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View the 2016 Ad Operations Summit, taking place November 7, 2016
The 2015 IAB Ad Operations Summit kicked off with more than 400 ad ops professionals in attendance. Scott Cunningham, Vice President of Technology and Ad Operations at IAB, and General Manager, IAB Tech Lab, opened the conference by highlighting the accomplishments of the IAB Tech Lab over the last year including a number of new advertising guidelines and validator tools. However even with all the positive advancements, it’s not one size fits all for advertising creative, and ad blocking has emerged as a serious challenge for the industry. Cunningham went on to share a letter from a consumer who complained of a frustrating advertising experience online and he called on the audience to band together to tackle the issue starting with a discussion about the recently released L.E.A.N. Ads Principles.
Following Scott’s address, Joey Fortuna, CTO of Ziff Davis, continued the conversation about ad blocking. He highlighted how rapidly the industry is changing and how barriers to entry are slowly disappearing. As a result, industry transitions are happening faster because consumers have the direct tools to make things happen. Fortuna left the audience with some tips on how his company has been dealing with the issue—focus on your product and invest in technology, diversify your content channels and revenue, and engage your audience.
Next up, publishers, marketers, and technologists in the audience came together for the first of a series of town halls on ad blocking. Selected provocateurs who are thought leaders in the industry kicked off the conversation by addressing topics such as the economic impact of ad blocking, consumer experience, and enforcement. The audience then joined in the conversation by asking questions about issues they face with ad blocking. More detailed coverage of the town hall is available here.
Next Jeremy Helfand, Vice President, Video Monetization at Adobe, and Rawle Curtis, Technical Director of Digital Advertising at R/GA, discussed embracing the HTML5 conversion. Helfand gave some background on HTML5 and how it allows you to code once and use the same creative everywhere. He highlighted the benefits on the consumer side to mitigate malware and make the user experience more consistent across devices, and closed by stating that the reality of HTML5 is that it is an evolving story with reach, usability, and video. Curtis then shared specific examples of how R/GA has managed common pitfalls in the Flash to HTML5 transition.
Announced on stage next was the release of VAST 4.0 for public comment. This marked the first update in three years to this critical digital video ad serving template. Tal Chalozin, Co-Founder and CTO of Innovid, and Jarred Wilichinsky, Vice President of Video Monetization and Operations at CBS Interactive, sat down with Shailey Singh, Director Mobile and Ad Products at IAB, to chat about the latest update, the importance of the standard, and the roadmap of VPAID and VAST. They each shared examples of how the new VAST standard improves upon video ad-stitching, ad monetization, and cross-platform support.
Jonathan Bellack, Director, Product Management at Google, and Tom Shields, Senior Vice President, Publisher Strategy at AppNexus, chatted with Pilar Prassas, Global Head of Ad Operations, Business Development and Programmatic at Reuters, in an engaging debate on the value of pre-header bidding. They encouraged organizations to do a cost benefit analysis before deciding whether to incorporate pre-header bidding. Shields highlighted it as an option that is available today and can be started quickly for incremental revenue, while Bellack highlighted the need to think more about the long-term impact of these short-term solutions. Bellack made a call for neutral studies about the latency and revenue made with pre-header bidding.
Following a networking luncheon, the group reconvened in the main ballroom for a roundtable with the Executive Committee of the IAB Tech Lab. Jonathan Bellack, Director Product Management at Google; Anand Das, CTO and Co-Founder of PubMatic; Kelly Petersen, Head of Product at Tremor Video; Tom Shields, Senior Vice President, Publisher Strategy at AppNexus; Michael Smith, Senior Vice President of Revenue Platforms and Operations at Hearst Magazines Digital Media, and Senior Vice President Advertising Platforms, Core Audience at Hearst Corporation; and David Moore, President at WPP Digital, Chairman of Xaxis, and Chairman of the Board, IAB Technology Lab, discussed upcoming developments and initiatives for the year ahead. They touched on topics ranging from Tech Lab interoperability tools to benefits of VAST 4.0 and to viewability. Immediately afterward there was a product demonstration to share the latest tools created by the IAB Tech Lab: Ad Blocking Detection Code, the HTML5 Validator, and Creative QA App (now called MRAID Ads SDK Tester).
Before introducing the next set of speakers, Cunningham returned to the stage to make two exciting announcements from IAB. The first was that the IAB Digital Media Sales and Digital Ad Ops Certification Programs have been granted accreditation by the globally recognized American National Standards Institute (ANSI)—a first for any personnel certification in the digital advertising industry. Second, he officially announced the introduction of an IAB West Coast office.
