Media sales changes quickly. Clients expect you to understand their needs and employers require that you stay on your top game to succeed. This course is designed to help media sellers, including those preparing for the IAB Digital Media Sales Certification exam, learn industry best practices and demonstrate their understanding of the media ecosystem to current and prospective employers. With one year access to this 5-module online course, you’ll emerge with an elevated knowledge of digital media sales and the digital advertising landscape.
What You’ll Learn
- How the digital advertising ecosystem works
- Programmatic fundamentals
- Digital ad formats, creative and platforms
- Ad serving terms and technology
- Tools used for booking, trafficking and implementing campaigns
- Digital media standards, regulation and compliance
- Best practices in selling digital media
- How to manage and analyze digital ad campaigns
- Ways to upsell and present new business opportunities
Note: Exam registration fees are separate from the online course registration. Please note that online courses cannot be refunded or transferred.