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The 2014 IAB Ad Operations Summit kicked off this year with a packed house of almost 400 professionals in attendance. Scott Cunningham, Vice President of Technology and Ad Operations at IAB, opened the conference by highlighting the fact that criminal manipulation in the supply chain is not just an IT problem, but one that all we all share responsibility for reforming. He reinforced the idea of Operations in Transformation and set the stage for the day’s discussions around emerging thinking, data, and certification and compliance. Scott announced the unveiling of the IAB Tech Lab CodeBank, which is currently in beta. The CodeBank repository will help developers retrieve information and reference codes for IAB protocols, allowing them to rapidly disseminate standards while minimizing the interpretation of the specifications. He encouraged developers to contribute their code for sharing, which will enhance and enrich the CodeBank’s files. Also announced was the release for public comment of OpenDirect specifications, an automated API technical specification for programmatic buying and selling.
Following Scott’s address, Andrew Casale, Vice President, Strategy at Casale Media, and David Hahn, Senior Vice President, Product Management at Integral Ad Science, gave their perspectives on Tracking the Advertising Dollars. Hahn started off on an encouraging note, pointing out that, thanks to new technologies and the industry’s rally around fighting fraud, we are seeing a downward trend in fraud. However, as an industry, we have to be cognizant of how we are optimizing, attributing, and being transparent in what we are selling. With criminals going after more lucrative opportunities such as video, the fight is never over. Casale continued with that sentiment by stating that, as an industry, we are subscribing to an arms race, and likened the situation to playing the carnival game Whack-A-Mole. He emphasized the need to look beyond the noise and study the many organized entities tainting the supply chain. Domain blacklisting/whitelisting is not the solution. Instead we need to research to whom we are paying the money. The bad actors are smart enough to know how we work and transparency is the only answer.
Brendan Riordan-Butterworth, Director, Technical Standards at IAB, shared his excitement around the Trustworthy Accountability Group (TAG) and introduced Scott Spencer, Director, Product Management at Google, and Co-chair of the IAB Anti-Fraud Working Group. Spencer spoke about Operationalizing Fraud Detection and encouraged everyone to truly understand the sophistication of the people we are up against as an industry. “We are talking about enterprises with employees that show up to work every day and spend 100 percent of their time trying to figure out how to extract value and revenue out of the advertising ecosystem, ” implored Spencer. He pointed out that, as an industry, we are not doing a good enough job on the other side, noting that as a first step we should investigate where bad traffic comes from and where it is going (and monitor what we are seeing). Investing in solutions to the problem and working together will help us become a protected house.
Next on the program Linda Woolley was announced as the President & CEO of the Trustworthy Accountability Group (TAG) – a joint marketing-media industry program to eradicate ad fraud, malware, ad-supported piracy, and other deficiencies in the digital communications supply chain. Woolley pointed out that now is a perfect time for the creation of TAG with Washington and the press paying attention, advertiser confidence waning, and self-regulation succeeding in the ad industry. TAG will provide a seal of approval for distribution, create a monitoring program to ensure reliability, and help with the incorporation of new principles. She ended her presentation by asking for everyone’s involvement and commitment by joining a workgroup or serving as a TAG founding member on an advisory committee.
A call to action from IAB Ad Ops Council leadership followed the TAG announcement. Scott Cunningham, Vice President of Technology and Ad Operations at IAB, James Deaker, Vice President, Revenue Management, Privacy and Policy at Yahoo and Co-Chair of IAB Data Council, and Dan Foehner, Director, Global Shared Services at Facebook and Co-Chair of IAB Ad Ops Council, took to the stage to discuss The Importance of Industry-Wide Adoption. They noted that the Ad Ops council recently invited more of the key players on the buy-side to the table and stressed the importance of having strong leadership to solve challenges.
The challenging topic of Viewability: From Operational Development to Industry-Wide Collaboration was tackled next. Joe Barone, Managing Partner, Digital Operations at GroupM, James Deaker, Vice President of Revenue Management and Policy at Yahoo, George Ivie, Executive Director and Chief Executive Officer at Media Rating Council, Dan Murphy, Senior Vice President, Interactive Research & Analytics at Univision, and Bryan Simkins, Senior Vice President, Technology and Activation Group at Starcom, each gave their perspectives. All of the speakers addressed the instrumental need for viewability standards and agreed that the IAB will continue to be the conscience of the entire process—moving standards forward and keeping the journey in motion.
