During this session, IAB Public Policy Team will provide an update on the state of digital advertising and outline the goals and objectives of the first IAB Policy Summit.
In 2020, consumers are turning to the internet in record numbers for news, entertainment, and services. At the same time, the advertising model that supports digital media has been strained by the current economic crisis. During this discussion, panelists will discuss the state of media and marketing and identify the key opportunities for policymakers to support this critical industry. Topics to be addressed include data privacy, CDA 230, antitrust, online identity, and more.
Across the political spectrum, the need for federal privacy legislation is no longer in dispute. But despite the introduction of dozens of legislative proposals and hearings, the path ahead remains unclear. During this session, a panel of experts will talk about how the election results will impact federal privacy legislation and what we can expect from state legislatures who are taking privacy into their own hands.
During this session, CNN’s Jim Sciutto will provide an inside-the-beltway take on the recent presidential election and discuss the role of news media in the current political environment.
Over the last two months, IAB conducted an extensive survey of our membership to benchmark how companies across the digital advertising ecosystem approach CCPA compliance. During this session, we will release the results of our benchmark survey, identifying in detail company views concerning the law.