Agenda
Agenda
Breakfast, lunch and beverages will be provided
Read MoreBreakfast, lunch and beverages will be provided
Topics include: The Changing TV Experience; Video Devices (including laptop, phone, tablet, OTT, CTV and Smart TVs); Video Content Types; Advanced TV
Topics include: Addressable TV Advertising; Audience Data and Data Management Platforms; Digital Video Targeting Capabilities; Online Cost Models; Viewability; Identifying Video Campaign KPIs
Topics include: Evolution of the Programmatic Ecosystem; Programmatic Transaction Types; First and Second Price Auctions; Deal IDs; Similarities & Differences between TV and Digital Video Advertising
Breakfast, lunch and beverages will be provided
Read MoreBreakfast, lunch and beverages will be provided
Topics include: Digital Video Ad Formats and Placement Types; 360 Video Ads; Advertainment; Dynamic Creative; Native Video Ads; Vertical Video; Planning and Optimizing Your Unit Mix
Topics include: Video Files Types; Ad Tags & Digital Ad Serving; VAST, VPAID-i, Open Measurement SDK, VMAP; Video Ad Trafficking Process
Topics include: Digital Video Ad Metrics; Viewability Metrics Reports; Mid-Campaign Reporting; Attribution Models; Post Campaign Reporting; Cross Platform Audience Measurement