Following a networking luncheon, the group reconvened in the main ballroom for Breaking Down Data – A Three Part Session. Joe Pych, Co-Founder and CEO of Bionic Advertising Systems and Co-Chair of IAB Digital Advertising Automation Task Force, discussed The Revolt Against the Inefficiency Tax in Digital Advertising. He spoke about the importance of data-driven automation and how it will improve functionality across the board from transactions to media plans to billing and reconciliation. Next, Angelina Eng, Vice President, Media Platforms & Emerging Media at Merkle, and Carine Roman, Head of Global Advertising Operations at LinkedIn, gave both the agency’s and publisher’s perspectives on The Value of Data. Eng emphasized the abundance of data and its ability to help us accomplish a great deal. She pointed out that aggregating data is just one part of the equation. We need to automate and collaborate to ultimately solve our issues. Roman then joked that the two sides were not far off in how they approach data. She shared a quote from Jonathan Perelman of BuzzFeed: “Content is King, but distribution is Queen, and she wears the pants!” and went on to say that data is the most valuable asset we own. The last part of this session, which was on State Management, was presented by Jordan Mitchell, Vice President, Product at Rubicon Project and Co-Chair of IAB Future of the Cookie Working Group. He discussed how to manage the state of data across devices with complex campaign structures and navigate the emerging technology available to help solve it. He also unveiled DIGITRUST, an industry cooperative to improve the internet experience through innovations in state management and data transparency. It is comprised of 20 of the largest third party vendors.
Two case studies on Video Measurement explored how operations teams execute and measure video campaigns across devices to increase yield and ensure quality. Cristina Cieplensky, Program Manager, Ad Platform at Hulu, presented first to share how Hulu Takes Control of Safety, Security, and Quality using VAST. Jarred Wilichinsky, Vice President, Ad Operations at CBSi, followed with a presentation about server side stitching. Cieplensky credited VAST’s accuracy, efficiency, quality, and simplification for being one system of record for video platforms across multiple publishers as they relate to third party hosting. While Wilichinsky discussed how server side stitching allowed for better control of the user experience and speed to market.
Harold Geller, Chief Growth Officer, Ad-ID, and member of IAB Emerging Innovation Task Force discussed Ad-ID & VAST 3.0: Transforming the Digital Video Supply Chain. He gave some background on Ad-ID, and how it will lead to cross-platform interoperability. By providing unique metadata for ads, we can reduce the amount of time and the breakdown potential each time an ad is rekeyed across platforms. Ad-ID is currently used by 1,800 advertisers and stores more than 1.4 million codes.
To close out the conference, Steve Guenther, Co-Founder, Managing Partner of ImServices Group and Advisor of IAB Quality Assurance Guidelines Initiative spoke about Ensuring Quality Throughout Operations—What Can You Do Now? He pointed out that since advertisers are accustomed to receiving assurances of their inventory in every industry but digital, quality assurance provides a competitive advantage. We need to hold ourselves accountable and transact with trust in order to grow as an industry.
For more information about the IAB Tech Lab and Code Bank, visit www.iab.com/organizations/iab-tech-lab/.
Operationalizing Fraud Detection
Look through the automated supply chain to find out where the money really goes and why transparency is so important from an operations perspective.
A Look Under the Hood of Creating a Trustworthy Supply Chain
Is Your Company Ready?
How do we, as an operations community, handle and prepare for the potential emerging regulatory requirements coming out of Washington? Discover what expectations legislators have for industry programs.
A Call to Action from IAB Ad Ops Council Leadership
A proactive discussion on how to create operational improvements and collaborative communication within the industry. Led by the MRC, leaders from buy and sell sides take the stage one-by-one to share their perspective and discuss how to better meet the needs of the market.
Times Square Ballroom, Lobby Level
The Revolt against the Inefficiency Tax in Digital Advertising
This session explores how an organization can break down and identify valuable data as it relates to personas in the supply chain, in an effort to ease operational pain points.
The Value of Data
An agency and publisher articulate the value of data and what it means to their operations, how user data is important in each of their contexts, and the importance of this within the supply chain.
Discuss how to manage the state of data across devices with complex campaign structures and navigate the emerging technology available to help solve it.
A series of case studies explore how operations teams execute and measure video campaigns across devices to increase yield and ensure quality.
Case Study 1: Hulu Takes Control of Safety, Security, and Quality using VAST
Cristina Cieplensky, Program Manager, Ad Platform, Hulu
Case Study 2: Server Side Ad Stitching and Cross-Screen Execution
Jarred Wilichinsky, Vice President, Ad Operations, CBSi
VAST 3.0 (Digital Video Ad Serving Template) provides critical functionality to in-stream digital video advertising, reducing expensive technical barriers and encouraging advertisers to increase digital video ad spend. Learn about the latest developments for the transport of Ad-ID metadata via VAST 3.0 to enable cross-platform interoperability and enhanced operational efficiency.
Learn what you can do within your organization, now.
Pose Questions. Share Experiences. Exchange Insights. Walk away with new ideas and new connections. The best conversations at conferences often happen in hallways and over cocktails when attendees engage one another in spirited discussion and debate. IAB Town Halls tap into this energy by creating interactive experiences focused on hot topics in digital operations. Facilitated by an industry leader, each session is an open forum to share challenges, collaborate on solutions, find inspiration and ideas, and make contacts that translate into business solutions. Drinks will be served.
Online Ad Fraud: What’s the Value of An Ad That Never Reaches a Real Person?
