How the Removal of Identifiers Impacts Publishers
A Project Rearc Webinar
Overview
The coming death of third-party cookies and other identifiers will have a profound impact on publishers’ entire business model, from user acquisition and personalized delivery of content/services, to targeting capabilities and their ability to demonstrate the efficacy of advertising campaigns. Don’t leave it to your tech teams…
Today’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers, across all geographic regions and media channels. When those identifiers are removed these systems and operational processes break, impeding the flow of advertising spend that funds free consumer access to content and services.
The business impact from the removal of identifiers cuts much deeper and broader than you might think, across all roles. Join this webinar to be better prepared during this pivotal time in our industry!
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Why are identifiers being removed?
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If all third-party identifiers are removed what will happen to ad spend?
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Considering the upcoming iOS14 update, what’s the best way for our industry to move forward?
Speakers & Moderators
Speakers & Moderators
Alysia Borsa
Alysia Borsa
Alysia Borsa is EVP/Chief Business & Data Officer of Meredith Corporation, the leading multi-platform media company focused on women – reaching more than 190 million American consumers and nearly 95 percent of all women in the U.S. Borsa oversees corporate and digital sales, ad operations, data and insights, and corporate marketing across the company’s more than 40 national brands. She previously served as Meredith’s Chief Marketing and Data Officer, a role in which she successfully transformed Meredith’s data and insights capabilities and incorporated a consumer focus into its marketing strategy, and as VP of Product, where she helped grow Meredith’s mobile and data-driven offerings. Prior to joining Meredith, Borsa held senior roles in the tech and telecom industries at Nokia, Comcast, and Accenture. Borsa serves on the boards of directors of the IAB and AdLedger and lives in New York with her family.
Stephanie Layser
Stephanie Layser
Stephanie Layser is the VP of Advertising Technology & Operations at News Corp. Prior to News Corp, Layser founded a digital media consulting business to help publishers understand and utilize programmatic advertising effectively. She managed a variety of projects including full stack analysis, yield optimization best practices, proper reporting and analytics, go-to-market sales strategy and programmatic trainings. Prior to that, she worked for Ashton Kutcher’s media start up, A Plus, where she ran programmatic strategy and became an early adopter in developing a complex header bidding solution using prebid.js. In her ten years in publisher-side advertising, Layser also oversaw programmatic at Dailymail.com and New York Post.
Jordan Mitchell
Brian joined LiveIntent from Yahoo!, where he was VP, Ad Platforms for the Americas followed by VP, Global Business Planning and Operations, Communication Products. After Yahoo’s acquisition by Verizon, he served as VP Global Revenue Operations, helping all owned and operated properties maximize yield by balancing user experience and monetization. Prior to Yahoo!, he was President and CEO for Travel Ad Network (now Travora Media), COO for both Did-it Search Marketing and NetCash, and VP of Operations for IAC Advertising (the advertising solutions and sales division of Ask Jeeves, formerly AJinteractive). He also was VP & General Manager of Ask Jeeves’ holding MaxOnline and Product Manager for NOVO Media Group (now Semaphore Partners).
Sponsors & Partners
Sponsor