The announcements led into a discussion with Angelina Eng, Vice President, Media Platforms & Emerging Media at Merkle, and Michael Smith, Senior Vice President of Revenue Platforms and Operations at Hearst Magazines Digital Media, and Senior Vice President Advertising Platforms, Core Audience at Hearst Corporation, with Kelly Peterson, Head of Product at Tremor Video, to discuss how their organizations embrace operational change and the importance of the ad operations role. They stressed the accelerated need for individuals to be experts on the multitude of platforms and data, the need for collaboration with agencies and publishers, and the need for the ad operations community to be more vocal and upfront with their own needs and opinions.
George Ivie, Chief Executive Officer, Executive Director at Media Rating Council, and Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement at IAB, provided an update on the progress toward viewability, including market stability, ongoing challenges, and what’s next in the year ahead. Ivie shared big picture challenges including comparability of viewable impressions from humans across devices, measurement quality, and MRC’s focus to date—measures of ad delivery. Establishing a digital and cross-media audience currency is on MRC’s roadmap, as are mobile viewable impressions where ad rendering is a critical issue.
Closing out the conference, James Deaker, Vice President of Revenue Management and Policy at Yahoo; Mitchell Weinstein, Senior Vice President, Director of Ad Operations at IPG Mediabrands; and Julian Zilberbrand, Executive Vice President, Audience Science at Viacom, each addressed operational improvements and collaborative communication with regard to digital measurement in the industry.
The day then broke into three town halls on Achieving Scale for Video Publishers, Optimizing Cross-Screen Media Executions with Audience Data, and Surfacing Quality Inventory in Programmatic. This was followed by a networking cocktail reception where attendees discussed what they learned throughout the day. Check out the town hall recaps here.
The growing adoption of ad blocking—with the likelihood that it will explode on mobile in the near future—is perhaps today the most critical issue facing the industry. Discover the approaches and the solutions that the market is utilizing to tackle ad blocking and re-earn the trust of the consumer in an effort to combat the impact ad blocking is having on revenues and inventory.
Learn solutions to the ad blocking challenge that involve Light, Encrypted, Ad-Choice Supported and Non-Invasive Ads. Join the conversation on the LEAN Ads Principles in this interactive town hall session.
The market is moving away from flash and toward HTML5 as a more friendly approach for ad creative and cross-device experiences. There are many key differences between flash and HTML5 development, however, and ad operations professionals will need to understand the various tools and standards necessary to make this transition a success. Learn the key formats and browser differences necessary to navigate this transition. Jeremy Helfand, Vice President, Video Monetization, Adobe, explains the market challenges of the transition, while Rawle Curtis, Technical Director of Digital Advertising, R/GA, sheds light on working through the conversion.
Mobile video ad revenue is expected to exceed $4.4 billion in the next three years, with mobile video ads set to grow nearly five times as fast as desktop. But while digital video is on the rise, publishers have been slow to adopt VPAID, which, in turn, has resulted in lost revenue opportunities. This session discusses the roadmap of VPAID and VAST going forward.
Discover the value of pre-header bidding, and learn whether or not it is the right strategy for your organization. This conversation brings together both a proponent and an opponent to shed light on the pros and cons of this dilemma.
The goal of the recently formed IAB Technology Lab is to simplify and reduce costs associated with the digital advertising and marketing supply chain. In a series of short presentations, hear from the Executive Committee about the issues geared toward upcoming developments and initiatives for the year ahead. Questions from the audience are welcome.
IAB explains the technological and operational issues and techniques for the Ad Blocking Detection Code, the HTML5 Validator, and Creative QA App (now called MRAID Ads SDK Tester).
The industry’s embrace of programmatic ad buying will drastically change the talent necessary and skills required of ad operations professionals. Learn how various industry organizations are addressing the evolving operational needs required to succeed today.
George Ivie and Sherrill Mane provide an update on the progress toward viewability, including market stability, ongoing challenges and what’s next in the year ahead.
Discover how buyers and sellers are navigating their complex needs surrounding viewability, ad verification, and audience measurement. This three-part session sheds light on operational improvements and collaborative communication with regard to digital measurement in the industry.
Pose Questions. Share Experiences. Exchange Insights.
Walk away with new ideas and new connections.
The best conversations at conferences often happen in hallways and over cocktails when attendees engage one another in spirited discussion and debate. IAB Town Halls tap into this energy by creating interactive experiences focused on hot topics in digital operations.
