, how user data is important in each of their contexts, and the importance of this within the supply chain.
Discuss how to manage the state of data across devices with complex campaign structures and navigate the emerging technology available to help solve it.
A series of case studies explore how operations teams execute and measure video campaigns across devices to increase yield and ensure quality.
Case Study 1: Hulu Takes Control of Safety, Security, and Quality using VAST
Cristina Cieplensky, Program Manager, Ad Platform, Hulu
Case Study 2: Server Side Ad Stitching and Cross-Screen Execution
Jarred Wilichinsky, Vice President, Ad Operations, CBSi
VAST 3.0 (Digital Video Ad Serving Template) provides critical functionality to in-stream digital video advertising, reducing expensive technical barriers and encouraging advertisers to increase digital video ad spend. Learn about the latest developments for the transport of Ad-ID metadata via VAST 3.0 to enable cross-platform interoperability and enhanced operational efficiency.
Learn what you can do within your organization, now.Read More
Learn what you can do within your organization, now.
Pose Questions. Share Experiences. Exchange Insights. Walk away with new ideas and new connections. The best conversations at conferences often happen in hallways and over cocktails when attendees engage one another in spirited discussion and debate. IAB Town Halls tap into this energy by creating interactive experiences focused on hot topics in digital operations. Facilitated by an industry leader, each session is an open forum to share challenges, collaborate on solutions, find inspiration and ideas, and make contacts that translate into business solutions. Drinks will be served.
Online Ad Fraud: What’s the Value of An Ad That Never Reaches a Real Person?
If viewability was the major topic in the online industry in 2013, then online ad fraud certainly gets the title in 2014. While fraud has plagued the internet since the early days, new technology can now better quantify, block and eradicate poor-quality inventory and traffic from the ecosystem. IAB has been at the forefront of this industry discussion, and in mid-September proposed its Anti-Fraud Principles—a series of three tenets meant to get the industry thinking about how to clean up the digital ad ecosystem. Discussion topics include:
- How is online ad fraud defined today? Is this the right way to be thinking about it?
- Is all of this attention ultimately a good or bad thing for the online industry?
- How should sellers be thinking about incorporating the IAB’s anti-fraud principles into their day-to-day?
- Where does ad fraud fit alongside viewability and other ad delivery dimensions?
- To what extent are clients trying to negotiate or set expectations around fraud?
- How do you manage discrepancies across vendors?
Changing Views on Viewability
Viewability is becoming a bigger part of the conversation in digital advertising than ever before. How is this changing the nature of the buying and selling relationship? What effect will this have on pricing, attribution, and innovation? Discussion topics include:
- To what extent are advertisers and publishers adopting viewable standards?
- How is viewability changing the way we do business?
- What does innovation on viewability look like in the future?
Getting Video to Scale
How can premium publishers maximize ad revenue, create a TV viewer experience, and deliver value for advertisers? The video industry continues to see strong double-digit growth propelled by viewer migration across a new wealth of screens and environments, the rise of authenticated viewing, consumer access to new content, and the emergence of new distribution platforms. Given this context, publishers must increasingly focus on building scalable strategies and operating models across the entire workflow from “pitch to pay.” Learn how to identify opportunities and challenges for video publishers and outline best practices for monetizing premium video. Discussion topics include:
- How can publishers optimize inventory across all screens, distributors, and demand sources?
- What is the right ad load to maximize inventory and viewer retention?
- How can delivery / liability be proactively managed to maximize revenue?
- How are industry dynamics and emerging platforms changing the way video is bought and sold?
- Where are key pain-points in the sales, planning, trafficking, and yield management processes?