Join us for the final Addressability Solutions Roadshow of 2021! We will recap the evolution of our proposed specifications throughout the year, and dive into the technical challenges and opportunities the industry will face as we chart a course towards responsible addressability backed by technical accountability and consumer privacy. Local business and technology leaders will outline the details of what each specification proposes, how it impacts various businesses and the broader ecosystem, and how to plug in and help shape these important initiatives. You’ll walk away well-versed in various Tech Lab proposals within Project Rearc, including:
You won’t want to miss it!
As the Chief Connectivity & Ecosystem Officer at LiveRamp, Travis Clinger leads activation partnerships spanning martech, commerce, customer service, along with the company’s global digital advertising ecosystem strategy: driving strategic initiatives, advancing global partnerships, and overseeing the business development and go-to-market strategies for key addressability and activations products and initiatives.
Alex joined Tech Lab in early 2020 after 7 years at Xandr (formerly AppNexus) where he lead multiple product and engineering groups to deliver a broad range of successful ad tech products. Alex stood up Xandr’s Privacy product and engineering capability in 2018 and since realized digital privacy is the area of advertising where he can make the most impact to the industry and consumers. Alex believes Tech Lab–with its global reach, technology focus, diverse membership and trade group relationships–is uniquely positioned as a place where he can leave a positive lasting mark on privacy.
John is CEO for GDB (Global Data Bank) a Media and Privacy company focused on Safe Media that is Compliant with all worldwide data laws and has Brand Safety, Fraud reduction and Curated Media built into every programmatic Deal ID.
GDB has been Latam based for the past 11 years and on a worldwide basis for the past 3 years and is the only Data Safety Partner of the WFA (World Federation of Advertisers).
John’s career as a serial entrepreneur has been highlighted with the creation of Rich Media back in 1997 as the VP of Sales for InterVU, the building of the company Unicast in 1999 and one of the key leaders in the creation and activation of Pre-roll Video Advertising in 2001.
John is a graduate of Miami University, Oxford, Ohio in 1984.
Ben is Director, Data & Ad Effectiveness within IAB’s Data Center of Excellence. He leads IAB projects within its automation, identity, measurement/attribution groups, and works with leading ad technologists, agencies and publishers to identify and navigate some of the most pressing opportunities and challenges within these verticals. By developing best practices, research, white papers, and thought leadership in collaboration with IAB members, Ben helps improve and facilitate digital media buying and selling via automated tools, software and data.
Prior to joining the IAB, Ben was Associate Director, Digital Trading at GroupM where he oversaw programmatic strategy, measurement / optimization, ad operations, and private marketplace relationships across Nestlé 85 brand US portfolio. In this capacity he was responsible for building and “productizing” the Nestlé Trade Desk (NTD), an independent programmatic buying unit developed specifically to service Nestle brands. Prior to his work on Nestlé, Ben held positions at both Maxus Global and Universal McCann where he helped lead the development of programmatic and measurement/attribution strategies for large global brands including MasterCard, Barclays, Harvard Business School, and Welch’s.
Ben received a B.S. in Communications and Entrepreneurship from the S.I. Newhouse School of Public Communications at Syracuse University and resides in Brooklyn, NY.
Dio Espinal is a Senior Product Marketing Manager at PubMatic focused on PubMatic’s addressability solutions. Dio manages end-to-end GTM planning and execution for PubMatic’s Audience Encore product, which includes driving the marketing strategy related to known, first party and contextual signals. Prior to PubMatic, Dio has worked across digital marketing agencies, consultancies, and most recently, a life sciences analytics and technology company, in roles that centered around strategic partnerships, business development and product strategy.
As senior product manager of addressability at Index Exchange, Caitlin Fitzharris is responsible for building out Index’s portfolio of new addressability solutions. She is also an active member of the IAB Tech Lab’s Rearc working groups. Prior to joining Index, Caitlin lead product at Signal (a Transunion company), focused on building Signal’s customer identity resolution platform. She also held previous roles at AppNexus and QVC. Caitlin holds a degree from Haverford College and currently lives in Chicago.
Stephanie Layser is the VP of Data, Identity and Ad Tech Products & Platforms at News Corp. In her role, she provides thought leadership as a subject matter expert in those areas, while managing cross business initiatives across News Corp’s portfolio of global brands. She also serves as the board representative of the Publisher Taskforce at Prebid.org. Prior to News Corp, Layser founded a digital media consulting business to help publishers understand and utilize programmatic advertising effectively. In her twelve years in advertising, Layser also oversaw ad tech at A Plus (Ashton Kutcher’s Media Start-up), Dailymail.com and New York Post.
For more than 20 years, David has been involved in the marketing industry, leading the digital area of creative agencies, publishers, and media agencies. Additionally, he has constantly collaborated with organizations such as the IAB, where he was part of the founding committee in Colombia, and with various universities, helping them in their educational digital marketing programs.
David joined the group in 2012 as leader of GroupM Interaction, directing the GroupM Services area and from where he participated in the opening of Xaxis operations in Latin America. In 2018, David assumed the position of Chief Digital Officer for Latin America, collaborating with the product, commercial and digital services areas, so that the group’s agencies could deliver a competitive and world-class digital marketing offer in all markets of the region. Subsequently, in 2019, David created the Influencer Marketing unit, INCA, and assumed within his duties the role of Chief Digital Officer of MediaCom, accompanying new business processes and digital strategy with clients throughout the region. Now as CEO of GroupM México, David has the challenge of continuing to grow the business through innovation and intelligent and integrated management of the entire portfolio of GroupM products and services.
Prior to his experience at GroupM, David was Commercial Manager of Digital Product at Casa Editorial El Tiempo, created Havas Digital in Colombia, was the first manager of OMD Digital Latin America and managed Tribal, DDB’s digital creative agency.
Gabriel Richaud has more than 26 years of experience in Marketing, Sales, Strategic Alliances, and Digital Business.
Currently, he is Managing Director of IAB Mexico (Interactive Advertising Bureau) the international association that brings together main interactive marketing companies. Before this, he was Director of New Business & Digital for Sony Music Entertainment Mexico.
He has an MBA from the Instituto Tecnológico y Estudios Superior de Monterrey, Campus Estado de México specializing in Strategic Planning, and a Bachelor’s degree in Marketing from the same institution specializing in International Business at Hogeschool Vor Economische Studies, in Amsterdam, Holland.
As a lecturer, he has participated in various international forums and events in Argentina, Colombia, Uruguay, Chile, and the United States; he received in 2009 in Rome, Italy the “International Entrepreneurship” Award given by SONY BMG to executives who innovate in the transformation of the Entertainment Industry and was recognized in 2011 as a Fast Forward Executive at Sony Music to participate in the first international leadership program in London.
Gabriel Richaud has been a professor of Advertising, Marketing Communications and Interactive Marketing for the last 16 years at Tecnológico de Monterrey Campus Ciudad de México and Santa Fe, for Master’s and Bachelor’s programs.
Arshdeep Sood serves as a Solutions Engineer at OneTrust PreferenceChoice— part of the #1 most widely used privacy, security and marketing user experience technology platform. In her role, she advises companies large and small on engineering best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Arshdeep is a Certified Information Privacy Professional (CIPP/E, CIPM) with a Masters in Electrical & Computer Engineering from Georgia Institute of Technology. She also holds a certificate in Management of Technology from Scheller College of Business.
Emera Trujillo is a director of product management at MediaMath, a global technology company that is building advertising technology for this moment and the next. With over a decade in product roles across the media landscape, she loves figuring out ways to make technology work for marketers and their customers. When she’s not thinking about how to make marketing easier, she loves talking about building products.
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