Facilitated by an industry leader, each session is an open forum to share challenges, collaborate on solutions, find inspiration and ideas, and make contacts that translate into business solutions.
Drinks will be served.
Achieving Scale for Video Publishers
Digital video is one of the fastest-growing digital advertising vehicles today. Despite this, emerging technologies are changing the way video is transacted, making it an area prime for both immense challenges and opportunities. Identify best practices, from both buyers and sellers, for monetizing video, and learn how the industry is achieving scale on video.
Discussion points include:
Optimizing Cross-Screen Media Executions with Audience Data
Identifying users with data across multiple devices continues to be a struggle. Learn how new technologies can establish relationships across screens to create a more compelling and seamless user experience.
Surfacing Quality Inventory in Programmatic
While programmatic has the potential to fulfill its promise of right message, right time and right person, there remain some questions around inventory quality, especially as it pertains to fraud, viewability and brand safety. The importance of transparency and the ability to surface quality inventory, cannot be underestimated, yet concentrating purely on increasing overall viewability rates and reducing fraud in isolation dramatically underestimates the fundamental impact that these elements can have on overall campaign impacts.
Jonathan Bellack is Director, Product Management for publisher ad platforms at Google. He and his team help the worlds most successful publishers grow their revenues through DoubleClick for Publishers and the DoubleClick Ad Exchange. He also serves as Co-Chair of the Ad Technology Council of the IAB (Interactive Advertising Bureau). Jonathan has nearly 20 years of experience working for and with digital publishers including SmartMoney.com, Consumer Reports Magazine, and departments of the British Government on content management and advertising systems. Previously at Google, Jonathan worked with almost three million small and mid-size publishers as a leader of Google AdSense. Jonathan has a BA from Yale University and an MBA from the NYU Stern School of Business, and was editor-in-chief of his middle school newspaper.
As co-founder and CTO of Innovid, Tal leads the company’s long-term technology vision, overseeing global technology development and implementation, product creation, business development and partnerships. Tal previously served as an officer in the Israeli Air Force and co-founded Garage Geeks. Tal is an IAB board member and owns several global patents for interactive TV technology.
Rawle Curtis is R/GA’s Technical Director of Digital Advertising. He co-founded R/GA’s
dedicated digital advertising practice in 2008, and has over 10 years of experience directing
digital advertising, tool-building, and crafting technology-first marketing tactics for all of the
agency’s client roster. He is now managing R/GA’s changeover strategy for the industry wide
transition from Adobe Flash to HTML5.
Andy oversees PubMatic’s system architecture, development, scalability, and engineering.
He is an Executive Committee member of the inaugural Board of Directors of the IAB Tech Lab, a nonprofit research and development consortium tasked with producing scalable technology standards and solutions for the global digital media and marketing industry.
Prior to co-founding PubMatic and becoming CTO, he was a Senior Engineer at PANTA Systems, a high performance computing startup. Anand was also a Senior Software Engineer at VERITAS India, where he worked on various storage and backup products. He has filed for three patents in systems software, storage software and application software.
Anand holds Bachelor’s and Master’s Degrees from the University of Pune in Computer Science. He lives in Silicon Valley.
James Deaker is Vice President of Revenue Management and Policy at Yahoo. In this capacity he has global responsible for advertising and data policy, pricing and yield management.
James is the co-chair of the IAB Ad Ops Advisory Board. In 2013 James was the chair of the IAB Data Council.
Prior to joining Yahoo, James led the Monetization Excellence group at Microsoft. Previously, he was Vice President of Advisory Services at San Francisco-based software company, Rapt Inc., which was acquired by Microsoft in 2008.
James holds Ph.D and M.S. degrees in Engineering-Economic Systems and Operations Research from Stanford University.
Angelina Eng – currently oversees Merkle’s Platform Solutions & Activation team. Eng is a seasoned executive with 20+ years of digital media, marketing and operations experience. Eng has focused her career in defining, building, managing and improving the digital media planning, buying & operations capabilities for organizations, including the development of internal systems to improve communications and workflow across departments; establishment of standard deliverables and protocol; creation of ad trafficking and tracking guidelines and requirements; implementation of rich media strategy; standardization of reporting and analysis systems; and institution of media optimization best practices. Eng provides support, education and consulting services to her clients. Other responsibilities includes showcasing platform capabilities, contract negotiation & execution, collateral creation, and training programs.
Eng has previously worked primarily on the agency side at Dentsu Aegis, Publicis Modem, Integrated Media Solutions, J. Walter Thompson and Young & Rubicam. She is also an active member of the Interactive Advertising Bureau on the Ad Ops & Technology, Data, and Programmatic Councils, and a member of the IAB Certification Commission.
