Overview

The Ecosystem and Technology Landscape Explained

This comprehensive half-day workshop provides an in-depth introduction to the digital advertising ecosystem. We will teach you about how the industry is structured and how digital media is bought and sold. We will talk about the different content types and ad formats in market, how advertising technology became essential to digital marketing strategies, and how data is used in the process of targeting and delivering ad campaigns.

Who Should Attend: This course is designed for lawyers, and public policy professionals looking for a crash course in the digital media industry. No digital media experience or knowledge is required.

Are you planning to register 10 or more attendees from your organization? Contact [email protected] for bulk discount rates.

Cancellation Policy
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

This class counts as 8 hours of credits toward IAB Certification eligibility status.