IAB’s third annual Connected Commerce Summit: Retail Reimagined brought together executives from across the commerce ecosystem for exclusive keynote presentations, dynamic peer-to-peer discussions, and breakout sessions that dived deep into the rapidly evolving world of commerce. From the latest trends in data collaboration and commerce media technology to groundbreaking case studies on engaging consumer experiences, sessions illuminated the future of retail media.

A huge thank you to our sponsors and participants — your support made this summit a resounding success. A special thank you to our Principal Sponsor TikTok! As we wrap up another incredible event, we look forward to seeing you next year!

Read the highlights below and the full recap from the summit here.

Video On Demand Available to Attendees

Key Takeaways Summary

Once confined to retail, commerce media now spans financial services, B2B, travel, and other sectors. Brands are partnering with the likes of Kinective Media by United Airlines, Intuit’s SMB Labs, and Chase Media Solutions to leverage rich, first-party data to reach consumers across their journeys in measurable, integrated ways.

 

 

 

Live from #IABConnectedCommerce

  • “Would You Trust an AI Agent To Shop For You? Live From IAB Connected Commerce!”
    — IAB
  • “What’s the next commerce buzzword we’ll all be talking about in 12 months? We asked the experts at the #IABConnectedCommerce Summit earlier this week — here’s what they said.”
    — IAB

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Released Insights & Guidelines

  • Demystifying Incrementality in Commerce Media

    Demystifying Incrementality in Commerce Media

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  • Defining Commerce Media and Its Ecosystem

    Defining Commerce Media and Its Ecosystem

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  • In-Store Retail Media: Definitions and Measurement Standards

    In-Store Retail Media: Definitions and Measurement Standards

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    Agenda

    Agenda

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    Commerce Media Committee

    The Commerce Media Committee brings together key stakeholders from the evolving retail media landscape, including buyers, sellers, and advertising technology solutions. Its mission is to harmonize advertising business needs, requirements, and standards, aiming to streamline the buying and selling process. This initiative fosters an environment conducive to growth, creativity, and innovation. By facilitating the exchange of updates, research, and insights, as well as hosting discussions among experts.

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