In July of 2011, Fortuna was chosen to direct the vision for Ziff Davis technology and oversee its practical application in all product development efforts.
Fortuna has over 18 years of experience with technical leadership, and has substantial knowledge of software engineering methodology, data services, analytics, product support and quality assurance. He has direct experience with complex data-management systems as well as content engines for entertainment and social media.
Prior to coming to Ziff Davis, Fortuna served as Senior Vice President of Engineering for VINDICO Group, the first ad-serving and tracking platform dedicated exclusively to video. VINDICO sold to Specific Media in 2010. Prior to that, Fortuna served as VP of Engineering at Quigo (bought by AOL in 2007). Fortuna got his start in internet technology in 1994 as one of the 13 founders of Pseudo.com, the internet’s first full-scale video network.
Fortuna holds patents for algorithmic methods of content production, data mining and contextual summarization, a Bachelor’s degree from Georgetown University and a Master’s Degree in Computer Science from Columbia University.
Jeremy Helfand is vice president of video monetization at Adobe. An accomplished digital media industry veteran, Helfand has spent more than a decade guiding publishers in maximizing content revenue through technology innovation across platforms. He was formerly CEO of Auditude, the leading online video advertising platform for managing and monetizing premium video across devices, which was acquired by Adobe in November, 2011.
Prior to Auditude, Helfand was the president of United Online’s Media Group, helping monetize and establish partnerships across several of its properties including MyPoints, NetZero, Juno, Classmates and FTD. Helfand also served as senior vice president and general manager of Advertising.com, a division of America Online, Inc., contributing to more than a six-fold in revenue and doubling the size of the company’s sales force. While serving on the executive committee, he aided the strategic vision that eventually led to the company’s $497-million acquisition by AOL/Time Warner.
George is the Executive Director and Chief Executive Officer of the Media Rating Council (MRC), a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services. His background includes almost 30 years of experience in media research auditing, oversight, and consulting. Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls, and information systems in internet, multimedia, print, radio, and television measurement services.
David J. Moore is Chairman of Xaxis and President of WPP Digital. In both roles, he seeks to accelerate Xaxis’ and WPP Digital’s growth worldwide. Dave has over 35 years of experience in media and technology. He finds new ways of making technologies work for marketers â€“ from the early ad networks to search engine marketing, behavioral targeting, and today’s opportunity: big data. He founded and led 24/7 Media’s (now Xaxis) growth from start-up to a leader in digital marketing and ad technology. He is a seasoned executive with expertise in all facets of the digital advertising industry.
He is a member of the Interactive Advertising Bureau’s (IAB’s) Board of Directors and an ex-offico of the Executive Committee. Currently, he also serves as Chairman of the IAB Technology Lab. Previously the IAB’s Chairman from 2009 to 2011, Dave has been an active member since 2002. He also serves on the boards of DASL and DTSI, which are both joint ventures with Dentsu in Japan and Korea; the Board of Directors of the Advertising Education Foundation (AEF), and on the Board of Directors for Globant (NYSE: GLOB) an IT and Software Development company operating in Argentina, Colombia, Uruguay, the United Kingdom, Brazil and the United States.
Dave is a triathlete and has run the last 14 NYC Marathons.
As Reuters Global Head of Ad Operations, Business Development and Programmatic, Prassas focuses on driving new revenue across 17 global site editions in nine different local languages. Prassas has been with Reuters for over 12 years and served in many different capacities. She started her career in Advertising Operations at Reuters and helped build a global ops team focused on implementing out-of-the-box custom executions. Prassas then became the Director of Global Platform Solutions where she spent three years simplifying all consumer media workflow. From pipeline management to order management to campaign management all the way to billing and reconciliation, she integrated all critical systems at Reuters. Prassas then shifted gears and became the Director of Global Audience Development. She helped package a number of different data points into a unique audience offering for the Reuters sales team to take to market.
Prassas is a graduate of Boston University with a BS in Journalism. Immediately after graduating, Prassas Directed and Produced a full-length documentary entitled In Sickness and In Health. Her award-wining film traveled all around the world.