If viewability was the major topic in the online industry in 2013, then online ad fraud certainly gets the title in 2014. While fraud has plagued the internet since the early days, new technology can now better quantify, block and eradicate poor-quality inventory and traffic from the ecosystem. IAB has been at the forefront of this industry discussion, and in mid-September proposed its Anti-Fraud Principles—a series of three tenets meant to get the industry thinking about how to clean up the digital ad ecosystem. Discussion topics include:
Changing Views on Viewability
Viewability is becoming a bigger part of the conversation in digital advertising than ever before. How is this changing the nature of the buying and selling relationship? What effect will this have on pricing, attribution, and innovation? Discussion topics include:
Getting Video to Scale
How can premium publishers maximize ad revenue, create a TV viewer experience, and deliver value for advertisers? The video industry continues to see strong double-digit growth propelled by viewer migration across a new wealth of screens and environments, the rise of authenticated viewing, consumer access to new content, and the emergence of new distribution platforms. Given this context, publishers must increasingly focus on building scalable strategies and operating models across the entire workflow from “pitch to pay.” Learn how to identify opportunities and challenges for video publishers and outline best practices for monetizing premium video. Discussion topics include:
Joe Barone has been buying digital media since 1994 when Hotwired.com became the first publisher to offer banners online. He continued to move in the leading wave of digital media buyers, through the portal period, into content integration, advanced targeting, mobile, social, and performance based buying. In his current role, he provides digital operations support for some of the largest media buying companies in the world, including Mediacom, MEC, Mindshare, and Maxus, The GroupM client roster includes AT&T, Unilever, Dell, Colgate-Palmolive, VW/Audi, Paramount, and many more.
Over the course of his career, Joe has been recognized with industry and client awards, including a Gold Effie, three Media Week Plan of the Year wins, and HP’s Award for Innovation in Technology Marketing. Joe is an active member in several 4A’s and IAB committees and working groups, on a wide range of topics including digital marketing, digital privacy, emerging innovation, operations advisory, and terms and conditions.
Joe has spoken on digital media topics at a wide variety of industry events, including e-Pharma, Digital Hollywood, The Consumer Electronics Show (CES), AdTech, Internet Week, and The Cable Advertising Bureau (CAB) annual meeting.
Andrew Casale has been with Index Exchange (formerly Casale Media) since the company was founded in 2001. In his role as VP Strategy, Andrew is responsible for overseeing the development and execution of Index Exchange’s new and evolving products, as well as managing the needs of its thriving marketplace across the supply, demand and technology business units within the organization. Most recently, Andrew developed and established Index Exchange’s premium supply side technology. He is a respected industry thought leader and speaks frequently on the topic of programmatic and exchange traded media.
Cristina Cieplensky is currently a Program Manager on the Ad Platform team at Hulu. She is responsible for overseeing the product roadmap and implementing technology on Hulu’s proprietary ad stack across all advertising related functions such as ad operations, sales planning, inventory and pricing, and research. Cristina’s background is in Ad Operations where she has managed campaign management and trafficking teams as well as ran project management of large scale third party integrations. Prior to her current role at Hulu, Cristina was the Manager of Video Product Development at NBC for the Digital Media properties where she headed up integrations, defined workflow processes, developed trafficking guidelines and requirements, and created ad delivery infrastructure across major initiatives such as live ad streaming on the Olympics as well as on boarding new sites.
Scott Cunningham has a long history of implementing ad technology policies that have helped major organizations reach new heights with their ad programs. He got his start in the journalism industry, implementing the first online banner ads at the University of Wisconsin-Madison’s independent newspaper, The Badger Herald, and serving as Manager of Multimedia Technologies for nearly 10 years at USA Today, where he developed rich media technologies and video to enhance the publication’s stories and provide more opportunities for advertising for USATODAY.com, as well as across Gannett broadcasting and newspaper sites. He then joined ManiaTV as Vice President of Publishing and Software Development, where he led tool-development and content-publishing teams for the broadband video distribution network and launched five video ad networks.
From there, he proceeded to head the software/web development, operations, and analytics teams at The Denver Post as Vice President of Operations and Solutions; lead engineering and operations for more than 800 nationwide news and niche websites and mobile products at Digital First Media as Vice President of Technology and Platforms; and handled product and design for programmatic and native advertising solutions at Federated Media Publishing as Senior Vice President of Product. He is a graduate of the University of Wisconsin-Madison.
James Deaker is Vice President of Revenue Management and Policy at Yahoo. In this capacity he has global responsible for advertising and data policy, pricing and yield management.
James is the co-chair of the IAB Ad Ops Advisory Board. In 2013 James was the chair of the IAB Data Council.
Prior to joining Yahoo, James led the Monetization Excellence group at Microsoft. Previously, he was Vice President of Advisory Services at San Francisco-based software company, Rapt Inc., which was acquired by Microsoft in 2008.
