Marketing Mix Modeling (MMM) is evolving into a critical capability for today’s marketers. As privacy reshapes data access and AI transforms analytics, MMM is shifting from a retrospective planning tool to an always-on system that helps brands and agencies make smarter, faster decisions.
Join Angelina Eng, IAB’s Vice President of Measurement, Addressability & Data Center, for a discussion inspired by the upcoming Modernizing MMM Best Practices for Marketers guide. Industry leaders will share how organizations are strengthening data foundations, aligning MMM with attribution and experimentation, and turning measurement into a continuous driver of performance and growth.
J. Brooks is the Founder and CEO of GlassView, inventors of the Emotional
Intelligence Engine™—powered by Cogwear, a clinical-grade neuroscience
company spun out of UPenn Medicine. Through its NeuroPowered Media™
platform, GlassView connects brands with customers in more meaningful ways
by unlocking subconscious consumer response and optimizing media
performance. He also serves on the IAB’s Measurement and Addressability
Board and is active in various community and nonprofit initiatives.
Mr. Brooks earned his stripes rising through the ranks of the publishing
powerhouse Condé Nast, where he built and executed the majority of US digital
advertising campaigns for Vogue, The New Yorker, Reddit, and Wired online,
adding considerably to the digital advertising architecture.
A husband and father, Mr. Brooks is deeply involved in the community. He
holds a Bachelor’s degree in Finance from SMU and a Master of Business
Administration (MBA) from Columbia Business School.
Angelina leads industry efforts to modernize measurement and make advertising more intelligent, accountable, and future-ready. A 30-year industry veteran, she’s led data and media transformation at Morgan Stanley, Merkle, dentsu, and Publicis, guiding marketers to rethink how impact is defined and proven. Named a Top Women in Media & Ad Tech – Industry Impact Honoree and recipient of the AdExchanger and AdMonsters Digital Media Leadership Award, she brings a bold, future-focused lens to how creativity, data, and intelligence shape the next evolution of advertising.
With a background in economics and computer science, Ron has a passion for building innovative and scalable solutions that solve real-world problems for marketers. He has led Rockerbox to achieve multiple recognitions and awards, including being named a G2 Marketing Analytics and Attribution Leader, a Digiday Best Attribution Tool, an AdExchanger Programmatic Power Player, and an Inc Magazine Best Workplace.
As the co-founder and CEO, Ron has driven Rockerbox’s vision and strategy for over 10 years. Rockerbox is the leading marketing data and measurement platform for consumer brands at scale, helping them streamline multi-channel, complex data collection. On top of that data foundation, Rockerbox offers a suite of analysis products, including MTA, MMM, and Testing, to enhance strategic decisions and drive growth.