Tom Shields is SVP, Publisher Strategy, AppNexus & Co-Founder, Yieldex. He is well recognized as an online advertising pioneer for his role in launching the world’s first ad servers. As a co-founder and Chief Technology Officer of NetGravity, Tom developed mission-critical real-time ad server software that was deployed at over 300 customer network operations centers, leading to a successful IPO in 1998. Tom was also co-founder and first CEO of Yieldex, pioneering advanced forecasting and analytics for top publishers like Comcast, Viacom, ESPN, and Pandora. Tom received a Service Award from the Internet Advertising Bureau for leading the group that created the first ad impression counting standards, and currently serves on the IAB Tech Lab Executive Committee. Before starting Yieldex, Tom was Managing Director at Woodside Fund. He also worked at Oracle and at technology startups in AI and finance. Tom graduated with honors with a BA in Computer Science from Harvard College.
Mike Smith is Senior Vice President of Revenue Platforms and Operations, Hearst Magazines Digital Media as well as Senior Vice President Advertising Platforms of Hearst’s Core Audience. Smith joined Hearst in July 2013 and is responsible for all digital media revenue platforms, including the company’s programmatic sales engineering efforts through the Hearst Audience Exchange as well as advertising operations, and digital ad product development.
Prior to Hearst, Smith held a number of positions with Forbes, most recently as the President of Forbes.com and Chief Digital Officer of Forbes Media, where he oversaw the company’s technology departments, including IT systems, multi-platform development and digital strategy. He was also responsible for audience sales via auctions including trading desks, advertising operations, data and analytics, and yield management.
Before joining Forbes.com as Chief Technology Officer, Smith was Vice President and Chief Information Officer at TheStreet.com, where he directed technology efforts, including application development, network engineering, website operations, global technology initiatives and business support systems and prior to that, was Director of Information Technology at HBO.
Smith holds a network-technology related patent and is the author of the new book, TARGETED: How Technology Is Revolutionizing Advertising And The Way Companies Reach Consumers (AMACOM / 2014).
Smith graduated from the New Jersey Institute of Technology with a B.S. in Electrical Engineering and has been a member of the Board of Visitors of NJIT’s Albert Dorman Honors College for 14 years, as well as the chairman of the Board of Trustees of the Education Law Center, a member of the School Consultative Board of Union Catholic High School and a member of The Union League Club.
Mitch Weinstein is the SVP of Ad Operations at IPG Mediabrands, where he oversees the US team of Ad Operations professionals at UM, Initiative, BPN, Cadreon and Reprise. He and his team focus on the latest in ad serving, targeting, and measurement technologies, ensuring that clients are making the most of their media budgets, reaching their target audiences, and achieving their business objectives in the most efficient manner possible.
Prior to joining IPG Mediabrands in 2008, Mitch was the Director of Sales Planning and Operations at Revolution Health Group, later purchased by Everyday Health, where he was responsible for inventory management, proposal development, revenue analysis, and ad operations. Before Revolution Health, Mitch worked for BabyCenter, a division of Johnson & Johnson, for over 4 years in planning and operations.
As Vice President of Video Monitzation and Operations at CBS Interactive, Jarred is responsible for maximizing the monetization of video advertising inventory across CBS Interactive with a particular focus on working closely with the CBS Digital brands’ sales and distribution execs to drive forward sales strategy and optimize inventory, pricing and campaign execution. Since 2006 Jarred has focused on video ad strategy and execution across CBS Interactive.
Prior to this, Jarred held the position of Inventory Manager within CBS Digital Media. In this role Jarred served as the liaison between Sales, Ad Operations, and Finance around inventory forecasting and yield management.
CBS Interactive has always been home to Jarred when he started as a campaign manager at CBS Sportsline in June of 2004, directly out of college. Jarred is currently heavily involved with the IAB Digital Video efforts and is Co-chair of the Digital Video Technical Standard Committee. He is a graduate of the University of Florida with a Bachelor of Arts in Business Administration. He resides in San Francisco.
Julian Zilberbrand is the Executive Vice President of Audience Science at Viacom. Zilberbrand oversees key areas in the data strategy division including: audience onboarding and segmentation, advanced analytics and digital media executions. His team is responsible for the management and aggregation of data across all of Viacom’s media properties. Data is used to inform all aspects of media and programming at Viacom from sales to investment. His team works closely with groups across the organization to help enable a data driven approach to business which is paramount to success in today’s media landscape.
Prior to joining Viacom, Zilberbrand was Executive Vice President of Activation Standards, Insights and Technology at ZenithOptimedia. In this role, he managed the activations standards, digital operations, analytics, technology and strategic partnerships groups. Before joining Zenith, he was SVP, global digital director, strategic partnerships and technology solutions at Starcom Mediavest Group. Prior to joining the agency world in 2004, Zilberbrand held product specialist and client service roles at Eyeblaster and developed the company’s Eyeblaster University training program. Earlier in his career, he worked at Doubleclick as a project manager and technical analyst.