James holds Ph.D and M.S. degrees in Engineering-Economic Systems and Operations Research from Stanford University.
Angelina Eng – currently oversees Merkle’s Platform Solutions & Activation team. Eng is a seasoned executive with 20+ years of digital media, marketing and operations experience. Eng has focused her career in defining, building, managing and improving the digital media planning, buying & operations capabilities for organizations, including the development of internal systems to improve communications and workflow across departments; establishment of standard deliverables and protocol; creation of ad trafficking and tracking guidelines and requirements; implementation of rich media strategy; standardization of reporting and analysis systems; and institution of media optimization best practices. Eng provides support, education and consulting services to her clients. Other responsibilities includes showcasing platform capabilities, contract negotiation & execution, collateral creation, and training programs.
Eng has previously worked primarily on the agency side at Dentsu Aegis, Publicis Modem, Integrated Media Solutions, J. Walter Thompson and Young & Rubicam. She is also an active member of the Interactive Advertising Bureau on the Ad Ops & Technology, Data, and Programmatic Councils, and a member of the IAB Certification Commission.
Dan Foehner serves as the Director of Global Shared Services at Facebook, where he ensures operational and service excellence for Facebook’s top strategic accounts and global agencies worldwide. This includes ad review, ad operations, page operations, insights and outsourcing.
Prior to Facebook, Dan served in various positions at Yahoo and was most recently the Vice President, Global Sales Operations responsible for the ad operations and ad technology teams in 16 markets worldwide.
He was a founding member of the IAB Ad Ops council and currently serves as the Co-Chair. In addition, he serves on the Advisory Board for the IAB Ad Technology Council. Dan started his career over 20 years ago in management consulting having held senior consulting positions at Cap Gemini Ernst & Young, Deloitte & Touche, and Management Consulting & Research. He holds a BS in Physics from Cal Poly, San Luis Obispo and a MBA from Pepperdine University.
Dan resides in Pleasanton, CA with his wife and two teenage children. When he is not in the office, Dan can be found competing in triathlons around the world.
Harold S. Geller is Chief Growth Officer of Advertising Digital Identification LLC (Ad-ID), a US-based advertising metadata system, the UPC code for ads across all platforms. Ad-ID is a joint venture of American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA). Harold speaks and writes extensively regarding interoperability, digital workflow, and metadata in advertising and is the co-author of four white papers on the subject.
Harold’s advertising career spans nearly 30 years in the United States and Canada. He has worked in media buying/planning, account management, financial, and technology roles at MindShare, Ogilvy & Mather, and McCann Erickson and the defunct Ted Bates and Foster Advertising. Harold is a graduate of radio and television broadcasting from Seneca College (Toronto, Ontario, Canada). He can be reached on Twitter at @Adidentify.
As VP, Auditing, Guenther brings over 25 years of auditing experience in a media environment and has been a leading pioneer in the auditing of Internet activity dating back to 1996. Guenther oversees the audit team on a daily basis and provides guidance and support for the engagements performed by ImServices. Guenther also supervises the maintenance of the IAB /ABC International Spider & Bots list for the Industry and is the lead trainer for the IAB’s Quality Assurance Program (QAG).
David leads product management at Integral Ad Science, overseeing product vision and roadmap. David joined Integral in 2009 and was fundamental in building out the core of Integral’s product line today. David brings more than 15 years of executive product management, marketing and strategy experience, having held product strategy and management roles at companies including Safenet, Message Labs and Mail.com.
George is the Executive Director and Chief Executive Officer of the Media Rating Council (MRC), a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services. His background includes almost 30 years of experience in media research auditing, oversight, and consulting. Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls, and information systems in internet, multimedia, print, radio, and television measurement services.
Jordan is Vice President of Product at the Rubicon Project where he leads a variety of new product initiatives important to the automation of buying and selling advertising. Jordan is also the founder and CEO of DigiTrust, a non-profit industry cooperative improving the Internet experience through innovations in state management, data transparency and privacy controls.
Jordan has spent two decades founding and growing internet startups. His first company in 1995 offered website design and application development services. In 2003, Jordan became the COO of 121 Media in France, and led the design and growth of its ad network business that resulted in an IPO on the London Stock Exchange in 2005. In 2006, Jordan founded Others Online, a behavioral ad technology company that Rubicon Project acquired in 2009. Jordan graduated from Michigan State University with a degree in Accounting.
Joe Pych is the Co-Founder and CEO of Bionic Advertising Systems an advertising technology firm that, among other things, automates the workflow of buying and selling digital advertising programs. Prior to Bionic, Joe built media workflow systems with NextMark, some of the worlds biggest marketing databases while with Exchange Applications, and two mobile computing platforms while with Travelers. Joe holds 3 US patents, has been awarded the Marketing EDGE Rising Stars Award, and is among BtoB Magazines Whos Who List. Joe holds a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.
