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Consumer Behavior
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Audience Reach
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Social Media
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Evolution of the Digital Media Industry
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Digital Devices and Platforms
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Campaign Targeting
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Shared Media
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Supply Side Platforms
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Ad Networks
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Traditional vs. Digital Media Channels
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Ad Fraud and Ad Verification Solutions
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Display Banner Ads
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Native Advertising
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Paid, Owned and Earned Media
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Digital Campaign Measurement
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Search
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Tracking Tags
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Audience Targeting
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Programmatic Advertising
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Data Management Platforms
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Ad Exchanges
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Real Time Bidding
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Reach and Frequency
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Demand Side Platforms
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Attribution Models
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How Ad Serving Works
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Media Buying and Selling
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Digital Video Advertising
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Conversion Tracking
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Trading Desks
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Media Agencies
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Digital Audio Advertising
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Demand Side Platforms
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Cookies and Device IDs
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Advertising Cost Models
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Campaign Metrics
Agenda
Agenda
Breakfast will be provided
Read MoreBreakfast will be provided
Learn the Business of Digital Advertising
- Historic Milestones
- Digital Devices, Platforms and Consumer Behavior
- Publisher Content Categories
- Digital Media Buying and Selling
Ad Formats for Search, Display, Native, Digital Video and Audio
- Ad Serving, Targeting and Tracking Technology
- How Ad Serving Works, Digital Campaign Measurement, Tracking
- Tags, Cookies and Device IDs, Conversion Tracking & Attribution
- Models, Campaign / Audience Targeting and Data Management Platforms
Beverages and snacks will be provided
Read MoreBeverages and snacks will be provided
Evolution of the Programmatic Ecosystem
- SSPs, DSPs, Ad Exchanges, Ad Networks and Trading Desks
- Understanding How Ads are Delivered Using Real-Time-Bidding
The Business of Digital Advertising
Historic Milestones | Digital Devices, Platforms and Consumer Behavior | Publisher Content Categories | Digital Media Buying and Selling
Cost Models, Campaign Metrics, Viewability, Ad Fraud, Ad Verification & Audience Measurement
Read MoreCost Models, Campaign Metrics, Viewability, Ad Fraud, Ad Verification & Audience Measurement
The Business of Digital Advertising
Historic Milestones | Digital Devices, Platforms and Consumer Behavior | Publisher Content Categories | Digital Media Buying and Selling
Speakers & Moderators
About the Venue
Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
This class counts as 8 hours of credits toward IAB Certification eligibility status.
