We are in the throes of the golden age of audio. Studies are showing that consumers respond to audio in ways that are unique and distinct from other media. Coupled with the growth and adoption of emerging devices that promote listening, a tremendous opportunity now exists for brands and marketers to reach audiences in authentic, personal ways at-scale.
Tom Webster, SVP of Edison Research will present the latest data from The Infinite Dial and Share of Ear® on the audience for podcasting and streaming. Followed by Q&A with Tyler Moody VP/GM of WarnerMedia Podcast Network.
Let’s explore how the podcast medium is changing the way creators, publishers and brands are teaming up to co-create, ideate and even sell. Join us for a lively conversation with some of the most innovative voices in podcasting and advertising as we deconstruct what’s been and predict where and how the medium will evolve.
Podcast advertising has traditionally been limited in terms of measurement, with brands relying on promo codes or custom URLs to track campaign effectiveness. This conversation will explore how companies like Barometric are helping the industry to catch up with other digital media by measuring real attribution, like online sales, foot traffic, credit card swipes, and tune-in.
This panel of programmatic audio experts will take a look at key drivers of audio growth. Panelists will discuss how listener metadata is driving interest from new advertisers, what are advertisers asking for. what are they leaning into, and what will SSPs, DSPs and large publishers be doing to grow space.
Podcast ads have proven more effective for brand and direct response advertisers than other media types. Lack of clutter in podcast ads is one reason. Another is creative execution. Whether they’re host-read “live read” ads or produced pre-recorded ads, learn about podcast ad effectiveness measurement for brand and direct campaigns, and the creative that makes it happen.
Long-term success of a brand is defined by its ability to form a lasting connection with its customers. Consumers are increasingly looking to humanize the brands they do business with. The proliferation of new channels, devices, and technologies have created new opportunities for brands to engage their audiences in fresh, meaningful ways, particularly in the audio space. Join Allison Fillman and Rebecca Hannan from The Coca-Cola Company & Priscilla Valls and Claire Fanning from Pandora for a discussion on how combining data, audience insights, technology, creative, and personalization are resulting in success for today’s marketing leaders while helping develop best practices in digital audio campaign strategies that drive relevance and results.
Audio is thriving. Technology is enabling opportunities to engage audiences in new ways through sound, so it’s no surprise, that marketers are taking a fresh look at the role of audio in their brand, marketing and communications strategies. Russ Findlay, Chief Marketing Officer, Hiscox, in conversation with Scott Davis, SVP, Corporate Sponsorship, NPR, shares how Hiscox uses audio to share compelling stories with their target customers.