As Director of Technical Standards at IAB Tech Lab, Brendan oversees the development of standards-track documents that aim to bring efficiencies to the market. His current focus is on the development of LEAN and DEAL guidance in response to ad blocking, as well as efforts tackling malware and fraud through the Trustworthy Accountability Group (TAG). Brendan joined the internet revolution in 1998 with MediaHouse, a web analytics and network monitoring company sprung from the ashes of the BBS industry, and worked with Microsoft in their data collection and behavioral targeting branch.
Ms. Carine Roman is Head of Global Advertising Operations at LinkedIn. Ms. Roman has a breadth of experience in media and online advertising operations. She began her career in advertising in Paris, France, where she ran sales and operations for a division of Publicis. In 2006, Ms. Roman joined Ziff Davis Media, handling Business Management and Advertising Operations. She remained with Ziff Davis Enterprise when the company was sold and served as the Senior Vice President of Digital Media managing all digital/business operations and product development. In 2011, she joined 33Across and managed their analytics, media and sales operations for 2 years. She holds an MS in Management from Ecole Superieure de Commerce de Toulouse and an MBA in Media Management and Finance from Columbia Business School.
As Vice President of Video Monitzation and Operations at CBS Interactive, Jarred is responsible for maximizing the monetization of video advertising inventory across CBS Interactive with a particular focus on working closely with the CBS Digital brands’ sales and distribution execs to drive forward sales strategy and optimize inventory, pricing and campaign execution. Since 2006 Jarred has focused on video ad strategy and execution across CBS Interactive.
Prior to this, Jarred held the position of Inventory Manager within CBS Digital Media. In this role Jarred served as the liaison between Sales, Ad Operations, and Finance around inventory forecasting and yield management.
CBS Interactive has always been home to Jarred when he started as a campaign manager at CBS Sportsline in June of 2004, directly out of college. Jarred is currently heavily involved with the IAB Digital Video efforts and is Co-chair of the Digital Video Technical Standard Committee. He is a graduate of the University of Florida with a Bachelor of Arts in Business Administration. He resides in San Francisco.
Linda Woolley is a hands-on senior management executive who offers over 15 years of leadership experience across diverse industries and year-over-year record of achievements. She is a consultant to IAB on the Trustworthy Digital Supply Chain Initiative, an accountability and enforcement program to root out fraud, malware, and piracy in the online and mobile advertising ecosystem, and increase transparency for all participants, including consumers. She most recently served as President & CEO of the Direct Marketing Association. She founded and served as principal of a private sector company, and manager of a Washington office for one of the world’s largest multinational conglomerates. She is a recognized leader in association management and corporate public affairs/government relations who has been at the forefront of game-changing initiatives. She is a recognized expert in privacy and compliance matters and appears in the media frequently. She is a lawyer and graduate of Hamilton College, Clinton, NY.
Dan Murphy has been an active player in Digital Media for over two decades, working with Univision, CBS Digital (Sportsline) and comScore (Media Metrix), among others. Over the years, Dan has been an innovator providing many firsts to Digital Media. By way of example, he championed the digital industries longest running MRC audited digital platform at Univision. At Media Metrix, he created the original nomenclature serving as the foundation for comScore’s categories. While at Sportsline, he created the original “Live sports” UI as well as the architect of VegasInsider.com. Prior to Sportsline, Dan designed two sports apps (STATS for Baseball and Fingertip for Golf) for the Apple Newton. In one of his first jobs after college, he designed a covert communication system for the YF-23 Fighter Cockpit while concurrently serving as lead analyst in Man-in-the-Loop Simulations.
Today you can find Dan representing Univision Communications and Hispanic in industry forums, including, but not limited to the Media Ratings Council (MRC), IAB, Council for Research Excellence (CRE), Coalition for Innovate Media Measurement (CIMM) and Advertising Research Foundation (ARF.) Current issues that regularly cross his desk include, but are not limited to, Cross-Platform Audience Measurement, Ad Impression Viewability, Invalid Traffic, Ad blocking, Programmatic & Data with a constant eye to high levels of Transparency and Accountability.
