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IAB NewFronts (May 2-5) is the world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment. This must-attend showcase brings together thousands of brands, agencies, and media buyers for a week full of digital content presentations and celebrity talent, while kickstarting discussions about issues critical to the future of the media industry.
IAB live streamed the first three days of presentations, Monday through Wednesday, from venues throughout NYC, and virtual-only presentations on Thursday. This year’s theme, ‘Stream On,’ embodies the cultural zeitgeist of consumers’ penchant for digital video content when and how they want it.