-
Consumer Behavior
-
Audience Reach
-
Social Media
-
Evolution of the Digital Media Industry
-
Digital Devices and Platforms
-
Campaign Targeting
-
Shared Media
-
Supply Side Platforms
-
Ad Networks
-
Traditional vs. Digital Media Channels
-
Ad Fraud and Ad Verification Solutions
-
Display Banner Ads
-
Native Advertising
-
Paid, Owned and Earned Media
-
Digital Campaign Measurement
-
Search
-
Tracking Tags
-
Audience Targeting
-
Programmatic Advertising
-
Data Management Platforms
-
Ad Exchanges
-
Real Time Bidding
-
Reach and Frequency
-
Demand Side Platforms
-
Attribution Models
-
How Ad Serving Works
-
Media Buying and Selling
-
Digital Video Advertising
-
Conversion Tracking
-
Trading Desks
-
Media Agencies
-
Digital Audio Advertising
-
Demand Side Platforms
-
Cookies and Device IDs
-
Advertising Cost Models
-
Campaign Metrics
Agenda
Agenda
Breakfast will be provided
Read MoreBreakfast will be provided
Learn the Business of Digital Advertising
- Historic Milestones
- Digital Devices, Platforms and Consumer Behavior
- Publisher Content Categories
- Digital Media Buying and Selling
Ad Formats for Search, Display, Native, Digital Video and Audio
- Ad Serving, Targeting and Tracking Technology
- How Ad Serving Works, Digital Campaign Measurement, Tracking
- Tags, Cookies and Device IDs, Conversion Tracking & Attribution
- Models, Campaign / Audience Targeting and Data Management Platforms
Beverages and snacks will be provided
Read MoreBeverages and snacks will be provided
Evolution of the Programmatic Ecosystem
- SSPs, DSPs, Ad Exchanges, Ad Networks and Trading Desks
- Understanding How Ads are Delivered Using Real-Time-Bidding
The Business of Digital Advertising
Historic Milestones | Digital Devices, Platforms and Consumer Behavior | Publisher Content Categories | Digital Media Buying and Selling
Cost Models, Campaign Metrics, Viewability, Ad Fraud, Ad Verification & Audience Measurement
Read MoreCost Models, Campaign Metrics, Viewability, Ad Fraud, Ad Verification & Audience Measurement
The Business of Digital Advertising
Historic Milestones | Digital Devices, Platforms and Consumer Behavior | Publisher Content Categories | Digital Media Buying and Selling
About the Venue
Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
This class counts as 8 hours of credits toward IAB Certification eligibility status.
