Rescheduled! This training originally on September 14 will now be held on Tuesday, October 24 from 1-4 pm ET.
Two-thirds of Americans are now regular video game players (ESA, 2022) proving that gaming has entered the mainstream. This large, highly engaged, and receptive audience represents a significant opportunity for savvy marketers.
To help marketers capitalize on this channel, IAB has developed its newest course – Gaming 360. This timely training will equip you with the knowledge and skills to successfully integrate gaming into your marketing strategy.
Join us for the inaugural presentation of IAB’s Gaming 360 course, after which you’ll be able to:
- Overcome common misperceptions held about gaming advertising
- Understand the breadth of the gaming ecosystem and available advertising opportunities
- Understand gaming audiences, and their motivations and drivers
- Understand how to apply media planning, buying, measurement, and creative principles & tactics in gaming advertising
This session will also feature a panel of industry experts discussing the current challenges and opportunities in gaming advertising.
Attendees may register to join this training virtually or in-person.
Afternoon snacks and refreshments will be provided for in-person attendees.
Registrants will also receive complimentary access to the eLearning version of Gaming 360 upon its launch.