Speakers will share their thoughts on the current state of the video industry, current challenges, and predictions for the future.
We will review the key findings and outcomes that came out of IAB’s Tele://Vision workshops on measurement, Ts & Cs, automation, and creative development.
There are gaps of knowledge in the CTV marketplace. All players and capabilities in the streaming space get lumped together but they shouldn’t. If we can identify and address these gaps of knowledge, it will set us on a course where we can then discuss standards.
What’s in the way of buyers and sellers agreeing on value, audience-targeted impressions? Is there a shared report that can bring parties together or a checklist for transactions that the group can drive towards? The group will participate in an exercise in defining and agreeing upon best practices for a “post-buy” report.
Privacy legislation is growing (for example, new CCPA+R “cross-context” restrictions along with Cookie and IDFA impacting growth and addressability). How are buy and sell-side partners managing today and what are the workarounds they are planning for the future?