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The IAB Cross-Platform Video Training is a comprehensive in-person classroom training that is designed to help traditional TV buyers and planners understand how to best leverage cross-platform video capabilities. The curriculum focuses in particular on digital video and advanced TV ecosystems; advertising standards, terminology, technologies and best practices for planning, purchasing, targeting, optimizing; and measuring video ad campaign effectiveness on digital channels.
This training was developed in partnership with a core working group pf agency buyers and planners from BPN Worldwide, Initiative, Mediabrands North America, Carat, ZenithOptimedia Group.
This event will take place at:
IAB Ad Lab, 116 East 27th Street, 8th Floor, New York, NY 10016
Please plan to bring photo identification with you to the event!
What You Will Learn
This class will help you:
Understand the digital video ecosystem and relevant technology Plan video advertising campaigns to reach a target audience across platforms Purchase original digital video content beyond traditional network television content Measure cross-platform campaign success/ROI and apply those learnings
Who Should Attend
This class is beneficial for traditional TV buyers and planners that have at least 1-2 years of work experience.
Non-Members: $399 IAB Members: $299 IAB Certification Holders: $199
Earn IAB Certification Credits: This training counts as 8.00 credits towards both Certification and Re-Certification
Questions? Email [email protected].
Breakfast, lunch and beverages will be provided
Topics include: The Changing TV Experience; Video Devices (including laptop, phone, tablet, OTT, CTV and Smart TVs); Video Content Types; Advanced TV
Topics include: Addressable TV Advertising; Audience Data and Data Management Platforms; Digital Video Targeting Capabilities; Online Cost Models; Viewability; Identifying Video Campaign KPIs
Topics include: Evolution of the Programmatic Ecosystem; Programmatic Transaction Types; First and Second Price Auctions; Deal IDs; Similarities & Differences between TV and Digital Video Advertising
Topics include: Digital Video Ad Formats and Placement Types; 360 Video Ads; Advertainment; Dynamic Creative; Native Video Ads; Vertical Video; Planning and Optimizing Your Unit Mix
Topics include: Video Files Types; Ad Tags & Digital Ad Serving; VAST, VPAID-i, Open Measurement SDK, VMAP; Video Ad Trafficking Process
Topics include: Digital Video Ad Metrics; Viewability Metrics Reports; Mid-Campaign Reporting; Attribution Models; Post Campaign Reporting; Cross Platform Audience Measurement
Chris Kane started Jounce Media in 2015 to bring a unique combination of deep ad tech expertise and platform independence to programmatic buyers and sellers. Jounce Media partners with advertisers, publishers, and ad tech providers to customize off-the-shelf technology systems to solve specific marketing problems.
Chris was previously Chief of Staff to the CEO and CFO at AOL, where he was responsible for all day-to-day operations of the management team. Prior to AOL, Chris managed a portfolio of enterprise accounts at Turn, a leading demand-side platform and data management platform. He started his career as a management consultant at Oliver Wyman, where he focused on the converging media and technology sectors.
Danielle is an engagement manager at Jounce Media where she focuses on ad tech consulting and educational workshops for industry professionals. Danielle began her career as a full-service media planner; buying, planning, reporting, and trafficking for a large direct response marketer. She later focused on the sell side; working for two large publishers in account management and data management positions. Danielle refined her programmatic skills at Xaxis where she worked as a product manager developing mobile and emerging products.
Atossa has been working in digital for more than a decade and started her journey in programmatic over 7 years ago in Los Angeles with Google. She has spent the last 4 years in Paris and London heading video and advanced TV at Doubleclick EMEA. She is now director of product management at VideoAmp focused on the convergence of digital and television.
IAB Members: $299
IAB Certification Holders: $199
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