As we chart the course for gaming and immersive as media channels, our goal is to make them part of the buy side consideration set from the beginning. Our task is to reframe them from niche to mainstream, from “nice to have” to “necessary,” because they solve the acute problems of audience attention and connection. In this session, we will develop a framework to demonstrate the landscape and value propositions for different use cases.
As younger media channels with fewer rules and definitions, gaming and immersive offer the opportunity to think more outside the box than other more established outlets. It’s time to flip the script and think of gaming and immersive as industry leaders. In this session, we’ll discuss the best ways to explore those possibilities and pave the way for our industry via innovation.