Head of Revenue Operations
Director, Ad Solutions
Director of Advertising
Executive Vice President
Outsourced Ad Ops
SVP, Global Platform Sales & Business Development
Director, Ad Operations
Manager, Display Planning
SVP Audit & Accuracy
Advisory Services Associate
Sr. Manager, Digital Sales Operations
Digital Media Specialist
Mobile Campaign Manager
Senior Sales Director
Manager, AM & Traffic
Ernst & Young LLP
Scripps Networks Interactive
Director, Technology & Activation Group
Starcom Mediavest Group
Senior Director, Advertising Operations
Managing Partner, Digital Operations
Head of Innovation Technology
Product Management Director
VP, Product Development
Pricing Manager, PYM Channel Mgmt
Product Operations Manager
Director, Digital Account Management
Ad Operations Representative
Associate Director, Digital Operations
Dentsu Aegis Network
Director of Ad Operations
General Manager & CRO
Sr. Mgr. Business Development
Sr Director, Sales Operations and Product Strategy
The Washington Post
Senior Manager, Video Operations
Delivery & Optimization Specialist
Sales Director, Digital Services
Alliance for Audited Media
Director Ad Operations
Chief Research Officer
VP of Ad Operations
Director, Ad Operations and Technology
Manager of Marketplace Quality
Digital Operations Coordinator
Northstar Travel Media
Program Manager, Ad Platform
Coalition for Innovative Media Measurement (CIMM)
Sr. Business Development Manager
Director, Public Relations and Corporate Communications
EVP, Commercial Development
Ad Operations Manager
Platform Operations Specialist
Associate Director, Ad Operations
Associate Director, Portfolio Digital Operations
Vice President, Ads
Jason D. Davis
Digital Technology Sales Manager
Vice President, Revenue Management, Privacy and Policy
Advertising Technical Operations Manager
Executive Director, Global Agency Development
VP Quality Solutions
Manager, Ad Operations
VP, Operations and Publisher Relations
Senior Manager, Platform Solutions
Director, Advisory Services
Alan James Edwards
Senior Product Manager
Account and Operations Manager
The Motley Fool
Sr. Coordinator, Digital Sales Operations
VP, Media Platforms & Emerging Media
VP Ad Operations
Senior Manager, Ad Platforms
Director, Client Strategy
Associate Director, Platform Solutions
Operations Manager, Brands
Global Sales Services Director
Director, Digital Operations
Director, Ad Traffic
Head of North America Advertising Operations
VP, Platform Solutions
Chief Growth Officer
VP, Advertising & Sales Operations
Global Managing Director, Data
Annalect / Omnicom
Director, Advertising Services
Director, Product Marketing
Sr. Director Revenue Operations & Client Services
SVP, Global Operations
New York Post
Director, Agency Sales
Vice President of Sales & Partnerships
VP, Yield Management
Co-Founder, Managing Partner
Ad Operations Specialist
Director, Demand and Risk Controls Operations
Senior Director, Ad Operations
SVP, Product Management
Integral Ad Science
Regional VP, Media Strategy and Operations, Media Strategy & Operations
Digital Media Supervisor
Monster Worldwide (Monster.com)
Analytics & Research Supervisor
Associate Director, Video Advertising Ops
Conde Nast Entertainment
Sales Executive – Latam
VP, Digital Ad Sales Research
Product Marketing Manager
Solution Architect – Monetization
Senior Sales Executive
Associate Direct, Emerging Media
Group Planning Director
Sr. Director, Marketing
Strategic Planning Expert
Executive Director and Chief Executive Officer
Media Rating Council
Global Head of Ad Ops
Senior Director, Global Agency Development
Director, Digital Ad Ops
Product Operations Manager – YouTube
VP, Partner Ad Operations
Business Development Mgr
Supervisor, Digital Operations
VP, Sales Operations
Senior Partner, Director of Digital Campaign Management
Supervisor, Media Implementation
Gardner Nelson + Partners
Head of Global Strategy
Sr Director Publisher Solutions
Exec Dir, Client Services
Sr. Director, Ad Ops
Director, Digital Campaign Services
Cox Media Group
VP Product Management
VP, Media Operations
Chief of Insights
Advertising Sector Leader
Director of Publisher Solutions
Regional Manager, Global Advertising Sales
The New England Journal of Medicine
Senior Partner, Director of Digital Vendor Policies and Relations
Data Group – Associate Director, Platform Solutions
Annalect, Omnicom Media Group
Analyst, American Express
Associate Director, Digital Business Operations
Fast Company & Inc.
Deputy Managing Editor
Project Manager, National Ad Operations
Senior Associate, Digital Media Operations
Manager, Advertiser Operations
Principal Product Evangelist
The Media Trust
VP Revenue Operations
Ziff Davis LLC
Sie Wai Lo
Sr.Director, Ad Operations
Global Ad Creative Technology
EVP, Marketing and Strategy
Vice President, Business Operations
Manager, Media Technology
Senior Manager, Ad Operations
Vice President, Strategic Director
Senior Director, Operations
Group VP, Product Management
SET by Conversant
VP, Digital Sports Sales Operations
VP, Enterprise Operations
Affinity Global Inc
Senior Account Executive
VP, Product Management
Manager, Digital Operations
National Director Of Campaign Management, Campaign Management
Digital Advertising Business & Operations Director
David Christopher Morris
Head of US Operations – Fivia
Abacast A WideOrbit Company
Director, Business Operations
SVP Audience Measurement & Analytics
Univision Communications, Inc.
