Committee & Council - Remote

Growing Programmatic DOOH: Opportunities & Challenges

Sep 18 2019 / 1:00 pm 2:00 pm EST

      Overview

      The IAB Data Center of Excellence invites you to attend the Programmatic Digital Out of Home Webinar on September 18, 2019 from 1-2pm EST remotely via BlueJeans.

      The digital share of OOH growth continues as PwC reports 40% of 2018’s $10 billion advertising revenue originated from digital ad sales. Join IAB’s Data Center of Excellence on September 18 for an in-depth webinar examining the current state of Programmatic Digital Out of Home and how this emerging media format adds value to your marketing campaign.

      Speakers include PwC’s Sam Tomlinson who will present findings from custom research on the US and Canadian pDOOH market, as well as Broadsign’s Adam Green and Intersection’s Ross Krentzman on how pDOOH can extend the reach of your advertising campaign.