With CTV ad spend rapidly increasing, accurate measurement is more critical than ever. In this webinar, we’ll cut through the noise and highlight key innovations in using CTV measurement to prove campaign performance and business outcomes.
You’ll get actionable insights from experts across the ecosystem – brand, agency, publisher, and ad tech viewpoints.
We’ll demystify outcome-based CTV measurement and discuss:
- The latest challenges and opportunities
- Innovative measurement use cases and solutions
- Clarifying “outcomes” definitions
- Tying CTV performance to concrete business results
Attend this webinar and level up your CTV measurement outcomes-based ability. You’ll leave with a deeper understanding of the current measurement landscape and how to implement solutions to prove CTV’s value.