Due to the technical complexity and the large number of participants in the ecosystem, contracting in the digital ad industry is complicated and nuanced. In this session, digital advertising attorney, Matt Savare, will demystify this confusing area and walk participants through the differences between direct and programmatic deals. Through the course, participants will review the lexicon of the industry, go through the anatomy of ad contracts, and discuss prevailing market provisions from the perspective of publishers, brands, agencies, and key intermediaries and vendors. Although this session is focused primarily on legal issues, it is appropriate for lawyers and business professionals who negotiate these deals and is intended to address contract issues across the entire ecosystem.
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