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Consumer Behavior
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Digital Devices & Platforms
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Evolving Industry Landscape
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Publisher Content Categories
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Marketing Models
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Media Buying
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Media Selling
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Campaign Targeting
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Audience Targeting
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Cost Models
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Viewability
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Ad Fraud
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IAB Ad Portfolio
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Search Advertising
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Display Banners
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Interactive Ad Formats
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Video Advertising
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Native Ad Formats
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Digital Audio Advertising
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Campaign Measurement
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Conversion Attribution
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Real Time Bidding
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Key Performance Metrics
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Industry Regulation
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Ad Blocking
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IAB Ad Serving Standards
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How Ad Serving Works
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Tracking Tags
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Cookies
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Device IDs
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Data Management Platforms
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Demand Side Platforms
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Supply Side Platforms
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Ad Exchanges
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Ad Networks
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Trading Desks
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Media Agencies
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Ad Verification
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Media Mix & Marketing Decisions
Agenda
Agenda
Breakfast and beverages will be provided
Read MoreBreakfast and beverages will be provided
Historic Milestones | Digital Devices, Platforms and Consumer Behavior | The Business of Digital Advertising | Content Categories and Marketing Models | Digital Media Buyers and Sellers
*breakfast, lunch and beverages will be provided
Read More*breakfast, lunch and beverages will be provided
Digital Ad Formats & Creative Capabilities | Search | Display | Native | Video | Audio | Ad Serving | Targeting and Tracking Technology | How Ad Serving Works | Digital Campaign Measurement | Tracking Tags | Conversion Tracking & Attribution Models | Campaign Targeting | Audience Targeting | DMPs
Lunch and beverages will be provided
Read MoreLunch and beverages will be provided
Evolution of the Programmatic Ecosystem | SSPs, DSPs, Ad Exchanges | Ad Networks and Trading Desks | Understanding How Ads are Delivered Using Real-Time-Bidding | Campaign Pricing, Measurement & Verification | Cost Models | Campaign Metrics | Viewability | Ad Fraud | Ad Verification & Audience Measurement
*breakfast, lunch and beverages will be provided
Read More*breakfast, lunch and beverages will be provided
Ad Blocking | Understanding Industry Regulation| Review | Group Exercise | Q&A
Read MoreAd Blocking | Understanding Industry Regulation| Review | Group Exercise | Q&A
About the Venue
Cancellation Policy
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
This class counts as 8 hours of credits toward IAB Certification eligibility status.