In addition to his work responsibilities, he held advisor roles for the IAB, 4A’s and the iMedia conferences. Zilberbrand is known as a vocal leader in the industry covering a wide array of topics from viewability with the 3MS Blue Ribbon committee to data and general industry trends. From 2013-2014, Zilberbrand chaired the Digital Committee for the Media Ratings Council and was recognized by the organization for his leadership and service. In 2014, he received the AdMonster Digital Media Leadership Award and the Marketers Choice Awards named him the Data, Analytics and Operations Innovator of the year for exemplary leadership in digital marketing.
Sr. Coordinator Traffic
SVP, Commercial Excellence and Operations
Univision Communications Inc.
VP, Digital Sales Performance
Director, Ad Operations
Programmatic Platform Manager
The Weather Company
Director of Engineering
Sr. Manager, Digital Sales Operations
Director of Ad Operations
Manager, Digital Ad Operations
Scripps Networks Interactive
Director, Technology & Activation
Sr. Manager, Buying
Managing Partner, Digital Operations
Associate Director, Ad Operations
R Lee Barstow
VP Digital Ad Operations & Solutions
Ad Operations Manager
Senior Director, Digital Advertising Operations
Ad Ops Manager
Senior Campaign Manager
Media Technologies Manager
Media Technology Manager
VP, Advertising Operations
Director, Traffic Quality and Integrations
SVP Platform Revenue
Director of Publisher Development
SVP, Sales Operations and Client Services
Associate Director, Advertising Operations
Associate Director, Platform Solutions &
director of ad operations
Digital Web Production Dept. Mgr.
Northstar Travel Media
Manager, Ad Operations & Yield
CBS Television Distribution
Sr Director, Product Strategy and Operations
The Washington Post
The Media Trust
Director, Consulting & Program Management
Platform Operations Lead
Digital Ad Operations Coordinator
Sales Director Digital Services
Alliance of Audited Media
VP, Ad Operations & Strategy
Senior Director, Ad Technology
VP Digital Media and e-Commerce
Director Ad Operations
Sr. Director, Ad Platforms & Capability
Kelley Blue Book
Chief Research Officer
VP of Ad Operations
Senior Associate Ad Ops
Head of US and EMEA Ad Ops
Dashbid Media Inc.
Sr Business Development Manager
Senior Manager Online Ad Ops
MTV Networks Latin America
Associate Director, Ad OPerations
Associate, Ad Operations
VP Business Intelligence
Digital Media Specialist
Vice President, Ad Operations
Manager, Display Advertising Technology
Dir., Tech Operations
Director of Digital Ad Operations
Haymarket Media Inc, us
US, Director of Creative
Senior Associate Editor
StreamingMedia.com & OnlineVideo.net
Sr. Manager, Ad Product Development
Technical Ad Operations and Product Manager
Director, Global Ad Operations
Vice President, Advertising Operations
VP, Platform Solutions & Activation
VP AdEffx Operations
Director, Product Management
Ad Operations Coordinator
Director, Global Shared Services
Senior Manager, Ad Operations
VP, Digital Ad Ops
SVO of Media Revenue, Business Development & Strategy
Senior Programmes Manager
Senior Director, Ad Traffic
Global Support Specialist
VP, Revenue Operations
Director Publisher Sales
Chief Growth officer
Advertising Operations Manager
VP/Director, Media Technology
VP, Digital Ad Operations
Director of Product – vCE
Director, Performance Analytics
Director, Analytics New Business
Ad Operations Team Lead
VP, Digital Auditing Services
Alliance for Audited Media
Associate Director, Digital Operations
VP Business Development
EVP, National Sales
Technical Account Director
VP, Account Services
Associate Director Monetization
Triad Retail Media
VP Brand Advertising & Partnerships
VP – EDI & Digital Ad Operations
Teamlead Online Advertising
Director, Advertising Operations
Digital Media Ad Operations Manager
senior associate, ad ops
Global Ad Ops Coordinator
SVP, Global Marketing Strategy
Dir of Ad Ops
Digital Ad Sales Operations Manager
Director, Digital Ad Ops
Supervisor, Digital Ad Operations
Digital Publishing Report
Supervisor, Digital Operations
Dentsu Aegis Network
Senior Partner, Director of Digital Campaign Management
Media Ink columnist
New York Post
VP, Ad Operations
Manager, Client Services
Ad Sales Associate
Dir – Advertising Operations
Newsday Media Group
Senior Partner, Director of Digital Vendor Policies and Relations
GroupM Worldwide LLC
VP, Client Service