SVP, Tech Assurance
SVP, Executive Director of Production, Operations & Services
CRO & President
Manager, National Ad Operations
Director, Platform Revenue
Leigh Anne Pederson
Associate Director of Ad Tech Strategy
Triad Retail Media
Senior Manager, Advisory Media & Entertainment
Senior Director, Product and Business Development
VP Strategic Partnerships
Juliane Pietzsch Murphy
Online Marketing Manager
Sixt rent a car
Director, Digital Ad Sales Operations
Senior Strategic Relationship Director
EVP, Enterprise East
SVP, Audience Operations Management
Co-Founder and Chief Executive Officer
Bionic Advertising Systems
Director, Display Optimization Strategy
Thinknear by Telenav
General Manager, Enterprise Solutions
Director, Global Advertising Operations
Digital Operations Supervisor
National Manager, Campaign Management
Manager, Digital Ad Ops
VP, Media Operations Director
Manager – Ad Operations
Director, Account Management
Director of Marketing
Senior Vice President, Technology and Activation Group
Director, Platform Support
Sr. Director, Insights & Analytics
CMI (Communications Media, Inc)
Director, Sales Planning & Operations
EVP, Managing Partner Digital Investment
Sr. Manager of Sales Engineering, Ad Creative Tech
Director Product Management
Advertising Operations Manager
Director, Advertising Technology
The Weather Company
Director, Strategic Account Services
Senior Director, Seller Accounts
the Rubicon Project
GM, Ad Server
Data Scientist, Advisory Services
SVP Advertising Security Initiatives
Head of Digital Media & Operations
Fast Company & Inc. Mags
Director, Global Ad Services
Supervisor, Analytics and Research
Sr. Director, Media Platforms
Senior Manager, Media
Yoo Mi Thompson
Digital Ad Ops
SVP Technology and Activation
VP Advertising, Data & Ad Product Tech Strategies
Head of Policy Management & Operations
Director of Revenue Platforms
NY Daily News
SVP Media Ops
Jim Van Derhoef
VP, Sales Strategy & Planning
Julie Van Ullen
Sr. Director, Publisher Business Development
Manager, Programmatic Operations
Chief Global Analyst
Chief Product Officer
Director, Marketing & Product Operations
VP, Digital Marketing Technology
Client Services Manager
Senior Director, Product Marketing
Associate Director, Programmatic Operations
Associate Director, Ad Ops
Manager, Ad Trafficking
MW Associates Int
SVP, Ad Operations
Director of Communications
Media Traffic Coordinator
Programmatic & Data Director
Associate Director, Technology Activation
Sales Director, East Coast
Founder and Principal
Trustworthy Digital Supply Chain Initiative Consultant
Jia Ming Wu
Senior Manager – Programmatic
Head of Ad Operations, Americas
Head of Account Management
EVP, Activation Standards, Insights and Technology
Googles DoubleClick platform provides ad management and ad serving solutions to companies that buy, create or sell digital advertising. The worlds top marketers, publishers, ad networks and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, DoubleClick platforms help customers execute their digital media strategy more effectively.
comScore is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.
Through its Audience Analytics, Advertising Analytics, and Enterprise Analytics product suites, comScore provides its clients with a variety of on-demand software, real-time analytics and custom solutions to succeed in a multi-platform world. The proprietary comScore Census NetworkTM (CCN) leverages a world-class technology infrastructure to capture trillions of digital interactions a month and power big data analytics on a global scale for its more than 2,000 clients.
WebSpectator is the world’s first real-time mobile and web advertising metric, ad server and ad exchange that measures and trades the actual time-spent viewing ads, videos or any media component.
WebSpectator is an agnostic network that lets publishers increase ad revenue and advertisers achieve better ROI with new metrics, analytics and business insights for ad exposure time, engagement and viewability. WebSpectator technology was named Cool Vendor for Media in Gartner’s Cool Vendors 2012 report. For more information, please visit www.webspectator.com.
Yahoo is focused on making the worlds daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Companys blog (yahoo.tumblr.com).
The Alliance for Audited Media is a nonprofit industry body founded by the Association of National Advertisers to ensure media transparency and trust. AAM provides independent verification and information services for thousands of leading publishers, advertisers, ad agencies and ad tech platforms to facilitate the planning, buying, selling and delivery of traditional and digital media. The organization is also one of the industry’s most experienced providers of technology certification audits to standards established by the Media Rating Council, Trustworthy Accountability Group, Interactive Advertising Bureau and Mobile Marketing Association. Visit AAM’s website to learn more.
FreeWheel’s superior end-to-end technology, premium marketplace, and best in market advisory services power the advertising businesses of the largest media and entertainment companies in the world, including AOL, DIRECTV, Fox, NBC Universal, Turner Broadcasting System and Viacom in U.S., and MTG, Sky and Channel 4 in Europe. From our unique position at the center of the premium video economy, we enable our clients to unify audiences across desktop, mobile, OTT, and traditional STB devices, and profitably monetize their content. Headquartered in San Mateo, with offices in New York, London, Paris, Berlin and Beijing, FreeWheel stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information please visit www.freewheel.tv, and follow us on Twitter and LinkedIn.
