Agenda
Agenda
*breakfast, lunch and beverages will be provided
Read More*breakfast, lunch and beverages will be provided
Topics include: Why data matters; A brief history of data in advertising; Key trends; Dimensions of audience data; Common use cases; How the digital data economy works; Understanding the Data lifecycle; Business cases; Data as investment vs cost
Topics include: The importance of quality over quantity; Driving revenue; Executing a data strategy; Evaluating data partnerships; Technical overview of data collection; Common systems and techniques
Topics include: Business cases; Data in action
Read MoreTopics include: Business cases; Data in action
*breakfast, lunch and beverages will be provided
Read More*breakfast, lunch and beverages will be provided
Topics include: Technical overview of data processing; Modeling; Data freshness; ID mechanism; Onboarding and matching; Data validation
Topics include: Business case; Common activation use cases; Data contracts; Taxonomies; Managing data QA
Read MoreTopics include: Business case; Common activation use cases; Data contracts; Taxonomies; Managing data QA
Topics include: Legal counsel; Consent to data use; Privacy policies and standards; Governance and stewardship; Legal and regulatory frameworks; Data sensitivity; Risk assessment