Digital Media Manager, TechNetwork
Manager, Digital Sales Ops
Director, Online Ad Ops
Publishers Clearing House
Director of Ad Tech
Ad Operations manager
Manager, Platform Solutions & Activation
VP, Platform Sales
VP – Sales Prod & Technology
Sr.Director, sales operations
Senior Media Strategist
Media Partnership Corp
Executive Vice President
Associate Director, Ad Ops
Editor in Chief
Director, Revenue Products
Director of Ad Platforms
Cox Media Group
Vice President, Sports Sales Operations
Senior Director, Business Development
Sr. Director, Product Strategy
Varick Media Management
Senior Vice President of Operations
VP, Digital Advertising Business & Operations
Head of Ad Operations
Director, Business Operations
Senior Ad Operations Associate
SVP, Executive Director of Production, Operations & Services
Senior Director, Sales and Account Management
Manager, Digital Ad Product Development
A&E Television Networks
Sr Director, Ad Operations
Sr. Manager, Ad Product and Supply Development
What’s Next Online
Specialist, Ad Ops
Associate Director, Digital Ad Operations
VP, Product Management
Associate Director, Partnerships
Principal Decision Science Lead
Sr Account Manager
VP, Digital Services
Time Warner Cable Media
Sr. Manager, Creative Media Services
Director of Platform Operations
Business Development Manager
Ad Ops Traffic Manager
National Public Radio
Director, Technical Ad Operations
Manager, Digital Ad Ops
G. Scott Russ
Ad Operations Technical Lead
Senior Ad Operations Manager
Senior Manager, Media Operations
Director, North American Revenue Operations
Vice President, Business Development
COO & CFO
Regional Director of Ad Ops East
Manager of Ad Operations
Sr. Manager, Digital Ad Operations
First Offer LTD.
Director of Product
Director of Marketing
Empowering Media – Dentsu Aegis
Sr. Director, Platform Support
Kelley L. Smith
Manager, Technology and Activation Group
Åsa Smith Halleskog
Head of Ad Operations MTGx
MTGx Modern Times Group, MTG AB
Director Digital Ad Ops
Managing Director of Emerging Media
Kantar Media WPP
Sr. Director, Client Services
VP North American Sales
Director of Publisher Operations
Jr. Web/Multimedia Developer
Director Accounts and Partnerships
Global Head, Digital Media and Operations
Fast Company and Inc. Media
Global Chief Revenue Officer
VP, Digital Sales Operations
VP Senior Digital Producer
Manager, Ad Operations
RTB Platform Manager
VP, Advertising, Data & Monetization Tech Strategy
Direct Marketing News
James Van Derhoef
Vice President of Sales Strategy and Planning
Carolina Van Winkle
Associate Director of Revenue Operations
Trafficking & Technology Specialist
VP, Technology and Activation Group
Founder and Principal
Programmatic & Ad Ops Manager
Oxford University Press
Ad Ops Supervisor
Director, AdOps Tech
As the pioneers of programmatic, D360 is a leading programmatic platform leveraged by major brands and agencies to purchase high quality, data rich inventory across and beyond the owned and operated properties of Demand Media. Our exclusive first party data is collected by using strong behavioral intent signals and organized into over 3,700 actionable intender segments. As the publisher ofeHow.com, LIVESTRONG.com and Cracked.com, Demand Media and can offer custom content integrations and creative site executions to supplement your D360 programmatic executions.
comScore is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.
Through its Audience Analytics, Advertising Analytics, and Enterprise Analytics product suites, comScore provides its clients with a variety of on-demand software, real-time analytics and custom solutions to succeed in a multi-platform world. The proprietary comScore Census NetworkTM (CCN) leverages a world-class technology infrastructure to capture trillions of digital interactions a month and power big data analytics on a global scale for its more than 2,000 clients.
Lotame is the DMP for Maximum Audience Impact—helping publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data. Leveraging the industry’s most robust audience management engine, they’re able to intelligently monetize data, create premium properties, target more efficiently, and drive higher campaign performance and revenue. We’re dedicated to constant innovation, and helping our clients take full advantage of big data. Together, we’re doing things that others haven’t thought of yet. To learn more, visit lotame.com.
