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This 4-part webinar course addresses systems and techniques for the collection, processing, activation and management of data for the purposes of audience targeting, campaign measurement, advertiser insights and publisher monetization; and includes education on the legal policies and business considerations for the use of consumer data in advertising.
For those unable to make the live webinars, you can access a complete set of session recordings up to 8 weeks after each session.
Each session will be 90-minutes in length:
Part 1: Monday, June 11, Noon to 1:30 pm ET Part 2: Tuesday, June 12, Noon to 1:30 pm ET Part 3: Wednesday, June 13, Noon to 1:30 pm ET Part 4: Thursday, June 14, Noon to 1:30 pm ET
WHO SHOULD ATTEND
This course is not designed to be an entry-level course. This curriculum is targeted to learners who have at least 2 – 3 years of digital advertising experience. This training is ideal for those who are interested in, moving into or are currently working in a data specialist role.
IAB Certified Member: $199 Member: $299 Non-Member: $399
Contact [email protected]
Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
This class counts as 8 hours of credits toward IAB Certification or Recertification status.
Webinars: 12pm-1:30 pm ET, June 11 – 14
Session 1: Monday, June 11 (12-1:30 pm ET)
Course Introduction: Diving into the stages of the data lifecycle Data Collection: Business cases
Session 2: Tuesday, June 12 (12-1:30 pm ET)
Data Collection Continued: How companies aggregate data points from all relevant channels Data Processing: Normalizing and storing data for multi-purpose use
Session 3: Wednesday, June 13 (12-1:30 pm ET)
Data Processing Continued: On-boarding and matching, modeling and segment creation Data Activation: Making data actionable across diverse systems and multi-channel business use cases
Session 4: Thursday, June 14 (12-1:30 pm ET)
Data Control: Data rights usage, legal policies, regulatory and other operational considerations Organizational Readiness: People, process and skills needed for success in market
Webinar log-in information will be emailed within 2 business days of the session start date.
Ana is an accomplished entrepreneur, versatile executive and digital technology innovator. As principal and co-founder of Sparrow Advisers, Ana helps marketers and C-suite executives build effective data products and operationalize data assets to drive more value in a customer-centric, cross-channel environment. A pioneer of digital data management, Ms. Milicevic was responsible for the development of the Demdex platform (now Adobe Audience Manager) from its early days through its successful integration into the Adobe Digital Marketing suite. Most recently she established Signal’s Global Strategic Consulting group and helped Fortune 500 customers adopt advanced and predictive analytics across their marketing, advertising operations, and digital content business units at SAS. Earlier in her career Ms. Milicevic held key leadership roles in media & entertainment startups in Europe and the United States. Her consulting portfolio includes executing digital initiatives in 50+ countries and advising companies on go-to-market strategies in various global markets. Ana is currently a mentor at Entrepreneurs Roundtable Accelerator (ERA), the co-chair of the New York chapter of the Digital Analytics Association, the IAB’s Data Council, and a frequent speaker on topics of big data, cross-channel marketing analytics, data management, innovation, customer experience and effective uses of customer data. She is @aexm on Twitter.
Maja has led sales, account management, and marketing teams for venture-backed, high-growth, and public companies in the US and Europe. As co-founder and principal at Sparrow Advisers, Maja helps clients tackle complex go-to-market, positioning and field enablement challenges. Her deep first-hand experience with publishers, marketers, agencies, trading desks and technology providers enables her to be be uniquely effective in structuring the right type of commercial arrangement that ensures consistent revenue growth. Prior to Sparrow, Maja was responsible for building out Federated Media/sovrn programmatic revenue lines focusing on the buy side, leading a new segment at AppNexus that focused on solving complex problems of top publishers and supply side portals. As an early member of the Demdex team, she drove the acquisition of strategic clients and accelerated the adoption of cutting-edge data management technology. After Adobe’s successful acquisition of Demdex, Maja stayed on and honed her enterprise sales chops working with Fortune 500 clients and many internal support teams to ensure the go-to-market message for Adobe’s Data Management Platform (now known as Adobe Audience Manager) was tailored to each customer’s needs. Earlier in her career Maja was the executive director of Crown Prince Alexander’s Foundation for Culture and Education where she was responsible for connecting the public and private sectors in Central and South-East Europe. Maja can often be found speaking on topics of marketing data, programmatic advertising, structuring and hiring client facing teams, cross-border business development, effective market entry strategies and ad tech industry trends.
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