Webinar - Virtual

How the Removal of Identifiers Impacts Publishers

A Project Rearc Webinar

Aug 19, 2020 / 11:00 am - 12:00 pm EST
Sold Out

      Overview

      The coming death of third-party cookies and other identifiers will have a profound impact on publishers’ entire business model, from user acquisition and personalized delivery of content/services, to targeting capabilities and their ability to demonstrate the efficacy of advertising campaigns. Don’t leave it to your tech teams…

      Today’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers, across all geographic regions and media channels. When those identifiers are removed these systems and operational processes break, impeding the flow of advertising spend that funds free consumer access to content and services.

      The business impact from the removal of identifiers cuts much deeper and broader than you might think, across all roles. Join this webinar to be better prepared during this pivotal time in our industry!

      Speakers & Moderators

      Speakers & Moderators

      Brian Silver
      Brian Silver
      President
      LiveIntent
      LiveIntent - President

      Sponsors & Partners

      Sponsor

      Discussion Topics
      • Why are identifiers being removed?
      • If all third-party identifiers are removed what will happen to ad spend?
      • Considering the upcoming iOS14 update, what’s the best way for our industry to move forward?