Training - Washington, DC

Digital Advertising Essentials for Lawyers, Policy & Privacy Professionals

Oct 31 2019 / 8:30 am 1:00 pm EST

$799 - Non Members
$499 - IAB Members

      Overview

      The Ecosystem and Technology Landscape Explained This comprehensive half-day workshop provides an in-depth introduction to the digital advertising ecosystem. We will teach you about how the industry is structured and how digital media is bought and sold. We will talk about the different content types and ad formats in market, how advertising technology became essential to digital marketing strategies, and how data is used in the process of targeting and delivering ad campaigns. Who Should Attend... Read More
      Discussion Topics

      Agenda










      About the Venue

      IAB Submits Comments to the Federal Trade Commission

      Amazon
      601 New Jersey Ave NW, Suite 900
      Washington, D.C. 20001
       

      Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

      This class counts as 8 hours of credits toward IAB Certification eligibility status.

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