Lotame is the DMP for Maximum Audience Impact—helping publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data. Leveraging the industry’s most robust audience management engine, they’re able to intelligently monetize data, create premium properties, target more efficiently, and drive higher campaign performance and revenue. We’re dedicated to constant innovation, and helping our clients take full advantage of big data. Together, we’re doing things that others haven’t thought of yet. To learn more, visit lotame.com.
Ad-ID is the industry standard for identifying advertising assets across all media platforms. The metadata system is a central, secure source for the industry’s asset identification information and ensures that all assets are delivered correctly to media and consumers. Ad-ID was developed in 2003 to help the advertising industry and its supply chain become more efficient in terms of asset management, error avoidance, reduction, resolution, measurement, and accounting. Ad-ID is a joint venture of the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) and serves more than 1,700 advertisers of all sizes and most advertising agencies in the United States. For more information visit Ad-ID.org or follow Ad-ID on Twitter: @Adidentify.
Make Every Screen a TV
Adobe Primetime is a multiscreen TV platform that helps broadcasters, cable networks and service providers create and monetize engaging and personalized TV and film experiences.
Deliver TV Everywhere
Give viewers the TV and film content they want anywhere.
Create Flexible Workflows
Add modular capabilities to your existing broadcast and distribution workflows, including VOD, live and linear TV.
Offer Insights and Results
Insights from Adobe Marketing Cloud integrations allow media sellers to optimize campaign and ad delivery in real time.
Follow us @AdobePrimetime
Need to elevate your brand and grow your audience? Blast is a full-service public relations firm committed to driving measurable results for our clients. With a smart, passionate team and offices in all major North American markets, we’ve got you covered. Just ask our clients, a world-class portfolio of brands, marketing technology, software companies and associations, including Factual, FastPay, Interactive Advertising Bureau, Opera Mediaworks, SheKnows Media, and The Trade Desk. For more information, please visit www.blastpr.com and follow us on Twitter @blastpr.
About BPA Worldwide
BPA Worldwide is in the business of providing assurance. For 80+ years as a not-for-profit assurance service provider, BPAWW was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of advertising. Today, in addition to auditing audience claims, through its iCompli service, BPAWW verifies compliance to defined government, industry, and organizational standards as well as adherence to privacy, data protection and sustainability guidelines and best practices. With more than 3,000 clients in over 20 countries, BPAWW is a trusted resource for compliance and assurance services.
BrightRoll is Yahoo’s brand for programmatic advertising technology. The BrightRoll DSP is media-agnostic and provides exclusive access to Yahoo’s wealth of data and insights from one billion users and 165 billion daily data events. BrightRoll’s advanced programmatic technology, coupled with flexible client-service options, empowers advertisers to deliver against complex branding and performance goals.
OAO, www.adops.com, is a leading provider of online ad management services to both website publishers and agencies. Our clients receive unmatched quality of service from our experienced staff of ad operations professionals, across our offices in New York, Chicago, Denver, and San Francisco. We utilize some of the industry’s top talent, have built proprietary reporting and analytics tools to assist with campaign delivery and management, and perfected our flow of operations, giving our clients the feel of a strong internal division rather than an outsourced service. OAO makes your business easier to manage and provides you with the knowledge, expertise and customer service your clients expect. To learn more, please email: [email protected].
About Audience Accelerator
Audience Accelerator effortlessly scales your audience with spectacular results. Scale and optimize your audience effortlessly and extend your reach as much as fivefold with targeted results framed from your first party data. Audience Accelerators proven AI technology and actionable campaign analysis lets clients start selling right away.
PubMatic is a publisher-focused sell-side platform for an open digital media future. Featuring leading omni-channel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing over ten trillion advertiser bids per month, PubMatic has created a global infrastructure to drive publisher monetization and control over their ad inventory. Since 2006, PubMatic’s focus on data and technology innovation has fueled the rise of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 13 offices and six data centers worldwide. For more information, please contact us at [email protected].
Theorem is a full-service digital media and marketing services company that delivers an extensive range of flexible, tailored solutions.
Theorem serves more than 350 leading agencies, publishers, networks, technology providers, and brands. The company works with leaders in all categories of the digital advertising technology landscape, including ad networks, exchanges, demand-side platforms, social and data management platforms, and the technology innovators that fuel online advertising. Theorem underpins the digital program successes of such companies as Salesforce, Hearst, Pandora, and Advance Digital.
Headquartered in NJ, Theorem has offices in NYC, London, India, and the Dominican Republic. Visit www.theoreminc.net for more.
Advertising Age (adage.com) is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in todays complex business world. From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media, and marketers all turn to Ad Age print, digital, and special event brands for the insights and analysis they need to succeed.
With $1.3 trillion in annual spending and rising, the global media industry is more influential than
ever. At the center of this dynamic and ever-evolving industry is Adweek—The Voice of Media.
Adweek covers all the aspects of the modern communications business—from advertising,
media buying and brand building to content, social networks and digital strategies – with its
weekly magazine and cutting-edge web destination.
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