The Alliance for Audited Media is a nonprofit industry body founded by the Association of National Advertisers to ensure media transparency and trust. AAM provides independent verification and information services for thousands of leading publishers, advertisers, ad agencies and ad tech platforms to facilitate the planning, buying, selling and delivery of traditional and digital media. The organization is also one of the industry’s most experienced providers of technology certification audits to standards established by the Media Rating Council, Trustworthy Accountability Group, Interactive Advertising Bureau and Mobile Marketing Association. Visit AAM’s website to learn more.
FreeWheel’s superior end-to-end technology, premium marketplace, and best in market advisory services power the advertising businesses of the largest media and entertainment companies in the world, including AOL, DIRECTV, Fox, NBC Universal, Turner Broadcasting System and Viacom in U.S., and MTG, Sky and Channel 4 in Europe. From our unique position at the center of the premium video economy, we enable our clients to unify audiences across desktop, mobile, OTT, and traditional STB devices, and profitably monetize their content. Headquartered in San Mateo, with offices in New York, London, Paris, Berlin and Beijing, FreeWheel stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information please visit www.freewheel.tv, and follow us on Twitter and LinkedIn.
Theorem is a full-service digital media and marketing services company that delivers an extensive range of flexible, tailored solutions.
Theorem serves more than 350 leading agencies, publishers, networks, technology providers, and brands. The company works with leaders in all categories of the digital advertising technology landscape, including ad networks, exchanges, demand-side platforms, social and data management platforms, and the technology innovators that fuel online advertising. Theorem underpins the digital program successes of such companies as Salesforce, Hearst, Pandora, and Advance Digital.
Headquartered in NJ, Theorem has offices in NYC, London, India, and the Dominican Republic. Visit www.theoreminc.net for more.
AdsNative is leading the way to a bannerless Internet. Our platform enables advertisers, publishers, and app developers to buy and sell visually integrated ads that blend with the surrounding content. We provide state-of-the-art tools for publishers to optimize revenue through direct-sold campaigns and 3rd party networks. Furthermore marketers can traffic custom advertising units across 1,000+ premium desktop and mobile publishers on our programmatic exchange.
Altitude Digital delivers powerful technology that optimizes and streamlines the connection between buyers and sellers of online video and mobile advertising. Altitudes ARENA® Video SSP delivers greater control and performance for video publishers. The company is one of the fastest growing video advertising marketplaces and is listed as one of the 10 largest video platforms by both comScore and Quantcast. Altitude Digital is headquartered in Denver, Colorado with offices in New York and San Francisco.
Need to elevate your brand and grow your audience? Blast is a full-service public relations firm committed to driving measurable results for our clients. With a smart, passionate team and offices in all major North American markets, we’ve got you covered. Just ask our clients, a world-class portfolio of brands, marketing technology, software companies and associations, including Factual, FastPay, Interactive Advertising Bureau, Opera Mediaworks, SheKnows Media, and The Trade Desk. For more information, please visit www.blastpr.com and follow us on Twitter @blastpr.
Index Exchange is the principled exchange for publishers. The people behind Index engineer the best technology to create a neutral, transparent exchange that enables digital publishers and suppliers to sell their ad impressions in real time, and gives them the data, knowledge and context they need to understand and act.
OAO, www.adops.com, is a leading provider of online ad management services to both website publishers and agencies. Our clients receive unmatched quality of service from our experienced staff of ad operations professionals, across our offices in New York, Chicago, Denver, and San Francisco. We utilize some of the industry’s top talent, have built proprietary reporting and analytics tools to assist with campaign delivery and management, and perfected our flow of operations, giving our clients the feel of a strong internal division rather than an outsourced service. OAO makes your business easier to manage and provides you with the knowledge, expertise and customer service your clients expect. To learn more, please email: [email protected].
Smart AdServer is the independent, flexible ad solutions and monetization platform. Our unique holistic approach gives control back to publishers allowing them to innovate and optimize all their monetization channels across all formats – display, rich media, native and video – and on all screens. With offices in 10 countries and 200 passionate employees, Smart AdServer empowers more than 650 publishers and ad networks worldwide by delivering ads to 30,000 sites and apps, including Genesis Media, Wine Enthusiast, Ozy.com, Clarin, Telcel, SFR, Aufeminin, Amaury Médias, Webedia, and HiMedia.. For more information, please visit smartadserver.com.
With $1.3 trillion in annual spending and rising, the global media industry is more influential than
ever. At the center of this dynamic and ever-evolving industry is Adweek—The Voice of Media.
Adweek covers all the aspects of the modern communications business—from advertising,
media buying and brand building to content, social networks and digital strategies – with its
weekly magazine and cutting-edge web destination.
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