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Topics will include:
The following committees within the IAB Programmatic+Data Center have been consolidated under the new Addressability & Measurement Committee:
The Addressability & Measurement Committee aims to provide updates, guidelines, best practices and market solutions for data collection, data automation, audience activation, and measurement, while maintaining consumer privacy for reach, attribution, and optimization. This committee meets quarterly. Click here to learn more about the committee.
Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Programmatic+Data Center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them. Click here to learn more about the Programmatic+Data Center.
If you are interested in joining the IAB Addressability & Measurement Committee, or want to learn more about IAB’s Programmatic+Data Center, please email [email protected]
Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology. Key projects include: Categorization & Definitions Buyers Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions Research, and Attention & Engagement Metrics Standards. Previously Jeffrey worked at GroupM where he led Data & Audience Strategy for eCommerce clients, consulting them on cookieless solutions, audience strategy & activation, and data taxonomy & identity resolution for CDP and Data Clean Room activations.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Jerry Ferguson helps clients achieve their business objectives by providing practical, actionable guidance for developing, protecting and exploiting digital and intellectual property assets. With a strong grounding in privacy, intellectual property, advertising and consumer protection law, he offers clients integrated advice that solves problems and creates opportunities. He imbeds himself in his clients’ business operations so that he can align his advice with the clients’ long-term goals. A founding partner of Baker Hostetler’s privacy and data protection practice, Jerry currently serves as the New York Digital Assets and Data Management Leader.
His diverse experience includes designing and implementing dynamic global privacy programs that respond to ever-evolving legal frameworks. He also serves as outside products counsel, assisting clients in developing new digital products and services that are designed for legal compliance. Jerry has guided clients through more than 100 data security incidents, assisting them in satisfying the notice obligations such incidents can trigger while minimizing damages exposure and preserving the clients’ reputation. He assists clients in strategically developing, expanding and protecting their intellectual property portfolios. He has served as specialist privacy and intellectual property counsel in complex mergers and acquisition transactions.
A former Chair of the International Section of the New York State Bar Association, Jerry currently serves as Chair of the Association’s International Dispute Resolution Committee. He is also serving as a Partner in Residence for the Interactive Advertising Bureau’s Cross-Channel Measurement Council.
Tony Ficarrotta, Vice President and General Counsel at the Network Advertising Initiative (NAI), is an experienced privacy lawyer specializing in issues affecting digital advertising and media. Before joining the NAI, Tony served as Assistant General Counsel at the Interactive Advertising Bureau (IAB), where he played a pivotal role in coordinating with stakeholders across the digital advertising industry to develop state law compliance frameworks and strategies. Before his tenure at the IAB, Tony served as an attorney at ZwillGen, a privacy and technology specialist firm, where his practice focused on guiding ad-tech platforms, social media companies, and digital publishers on data strategy and privacy compliance. Tony began his legal career advising financial services companies on privacy and other compliance matters at the international law firm Eversheds Sutherland US LLP. In addition, Tony previously served on the staff of the Network Advertising Initiative as counsel for compliance & policy, where he helped drive member initiatives for responding to new requirements under the CCPA, and worked on updates to the NAI’s privacy-focused Code of Conduct and related industry guidance. Tony holds a B.A. from the University of Colorado, Boulder, an M.A. from Georgetown University, and a J.D. from Duke University School of Law, where he graduated cum laude.
Michael Hahn is Executive Vice President & General Counsel at IAB and IAB Tech Lab. Michael has responsibility for all legal matters, including the direction of legal strategy, privacy compliance, antitrust compliance, intellectual property rights issues, and general corporate matters. Michael is also responsible for serving as an advocate for the digital advertising industry on common legal issues affecting member companies.
Michael joined IAB and IAB Tech Lab from Lowenstein Sandler LLP where he served as Vice Chair of the firm’s Antitrust Practice Group. In that role, he provided clients with strategic counsel around competition, distribution and governance issues. In the area of litigation, Michael’s matters have included multiparty class action antitrust defense representation.
Michael served previously as Co-Chair of the New Jersey State Bar Association Antitrust Law Committee. He also previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section’s Civil Torts & RICO Committee. Michael frequently publishes on a range of legal and policy issues.
Michael earned his B.A. in History and Political Science from Rutgers University, M.P.P. from Georgetown University and J.D. for Georgetown University Law Center.
Gary Kibel ([email protected], Twitter @GaryKibel) is a partner in the Privacy + Data Security and Advertising + Marketing Practice Groups of the law firm Davis+Gilbert LLP in New York City. Gary advises ad tech companies, advertising agencies, publishers, brands and other commercial entities regarding transactions for interactive media, behavioral advertising, social media, programmatic media buying, affiliate marketing, data collection and usage, and other emerging products and services. He is a Certified Information Privacy Professional (CIPP) and member of the Publications Advisory Board of the International Association of Privacy Professionals (IAPP). He advises clients in many industries regarding consumer-facing privacy and internal data security issues, including, information security policies, privacy disclosures, contractual obligations, security breaches, and compliance with a wide variety of privacy laws and self-regulatory obligations. Davis+Gilbert, a full-service law firm, is recognized as one of the premier law firms in the United States representing the marketing communications industry, and has done so for over 110 years. The firm is an associate member of the Interactive Advertising Bureau (IAB). Gary has a B.A. from Binghamton University, M.B.A. from Binghamton University and J.D. from Brooklyn Law School. Prior to becoming an attorney, Gary was an information systems analyst in the Investment Banking Division of Merrill Lynch & Co.
Shailley brings several years of product management experience in Digital advertising at Yahoo and Say Media building products for Mobile advertising, Ad Operations, Targeting solutions and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past namely MRAID and Mobile Rising Stars specifications.
At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, PwC. By way of qualifications, Shailley has an MBA and Chemical engineering degree.