Training - Online

Data 360 Live & Recorded Webinar 6/11 – 6/14

Data 360 Live & Recorded Webinar 6/11 - 6/14
Jun 11-14 2018

$399 - Non-Members
$299 - IAB Members
$199 - IAB Digital Certification Holders

      Overview

      This 4-part webinar course addresses systems and techniques for the collection, processing, activation and management of data for the purposes of audience targeting, campaign measurement, advertiser insights and publisher monetization; and includes education on the legal policies and business considerations for the use of consumer data in advertising.

      For those unable to make the live webinars, you can access a complete set of session recordings up to 8 weeks after each session.

      Each session will be 90-minutes in length:

      Part 1: Monday, June 11, Noon to 1:30 pm ET
      Part 2: Tuesday, June 12, Noon to 1:30 pm ET
      Part 3: Wednesday, June 13, Noon to 1:30 pm ET
      Part 4: Thursday, June 14, Noon to 1:30 pm ET

      This class counts as 8 hours of credits toward IAB Certification or Recertification status.

      COST

      IAB Certified Member: $199
      Member: $299
      Non-Member: $399

       

      QUESTIONS?

      Contact [email protected]

       

      Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

      Agenda

      Webinars: 12pm-1:30 pm ET, June 11 – 14

      Session 1: Monday, June 11 (12-1:30 pm ET)

      Course Introduction: Diving into the stages of the data lifecycle
      Data Collection: Business cases

       

      Session 2: Tuesday, June 12 (12-1:30 pm ET)

      Data Collection Continued: How companies aggregate data points from all relevant channels
      Data Processing: Normalizing and storing data for multi-purpose use

       

      Session 3: Wednesday, June 13 (12-1:30 pm ET)

      Data Processing Continued: On-boarding and matching, modeling and segment creation
      Data Activation: Making data actionable across diverse systems and multi-channel business use cases

       

      Session 4: Thursday, June 14 (12-1:30 pm ET)

      Data Control: Data rights usage, legal policies, regulatory and other operational considerations
      Organizational Readiness: People, process and skills needed for success in market

       

      Webinar log-in information will be emailed within 2 business days of the session start date.