Conference - Virtual
Oct 2 2020 / 12:00 pm – 4:00 pm EST - Invite Only

Invited and pre-approved attendees: Check your inbox for your non-transferable registration link and code.


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      Overview

      A prestigious group of senior industry stakeholders, including those from leading media agencies, brands, technology companies, and publishers, convene to discuss the challenges facing business leaders, understand the implications of new technology, identify impactful trends in video and ultimately generate actionable ideas for the IAB and industry overall to initiate and operationalize.

      IAB 2020 Video Leadership Summit is an invitation-only event for individuals selected by IAB. Request an invite or contact [email protected] with questions.

      Who Should Attend
      • Senior executives in the digital video space
      • Seasoned media buyers and planners investing in digital video inventory
      • Brand marketing leaders looking to grow their investment in digital video
      Discussion Topics

      Agenda

      Agenda


      12:00 pm - 12:10 pm
      Welcome Remarks
      Speakers
      David Cohen 3
      David Cohen
      Chief Executive Officer, IAB
      Eric John 5
      Eric John
      Senior Director, Digital Video Center of Excellence, IAB

      12:10 pm - 12:30 pm
      CMO Fireside Chat
      Speakers will share their thoughts on the current state of the video industry, current challenges, and predictions for t... Read More

      Speakers will share their thoughts on the current state of the video industry, current challenges, and predictions for the future.

      Speakers
      Maria Bartolome Winans
      Maria Bartolome Winans
      Chief Marketing Officer, IBM North America Marketing
      Gail Horwood
      Gail Horwood
      Chief Marketing Officer, North America, Kellogg Company

      12:30 pm - 12:45 pm
      IAB's Tele://Vision Campaign: What’s Now and What’s Next
      We will review the key findings and outcomes that came out of IAB’s Tele://Vision workshops on measurement, Ts &am... Read More

      We will review the key findings and outcomes that came out of IAB’s Tele://Vision workshops on measurement, Ts & Cs, automation, and creative development.

      Speaker
      David Cohen 3
      David Cohen
      Chief Executive Officer, IAB

      12:45 pm - 12:50 pm
      Audience Measurement Update
      Speaker
      Rick Song 2
      Rick Song
      SVP & Group Head of Digital, Nielsen
      SPONSORED BY

      SPONSORED BY


      12:50 pm - 1:35 pm
      CTV Unboxed: How to Grow the Marketplace (and What Can IAB Do to Help)
      There are gaps of knowledge in the CTV marketplace. All players and capabilities in the streaming space get lumped toget... Read More

      There are gaps of knowledge in the CTV marketplace. All players and capabilities in the streaming space get lumped together but they shouldn’t. If we can identify and address these gaps of knowledge, it will set us on a course where we can then discuss standards.

      Speakers
      David Dworin
      David Dworin
      VP, Advisory Services, FreeWheel
      Mike Fisher 1
      Mike Fisher
      VP Advanced TV and Audio, Essence
      Adam Lowy 3
      Adam Lowy
      Head of North American Demand Sales and Strategy, Magnite
      Pooja Midha 2
      Pooja Midha
      President, true[x]
      Scott Rosenberg
      Scott Rosenberg
      SVP / GM Platform Business, Roku
      Michael Scott 1
      Michael Scott
      Head of Sales, Brand, and North America, Samsung Ads
      SPONSORED BY

      SPONSORED BY


      1:35 pm - 1:40 pm
      Break

      1:40 pm - 2:25 pm
      Fluidity vs. Liquidity: Measuring and Valuing Audiences and Inventory
      What’s in the way of buyers and sellers agreeing on value, audience-targeted impressions? Is there a shared report tha... Read More

      What’s in the way of buyers and sellers agreeing on value, audience-targeted impressions? Is there a shared report that can bring parties together or a checklist for transactions that the group can drive towards? The group will participate in an exercise in defining and agreeing upon best practices for a “post-buy” report.

      Speakers
      Craig Berlingo 2
      Craig Berlingo
      Product Lead, CTV & OTT, PubMatic
      Adam Gerber 2
      Adam Gerber
      Global Chief Media Officer, Essence
      Jessica Hogue 1
      Jessica Hogue
      GM Measurement and Analytics, Innovid
      Jim Keller 4
      Jim Keller
      Vice President, Advertising Sales, Hulu
      Brian Norris
      Brian Norris
      SVP, Direct to Scale & Commerce Partnerships, NBCUniversal
      Joshua Palau
      Joshua Palau
      Head of Media, Omnichannel, Digital Platforms and Content, Bayer Consumer Health North American
      Julian Zilberbrand - New
      Julian Zilberbrand
      Executive Vice President, Advanced Media, ViacomCBS
      SPONSORED BY

      SPONSORED BY


      2:25 pm - 3:10 pm
      What Does the Future Hold for Targetability, Context & Audience Addressability?
      Privacy legislation is growing (for example, new CCPA+R “cross-context” restrictions along with Cookie and IDFA impa... Read More

      Privacy legislation is growing (for example, new CCPA+R “cross-context” restrictions along with Cookie and IDFA impacting growth and addressability). How are buy and sell-side partners managing today and what are the workarounds they are planning for the future?

      Speakers
      Jay Prasad, VideoAmp
      Jay Prasad
      Chief Strategy Officer, LiveRamp
      Tal  Chalozin 1
      Tal Chalozin
      Co-Founder & Chief Technology Officer, Innovid
      Lisa Utzschneider 4
      Lisa Utzschneider
      Chief Executive Officer, Integral Ad Science
      Lung Huang
      Lung Huang
      Head of Growth Solutions Kinship, Mars Petcare
      Zeev Neumeier 1
      Zeev Neumeier
      Chief Innovation Officer, VIZIO
      Karim Rayes
      Karim Rayes
      Chief Product Officer, Tremor Video
      Cassidy Sehgal
      Cassidy Sehgal
      Data Protection Officer, Vice President & Assoc. General Counsel, L'Oreal USA
      SPONSORED BY

      SPONSORED BY


      3:10 pm - 4:00 pm
      Cocktails and Creative
      Speaker
      Les Seifer 1
      Les Seifer
      VP, Head of Creative, Tremor Video, Tremor Video

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